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Salesforce Marketing Cloud Social Studio (retiring)

Salesforce Marketing Cloud Social Studio (retiring)
Formerly Radian6 + Buddy Media

Overview

What is Salesforce Marketing Cloud Social Studio (retiring)?

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.

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Recent Reviews
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Popular Features

View all 27 features
  • Content planning and scheduling (10)
    10.0
    100%
  • Broad channel coverage (10)
    10.0
    100%
  • Twitter (10)
    9.0
    90%
  • Workflow management (10)
    8.0
    80%
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Pricing

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Basic

$1,000.00

Cloud
Per Org Per Month

Pro

$4,000.00

Cloud
Per Org Per Month

Corporate

$12,000.00

Cloud
Per Org Per Month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

8.5
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.5
Avg 7.9

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.6
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

5.5
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.1
Avg 8.5

Reporting/analytics

8.6
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

9.5
Avg 8.2
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Product Details

What is Salesforce Marketing Cloud Social Studio (retiring)?

Social Studio (formerly Radian6 and Buddy Media) enables users to listen, engage, and publish within a social media marketing and management suite — and connect enriched social data to marketing with sales and service. Social Studio was the result of Salesforce' combining of Radian6 with the capabilities of Buddy Media, a social media publishing tool acquired by Salesforce in 2012. Social Studio is slated to be retired in November of 2024.

Salesforce Marketing Cloud Social Studio (retiring) Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.

Bottlenose, Brandwatch, and Verint Messaging are common alternatives for Salesforce Marketing Cloud Social Studio (retiring).

Reviewers rate Sentiment analysis and Broad channel coverage and Content planning and scheduling highest, with a score of 10.

The most common users of Salesforce Marketing Cloud Social Studio (retiring) are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(149)

Attribute Ratings

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
Nicole Swanson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Social Studio allows us to manage publishing, moderations and enquiries on our social media channels. We are also able to listen to conversations about our brand on other public social media channels. The reporting features allow us to analyse our efforts on our own channels and keep track of conversations on external channels. The ability to create numerous user accounts with different access levels and assign engage or publish access, along with approval rules for publishing really helps share the load for social media content creation. The ability to assign enquiries to other users and follow up on workflow through the system is also extremely useful in managing customer service workflow.
  • Superior publishing platform with the ability to share workspaces and content calendars between users
  • Seamless integration with external tools like Google Analytics and bit.ly allow for content creation in one place
  • Engagement of all channels in one place with he ability to assign enquiries to other team members and follow up on progress
  • Superior data collection from major social channels, as well as blogs, forums and mainstream news sites
  • Performance alanysis for own channels and the ability to create dashboards for reporting
  • Some channels not supported yet (Instagram for example) and content from Facebook events is not captured
  • Customisable, and exportable reports still not available in the analyze component of Social Studio - some reporting still needs to be done in Radian6
  • Can't tag people in responses, or tag people/pages in posts for Facebook yet (this means we still schedule some content direct to FB if this is needed)
If there is only one person managing social media within the organisation, then the features of social studio would be under-utilised and therefor the cost may be unwarranted. But if you have anyone else supporting customer service or content creation, this is a great platform.
50
As people in the organisation find out about features available in Social Studio, more people are requesting access.

Staff in our marketing, communications and media teams access Social Studio to provide content for publishing to our platforms. Staff from our IT and web services teams use the platform to listen to conversations regarding their services and provide responses accordingly. A team of customer support staff have access to respond to assigned posts.
Listening/monitoring (4)
82.5%
8.3
Boolean keyword searches
100%
10.0
Filtering out noise/spam
80%
8.0
Sentiment analysis
50%
5.0
Broad channel coverage
100%
10.0
Publishing (4)
100%
10.0
Content planning and scheduling
100%
10.0
Audience targeting
100%
10.0
Content optimization
100%
10.0
Workflow management
100%
10.0
Engagement (3)
86.66666666666666%
8.7
Automated routing and prioritization
100%
10.0
Customer interaction histories
70%
7.0
Bulk actions
90%
9.0
Marketing (4)
77.5%
7.8
Lead generation
80%
8.0
Content marketing
100%
10.0
Paid media management
60%
6.0
Campaigns and promotions
70%
7.0
Channel coverage/integration (5)
92%
9.2
Twitter
100%
10.0
Facebook
100%
10.0
LinkedIn
90%
9.0
Google+
90%
9.0
YouTube
80%
8.0
Reporting/analytics (3)
93.33333333333334%
9.3
Campaign success analytics
80%
8.0
Real-time tracking
100%
10.0
Competitor analysis
100%
10.0
Account management (2)
90%
9.0
Role-based user permissions & privileges
100%
10.0
Mobile access
80%
8.0
  • Improved employee efficiency due to the ability to work across teams in-platform
  • Improved reporting functionality allowing for transparency in performance
  • Advanced sentiment and keyword tracking allowing for in-depth analysis of brand or competitor conversations
  • Meltwater Buzz,Hootsuite Free,social pulse
Social studio is far superior to any other platforms I've used because everything is seamlessly integrated, the UI is amazing and the platform is user friendly. The ability to work in teams, in shared workspaces, with shared calendars, the ability to share content across workspaces and see the performance of content is fantastic. The engagement side is also very superior. Enquiries can be assigned using macros which make the job much less manual. Enquiries can be assigned to any user for following up and workflow is tracked simply with the ability for users to write notes within the platform. Reporting is also superior to other platforms and is continually being improved. Technical support is also highly effective and efficient.
It looks good, is easy to use and totally customisable to individual users. It does everything I need in one place. I spend many hours of everyday in this platform and I still like it!
I am able to contact support directly via email rather than through an account manager. I get a support auto response immediately with a case number. I usually get an initial response from a support person via email within a 24 hour period and then if it's not resolved quickly I get further phone of email support until the matter resolved. I always get an email asking if I am happy with the resolution before the case is closed.
1
A little technical knowledge is required for the overall administrator, but the tech support provided is outstanding so any problems can be easily resolved.
  • Content creation
  • Customer service
  • Analytics and reporting
  • Providing access for other areas to manage their own channels but within the same platform has created more of a community of channel managers without the organisation
  • Sharing content across workspaces cuts down on duplication
  • Integration with other analytics tools has reduced double handling
  • Providing access to business development staff to look at conversations about our brand for future opportunities
  • Providing more areas of the organisation access to provide customer service in their specific areas
I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
Yes
We replaced Meltwater Buzz with Social Studio due to the ability to create a greater number of user accounts with the ability to restrict access and publishing rights to some of them. The superior reporting was also another factor in making the change and also the ability to cut down on everyday task but using macros to simplify multiple step tasks.
  • Product Features
  • Product Usability
  • Third-party Reviews
The most important factor was the product features. I looked at what I wanted in a platform to make my job easier and went out to find the platform that provided most of these at a reasonable price. Social Studio was slightly more expensive that Meltwater Buzz based on the number of publish account, but I was able to justify this based on the product features. It has been a good decision.
No. I am happy that I did the research, got as much information about the features of each platform, and made an informed decision based on this. Unless something changes in the future, I will be sticking with this platform.
No
Support is part of the price so we don't need to pay for anything extra.
Yes
Yes it was resolved quickly.
I had a problem where I couldn't get access to my content calendar besides a strange work-around I had figured out. I submitted a support email, got a response asking for some screen grabs, but when it couldn't be replicated on their end, a phone call with remote screen sharing was set up to investigate the issue. The support person was very friendly and helpful and took a recording of my screen activity to escalate further. Once the resolution came through I was notified and the issue was resolved. The personal touch to their support is outstanding.
  • Scheduling and publishing content is very simple and easy to use
  • Monitoring and engagement of own channels is simple and easy to use
  • Performance reports are simple and easy to understand
  • Having to go out of the platform to Radian6 to get some detailed reports in problematic
  • The inability to export reporting in the Analyse dashboards is frustrating although I know this is a feature to come
Yes
It works for simple features, but the macros do not work in this version and it is more difficult to manage
November 05, 2013

Radian6 Review

Eric Brown | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
  • Incorporates tons of data, but allows for control of what and how much.
  • Has great data output for additional analysis.
  • Robust and allows for a large number of social accounts.
  • It is geared for industries where there is a large amount of chatter on social media. Not a good fit for the company I was at while using it.
  • Very easy to screw up data via the use of keyword hierarchies.
  • At times the platform was overly complex and really required a team of 3-5 minimum to get full use of it.
Determine its usefulness in your industry before purchasing.
  • Very little - our industry was one that sold to the buyer, but the buyer was not the end user. We spent a fair amount of money to discover we were largely listening teenage girls complain.
  • We quit using it and went with Hootsuite.
At the time it was more robust.
Decision is already made to quit using it.
No
  • Product Features
  • Product Reputation
  • Vendor Reputation
Largely reputation.
Be more in-depth and worry less about what others say and focus on the needs it should meet for a specific company/situation.
Has a definite learning curve.
  • The Engagement Console was easy to use.
  • Drilling in data in the analysis dashboard was easy as well.
  • Understanding the implications of what you were looking at.
  • Setting up profile properly so that the data coming in was relevant, not too much and not too little. It was easy to get way too much or eliminate essential data.
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