Radian6 has been our social media monitoring platform of choice for more than 10 years across the whole digital communications business unit. It is used to monitor social conversation, for crisis detection and management. It allows us to cut through the noise very efficiently, discover the most meaningful conversations and interactions for the brand, detect endorsers and trolls, and manage the brand reputation online.
- Depth of results.
- Fast indexing.
- Real-time detection.
- Automatic sentiment tagging is not always accurate.
- Complex setup, requires training.
- Some of the user permissions lack flexibility. More options would be appreciated.
If you have to manage a great volume of mentions and you don't require a specific model of dashboard, or if you don't have the budget for a AI based platform, this is a very good option that could cover your needs. Also great if you have to manage a great volume of users and projects, to have the flexibility and agility to setup your own monitoring.