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Salesforce Marketing Cloud Social Studio (retiring)

Salesforce Marketing Cloud Social Studio (retiring)
Formerly Radian6 + Buddy Media

Overview

What is Salesforce Marketing Cloud Social Studio (retiring)?

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.

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Learn from top reviewers

Salesforce Marketing Cloud Social Studio Review

Rating: 9 out of 10
May 1, 2024
IncentivizedVetted ReviewVerified User
Salesforce Marketing Cloud Social Studio was our company's way of managing, scheduling, and moderating content for our various clients. It was immensely helpful to us consider...
Continue reading
Verified user
Employee
Salesforce Marketing Cloud Social Studio (retiring)4 years of experience

Cost effective, reliable and all inclusive

Rating: 9 out of 10
June 11, 2019
IncentivizedVetted ReviewVerified User
Social Studio was used by ScS for Social Listening, scheduling and content creation. The platform did everything it advertised, and I had no issues during my time using the pl...
Continue reading
Adam Keys
Manager - Marketing
Senior Social Media Executive
ScS
Salesforce Marketing Cloud Social Studio (retiring)2 years of experience

Radian6 - Monitoring of Social Media

Rating: 8 out of 10
April 17, 2018
IncentivizedVetted ReviewVerified User
We used Radian6 product software for one of the world leading organization who are in Fortune 500, we helped them implement the product. In the current time, social media has ...
Continue reading
Mahesh Aluvala
Consultant - Information Technology
Senior Consultant
Capgemini
Salesforce Marketing Cloud Social Studio (retiring)1 year of experience

Jack of all trades, master of none

Rating: 6 out of 10
April 13, 2018
IncentivizedVetted ReviewVerified User
As Social Studio has capabilities for scheduling and publishing as well as analysis, it is being used by both the marketing department (for monitoring mentions of the company ...
Continue reading
Jeremy Cowles
Strategist - Professional Services
Senior Strategist
Ebiquity plc
Salesforce Marketing Cloud Social Studio (retiring)2 years of experience

Social Studio, great for scheduling and analysis

Rating: 8 out of 10
March 16, 2018
IncentivizedVetted ReviewVerified User
Social Studio is being used by the marketing organization to manage social media channels, including for scheduling posts and analysis. It simplifies social media management.
Continue reading
Verified user
Manager
Salesforce Marketing Cloud Social Studio (retiring)1 year of experience

Comprehensive and powerful to monitor your online reputation in the market

Rating: 8 out of 10
December 21, 2017
IncentivizedVetted ReviewVerified User
We use Radian6 to monitor the social media buzz of our brands in the local market. It's very important for us to keep monitoring what's been said about us in general and speci...
Continue reading
Verified user
Account Manager
Salesforce Marketing Cloud Social Studio (retiring)3 years of experience

A great tool for big organizations

Rating: 7 out of 10
December 18, 2017
IncentivizedVetted ReviewVerified User
Social Studio, AKA Radian6, was initially implemented and used in our company for a big data project; also connected to the decoupling of the social profiles of our customers....
Continue reading
Andrea Casano
Employee - Sales
Web Sales Manager
Enel Energia S.p.A.
Salesforce Marketing Cloud Social Studio (retiring)3 years of experience

Marketing in retail real estate

Rating: 10 out of 10
December 5, 2017
IncentivizedVetted ReviewVerified User
Social Studio is being used by the organization I work for. It is being used by each property's marketing department so that social boosts are individualized for all propertie...
Continue reading
Verified user
Employee
Salesforce Marketing Cloud Social Studio (retiring)2 years of experience

Social Studio - Good Basic Tool, but Expensive

Rating: 4 out of 10
August 1, 2017
Vetted ReviewVerified User
We used Social Studio to monitor our brand presence on social media, as well as benchmark our social presence against our main competitors. We also used it to determine trendi...
Continue reading
Jimmy Mack
Employee - Marketing
Sr. Analytics Coordinator
City of Olathe
Salesforce Marketing Cloud Social Studio (retiring)4 years of experience

Social Studio - Great for Radian 6 Users looking for a team platform!

Rating: 9 out of 10
May 1, 2017
IncentivizedVetted ReviewVerified User
We currently use social studio in the client services department of our organization - in some cases, we are the account holder and in others we are simply users. For a payrol...
Continue reading
Verified user
Account Manager
Salesforce Marketing Cloud Social Studio (retiring)2 years of experience

Social Studio is competent

Rating: 8 out of 10
April 5, 2017
IncentivizedVetted ReviewVerified User
We used to Social Studio to schedule all of our social media content on Facebook and Twitter. It was only used by our marketing department. It helped me, as the social media m...
Continue reading
Verified user
Employee
Salesforce Marketing Cloud Social Studio (retiring)1 year of experience

Radian6: measurements and insights

Rating: 6 out of 10
April 22, 2016
IncentivizedVetted ReviewVerified User
When I used Radian6 it was being used by one department/division. It addressed our need for measuring analytics on our social media and digital efforts. We used it to see how ...
Continue reading
Verified user
Employee
Salesforce Marketing Cloud Social Studio (retiring)2 years of experience

Radian6 - The Gold Standard for The Enterprise

Rating: 9 out of 10
January 6, 2016
IncentivizedVetted ReviewVerified User
Radian6 is used across the company to provide research to enterprise clients. The companies we monitor have thousands of mentions daily on social media and blogs. It allows us...
Continue reading
Sharon Suchoval
Professional - Marketing
Digital and Social Media Marketing Manager
Perficient
Salesforce Marketing Cloud Social Studio (retiring)2 years of experience

A seamless solution for busy social media managers

Rating: 10 out of 10
May 26, 2015
Vetted ReviewVerified User
Social Studio allows us to manage publishing, moderations and enquiries on our social media channels. We are also able to listen to conversations about our brand on other publ...
Continue reading
Nicole Swanson
Manager - Social Media
Digital and Social Media Manager
University of Western Sydney
Salesforce Marketing Cloud Social Studio (retiring)1 year of experience

Review of Radian6

Rating: 7 out of 10
March 18, 2015
IncentivizedVetted ReviewVerified User
Radian6 allows us insight into identifying potential brand evangelists for our business by targeting relevant keywords. Our strategy was to use these brand evangelists to help...
Continue reading
Derrick Lane
Director - Marketing
Chief Content Officer
BlackDoctor, Inc
Salesforce Marketing Cloud Social Studio (retiring)1 year of experience
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Reviewer Pros & Cons

View all pros & cons
Verified User
Employee in Social Media
Computer Networking Company, 1001-5000 employees
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Pricing

View all pricing

Basic

$1,000.00

Cloud
Per Org Per Month

Pro

$4,000.00

Cloud
Per Org Per Month

Corporate

$12,000.00

Cloud
Per Org Per Month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

8.8
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8
Avg 8.2

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

9
Avg 8.2

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

8.3
Avg 7.9

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.3
Avg 8.5

Reporting/analytics

8.3
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

8.5
Avg 8.2
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Product Details

What is Salesforce Marketing Cloud Social Studio (retiring)?

Social Studio (formerly Radian6 and Buddy Media) enables users to listen, engage, and publish within a social media marketing and management suite — and connect enriched social data to marketing with sales and service. Social Studio was the result of Salesforce' combining of Radian6 with the capabilities of Buddy Media, a social media publishing tool acquired by Salesforce in 2012. Social Studio is slated to be retired in November of 2024.

Salesforce Marketing Cloud Social Studio (retiring) Competitors

Salesforce Marketing Cloud Social Studio (retiring) Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.

Bottlenose, Brandwatch, and Verint Messaging are common alternatives for Salesforce Marketing Cloud Social Studio (retiring).

Reviewers rate Broad channel coverage and Bulk actions and LinkedIn highest, with a score of 10.

The most common users of Salesforce Marketing Cloud Social Studio (retiring) are from Enterprises (1,001+ employees).
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Comparisons

View all alternatives
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Reviews and Ratings

(150)

Reviews

(1-25 of 52)
Companies can't remove reviews or game the system. Here's why

Salesforce Marketing Cloud Social Studio Review

Rating: 9 out of 10
Incentivized
May 01, 2024
Verified User
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
4 years of experience
Use Cases and Deployment Scope
Salesforce Marketing Cloud Social Studio was our company's way of managing, scheduling, and moderating content for our various clients. It was immensely helpful to us considering how many Client pages we were overseeing at the time. We have since quit using it, due to it retiring in November of this year. It was a very good tool while we utilized it.
Pros and Cons
  • Organization
  • Scheduling
  • Moderation
Likelihood to Recommend
Salesforce Marketing Cloud Social Studio was well suited for those overseeing multiple client social media pages. It's organization setup and keywords queries were instrumental to helping us offer our clients the best support we could. It helped secure their contract for years. We are very saddened to lose use of it.

Cost effective, reliable and all inclusive

Rating: 9 out of 10
Incentivized
June 11, 2019
AK
Adam Keys
Senior Social Media Executive
ScS (Retail, 1001-5000 employees)
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
2 years of experience
View profile
Use Cases and Deployment Scope
Social Studio was used by ScS for Social Listening, scheduling and content creation. The platform did everything it advertised, and I had no issues during my time using the platform, allowing us seamless posting to social when out of the office, and first class competitor monitoring, without breaking the bank.
Pros and Cons
  • Social listening / competitor monitoring
  • Scheduling
  • Instagram integration
  • Reliability
Likelihood to Recommend
Social listening/competitor monitoring. Social Studio allows you to track competitor keywords within the cost of the package. Other platforms, including Hootsuite, charge a large sum for this. This is very useful for continuous improvement. Scheduling - plan ahead, knowing your posts will publish without error when you're out of the office.

Radian6 - Monitoring of Social Media

Rating: 8 out of 10
Incentivized
April 17, 2018
MA
Mahesh Aluvala
Senior Consultant
Capgemini (Information Technology and Services, 10,001+ employees)
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
1 year of experience
View profile
Use Cases and Deployment Scope
We used Radian6 product software for one of the world leading organization who are in Fortune 500, we helped them implement the product. In the current time, social media has become one of the important aspects of any business success. To understand the social buzz and the social trends better, the radian6 was a great choice. Over the course of implementation, we loved the product and the results it has yielded us. The primary focus was to understand where are we stand and how to improve the brand.
Pros and Cons
  • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
  • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
  • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
  • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
  • A keyword can be edited quickly to tailor the needs and the results were quick.
Likelihood to Recommend
Radian6 has good capabilities for social monitoring and measuring. Any Org who wants to listen the real facts stated directly out from the crowd, this is a great tool.

Jack of all trades, master of none

Rating: 6 out of 10
Incentivized
April 13, 2018
JC
Jeremy Cowles
Senior Strategist
Ebiquity plc (Marketing and Advertising, 501-1000 employees)
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
2 years of experience
View profile
Use Cases and Deployment Scope
As Social Studio has capabilities for scheduling and publishing as well as analysis, it is being used by both the marketing department (for monitoring mentions of the company in the media and scheduling of organic brand posting) and the insight team who primarily use the analysis functionality. For the marketing team it appears to be a good solution for ticking multiple boxes in-one, particularly publishing and engaging, while for the insight team the analytics piece helps us keep tabs on multiple brand searches in the media in order to evaluate marketing performance.
Pros and Cons
  • One stop shop: if you are looking for a tool that combines multiple facets found in individual tools then this could be for you
  • Scheduling posts is a breeze across platform. So this is clearly geared towards marketers or community managers who need a quick and simple way to manage communications output
  • Salesforce is a ubiquitous platform these days - social studio is a natural extension of this (the engage and CRM functionality plays to this strength) so for businesses of any size that subscribe to the Salesforce suite, adding this tool would make total sense
  • The user interface is rather simplistic which can be seen as a pro - intuitive and easy to navigate, and more quickly accessible for newbies over rival platforms which can have steep learning curves and layers of detailed functionality which take time to get familiar with
Likelihood to Recommend
If you're tasked with publishing content to social on behalf of your organization then this tool is certainly worth considering. You have quick and easy capability to schedule across multiple platforms with drag-and-drop simplicity. It ties into Salesforce's real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types.

Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer

Social Studio, great for scheduling and analysis

Rating: 8 out of 10
Incentivized
March 16, 2018
Verified User
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
1 year of experience
Use Cases and Deployment Scope
Social Studio is being used by the marketing organization to manage social media channels, including for scheduling posts and analysis. It simplifies social media management.
Pros and Cons
  • Scheduling posts
  • Tracking social media metrics
  • Analysis
Likelihood to Recommend
Social studio is well-suited for environments where multiple social media channels are being managed by more than one individual, allowing for shared access and collaboration. There's no reason it wouldn't work equally as well for an individual user without a team needing shared access.

Comprehensive and powerful to monitor your online reputation in the market

Rating: 8 out of 10
Incentivized
December 21, 2017
Verified User
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
3 years of experience
Use Cases and Deployment Scope
We use Radian6 to monitor the social media buzz of our brands in the local market. It's very important for us to keep monitoring what's been said about us in general and specifically when we run local campaigns to know the social media impact and reach of our actions. Also in critical scenarios, it helps us to spot when and where we need to act.
Pros and Cons
  • Easy end-user graphical interface, create powerful dashboards in minutes.
  • Can be integrated with other tools like Salesforce.
  • Fast, refreshes and retrieves your queries in seconds; you can have several dashboards with your key metrics, keywords, tag cloud, etc.
Likelihood to Recommend
Well suited: Keep tracking of your social media brand presence, social media buzz, monitor hundred of bloggs, monitor PR mentions online, etc,
Less appropiate: small business and profesionall due to cost model.

A great tool for big organizations

Rating: 7 out of 10
Incentivized
December 18, 2017
AC
Andrea Casano
Web Sales Manager
Enel Energia S.p.A. (Utilities, 10,001+ employees)
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
3 years of experience
View profile
Use Cases and Deployment Scope
Social Studio, AKA Radian6, was initially implemented and used in our company for a big data project; also connected to the decoupling of the social profiles of our customers. After the project was closed, it was mainly used by ICT and commercial communication department to monitor some social indicators and to support the [marketing] plan.
Pros and Cons
  • Easy to use
  • Post Calendar
  • Collaboration Module
  • Nice Workflow
Likelihood to Recommend
Social Studio would be great for studying all the metrics associated with your social and digital properties. It can be a valid help to schedule your posts and to evaluate their impact on your followers or on your customers. Obviously, [being] associated with the Salesforce family products, it will allow you to integrate insights across different platforms. If you need specific information related to your property on Facebook, the platform offered by the same book would be more useful.

Marketing in retail real estate

Rating: 10 out of 10
Incentivized
December 05, 2017
Verified User
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
2 years of experience
Use Cases and Deployment Scope
Social Studio is being used by the organization I work for. It is being used by each property's marketing department so that social boosts are individualized for all properties while still being reviewed by corporate for quality assurance purposes.
Pros and Cons
  • Quality Assurance
  • Easy to Use
  • Sharing Ability
Likelihood to Recommend
I feel as if social studio is well suited for scheduling posts; however, it would be more beneficial if it chose when to schedule posts (i.e. general weekly postings) based on when you had the most followers online for all social media. SMART technology should be added to the program.

Social Studio - Good Basic Tool, but Expensive

Rating: 4 out of 10
August 01, 2017
JM
Jimmy Mack
Sr. Analytics Coordinator
City of Olathe (Hospital & Health Care, 10,001+ employees)
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
4 years of experience
View profile
Use Cases and Deployment Scope
We used Social Studio to monitor our brand presence on social media, as well as benchmark our social presence against our main competitors. We also used it to determine trending topics, discover what pieces of our content were resonating with our audience and generate high level reports for our executives, from VPs up to the president of the company.
Pros and Cons
  • Social listening - pulling in mass amounts of data.
  • Publishing - creating a content calendar and publishing to multiple platforms.
  • User interface - it has a fairly intuitive UI.
Likelihood to Recommend
If you need some very basic analytics from a fairly good listening tool that has publishing capabilities to multiple platforms, Social Studio is a good tool for you. The publishing capabilities are probably the strongest aspect of the tool, while the analytics within the tool are certainly the weakest aspect of Social Studio. For the lack of advanced analytics, I think Social Studio is priced a bit too high, comparatively speaking.

Social Studio - Great for Radian 6 Users looking for a team platform!

Rating: 9 out of 10
Incentivized
May 01, 2017
Verified User
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
2 years of experience
Use Cases and Deployment Scope
We currently use social studio in the client services department of our organization - in some cases, we are the account holder and in others we are simply users. For a payroll brand, we utilize both social studio and its counter-part, Radian 6. It allows us to do advanced social listening and modify the boolean searches to our liking - ensuring that we're only getting relevant chatter. This content pulls into streams, creating an efficient checklist and workflow for the social teams on the front line.
Pros and Cons
  • Social Listening - boolean search queries that can be narrowed down by source and language, as well as location, to ensure it's relevant to the brand.
  • Owned Channel Monitoring - pulling owned content/comments into streams for moderation, engagement and review.
  • Publishing - scheduling, drafting, tracking brand owned social posts.
Likelihood to Recommend
Social Studio is great for owned channels and social listening - its Boolean queries allow for true personalization. Social Studio does not work well for Instagram, or if you're looking to track social influencers easily. This would work well for brands who are looking to do web-wide searches of related content - such as auto brands etc. But would not work well for small owned businesses looking for content on a lower-profile basis.

Social Studio is competent

Rating: 8 out of 10
Incentivized
April 05, 2017
Verified User
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
1 year of experience
Use Cases and Deployment Scope
We used to Social Studio to schedule all of our social media content on Facebook and Twitter. It was only used by our marketing department. It helped me, as the social media manager, keep track of our social calendar and our engagement. It also allowed my managers to keep an eye on our calendar.
Pros and Cons
  • It helps you visualize your social calendar on a daily, weekly, and monthly level. I liked seeing the days posts not just listed out, but listed in hourly blocks. It helped me make sure everything was spaced out nicely.
  • It lets you preview the way your content will look on each social platform.
  • Duplicating content was fairly easy.
Likelihood to Recommend
Social Studio is great for an organization that manages many social media accounts. Not just one Facebook and one Twitter, but several Twitter accounts and several Facebook accounts. It is not as well suited for organization with a large media library they would like integrated into their social media scheduling platform.

Radian6: measurements and insights

Rating: 6 out of 10
Incentivized
April 22, 2016
Verified User
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
2 years of experience
Use Cases and Deployment Scope
When I used Radian6 it was being used by one department/division. It addressed our need for measuring analytics on our social media and digital efforts. We used it to see how we measured up to competitors, and how we could better utilize content to reach our audiences. Radian6 helped us see who was talking about us, and where and when they were talking about us.
Pros and Cons
  • I liked that Radian6 measured multiple social media platforms.
  • I liked the easy-to-use interface of Radian6.
  • I liked the fact that Radian6 allowed for the export of information, charts and results to easily compile into a document that could be shared with upper leadership.
Likelihood to Recommend
I think Radian6 is great if you need a platform that will create reports for your business and allow you to export and share those reports. It's a little pricey so it's best for larger companies that can afford the robust tool. It's less appropriate for monitoring social or other online efforts.

Radian6 - The Gold Standard for The Enterprise

Rating: 9 out of 10
Incentivized
January 06, 2016
SS
Sharon Suchoval
Digital and Social Media Marketing Manager
Perficient (Marketing and Advertising, 1-10 employees)
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
2 years of experience
View profile
Use Cases and Deployment Scope
Radian6 is used across the company to provide research to enterprise clients. The companies we monitor have thousands of mentions daily on social media and blogs. It allows us to identify trends (both positive and negative) before they become too big to manage.
Pros and Cons
  • It is hands-down, the best tool for monitoring brand mentions at an enterprise level.
  • It provides profiles for multiple users.
  • It allows you to identify and address conversations rapidly.
Likelihood to Recommend
Radian6 is extraordinary for companies that have a lot of mentions in multiple places. It takes a large amount of information and consolidates it into a usable form. It is less appropriate for smaller businesses that don't have a lot of conversations happening.

A seamless solution for busy social media managers

Rating: 10 out of 10
May 26, 2015
NS
Nicole Swanson
Digital and Social Media Manager
University of Western Sydney (Higher Education, 1001-5000 employees)
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
1 year of experience
View profile
Use Cases and Deployment Scope
Social Studio allows us to manage publishing, moderations and enquiries on our social media channels. We are also able to listen to conversations about our brand on other public social media channels. The reporting features allow us to analyse our efforts on our own channels and keep track of conversations on external channels. The ability to create numerous user accounts with different access levels and assign engage or publish access, along with approval rules for publishing really helps share the load for social media content creation. The ability to assign enquiries to other users and follow up on workflow through the system is also extremely useful in managing customer service workflow.
Pros and Cons
  • Superior publishing platform with the ability to share workspaces and content calendars between users
  • Seamless integration with external tools like Google Analytics and bit.ly allow for content creation in one place
  • Engagement of all channels in one place with he ability to assign enquiries to other team members and follow up on progress
  • Superior data collection from major social channels, as well as blogs, forums and mainstream news sites
  • Performance alanysis for own channels and the ability to create dashboards for reporting
Likelihood to Recommend
If there is only one person managing social media within the organisation, then the features of social studio would be under-utilised and therefor the cost may be unwarranted. But if you have anyone else supporting customer service or content creation, this is a great platform.

Review of Radian6

Rating: 7 out of 10
Incentivized
March 18, 2015
DL
Derrick Lane
Chief Content Officer
BlackDoctor, Inc (Publishing, 11-50 employees)
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
1 year of experience
Use Cases and Deployment Scope
Radian6 allows us insight into identifying potential brand evangelists for our business by targeting relevant keywords. Our strategy was to use these brand evangelists to help build the brand.
Pros and Cons
  • Radian6 is definitely proficient in twitter search
  • General keyword search
Likelihood to Recommend
I would not recommend Radian6 if the colleague was on a limited budget.

Social Studio takes the pain out of Social Scheduling and Reporting

Rating: 8 out of 10
March 13, 2015
Verified User
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
2 years of experience
Use Cases and Deployment Scope
We use Social Studio for posting all of our content to Twitter, LinkedIn and Facebook. I collaborate with two agencies and having a single interface to work from has increased efficiency and improved the coordination of our efforts. Our support team from SFDC is very strong and they work with us weekly to address any issues and demonstrate best uses and any new features.
Pros and Cons
  • Single interface to our three main platforms; LinkedIn, Twitter, Facebook.
  • Aggregated calendar showing when posts and tweets are scheduled.
  • Dashboard access to performance reporting.
  • Shared workspace allows coordination with Agencies and others that are working remote.
Likelihood to Recommend
For me, this is best suited for scheduling out all posts and tweets so there is a single source for tracking, reporting and the event calendar. When selecting a tool like Social Studio, you need to be clear on the use and expected outcomes. Currently, Paid social activity cannot be managed through Social Studio, so if that is a big part of what you need to schedule and track you need to decide if Social Studio is the right solution for you.

Radian6 Review

Rating: 9 out of 10
November 04, 2014
Verified User
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
3 years of experience
Pros and Cons
  • The ability to dive into data various ways and bring user directly to source of mention. I love the ability to look at data and dig into the data. For example, looking at Topic Trends and then being able to dive into the River of News from a specific point in the Topic Trends. Another way would be to look at the keyword groups, dive into media type and then dive into a specific media type for more detailed data about Twitter or Forums specifically.
  • I really like the art of the Keyword Configuration and ability to filter noise.
  • Number of sources covered. One of the things I love about the tool is the ability to crawl so many sources including social media sites, blogs, mainstream news, forums, YouTube, Twitter, Facebook and more. The tool covers over 650 million sources of data the last rep I talked to in late July, 2013.
  • Ability to train multiple users across the organization.
  • I really like the Engagement Console workflow and use the feature to delegate mentions to the appropriate stakeholders. I also like to flag and prioritize mentions among team members. We can also respond to mentions from the tool specifically if we need to.
Likelihood to Recommend

Radian6 - Strengths and Weaknesses but Still at the Top

Rating: 8 out of 10
October 30, 2014
NP
Nolan Perry
Social Media Community Manager
Apollo Group (Higher Education, 10,001+ employees)
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
2 years of experience
View profile
Use Cases and Deployment Scope
While Salesforce SRM/CRM tools are being implemented across my organization for use in various departments for customer-facing roles, my review will focus on our use for social media monitoring and engagement. We have a team of seven community managers currently using Radian6 to monitor three Twitter accounts. Also note that this review covers the Radian6 Engagement Console, not their new web version, Social Studio, which is currently in development and launch.
Pros and Cons
  • Social media monitoring: Radian6 excels in pulling in mentions of our brand as well as a detailed assortment of key words. Topic Profiles allow an incredible amount of filtering and let create separate stacks or queues for different topics. It also allows "Does Not include" key words in the Topic Profiles. Different profiles can be designed for different teams, also.
  • Categorization of posts: Radian6 offers more categorization of posts than any tool I've used. This includes post tags, source tags, sentiment, priority, engagement level, classification level, and assign to user. Users can create their own system for how they want to use these, but it's not required.
  • Macros: One of my team's favorite things about Radian6 is that we can create macros. These are shortcut buttons within the engagement console that we can program to do multiple actions. For example, a macro for "Alumni Association" may mark a post positive, add a post tag of Alumni, add a high priority flag, and assign the post to a specific user. Multiple workflow actions taken care of with one click.
  • Analytics: This is still emerging but Radian6 does a pretty good job once you know what you're doing. only down side is that you have to open and log into a separate window to access it, which happens to be the Radian6 Dashboard. This is the same place you create and design your Topic Profiles and keyword groups, etc. The Analysis Widgets, Rivers of News, etc. provide a lot of flexibility for viewing things like mentions per time period, pie charts by post tag, and word clouds. It's also easy to export all posts from a chart.
  • Assigning and managing posts: User assignment is easy and flexible within Radian6. Users can quickly create their own My Tasks stack, as well as other stacks to monitor effectively.
Likelihood to Recommend
I think Radian6 is best suited to large organizations with multiple social accounts to monitor. Also, if you don't need a lot of categorization for tracking social data yet, it's overkill.

Radian6 Experience over the past 3 years

Rating: 8 out of 10
Incentivized
September 12, 2014
Verified User
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
3 years of experience
Use Cases and Deployment Scope
Radian6 has been used for social listening. It is used by the Analytics Department and Consumer Insight Department as well. It address the topics around the brand that raise attention. It also tells us the effect of our social and TV campaigns.
Pros and Cons
  • Friendly user interface. Easy to navigate and easy to set up the account based on keyword
  • Stability - almost never had problem with logging in or getting kicked out of the program unexpectedly during the 3 years of use.
  • Certain features. I really like the keyword cloud as well as the topic trend.
Likelihood to Recommend
How accurate is the result? How user friendly is the interface? And the cost of course.

Why Radian6 Might Not Be For You

Rating: 2 out of 10
May 14, 2014
Verified User
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
1 year of experience
Use Cases and Deployment Scope
I used Radian6 as a social media manager at a mid-sized company (250-300 employees). Radian6 comes with two key features: a listening platform and an engagement console. The engagement console was only available on a desktop and could not be accessed online, which I found strange and inconvenient. Configuring the listening platform isn't intuitive and several of my coworkers found it confusing to understand. Radian6 allows you to build your own pages with widgets which could have been great, except the widgets didn't fit properly on the screen so things end up looking unorganized and chaotic. I suggest attending their five part webinar series if you're struggling with setting up your account. It especially helped me understand the reporting and analytics portion. The largest hurdle we faced as a company using this software was identifying the right keywords to track, other than our company name, products, and competitors. If your keywords are too broad you will bring in too many search results and exceed your data limit. Radian6 may be a good solution for a bigger company, but it was not the right fit for ours.
Pros and Cons
  • Radian6 integrates with other enterprise applications like Salesforce.com and analytics like Webtrends, Omniture and Google Analytics.
Likelihood to Recommend
Radian6 is a pricey software that is also almost too comprehensive. It could be a considerable option for an enterprise-level organization, but definitely overkill for small to mid- sized companies.

Radian6 review

Rating: 8 out of 10
May 06, 2014
Verified User
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
4 years of experience
Use Cases and Deployment Scope
We use Radian6 for a social media monitoring engine. It is primarily used within our department, though in addition to cross department projects, we will get one off requests. Our department is the only in the company that does have direct access to the tool. Because we are the insights group (research), Radian6, along with other monitoring agents, serve as the base for our report. We use third party aggregators, like Radian6, to capture the universe of conversation pertaining to a set of keywords and then analyze and report on the data.
Pros and Cons
  • I think Radian6 have one of the best data crawls out of the Social Monitoring tools that I have used. The tool consistently returns the largest volume numbers.
  • Radian6 is great at getting a read on what is being said about your brand and most importantly, doing so quickly. It only takes a minute or two to set up a keyword group and the pull can run in a matter of seconds.
  • The tool's AI behind the data crawl is smart. When searching for certain keywords like Pepsi, social mentions that include Pepsi in a hashtag are also pulled back. So not only posts including #Pepsi, but also #ILovePepsi would be pulled back as well.
Likelihood to Recommend
Radian6 in my opinion is a very no-nonsense type of tool. I know what I am going to get. So in a sense of where it is best suited, I feel as though it is best suited for clients that need a basic read on volume for their brand as well as spikes in conversation over the last 3 months. Radian lacks an automated analysis that is usable. As with other tools, automated sentiment tends to be crap. When comparing to Sysomos, I tend to lead on Radian more because I see them as similar tools though Radian gives me more information. Sysomos has an influencer/'authoritative' portion that the basic Radian tool seems to lack, however, from prior vendor conversations (Im not sure if they have changed it since), Sysomos' was primarily based on twitter followers.

Apps made easy

Rating: 7 out of 10
March 31, 2014
PT
Paul Theunis
Software Development Engineer
Microsoft (Internet, 11-50 employees)
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
1 year of experience
Pros and Cons
  • It makes creating Facebook applets really easy, it takes away the the hassle of doing all that work on Facebook itself.
Likelihood to Recommend

General Feedback

Rating: 8 out of 10
March 31, 2014
Verified User
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
2 years of experience
Pros and Cons
  • The workflow is fantastic. It made the process of handling clients/potential clients smooth.
Likelihood to Recommend
No other information to add. Happy with the product.

Buddy Media Review (Before & After Acquisition)

Rating: 6 out of 10
February 05, 2014
Verified User
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
4 years of experience
Use Cases and Deployment Scope
It was used to both facilitate and schedule Social Media content across multiple departments within the company. More specifically, between Digital, Editorial, and Marketing functions, this tool allowed for synchronization and efficiency in planning of social content. The analytics features allowed for quick, easy to read top-level insights that could be digested across various levels of expertise.
Pros and Cons
  • Clear, concise functions and navigation. The ease of use was a strong-selling point.
  • Assigning tasks to different users within your team was simple and hassle-free.
  • Analytics were top level, easily digestible and actionable.
Likelihood to Recommend
For an an engagement and publishing tool that is highly efficient, easy to set up, and simple to manage - Buddy Media excels. For strategic, digitally-advanced, and analytic teams, the social listening needs that Buddy Media offers seem to lack to those of other proficient vendors in the space. Overall, it is an affordable solution for all management and content-driven functions within an organization.

Buddy Media Review

Rating: 9 out of 10
January 29, 2014
CB
Cynthia Bynum
Director of Marketing
Fastaff Travel Nursing (Information Services, 201-500 employees)
Vetted Review
Verified User
Salesforce Marketing Cloud Social Studio (retiring)
2 years of experience
Use Cases and Deployment Scope
I provided marketing consulting services for clients who were looking to implement this product and we used it at our management consulting company, Bluewolf.
Pros and Cons
  • Monitors online conversations around brand, industry and/or competitors or any other topic profile that is built.
  • It aggregates the online data and allows users to see the most popular topics, words being used in social. This is a great way to gather online intelligence.
  • You can build integrated campaigns across Facebook, Twitter and YouTube, saving time and ensure campaign consistency.
Likelihood to Recommend
It is well suited for global brands that have a high volume of online conversations. It doesn't support SMB's as well.
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