Score 9.2 out of 10


What is ReferralCandy?

ReferralCandy is an email-based customer referral platform.
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Recent Reviews

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Reviewer Pros & Cons

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per month



per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $47 per month
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Product Details

What is ReferralCandy?

ReferralCandy is a referral marketing program that helps the user turn customers into influencers, reward them when they refer a friend, and find new customers organically.

ReferralCandy is an ecommerce store plugin that helps brands acquire new customers while retaining existing ones through word-of-mouth marketing. Its goal is to turn customers into a part of the marketing team by encouraging them to promote a brand among their friends and family -- keeping them engaged and loyal to the brand.

ReferralCandy Features

  • Supported: Offer rewards to customers and their friends
  • Supported: Automatically invite customers at chosen times such as after checkout
  • Supported: Detect successful referrals and distribute rewards to customers
  • Supported: Understand and take action against suspicious referral activities
  • Supported: Track new sales from referrals and top traffic sources
  • Supported: Know top referrers and what they say about a brand on social media
  • Supported: Use the templates out-of the box or add brand flavor in a few simple steps

ReferralCandy Screenshots

Screenshot of ReferralCandy dashboard -- see referral sales and revenueScreenshot of Widgets to promote the referral program among a customer baseScreenshot of Connect ReferralCandy with a Klaviyo accountScreenshot of Set up referral program rewards: Coupons, cash and custom

ReferralCandy Videos

ReferralCandy: The Referral Program App for Ecommerce Stores
How ReferralCandy Works (2022 Edition) | Full Product Demo

ReferralCandy Integrations

ReferralCandy Competitors

ReferralCandy Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

ReferralCandy is an email-based customer referral platform.

ReferralCandy starts at $47.

Mention Me, Refersion, and Yotpo are common alternatives for ReferralCandy.
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Reviews and Ratings


Attribute Ratings


(1-2 of 2)
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Score 10 out of 10
Vetted Review
Verified User
ReferralCandy is currently used for our referral program that is offered to all customers. This allows our customers to refer new customers while offering them a discount when they refer someone. We use this program to help spread the word about our products through our existing customer base. This program is offered to all customers who complete a purchase with our company.
  • ReferralCandy has an easy set up that is easy to use.
  • The automation of referral candy saves me a lot of time.
  • ReferralCandy has great communication when I need assistance.
  • I would love to see a multi-tiered referral or reward system so that we can offer certain customer groups unique offers.
  • I would love a feature where you can issue a reward to a customer without them "qualifying for it".
ReferralCandy is overall a great tool that saves me time and money. Creating a referral program on your own is incredibly difficult and this tool allows for an automated system to send us an option to opt into the referral program. Their customer success team is very helpful and they're quick to get back to us when we have a question. We also love the ban feature when a customer abuses the referral program.
  • Discounted referral rewards.
  • Managing customers and visibility to see how many people customers refer.
  • Integration with Google Analytics, and our email tool.
  • ReferralCandy has been positive because it allows customers to refer new customers to discover our brand.
  • We'd love to know more about how this affects our customer acquisition cost.
Score 9 out of 10
Vetted Review
Verified User
Our industry has very limited opportunities to advertise so we mostly survive on word of mouth. We have integrated ReferralCandy into our checkout process so that customers will see an option to recommend our company after purchase. ReferralCandy allows us to incentivize our customers' tendency share about our products and "share the love" if any of their friends end up purchasing through us.
  • Integrates nicely with BigCommerce's checkout process
  • Easily customizable when it comes to aesthetics
  • Simple and clear admin interface
  • I think they could offer more granular control when it comes to how and when customers are emailed. For instance, one option just says "Don’t worry! We automatically stop sending reminders if your customers don’t read them". I want to worry, advertising is a delicate balance of trust with your customers and I don't want to turn them off by hitting them up too much.
  • I have no idea if this is theoretically possible, but how they track referrals (through an external site) can be blocked by adblockers. Wish there was a more local (to our website) way to track referrals.
  • It would be nice if ReferralCandy allowed basic dictionary word selection or a "bank" of messages that are the defaults for sharing on social media so that every shared message (because what customer actually changes the default message?) isn't the same.
It is hard to imagine a use case where an e-commerce store wouldn't be better served by having ReferralCandy. There might be some niche industry where customers never want to reveal that they are customers, but for the rest of us, the more word of mouth advertising we can get, the better!
  • There's been no negative impact
  • We have increased word of mouth advertising by incentivizing customers who would otherwise not post about our products
  • We have raised brand awareness by having more links pointed back to our ecommerce store on social media
ReferralCandy went above and beyond when it came to the initial integration of their app with our e-commerce store. They walked us through, step by step, how to install it, and then spent time helping track down a display bug that had popped up, giving us a couple free months for our trouble even!
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