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Salesforce Marketing Cloud Social Studio (retiring)

Salesforce Marketing Cloud Social Studio (retiring)
Formerly Radian6 + Buddy Media

Overview

What is Salesforce Marketing Cloud Social Studio (retiring)?

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.

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Recent Reviews
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Popular Features

View all 27 features
  • Broad channel coverage (11)
    10.0
    100%
  • Content planning and scheduling (11)
    8.0
    80%
  • Workflow management (11)
    8.0
    80%
  • Twitter (11)
    8.0
    80%

Reviewer Pros & Cons

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Pricing

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Basic

$1,000.00

Cloud
Per Org Per Month

Pro

$4,000.00

Cloud
Per Org Per Month

Corporate

$12,000.00

Cloud
Per Org Per Month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

8.8
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

9
Avg 8.2

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

8.3
Avg 7.8

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.3
Avg 8.6

Reporting/analytics

8.3
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

8.5
Avg 8.2
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Product Details

What is Salesforce Marketing Cloud Social Studio (retiring)?

Social Studio (formerly Radian6 and Buddy Media) enables users to listen, engage, and publish within a social media marketing and management suite — and connect enriched social data to marketing with sales and service. Social Studio was the result of Salesforce' combining of Radian6 with the capabilities of Buddy Media, a social media publishing tool acquired by Salesforce in 2012. Social Studio is slated to be retired in November of 2024.

Salesforce Marketing Cloud Social Studio (retiring) Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.

Bottlenose, Brandwatch, and Verint Messaging are common alternatives for Salesforce Marketing Cloud Social Studio (retiring).

Reviewers rate Broad channel coverage and Bulk actions and LinkedIn highest, with a score of 10.

The most common users of Salesforce Marketing Cloud Social Studio (retiring) are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(150)

Attribute Ratings

Reviews

(1-25 of 38)
Companies can't remove reviews or game the system. Here's why
Nicole Swanson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Aside from what has already been said earlier, I would consider the renewal of Radian6 if the social campaign is not based on very granular metrics. Radian6 would be great for identifying the overall trend and conducting research for measurement plan.
Score 2 out of 10
Vetted Review
Verified User
Our company's contract with Radian6 was up in January and we came to the unanimous agreement that we would look for another software. For the 18 months we had Radian6, very few employees knew how to use it and we were ready to try something new.
May 06, 2014

Radian6 review

Score 8 out of 10
Vetted Review
Verified User
Consistency is the main reason we will renew our contracts with Radian. Reporting data from one tool and comparing it to another is not an apples to apples comparison and often you run the risk of pin pointing errant details that are a product of the pull rather than the meat of the conversations.
Score 6 out of 10
Vetted Review
Verified User
Their pricing has increased tremendously since acquisition. Customer Service has also decreased in terms of quality, account managers, and overall guidance. With that being said, there are more offerings within the tool. While there are many more competitors in the space, the decision comes down to budget allocation for an all-in-one style tool.
January 18, 2014

Buddy Media Survey

Score 7 out of 10
Vetted Review
Verified User
The biggest challenge is how to brand our "tab" and drive traffic to our candidates. Since we are a tab, they are unable to search for us, they would need to search for the company page and then click on the tab which is ultimately 2 clicks. The second part is our audience, college candidates do not always like a company page until they get hired. It was hard to cater specific update to a demographic age when the candidates possibly did not like our page.
Score 6 out of 10
Vetted Review
Verified User
I am not sure it was a savvy purchase for my firm based on the number of account users that we have in place, 1 social media manger in each of our offices, who is in charge of posting on our accounts and tracking the metrics. I do not believe it is worth the investment based on my companies needs. We overestimated its value in terms of metrics because our lack of sales function renders half obsolete.
Madison Holland | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I no longer work for the company, but I know that they will be renewing and have found that Buddy Media is by far the most user friendly, competitively priced, convenient and has brought in a great deal of profit for our company.
January 10, 2014

Fan Engagement Wizardry

Score 8 out of 10
Vetted Review
Verified User
There were some communication issues, but otherwise Buddy Media was great.We were able to increase our fan engagement by quite a high margin, and the user interface meant that even those employees without coding skills could use the platform.
Weston Woodward | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I loved using Radian6 because how powerful of a tool it was and they had a great support team. Granted, this was over a year ago and I know there have been changes in the company. The user interface can be tricky and I highly recommend getting lots of training on how to use the tool.
November 04, 2013

Robustly Glitchy

Score 3 out of 10
Vetted Review
Verified User
We don't get the data we need, there aren't enough social media pulls, and there are too many glitches. Radian6 seemed like a robust option for us but the results of our data pulls for client reports have been disappointing. Also, customer service was a nightmare to work with. Proper notes weren't written down and when I finally received a phone call for assistance, it was someone whose expertise was NOT Radian6.
Chirag Gupta | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I give it an 8 because I would definitely use it again when working with a brand that has a large consumer base. Since the time I used it, many more competing tools have come out into the market, such as Crimson Hexagon, so I would recommend evaluating the features of competing tools against the business needs. Radian6 is not a one stop shop for all social media needs - it is an added layer of value over existing tools and processes, so I would only use it for a long term advertising/marketing campaign.
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