Salesforce Marketing Cloud Social Studio (retiring)Formerly Radian6 + Buddy Media
Overview
What is Salesforce Marketing Cloud Social Studio (retiring)?
Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.
Radian6 - Monitoring of Social Media
Jack of all trades, master of none
Social Studio, great for scheduling and analysis
Comprehensive and powerful to monitor your online reputation in the market
A great tool for big organizations
Marketing in retail real estate
Social Studio - Good Basic Tool, but Expensive
Social Studio - Great for Radian 6 Users looking for a team platform!
Social Studio is competent
Radian6: measurements and insights
Radian6 - The Gold Standard for The Enterprise
A seamless solution for busy social media managers
Review of Radian6
Social Studio takes the pain out of Social Scheduling and Reporting
Popular Features
- Content planning and scheduling (10)10.0100%
- Broad channel coverage (10)10.0100%
- Twitter (10)9.090%
- Workflow management (10)8.080%
Pricing
Basic
$1,000.00
Pro
$4,000.00
Corporate
$12,000.00
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
Listening/monitoring
Using complex keyword searches to surface insights from social media conversations.
- 7Boolean keyword searches(9) Ratings
Users can build complex keyword searches to surface and analyze the right set of social media conversations.
- 7Filtering out noise/spam(9) Ratings
Users can filter out irrelevant search results through excluded keyword terms and other measures.
- 10Sentiment analysis(8) Ratings
The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.
- 10Broad channel coverage(10) Ratings
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.
Publishing
Scheduling posts to various social media channels and profiles from one interface.
- 10Content planning and scheduling(10) Ratings
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
- 8Audience targeting(9) Ratings
Users can target posts to audience members based on geolocation and other demographics.
- 8Content optimization(8) Ratings
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
- 8Workflow management(10) Ratings
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Engagement
Engaging with customers and responding to comments and inquiries via social media channels.
- 9.9Automated routing and prioritization(9) Ratings
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
- 9.9Customer interaction histories(9) Ratings
Users can view the entire customer conversation history when responding to a mention.
- 3.1Bulk actions(9) Ratings
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.
Marketing
Using the software to increase customer engagement and grow customer base via social media channels.
- 5Lead generation(8) Ratings
Users can discover and engage with new prospects, based on certain parameters.
- 5Content marketing(9) Ratings
Users can discover content from social media conversations and leverage it in marketing materials.
- 6Paid media management(7) Ratings
Users can manage and optimize paid social media posts across different channels.
- 6Campaigns and promotions(8) Ratings
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.
Channel coverage/integration
Effective integration with social media networks, including the ability to monitor, publish and respond.
- 9Twitter(10) Ratings
The software allows users to monitor, publish and respond via Twitter.
- 10Facebook(10) Ratings
The software allows users to monitor, publish and respond via Facebook.
- 10LinkedIn(8) Ratings
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
- 6.8Google+(6) Ratings
The software allows users to monitor, publish and respond via Google+.
- 8Instagram(7) Ratings
The software allows users to monitor, publish and respond via Instagram.
- 6.5Pinterest(4) Ratings
The software allows users to monitor, publish and respond via Pinterest.
- 6.7YouTube(6) Ratings
The software allows users to monitor, publish and respond via YouTube.
Reporting/analytics
- 8.9Campaign success analytics(9) Ratings
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
- 7Real-time tracking(9) Ratings
The tool tracks mentions and comments in real-time.
- 9.9Competitor analysis(7) Ratings
Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.
Account management
Users can manage access to multiple social media accounts.
- 9Role-based user permissions & privileges(8) Ratings
Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 9.9Mobile access(9) Ratings
Users can effectively use the software through a mobile or tablet device.
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Salesforce Marketing Cloud Social Studio (retiring)?
Salesforce Marketing Cloud Social Studio (retiring) Competitors
- Bottlenose
- Brandwatch
- Verint Messaging
- Digimind Social
- TotalSocial by Engagement Labs
- Engagor (discontinued)
- General Sentiment (discontinued)
- Hootsuite
- ListenLogic
- MutualMind
- Quid
- Social Suite by Reputation.com
- Oracle Social Cloud (legacy)
- PeopleBrowsr
- Social Data Intelligence SM2
- Simplify360
- Emplifi Social Marketing Cloud
- Sparkcentral (discontinued)
- Sprinklr Social
- Synthesio Social Intelligence Suite
- uberVu (discontinued)
- Viralheat (Discontinued)
- Visible Intelligence, discontinued
- muFusion
- Brand24
- Talkwalker
- Ubermetrics
- Tracx
Salesforce Marketing Cloud Social Studio (retiring) Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(149)Attribute Ratings
- 8.8Likelihood to Renew38 ratings
- 9.6Availability5 ratings
- 8.4Performance5 ratings
- 9Usability9 ratings
- 9Support Rating8 ratings
- 7.6Online Training6 ratings
- 10In-Person Training1 rating
- 9.8Implementation Rating6 ratings
- 7Listening & Monitoring1 rating
- 6Publishing & Engagement1 rating
- 7.5Social Data Collection2 ratings
- 8.5Social Analytics & Insight2 ratings
- 7.2Social Engagement2 ratings
Reviews
(1-25 of 51)Cost effective, reliable and all inclusive
Radian6 - Monitoring of Social Media
Jack of all trades, master of none
Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer
Social Studio, great for scheduling and analysis
Less appropiate: small business and profesionall due to cost model.