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Referral Rock

Referral Rock


What is Referral Rock?

Referral Rock is referral marketing software that works alongside the user's business with the goal of helping them get more customers. Referral Rock allows users to automate the ask, nurture multiple shares, align incentives, convert to sales, then repeat. This…

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Recent Reviews

TrustRadius Insights

Referral Rock has proven to be a valuable tool for businesses looking to implement and streamline their referral programs. Users have …
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Entry-level set up fee?

  • $800 per subscription
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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Referral Rock?

Referral Rock is referral marketing software that works alongside the user's business with the goal of helping them get more customers. Referral Rock allows users to automate the ask, nurture multiple shares, align incentives, convert to sales, then repeat. This approach aims to create a viral self-feeding referral program.

Users can run refer a friend, influencer, and partner programs for any business (not just e-commerce), according to the vendor, to maximize word of mouth referrals through referral program software that fits their business.

The vendor promises the user's brand, voice, incentive structure, and rewards can all be integrated with their systems and business processes.

The vendor's goal is that users are not in the platform every day and that their word of mouth runs on autopilot so they can kick back and relax and watch the referrals roll in. The vendor promises to make it easy to set up and avoid the biggest mistakes in referral marketing with built-in best practices and real-time audits to make sure the program is performing to it's potential.

Referral Rock Features

  • Supported: Automated Program Invites and Email Invite Campaigns
  • Supported: Easy Social Sharing
  • Supported: Reward Distribution/Fulfillment
  • Supported: API
  • Supported: Member / Advocate Portal
  • Supported: Robust Configurable Reward Rules

Referral Rock Screenshots

Screenshot of Sample Member SharingScreenshot of Full portal to share, view stats, offers, and track referralsScreenshot of Easy sharing over social media, messaging apps, or emailScreenshot of Register from your own custom domainScreenshot of DashboardScreenshot of Widget

Referral Rock Integrations

Referral Rock Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Referral Rock has proven to be a valuable tool for businesses looking to implement and streamline their referral programs. Users have found that the software effectively increases customer referral leads and referral partner program leads, while also facilitating internal bonus campaigns for employees to earn incentives. This platform offers seamless integrations and automations, making the referral process smooth and efficient. Users appreciate features such as segmenting referrals, sending emails, and creating one-click links for members to track their referrals and payouts.

The support provided by Referral Rock has been highly praised, with success managers promptly addressing specific questions and assisting with onboarding. Marketing departments have successfully utilized the software to manage customer referral and affiliate programs. Notably, Referral Rock stands out for its ability to track referrals, integrate with Salesforce, and automate reward payouts. Despite potentially being more expensive than other options, businesses choose Referral Rock for its mature platform with a wide range of features.

Referral Rock has proven to be valuable in simplifying and automating referral marketing, benefiting both publishers and advertisers. The software seamlessly integrates referral marketing with sales management, providing a comprehensive solution for businesses. Noteworthy use cases include managing a SaaS business's first-ever referral program with a flawless experience and mature platform. Overall, Referral Rock has helped businesses increase the effectiveness of their referral programs while streamlining management and tracking processes.

Ease of Use and Setup: Users have praised Referral Rock for its ease of use and setup. Many reviewers have stated that the platform is intuitive and user-friendly, making it easy to navigate and complete tasks quickly. The simplicity of the setup process has been highlighted by several users, who found it straightforward and hassle-free.

Seamless Integration: Referral Rock's seamless integration capabilities have been highly regarded by users. Reviewers appreciate how the platform allows for automation throughout the referral journey, providing a smooth experience for both organizations and referrers. The integration with other tools such as HubSpot has been particularly noted as a standout feature, offering a unique and seamless connection that other platforms at a similar price point lack.

Customer Support: The customer support team of Referral Rock has received high praise from users. Several reviewers have commended the team for being highly efficient and responsive, providing helpful assistance whenever needed. Users appreciate the team's willingness to answer any questions or provide guidance, with some mentioning their availability for video/screen share calls.

Steep Learning Curve: Several users have found the integration with Salesforce to have a steep learning curve, making it difficult for them to fully utilize the feature. This has resulted in frustration and delays in effectively integrating their Salesforce data with the system.

Formatting Challenges: Users have experienced difficulties with formatting on registration and member pages, including long load times and challenges incorporating text edits. These issues not only impact the user experience but also make it time-consuming to create professional-looking pages with customized content.

Lack of Customization: Some users mentioned that the email functions lacked customization options, such as the ability to add custom fonts or fully personalize templates. Additionally, they found it slightly tricky to create landing pages and emails on templates due to limited customization capabilities. This lack of flexibility can hamper their ability to deliver tailored messages and branding through these communication channels.

Attribute Ratings


(1-5 of 5)
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Score 8 out of 10
Vetted Review
Verified User
We use Referral Rock as a platform to streamline referral marketing in the most automatized way possible. The idea is really to alleviate the burden on both publishers (influencers, bloggers, WEB administrators, etc.) and advertisers. A key aspect of the platform is its ability to integrate Referral Marketing with Sales Management.
  • Integration with Salesforce
  • Fully customizable affiliate portal
  • Great tracking/analytics features
  • Salesforce integration isn't free (need to buy the most expensive plan).
  • Does not provide as iOS/Android app.
  • User Interface/Design could be better.
Referral Rock is very relevant in cases where you already use Salesforce or HubSpot and want to integrate/streamline your Referral Marketing process with your Sales Management process (which is where Salesforce and Hub Spot are mainstream). Referral Rock might be less relevant if you don’t use Salesforce or HubSpot, but in that case, the pricing is also much lower, and you still get great value for the cost.
  • Integration with Salesforce and HubSpot
  • In-depth tracking and analytics
  • Dashboard customization
  • Reduced operation cost (more automatization).
  • Cost effeftiveness
  • Less money spent on system maintenance.
Referral Rock is overall a better platform. It provides more and better-implemented functionalities. It also provides much better integration with Salesforce/HubSpot and better user support.
Viral Bheda | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Our Marketing Department uses ReferralRock to handle customer referral and affiliate programs. The service helps us track our referrals, integrate with Salesforce, and automate reward payouts, allowing us to scale the program to thousands of customers. ReferralRock's API integrations also allow us to use our own landing page to track leads, which was a big bonus. Lastly, the company's onboarding support, especially from our representative Daniel, was outstanding, as he helped us at every stage of the referral process.
  • Onboarding support
  • Ease of use
  • The ability to automate referral payouts.
  • Email customization.
  • The ability to add custom fonts.
  • Pardot integration.
ReferralRock is best suited for companies looking to automate their referral program, the Salesforce integration and the automated payout system are great. It is less suited for companies looking for a fully customized referral experience, as some customization features are lacking on the email and registration page end.
  • Salesforce integration
  • Easy to set up a program
  • Manual and automated payouts
  • Helped fulfill referral rewards.
  • Supported inbound and sales efforts.
  • Multiple programs used by multiple teams.
Score 10 out of 10
Vetted Review
Verified User
We are using Referral Rock to manage our first ever referral program for our SaaS business, Syncro. It has worked flawlessly for us thus far. After comparing it to many other referral program management solutions via reviews, Googling, demos, etc. we landed on Referral Rock even though it was more pricey than the other solutions. Totally worth the money for the features you get + the fact that the platform is just so much more mature than the other options out there.
  • Automation (one click access link with our email marketing software, payouts, etc.).
  • Reporting (their dashboard and logs are SUPER detailed).
  • Onboarding (we have a dedicated account rep who's great via email and video calls).
  • Just a few minor missing features that I have been told are on the roadmap. Certainly not blockers.
  • Gift card payouts that work internationally, even if the currency selected is specific to a certain country (i.e. a $100 USD gift card payout amount should still result in the ability for the recipient to choose a gift card worth $100 USD, but available in their home country. Right now we are limited to only those gift cards available within the payout currency country).
It works really well for SaaS referral programs, can't speak to ecommerce and such.
  • Too soon to tell at this point, but things look promising!
I'm not in the business of badmouthing competition, but I can say that no other platform I researched (7 total probably?) handled SaaS referral program management at all. Referral Rock was the only true option and that's simply due to the maturity of the platform and features. I didn't feel like I was being sold an "ecommerce" focused platform that could be set up for SaaS, I felt like I was discovering a solution that was actually built with SaaS referral program management in mind. I will also say that Referral Rock is a larger company, with more resources than any of the competitors I checked out. The dedicated account rep is really what did it for us, because we were trying to launch within 2 weeks of signing up. What was amazing is that we actually could have done that! That's how quick their team was to get us up and running and frankly give us the attention we needed. The issue for not launching on time was on our end. The team is also more professional and knowledgeable than the other teams we did a demo with. They actually give advice, best practices, etc. Super helpful!
🌩 Tony Chan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Referrals from your customers are key to any business's growth and success. That is why I chose and continue to use Referral Rock to make my life easier with this aspect of our growth. There are so many different ways to help manage all my referrals (segments, sending emails, etc.), which makes my life easier. In addition to the awesome features, their support is rocking and helpful. Moving from onboarding to usage of the product and making sure I use all the features fully were key to my success with using Referral Rock.
  • Simple and easy segmentation
  • Customer support
  • Easy setup
  • Inability to edit contact details
It is well suited to help you manage your referrals if you have lots of customers to leverage (over 100).
  • Doubled ROI
Overall usability is solid. Their customer support and success team made it super easy for me to understand the software, how to use each feature, and how to get the most out of the product.
Their support and success team is super responsive and helpful from onboarding to using the product. They always made sure I was taken care of.
Tim Gill | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Referral Rock has helped increase our customer referral leads, referral partner program leads, [and our] internal bonus campaign for employees to earn incentives. The integrations and automations with the software [have] worked seamlessly after [being set] up. I particularly like that it creates a one-click link for members to access their portal and track their referrals and payouts. The Tango Gift Card catalog offers a wide variety for payouts to choose from. Special shout out to Daniel, who has been our success manager and assisted promptly when I've had specific questions.
  • Integrations & automations
  • Easy for end user
  • Increased sales & revenue
  • Learning curve to build out campaigns
  • Basic form builder
  • Needs more plug and play email templates
If you have a decent sized customer base, Referral Rock can be a great tool to leverage those current clients to increase your sales and revenue. The dashboard and referral submission is easy to use for the end user. I would recommend [Referral Rock] to any service based company to use. [I] looked at several competitors when finding a solution, and [I] am glad we went with them.
  • Increased sales
Integrations and automations were what we were looking for.
The campaigns and payouts took some learning on how to set up, but the experience for our referral partners is most important and they have that nailed down to work flawlessly.
They are very responsive and prompt when we had questions come up. Support has been great.
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