Cost effective, reliable and all inclusive
Rating: 9 out of 10
June 11, 2019
AK
Vetted Review
Verified User
2 years of experience
2
Reporting, social scheduling and social listening.
Salesforce Marketing Cloud Social Studio (retiring)Formerly Radian6 + Buddy Media
Starting at $1,000 Per Org Per Month
View Pricing Overview
What is Salesforce Marketing Cloud Social Studio (retiring)?
Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.
Learn from top reviewers
Salesforce Marketing Cloud Social Studio Review
Rating: 9 out of 10
May 1, 2024Salesforce Marketing Cloud Social Studio was our company's way of managing, scheduling, and moderating content for our various clients. It was immensely helpful to us consider...
Verified user
Employee
4 years of experienceCost effective, reliable and all inclusive
Rating: 9 out of 10
June 11, 2019Social Studio was used by ScS for Social Listening, scheduling and content creation. The platform did everything it advertised, and I had no issues during my time using the pl...
Radian6 - Monitoring of Social Media
Rating: 8 out of 10
April 17, 2018We used Radian6 product software for one of the world leading organization who are in Fortune 500, we helped them implement the product. In the current time, social media has ...
Jack of all trades, master of none
Rating: 6 out of 10
April 13, 2018As Social Studio has capabilities for scheduling and publishing as well as analysis, it is being used by both the marketing department (for monitoring mentions of the company ...
Social Studio, great for scheduling and analysis
Rating: 8 out of 10
March 16, 2018Social Studio is being used by the marketing organization to manage social media channels, including for scheduling posts and analysis. It simplifies social media management.
Verified user
Manager
1 year of experienceComprehensive and powerful to monitor your online reputation in the market
Rating: 8 out of 10
December 21, 2017We use Radian6 to monitor the social media buzz of our brands in the local market. It's very important for us to keep monitoring what's been said about us in general and speci...
Verified user
Account Manager
3 years of experienceA great tool for big organizations
Rating: 7 out of 10
December 18, 2017Social Studio, AKA Radian6, was initially implemented and used in our company for a big data project; also connected to the decoupling of the social profiles of our customers....
Marketing in retail real estate
Rating: 10 out of 10
December 5, 2017Social Studio is being used by the organization I work for. It is being used by each property's marketing department so that social boosts are individualized for all propertie...
Verified user
Employee
2 years of experienceSocial Studio - Good Basic Tool, but Expensive
Rating: 4 out of 10
August 1, 2017We used Social Studio to monitor our brand presence on social media, as well as benchmark our social presence against our main competitors. We also used it to determine trendi...
Social Studio - Great for Radian 6 Users looking for a team platform!
Rating: 9 out of 10
May 1, 2017We currently use social studio in the client services department of our organization - in some cases, we are the account holder and in others we are simply users. For a payrol...
Verified user
Account Manager
2 years of experienceSocial Studio is competent
Rating: 8 out of 10
April 5, 2017We used to Social Studio to schedule all of our social media content on Facebook and Twitter. It was only used by our marketing department. It helped me, as the social media m...
Verified user
Employee
1 year of experienceRadian6: measurements and insights
Rating: 6 out of 10
April 22, 2016When I used Radian6 it was being used by one department/division. It addressed our need for measuring analytics on our social media and digital efforts. We used it to see how ...
Verified user
Employee
2 years of experienceRadian6 - The Gold Standard for The Enterprise
Rating: 9 out of 10
January 6, 2016Radian6 is used across the company to provide research to enterprise clients. The companies we monitor have thousands of mentions daily on social media and blogs. It allows us...
Sharon Suchoval
Professional - Marketing
Digital and Social Media Marketing Manager
Perficient
2 years of experienceA seamless solution for busy social media managers
Rating: 10 out of 10
May 26, 2015Social Studio allows us to manage publishing, moderations and enquiries on our social media channels. We are also able to listen to conversations about our brand on other publ...
Nicole Swanson
Manager - Social Media
Digital and Social Media Manager
University of Western Sydney
1 year of experienceReview of Radian6
Rating: 7 out of 10
March 18, 2015Radian6 allows us insight into identifying potential brand evangelists for our business by targeting relevant keywords. Our strategy was to use these brand evangelists to help...
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Reviewer Pros & Cons
Pricing
Basic
$1,000.00
Cloud
Per Org Per Month
Pro
$4,000.00
Cloud
Per Org Per Month
Corporate
$12,000.00
Cloud
Per Org Per Month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
Return to navigation
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Salesforce Marketing Cloud Social Studio (retiring)?
Social Studio (formerly Radian6 and Buddy Media) enables users to listen, engage, and publish within a social media marketing and management suite — and connect enriched social data to marketing with sales and service. Social Studio was the result of Salesforce' combining of Radian6 with the capabilities of Buddy Media, a social media publishing tool acquired by Salesforce in 2012. Social Studio is slated to be retired in November of 2024.
Salesforce Marketing Cloud Social Studio (retiring) Competitors
- Bottlenose
- Brandwatch
- Verint Messaging
- Digimind Social
- TotalSocial by Engagement Labs
- Engagor (discontinued)
- General Sentiment (discontinued)
- Hootsuite
- ListenLogic
- MutualMind
- Quid
- Social Suite by Reputation.com
- Oracle Social Cloud (legacy)
- PeopleBrowsr
- Social Data Intelligence SM2
- Simplify360
- Emplifi Social Marketing Cloud
- Sparkcentral (discontinued)
- Sprinklr Social
- Synthesio Social Intelligence Suite
- uberVu (discontinued)
- Viralheat (Discontinued)
- Visible Intelligence, discontinued
- muFusion
- Brand24
- Talkwalker
- Ubermetrics
- Tracx
Salesforce Marketing Cloud Social Studio (retiring) Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.
Bottlenose, Brandwatch, and Verint Messaging are common alternatives for Salesforce Marketing Cloud Social Studio (retiring).
Reviewers rate Broad channel coverage and Bulk actions and LinkedIn highest, with a score of 10.
The most common users of Salesforce Marketing Cloud Social Studio (retiring) are from Enterprises (1,001+ employees).
Comparisons
Compare with
Reviews and Ratings
(150)Reviews
(1-22 of 22)Companies can't remove reviews or game the system. Here's why
Radian6 - Monitoring of Social Media
Rating: 8 out of 10
April 17, 2018
MA
Vetted Review
Verified User
1 year of experience
6
Technical Analytics team, Business Analysts and Marketing team
Jack of all trades, master of none
Rating: 6 out of 10
April 13, 2018
JC
Vetted Review
Verified User
2 years of experience
5
Marketing and Communications Insight. This encompasses people in the group marketing team who use the tool to schedule brand posts across multiple social touchpoints and use the Engage tool to monitor uptake and reaction to posting, and tie back with leads and existing contacts in our CRM database. The Insight team uses the analyse side of the tool to evaluate brand and competitor mentions in the media with a view to providing insight and intelligence reports on brand activity and marketing performance
Social Studio, great for scheduling and analysis
Rating: 8 out of 10
March 16, 2018
Verified User
Vetted Review
Verified User
1 year of experience
Marketing
PR
Customer communications
Customer support
PR
Customer communications
Customer support
Comprehensive and powerful to monitor your online reputation in the market
Rating: 8 out of 10
December 21, 2017
Verified User
Vetted Review
Verified User
3 years of experience
4
Social Media Managers
A great tool for big organizations
Rating: 7 out of 10
December 18, 2017
AC
Vetted Review
Verified User
3 years of experience
In our organization, Social Studio is used mainly by the commercial communication people, by the social caring group and by the ICT demand representatives.
Marketing in retail real estate
Rating: 10 out of 10
December 05, 2017
Verified User
Vetted Review
Verified User
2 years of experience
50
Marketing employees
Social Studio - Good Basic Tool, but Expensive
Rating: 4 out of 10
August 01, 2017
JM
Vetted Review
Verified User
4 years of experience
3
All of the people in my organization who used Social Studio were within the marketing and communications function. I was the main super user. I was in the tool almost every day and managed all other users. Other people who used the tool included the social media community manager and some marketing coordinators who were responsible for specific marketing functions within the business who needed to report to their executives.
Social Studio - Great for Radian 6 Users looking for a team platform!
Rating: 9 out of 10
May 01, 2017
Verified User
Vetted Review
Verified User
2 years of experience
50
The majority of users at our company are social media moderators. They manage the columns of content pulled in through Social Studio's Engage dashboard. There are a handful of users who are account admins who manage what pulls into those columns that the moderators view and manage - again, through using Radian 6 Topic Profiles as well.
Social Studio is competent
Rating: 8 out of 10
April 05, 2017
Verified User
Vetted Review
Verified User
1 year of experience
3
I as the social media manager used Social Studio throughout the day on a daily basis, scheduling all our content. I had two managers that would also access Social Studio to monitor the calendar and make suggestions.
Radian6: measurements and insights
Rating: 6 out of 10
April 22, 2016
Verified User
Vetted Review
Verified User
2 years of experience
1
The person who used Radian6 is in the Marketing department and focused on advertising, public relations, and social media. This person monitored social media activity and reviewed analytics for the company about online traffic and social media sites. This person created reports and compiled the information to give it to executives.
Radian6 - The Gold Standard for The Enterprise
Rating: 9 out of 10
January 06, 2016
SS
Vetted Review
Verified User
2 years of experience
5
All are in marketing and analytics
A seamless solution for busy social media managers
Rating: 10 out of 10
May 26, 2015
NS
Vetted Review
Verified User
1 year of experience
50
As people in the organisation find out about features available in Social Studio, more people are requesting access.
Staff in our marketing, communications and media teams access Social Studio to provide content for publishing to our platforms. Staff from our IT and web services teams use the platform to listen to conversations regarding their services and provide responses accordingly. A team of customer support staff have access to respond to assigned posts.
Staff in our marketing, communications and media teams access Social Studio to provide content for publishing to our platforms. Staff from our IT and web services teams use the platform to listen to conversations regarding their services and provide responses accordingly. A team of customer support staff have access to respond to assigned posts.
Review of Radian6
Rating: 7 out of 10
March 18, 2015
DL
Vetted Review
Verified User
1 year of experience
I am the sole user of the product. Chief Marketing Officer.
Social Studio takes the pain out of Social Scheduling and Reporting
Rating: 8 out of 10
March 13, 2015
Verified User
Vetted Review
Verified User
2 years of experience
Within the organization there are only 2 Social Marketers that are currently using the tool. Within our Agency partners, there are an additional 15 total users that manage and report from Social Studio on our behalf. As we expand social activity within the US and globally, we are confident that the tool will meet our growth opportunities.
Radian6 Review
Rating: 9 out of 10
November 04, 2014
Verified User
Vetted Review
Verified User
3 years of experience
4
Analytics, Marketing Strategy and Internal Marketing
Radian6 - Strengths and Weaknesses but Still at the Top
Rating: 8 out of 10
October 30, 2014
NP
Vetted Review
Verified User
2 years of experience
6
Social media monitoring and engagement.
Easy To Use
Rating: 8 out of 10
October 18, 2013
JB
Vetted Review
Verified User
2 years of experience
Expensive to scale listening. Other tools better for engagement.
Rating: 2 out of 10
April 05, 2013
Verified User
Vetted Review
Verified User
2 years of experience
5
Marketing
Public Relations
Product Management
Customer Support
Public Relations
Product Management
Customer Support
Great for Twitter monitoring.
Rating: 7 out of 10
February 12, 2013
Verified User
Vetted Review
Verified User
2 years of experience
5
Any staffer from Intern to VP
Doesn't support Arabic keywords!
Rating: 6 out of 10
December 12, 2012
Verified User
Vetted Review
Verified User
1 year of experience
Need an analytics person on staff to reap full value.
Rating: 7 out of 10
November 12, 2012
Verified User
Vetted Review
Verified User
1 year of experience
5
• We have five logins. Mainly used by our social media manager and some members of the digital marketing team (to promote marketing campaigns)
• Usage varies a bit depending on the phases we are in. For example, during campaign execution and analysis, we use the tool daily. Otherwise we check metrics about once a week. We also use the tool heavily at month end for reporting and analysis.