Salesforce Social Studio

Salesforce Social Studio

About TrustRadius Scoring
Score 7.2 out of 100
Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media)

Overview

Recent Reviews

Social Studio

8 out of 10
February 21, 2022
We were using this software to collect all the social media posts using the keywords which were related to our product and also tried to …
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Radian6 Delivers

10 out of 10
November 18, 2019
Currently, Radian6 is used across our military recruitment department to identify opportunities where our brand can become a part of the …
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Marketing in retail real estate

10 out of 10
December 05, 2017
Social Studio is being used by the organization I work for. It is being used by each property's marketing department so that social boosts …
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Social Studio is competent

8 out of 10
April 05, 2017
We used to Social Studio to schedule all of our social media content on Facebook and Twitter. It was only used by our marketing …
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Popular Features

View all 27 features
  • Broad channel coverage (11)
    8.0
    80%
  • Twitter (11)
    8.0
    80%
  • Content planning and scheduling (11)
    7.0
    70%
  • Workflow management (11)
    7.0
    70%

Reviewer Pros & Cons

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Video Reviews

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Pricing

View all pricing

Basic

$1,000.00

Cloud
Per Org Per Month

Pro

$4,000.00

Cloud
Per Org Per Month

Corporate

$12,000.00

Cloud
Per Org Per Month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

Listening/monitoring

5.8
58%

Publishing

6.3
63%

Engagement

8.0
80%

Marketing

7.2
72%

Channel coverage/integration

7.5
75%

Reporting/analytics

5.7
57%

Account management

6.0
60%

Product Details

What is Salesforce Social Studio?

Social Studio (formerly Radian6) enables users to listen, engage, and publish within a social media marketing and management suite — and connect enriched social data to marketing with sales and service. Social Studio is the result of Salesforce' combining of Radian6 with the capabilities of Buddy Media, a social media publishing tool acquired by Salesforce in 2012. Social Studio is available on the Salesforce Marketing Cloud.

The product supports:

Social Listening
Gather market intelligence. Gain relevant feedback across your marketing, service, and sales campaigns with reporting tied to your social accounts from the office or via mobile app. Search for any topic or brand. Watch for fresh topics and trends from convenient customizable dashboards.

Community Engagement
Deploy a single platform for social media engagement and social reviews across every department in a company. Securely manage access and roles with user and team workspaces. With machine learning, gauge brand sentiment and prioritize posts — then automatically route customer activity to the appropriate role in either marketing, sales, or service. Route social posts to your CRM platform to complete the picture of the customer across social, email, and other digital channels.

Social Publishing
Manage company’s entire social presence across teams. Create workspaces and access based on role or group to ensure brand consistency.
Collaborate on campaigns. Draft, share, schedule, review, and approve content. Access stock photos, trending topics, and more — on a desktop or in a mobile app. Reporting gives a real-time snapshot on content, channel, and creative performance.

Monitoring Performance
Track customer interactions, brand health, and campaign results as they unfold. Depict real-time customer feedback with on-screen imagery.
Highlight the customer voice. Keep a close eye on conversations to develop insights around real-time customer discussions. Display insights based on region, post popularity, and words commonly associated with a product. Get comprehensive multichannel views of every customer relationship — plus in-depth explorations of email campaigns, social care, and every brand journey.

Salesforce Social Studio Video

Learn how to use Social Studio. See how to reach an always-moving audience and inspire engagement when and where customers prefer.

Salesforce Social Studio Competitors

Salesforce Social Studio Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - is now part of the Salesforce Marketing Cloud. Salesforce now supplies social media management capabilities through Social Studio, the product built by combining Radian6 with Buddy Media, available on the Salesforce Marketing Cloud.

Bottlenose, Brandwatch, and Verint Messaging are common alternatives for Salesforce Social Studio.

Reviewers rate Broad channel coverage and Automated routing and prioritization and Customer interaction histories highest, with a score of 8.

The most common users of Salesforce Social Studio are from Enterprises (1,001+ employees) and the Unknown industry.

Comparisons

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Reviews

(1-25 of 55)
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February 21, 2022

Social Studio

Score 8 out of 10
Vetted Review
Verified User
Review Source
we were using this social studio platform to collect social media post for past 3 years and its serves our purpose perfectly. adding keywords manually is quite simple and flexible of fetching 3 months data sets which makes this software very helpful. our data scientist team consumes these data sets and processes them for the use cases.
Score 10 out of 10
Vetted Review
Verified User
Review Source
If you have to manage a great volume of mentions and you don't require a specific model of dashboard, or if you don't have the budget for a AI based platform, this is a very good option that could cover your needs. Also great if you have to manage a great volume of users and projects, to have the flexibility and agility to setup your own monitoring.
November 18, 2019

Radian6 Delivers

Alexis Ramsey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Radian6 is well suited to retrieve public listening topics from all major sources, including Reddit. The system also makes reporting easy with ready to go topic trend charts, medium breakdowns, and more. The system could use a facelift in terms of the looks of graphs, color scheme for the system, and general functionality. However, the system does responsive technical support and training setup.
Score 7 out of 10
Vetted Review
Verified User
Review Source
I would say that Radian6 is a fine tool for a company or organization that needs a cohesive platform for their social media handles and how to respond to customer/consumers in an efficient matter. I think that Radian6 training time does not take too long as the tool itself is not as complex as others.
Adam Keys | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Social listening/competitor monitoring. Social Studio allows you to track competitor keywords within the cost of the package. Other platforms, including Hootsuite, charge a large sum for this. This is very useful for continuous improvement. Scheduling - plan ahead, knowing your posts will publish without error when you're out of the office.
Jeremy Cowles | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
If you're tasked with publishing content to social on behalf of your organization then this tool is certainly worth considering. You have quick and easy capability to schedule across multiple platforms with drag-and-drop simplicity. It ties into Salesforce's real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types.

Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Social studio is well-suited for environments where multiple social media channels are being managed by more than one individual, allowing for shared access and collaboration. There's no reason it wouldn't work equally as well for an individual user without a team needing shared access.
Andrea Casano | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Social Studio would be great for studying all the metrics associated with your social and digital properties. It can be a valid help to schedule your posts and to evaluate their impact on your followers or on your customers. Obviously, [being] associated with the Salesforce family products, it will allow you to integrate insights across different platforms. If you need specific information related to your property on Facebook, the platform offered by the same book would be more useful.
Score 10 out of 10
Vetted Review
Verified User
Review Source
I feel as if social studio is well suited for scheduling posts; however, it would be more beneficial if it chose when to schedule posts (i.e. general weekly postings) based on when you had the most followers online for all social media. SMART technology should be added to the program.
Jimmy Mack | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Review Source
If you need some very basic analytics from a fairly good listening tool that has publishing capabilities to multiple platforms, Social Studio is a good tool for you. The publishing capabilities are probably the strongest aspect of the tool, while the analytics within the tool are certainly the weakest aspect of Social Studio. For the lack of advanced analytics, I think Social Studio is priced a bit too high, comparatively speaking.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Social Studio is great for owned channels and social listening - its Boolean queries allow for true personalization. Social Studio does not work well for Instagram, or if you're looking to track social influencers easily. This would work well for brands who are looking to do web-wide searches of related content - such as auto brands etc. But would not work well for small owned businesses looking for content on a lower-profile basis.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Social Studio is great for an organization that manages many social media accounts. Not just one Facebook and one Twitter, but several Twitter accounts and several Facebook accounts. It is not as well suited for organization with a large media library they would like integrated into their social media scheduling platform.
Score 6 out of 10
Vetted Review
Verified User
Review Source
I think Radian6 is great if you need a platform that will create reports for your business and allow you to export and share those reports. It's a little pricey so it's best for larger companies that can afford the robust tool. It's less appropriate for monitoring social or other online efforts.
Sharon Suchoval | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Radian6 is extraordinary for companies that have a lot of mentions in multiple places. It takes a large amount of information and consolidates it into a usable form. It is less appropriate for smaller businesses that don't have a lot of conversations happening.
Nicole Swanson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
If there is only one person managing social media within the organisation, then the features of social studio would be under-utilised and therefor the cost may be unwarranted. But if you have anyone else supporting customer service or content creation, this is a great platform.
Score 8 out of 10
Vetted Review
Verified User
Review Source
For me, this is best suited for scheduling out all posts and tweets so there is a single source for tracking, reporting and the event calendar. When selecting a tool like Social Studio, you need to be clear on the use and expected outcomes. Currently, Paid social activity cannot be managed through Social Studio, so if that is a big part of what you need to schedule and track you need to decide if Social Studio is the right solution for you.
May 06, 2014

Radian6 review

Score 8 out of 10
Vetted Review
Verified User
Review Source
Radian6 in my opinion is a very no-nonsense type of tool. I know what I am going to get. So in a sense of where it is best suited, I feel as though it is best suited for clients that need a basic read on volume for their brand as well as spikes in conversation over the last 3 months. Radian lacks an automated analysis that is usable. As with other tools, automated sentiment tends to be crap. When comparing to Sysomos, I tend to lead on Radian more because I see them as similar tools though Radian gives me more information. Sysomos has an influencer/'authoritative' portion that the basic Radian tool seems to lack, however, from prior vendor conversations (Im not sure if they have changed it since), Sysomos' was primarily based on twitter followers.