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Salesforce Marketing Cloud Social Studio (retiring)

Salesforce Marketing Cloud Social Studio (retiring)
Formerly Radian6 + Buddy Media

Overview

What is Salesforce Marketing Cloud Social Studio (retiring)?

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.

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Recent Reviews
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Popular Features

View all 27 features
  • Broad channel coverage (11)
    10.0
    100%
  • Content planning and scheduling (11)
    8.0
    80%
  • Workflow management (11)
    8.0
    80%
  • Twitter (11)
    8.0
    80%

Reviewer Pros & Cons

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Pricing

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Basic

$1,000.00

Cloud
Per Org Per Month

Pro

$4,000.00

Cloud
Per Org Per Month

Corporate

$12,000.00

Cloud
Per Org Per Month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

8.8
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

9
Avg 8.2

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

8.3
Avg 7.8

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.3
Avg 8.6

Reporting/analytics

8.3
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

8.5
Avg 8.2
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Product Details

What is Salesforce Marketing Cloud Social Studio (retiring)?

Social Studio (formerly Radian6 and Buddy Media) enables users to listen, engage, and publish within a social media marketing and management suite — and connect enriched social data to marketing with sales and service. Social Studio was the result of Salesforce' combining of Radian6 with the capabilities of Buddy Media, a social media publishing tool acquired by Salesforce in 2012. Social Studio is slated to be retired in November of 2024.

Salesforce Marketing Cloud Social Studio (retiring) Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.

Bottlenose, Brandwatch, and Verint Messaging are common alternatives for Salesforce Marketing Cloud Social Studio (retiring).

Reviewers rate Broad channel coverage and Bulk actions and LinkedIn highest, with a score of 10.

The most common users of Salesforce Marketing Cloud Social Studio (retiring) are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(150)

Attribute Ratings

Reviews

(1-25 of 52)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
Salesforce Marketing Cloud Social Studio was well suited for those overseeing multiple client social media pages. It's organization setup and keywords queries were instrumental to helping us offer our clients the best support we could. It helped secure their contract for years. We are very saddened to lose use of it.
Adam Keys | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Social listening/competitor monitoring. Social Studio allows you to track competitor keywords within the cost of the package. Other platforms, including Hootsuite, charge a large sum for this. This is very useful for continuous improvement. Scheduling - plan ahead, knowing your posts will publish without error when you're out of the office.
Jeremy Cowles | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
If you're tasked with publishing content to social on behalf of your organization then this tool is certainly worth considering. You have quick and easy capability to schedule across multiple platforms with drag-and-drop simplicity. It ties into Salesforce's real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types.

Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Social studio is well-suited for environments where multiple social media channels are being managed by more than one individual, allowing for shared access and collaboration. There's no reason it wouldn't work equally as well for an individual user without a team needing shared access.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Well suited: Keep tracking of your social media brand presence, social media buzz, monitor hundred of bloggs, monitor PR mentions online, etc,
Less appropiate: small business and profesionall due to cost model.
Andrea Casano | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Social Studio would be great for studying all the metrics associated with your social and digital properties. It can be a valid help to schedule your posts and to evaluate their impact on your followers or on your customers. Obviously, [being] associated with the Salesforce family products, it will allow you to integrate insights across different platforms. If you need specific information related to your property on Facebook, the platform offered by the same book would be more useful.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I feel as if social studio is well suited for scheduling posts; however, it would be more beneficial if it chose when to schedule posts (i.e. general weekly postings) based on when you had the most followers online for all social media. SMART technology should be added to the program.
Jimmy Mack | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
If you need some very basic analytics from a fairly good listening tool that has publishing capabilities to multiple platforms, Social Studio is a good tool for you. The publishing capabilities are probably the strongest aspect of the tool, while the analytics within the tool are certainly the weakest aspect of Social Studio. For the lack of advanced analytics, I think Social Studio is priced a bit too high, comparatively speaking.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Social Studio is great for owned channels and social listening - its Boolean queries allow for true personalization. Social Studio does not work well for Instagram, or if you're looking to track social influencers easily. This would work well for brands who are looking to do web-wide searches of related content - such as auto brands etc. But would not work well for small owned businesses looking for content on a lower-profile basis.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Social Studio is great for an organization that manages many social media accounts. Not just one Facebook and one Twitter, but several Twitter accounts and several Facebook accounts. It is not as well suited for organization with a large media library they would like integrated into their social media scheduling platform.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
I think Radian6 is great if you need a platform that will create reports for your business and allow you to export and share those reports. It's a little pricey so it's best for larger companies that can afford the robust tool. It's less appropriate for monitoring social or other online efforts.
Sharon Suchoval | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Radian6 is extraordinary for companies that have a lot of mentions in multiple places. It takes a large amount of information and consolidates it into a usable form. It is less appropriate for smaller businesses that don't have a lot of conversations happening.
Nicole Swanson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
If there is only one person managing social media within the organisation, then the features of social studio would be under-utilised and therefor the cost may be unwarranted. But if you have anyone else supporting customer service or content creation, this is a great platform.
Score 8 out of 10
Vetted Review
Verified User
For me, this is best suited for scheduling out all posts and tweets so there is a single source for tracking, reporting and the event calendar. When selecting a tool like Social Studio, you need to be clear on the use and expected outcomes. Currently, Paid social activity cannot be managed through Social Studio, so if that is a big part of what you need to schedule and track you need to decide if Social Studio is the right solution for you.
May 06, 2014

Radian6 review

Score 8 out of 10
Vetted Review
Verified User
Radian6 in my opinion is a very no-nonsense type of tool. I know what I am going to get. So in a sense of where it is best suited, I feel as though it is best suited for clients that need a basic read on volume for their brand as well as spikes in conversation over the last 3 months. Radian lacks an automated analysis that is usable. As with other tools, automated sentiment tends to be crap. When comparing to Sysomos, I tend to lead on Radian more because I see them as similar tools though Radian gives me more information. Sysomos has an influencer/'authoritative' portion that the basic Radian tool seems to lack, however, from prior vendor conversations (Im not sure if they have changed it since), Sysomos' was primarily based on twitter followers.
Score 6 out of 10
Vetted Review
Verified User
For an an engagement and publishing tool that is highly efficient, easy to set up, and simple to manage - Buddy Media excels. For strategic, digitally-advanced, and analytic teams, the social listening needs that Buddy Media offers seem to lack to those of other proficient vendors in the space. Overall, it is an affordable solution for all management and content-driven functions within an organization.
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