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Salesforce Marketing Cloud Social Studio (retiring)

Salesforce Marketing Cloud Social Studio (retiring)
Formerly Radian6 + Buddy Media

Overview

What is Salesforce Marketing Cloud Social Studio (retiring)?

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.

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Recent Reviews
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Popular Features

View all 27 features
  • Broad channel coverage (11)
    10.0
    100%
  • Content planning and scheduling (11)
    8.0
    80%
  • Workflow management (11)
    8.0
    80%
  • Twitter (11)
    8.0
    80%

Reviewer Pros & Cons

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Pricing

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Basic

$1,000.00

Cloud
Per Org Per Month

Pro

$4,000.00

Cloud
Per Org Per Month

Corporate

$12,000.00

Cloud
Per Org Per Month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

8.8
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

9
Avg 8.2

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

8.3
Avg 7.8

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.3
Avg 8.6

Reporting/analytics

8.3
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

8.5
Avg 8.2
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Product Details

What is Salesforce Marketing Cloud Social Studio (retiring)?

Social Studio (formerly Radian6 and Buddy Media) enables users to listen, engage, and publish within a social media marketing and management suite — and connect enriched social data to marketing with sales and service. Social Studio was the result of Salesforce' combining of Radian6 with the capabilities of Buddy Media, a social media publishing tool acquired by Salesforce in 2012. Social Studio is slated to be retired in November of 2024.

Salesforce Marketing Cloud Social Studio (retiring) Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.

Bottlenose, Brandwatch, and Verint Messaging are common alternatives for Salesforce Marketing Cloud Social Studio (retiring).

Reviewers rate Broad channel coverage and Bulk actions and LinkedIn highest, with a score of 10.

The most common users of Salesforce Marketing Cloud Social Studio (retiring) are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(150)

Attribute Ratings

Reviews

(1-6 of 6)
Companies can't remove reviews or game the system. Here's why
November 04, 2014

Radian6 Review

Score 9 out of 10
Vetted Review
Verified User
It's an ongoing process to filter noise and optimize the keyword configuration to its fullest potential.
Score 7 out of 10
Vetted Review
Verified User
Creating a profile for a brand is self service and is time consuming. Training new users is also time consuming and the real experience comes from hours in the cockpit.
Score 7 out of 10
Vetted Review
Verified User
Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
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