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ReachForce in Austin, Texas offers a suite of data quality products for cleaning and preparing marketing data obtained from lead forms or commonly used marketing platforms, with the goal of maximizing the reliability and sufficiency of aggregated lead data.https://dudodiprj2sv7.cloudfront.net/product-logos/A6/RK/VOS25REGN0NI.pngBionic Forms and Data - Faster, stronger, betterReachforce SmartForm is primarily used by the marketing team to drive better leads to the sales team.,Reachforce Smart forms - pumps up conversions with fewer fields, while getting high quality/accurate data company and contact on the back end Reachforce data is second to none Reachforce standardization is a lifesaver when doing things like segmenting, direct mail, etc.,Implementation of Reachforce Forms is a little confusing, but once its done seamless,9,Higher form conversions Accurate data for segmentation,Marketo, Drift, OutreachGreat solution for companies looking to do a lot of email marketing to new prospectsWe are currently using Reachforce to acquire new contacts/leads for our business unit as well as send out an awareness campaign (e-mail) to people we have no relationship with when we launch new products, host new events, or do surveys, etc. We also use Reachforce to capture/append missing data of contacts and companies we have in our master contact database.,Appending (enriching) the form data is fairly good and accurate, on companies that is. The cost of purchasing contacts is lower compared to D&B and its competitors. They are more willing to negotiate the cost with you than other companies we tried. Integration with Pardot is painless and seamless.,Data quality on contact level is not accurate as we would like. I noticed even the data we get from D&B is not as accurate as would like. It is understandable because people change their jobs so frequently in our industry. We received high bounce rate from our email marketing. We did the random review of our own data against their data and found some contacts' info has not been updated and is wrong. Smartforms integration can be tricky for the first time users. I wish they refreshed their data more frequently than quarterly.,9,We were able to capture new leads for our sales team and also new subscribers of our e-newsletters through email marketing campaigns. We also noticed an increase in our web traffic (corporate website) after we started using Reachforce. More customers took notice of our digital marketing efforts after we started using Reachforce.,infutor Data Solutions,Pardot, RainKingWorth the investment!We receive leads from a variety of sources including direct form fills onto our webpage, and Marketo landing pages, third party partners in the form of Excel lists, etc. We were looking for a data appending solution that could deal with a variety of different inputs - forms, Excel lists, existing database, etc. The data quality that we bring in from the marketing side affects sales as well since we are only as good as the data that we pass through. Before, we were manually sending these lists overseas for manual cleaning and managing multiple lists, timezone differences was unwieldy and extremely time consuming.,Increase the number of leads by decreasing your fields that you need on each form. We all know the number of fields is inversely correlated to how many leads we get. Smart Forms is easily integrated into Marketo (not sure which other MAS are compatible as well) and ensures that data coming in appends with firmographic data so you don't have to ask for it. Customized data format - They can customize to fit our specific selections and buckets. For example for employee size the raw data is a single number, we look at ranges. They can customize so the data appends with the range format that we need to have. Awesome sales team, customer support, and very helpful and knowledgeable. They were incredibly responsive and very easy to work with. Flexibility in data input - we can upload leads into the ReachFroce cloud, append, then push data over to Marketo, or if it gets into Marketo directly it can clean once its in Marketo and you can clean as many times as you want without being charged each time.,In the form selection, if a company name does not exist in the database, the lead can choose "not me" then that actual data value overwrites what they originally put. In the future, if they choose not me to default to the lead entered data value. This is something they know and I'm told they are working on it.,10,Less time to accomplish the same thing More leads because of increased form conversion,InsideView,9,No,Product Features Product Usability Product Reputation Positive Sales Experience with the Vendor,Implemented in-house
  3. Reachforce Reviews
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Reachforce
6 Ratings
Score 8.8 out of 101
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Reachforce Reviews

Reachforce
6 Ratings
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Score 8.8 out of 101
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Melissa Davies profile photo
December 06, 2018

Reachforce Review: "Bionic Forms and Data - Faster, stronger, better"

Melissa Davies
Score 9 out of 10
Vetted Review
Verified User
Review Source
Reachforce SmartForm is primarily used by the marketing team to drive better leads to the sales team.
  • Reachforce Smart forms - pumps up conversions with fewer fields, while getting high quality/accurate data company and contact on the back end
  • Reachforce data is second to none
  • Reachforce standardization is a lifesaver when doing things like segmenting, direct mail, etc.
  • Implementation of Reachforce Forms is a little confusing, but once its done seamless
Anyone selling B2B, except email, first name, last name (and email can be free mail (Gmail.com) so not very accurate - end-user data is notoriously inaccurate - examples:

Company: IBM, I.B.M. IBM Inc
# of Employees - is that the number in my office, in my region, in my country or global?
Company Revenue - Actual form completed by an executive at IBM - $10MM (is that monthly? annual? division? etc)

Most B2B companies segment their database based on these fields or similar (either for routing or scoring) so when they are 98% inaccurate (based on studies by Eloqua (Oracle) and Sirius Decisions) - having accurate data is even more important.

The simplest reason is the fewer fields you have the higher your conversion rates, even using tools inside of Marketing Automation Platforms like Progressive profiling and autofill - doesn't have the same impact as having 4 fields vs. 6-10 fields that are auto-filled - add the added benefit of getting 10x the data and it being accurate and standardized.
Read Melissa Davies's full review
Jay Kang profile photo
October 02, 2017

Reachforce Review: "Great solution for companies looking to do a lot of email marketing to new prospects"

Jay Kang
Score 9 out of 10
Vetted Review
Verified User
Review Source
We are currently using Reachforce to acquire new contacts/leads for our business unit as well as send out an awareness campaign (e-mail) to people we have no relationship with when we launch new products, host new events, or do surveys, etc. We also use Reachforce to capture/append missing data of contacts and companies we have in our master contact database.
  • Appending (enriching) the form data is fairly good and accurate, on companies that is.
  • The cost of purchasing contacts is lower compared to D&B and its competitors. They are more willing to negotiate the cost with you than other companies we tried.
  • Integration with Pardot is painless and seamless.
  • Data quality on contact level is not accurate as we would like. I noticed even the data we get from D&B is not as accurate as would like. It is understandable because people change their jobs so frequently in our industry. We received high bounce rate from our email marketing. We did the random review of our own data against their data and found some contacts' info has not been updated and is wrong.
  • Smartforms integration can be tricky for the first time users.
  • I wish they refreshed their data more frequently than quarterly.
If you are looking to do a lot of email marketing into new vertical markets without spending a lot of time and cost, Reachforce gets the job done. It is fairly easy to use and we found their customer service is better than other companies we used in the past. I just wish their data quality (contacts) could be better but it is still on par with other companies we worked with.
Read Jay Kang's full review
No photo available
March 18, 2015

Reachforce Review: "Worth the investment!"

Verified User
Score 10 out of 10
Vetted Review
Verified User
Review Source
We receive leads from a variety of sources including direct form fills onto our webpage, and Marketo landing pages, third party partners in the form of Excel lists, etc. We were looking for a data appending solution that could deal with a variety of different inputs - forms, Excel lists, existing database, etc. The data quality that we bring in from the marketing side affects sales as well since we are only as good as the data that we pass through. Before, we were manually sending these lists overseas for manual cleaning and managing multiple lists, timezone differences was unwieldy and extremely time consuming.
  • Increase the number of leads by decreasing your fields that you need on each form. We all know the number of fields is inversely correlated to how many leads we get. Smart Forms is easily integrated into Marketo (not sure which other MAS are compatible as well) and ensures that data coming in appends with firmographic data so you don't have to ask for it.
  • Customized data format - They can customize to fit our specific selections and buckets. For example for employee size the raw data is a single number, we look at ranges. They can customize so the data appends with the range format that we need to have.
  • Awesome sales team, customer support, and very helpful and knowledgeable. They were incredibly responsive and very easy to work with.
  • Flexibility in data input - we can upload leads into the ReachFroce cloud, append, then push data over to Marketo, or if it gets into Marketo directly it can clean once its in Marketo and you can clean as many times as you want without being charged each time.
  • In the form selection, if a company name does not exist in the database, the lead can choose "not me" then that actual data value overwrites what they originally put. In the future, if they choose not me to default to the lead entered data value. This is something they know and I'm told they are working on it.
For someone who is facing our similar pain points Reachforce is a great fit. The solution is a bit pricey, however, if you take the lost time, and the alternative of inaccurate data, its worth the investment.
As with all data appending vendors, you should give all the vendors that you are evaluating a same set of lists to know if they can address your target market. We provided a random sampling from our database including "good leads, bounced leads, and purchased leads, as well as some from actual 3rd party webinars to see how they would perform. We tested the workflow all the way through import and it worked great. What would take several days of back and forth and inaccurate data can be done in less than 15 minutes. This is crucial especially as your marketing needs are scaling.
Read this authenticated review

Reachforce Scorecard Summary

Likelihood to Recommend (6)
8.8
Likelihood to Renew (1)
9.0

Feature Scorecard Summary

Contact information (1)
8
Company information (1)
10
Industry information (1)
9
Lead qualification process (1)
9
Salesforce integration (1)
10
Company/business profiles (1)
10
Data hygiene (1)
10
Automatic data refresh (1)
10

About Reachforce

ReachForce in Austin, Texas offers a suite of data quality products for cleaning and preparing marketing data obtained from lead forms or commonly used marketing platforms, with the goal of maximizing the reliability and sufficiency of aggregated lead data.
Categories:  Data Quality,  Sales Intelligence

Reachforce Technical Details

Operating Systems: Unspecified
Mobile Application:No