Salesforce Marketing Cloud Social Studio (retiring)Formerly Radian6 + Buddy Media
Overview
What is Salesforce Marketing Cloud Social Studio (retiring)?
Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.
Radian6 - Monitoring of Social Media
Jack of all trades, master of none
Social Studio, great for scheduling and analysis
Comprehensive and powerful to monitor your online reputation in the market
A great tool for big organizations
Marketing in retail real estate
Social Studio - Good Basic Tool, but Expensive
Social Studio - Great for Radian 6 Users looking for a team platform!
Social Studio is competent
Radian6: measurements and insights
Radian6 - The Gold Standard for The Enterprise
A seamless solution for busy social media managers
Review of Radian6
Social Studio takes the pain out of Social Scheduling and Reporting
Popular Features
- Content planning and scheduling (10)10.0100%
- Broad channel coverage (10)10.0100%
- Twitter (10)9.090%
- Workflow management (10)8.080%
Pricing
Basic
$1,000.00
Pro
$4,000.00
Corporate
$12,000.00
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
Listening/monitoring
Using complex keyword searches to surface insights from social media conversations.
- 7Boolean keyword searches(9) Ratings
Users can build complex keyword searches to surface and analyze the right set of social media conversations.
- 7Filtering out noise/spam(9) Ratings
Users can filter out irrelevant search results through excluded keyword terms and other measures.
- 10Sentiment analysis(8) Ratings
The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.
- 10Broad channel coverage(10) Ratings
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.
Publishing
Scheduling posts to various social media channels and profiles from one interface.
- 10Content planning and scheduling(10) Ratings
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
- 8Audience targeting(9) Ratings
Users can target posts to audience members based on geolocation and other demographics.
- 8Content optimization(8) Ratings
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
- 8Workflow management(10) Ratings
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Engagement
Engaging with customers and responding to comments and inquiries via social media channels.
- 9.9Automated routing and prioritization(9) Ratings
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
- 9.9Customer interaction histories(9) Ratings
Users can view the entire customer conversation history when responding to a mention.
- 3.1Bulk actions(9) Ratings
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.
Marketing
Using the software to increase customer engagement and grow customer base via social media channels.
- 5Lead generation(8) Ratings
Users can discover and engage with new prospects, based on certain parameters.
- 5Content marketing(9) Ratings
Users can discover content from social media conversations and leverage it in marketing materials.
- 6Paid media management(7) Ratings
Users can manage and optimize paid social media posts across different channels.
- 6Campaigns and promotions(8) Ratings
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.
Channel coverage/integration
Effective integration with social media networks, including the ability to monitor, publish and respond.
- 9Twitter(10) Ratings
The software allows users to monitor, publish and respond via Twitter.
- 10Facebook(10) Ratings
The software allows users to monitor, publish and respond via Facebook.
- 10LinkedIn(8) Ratings
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
- 6.8Google+(6) Ratings
The software allows users to monitor, publish and respond via Google+.
- 8Instagram(7) Ratings
The software allows users to monitor, publish and respond via Instagram.
- 6.5Pinterest(4) Ratings
The software allows users to monitor, publish and respond via Pinterest.
- 6.7YouTube(6) Ratings
The software allows users to monitor, publish and respond via YouTube.
Reporting/analytics
- 8.9Campaign success analytics(9) Ratings
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
- 7Real-time tracking(9) Ratings
The tool tracks mentions and comments in real-time.
- 9.9Competitor analysis(7) Ratings
Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.
Account management
Users can manage access to multiple social media accounts.
- 9Role-based user permissions & privileges(8) Ratings
Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 9.9Mobile access(9) Ratings
Users can effectively use the software through a mobile or tablet device.
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Salesforce Marketing Cloud Social Studio (retiring)?
Salesforce Marketing Cloud Social Studio (retiring) Competitors
- Bottlenose
- Brandwatch
- Verint Messaging
- Digimind Social
- TotalSocial by Engagement Labs
- Engagor (discontinued)
- General Sentiment (discontinued)
- Hootsuite
- ListenLogic
- MutualMind
- Quid
- Social Suite by Reputation.com
- Oracle Social Cloud (legacy)
- PeopleBrowsr
- Social Data Intelligence SM2
- Simplify360
- Emplifi Social Marketing Cloud
- Sparkcentral (discontinued)
- Sprinklr Social
- Synthesio Social Intelligence Suite
- uberVu (discontinued)
- Viralheat (Discontinued)
- Visible Intelligence, discontinued
- muFusion
- Brand24
- Talkwalker
- Ubermetrics
- Tracx
Salesforce Marketing Cloud Social Studio (retiring) Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(149)Attribute Ratings
- 8.8Likelihood to Renew38 ratings
- 9.6Availability5 ratings
- 8.4Performance5 ratings
- 9Usability9 ratings
- 9Support Rating8 ratings
- 7.6Online Training6 ratings
- 10In-Person Training1 rating
- 9.8Implementation Rating6 ratings
- 7Listening & Monitoring1 rating
- 6Publishing & Engagement1 rating
- 7.5Social Data Collection2 ratings
- 8.5Social Analytics & Insight2 ratings
- 7.2Social Engagement2 ratings
Reviews
(1-4 of 4)Radian6 Review
- The ability to dive into data various ways and bring user directly to source of mention. I love the ability to look at data and dig into the data. For example, looking at Topic Trends and then being able to dive into the River of News from a specific point in the Topic Trends. Another way would be to look at the keyword groups, dive into media type and then dive into a specific media type for more detailed data about Twitter or Forums specifically.
- I really like the art of the Keyword Configuration and ability to filter noise.
- Number of sources covered. One of the things I love about the tool is the ability to crawl so many sources including social media sites, blogs, mainstream news, forums, YouTube, Twitter, Facebook and more. The tool covers over 650 million sources of data the last rep I talked to in late July, 2013.
- Ability to train multiple users across the organization.
- I really like the Engagement Console workflow and use the feature to delegate mentions to the appropriate stakeholders. I also like to flag and prioritize mentions among team members. We can also respond to mentions from the tool specifically if we need to.
- Provide insights based on data.
- Customize Reports. Many times, I would like to see data a specific way. Currently, this tool does not allow me to custom build a report in the tool to send to my managers. I will need to export data and create my own dashboard based on the data I would like to see. The Summary Dashboard does not provide me the reporting I need.
- Sentiment could be improved.
- Turning data into actionable insights across the organization.
- Using custom reports to gain more budget for paid media and other areas.
- Listening for mentions of the brand, industry and competition.
- Based on insights determining what actions should be made for the product, company or brand.
- Implemented in-house
- Online training
- Self-taught
- Google Analytics
- Omniture
- Salesforce
- Localized, keyword, social media monitoring
- The product had lot of "noise" despite filters; no easy integration with social intranet and natural employee workflow; standalone system.
- We needed a tool that integrated with our social intranet (in this case Jive).
- Additionally, we wanted workflow capability that would provide a clear process for all employees to follow, and not something we would have to buy an individual license for every user. It was crucially important to collect and filter the data, and then assign it to the right people within the organization to respond.
Radian6 is really built for listening to conversations, but Spredfast is built for engaging on the most important items. Radian6 might actually have more advanced listening filters (ie. Language); however, Spredfast is built for taking action, participating on conversations, and sharing relevant materials.
- brand mentions and awareness tracking
Public Relations
Product Management
Customer Support
- Social media monitoring
Instead we went with a service that integrated with our social intranet. This allowed the social team to quickly find internal experts based on their profiles, host a conversation about the social media post internally, and the publish a response back out. This was better than getting user licenses and training thousands of employees on a tool they may only use a few times a year or trying to manage the social media monitoring process via email.
- Online training
- No
Great for Twitter monitoring.
- We appreciate it's twitter results more than it's other functions. Twitter monitoring is acceptable and translates well to measurement reporting in Social.
- Social Brand Analytics, Social monitoring & Competitive Analysis
- FB analytics due to account privacy settings
- Sentiment analysis
- Social Brand Intelligence reporting. This involves monitoring of the client's brand as well as their competitive set. You can determine sentiment of conversation via random sample and can determine the Share of Voice in various media types to include, blogs, twitter & Facebook.
- Helps develop Social insights through SBA performance, Sentiment and Competitive analysis
- The alternative to not using this platform of course is to monitor manually. This is both cost prohibitive to the client and requires a large team of hourly billable staff versus one or two individuals using R6 which is less the $1000 per brand profile.
- For our purposes, we use Radian 6 for Social Listening and it serves as a both a listening and Real-Time monitoring tool and the output / or return provides us with data to produce analytic reports, Social Brand Intelligence as well as data that provides snapshot analytics for Competitor Intel reporting.
- Implemented in-house
- Online training
- BuddyMedia CMS
Need an analytics person on staff to reap full value.
- Software is really powerful, but does require some staff members who have a passion for analytics who are able to analyze the data and figure out appropriate engagement strategies. The tool certainly supplied highly relevant data, but it requires someone with an analytics background to spend a considerable portion of their time figuring out what actions to take based on that data.
- Product has a great UI, and is quite flexible, but it is a bit overwhelming. We have only started to scratch the surface of what the platform actually does. There is a lot of functionality that we don’t even use yet.
- Even with the nonprofit discount, the software is still quite expensive and there are limits to the amount of data that we can pull into the system. Pricing plans have data ceilings based on the number of topic profiles and mentions we pull into the system. Exceeding those limits incurs quite a bit of extra cost. For example, we would love to monitor supporters of peer organizations, but it is too expensive for us to do that.
- We use Small Act Thrive for scheduling (and are interested in future functionality from Thrive allowing us to cross-reference social activity with our donor file). However, it would be nice if we could do everything in a single tool. I'm not actually sure if Radian6 allows for scheduling.
- The software does a fantastic job of letting us understand who are top social supporters are. It would be impossible to understand this without Radian6. We now know who shares our content and helps us grow virally. Knowing who these people are is crucial to the success of the organization. Our marketing team understands who among our supporters can help us grow, and which messages resonate the most.
- We use the tool mainly to monitor what is being said about us and to indentify who our top influencers are. We really want to know who is tweeting about our campaigns, sharing our content etc. Once we have identified top influencers, we reach out to them for engagement using other channels (email / blogs).
- In a nutshell, we use the tool to ID our brand promoters. The software definitely helps us to solve the problem we purchased it to solve. The only real problem is on our side. We do not have adequate resources to really analyze the data that Radian 6 returns and build appropriate communication and engagement strategies to better target these people. We simply don’t have enough people to really parse the data.
- We use a different tool for scheduling tweets / FB posts (Small Act Thrive).
- Online training
- Yes. We are working on integration with Adobe Site Catalyst (Omniture) so that we are doing more than simply tracking mentions but are able to pull web analytics data into Radian 6 so that we can see how much of the social media buzz we are tracking actually results in visits to our website or participation in webinars. We have not actually done this integration yet, but intend to do it using in-house resources.