Salesforce Social Studio

Salesforce Social Studio Reviews

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Ratings and Reviews
(1-22 of 22)

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Jeremy Cowles | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
5
Marketing and Communications Insight. This encompasses people in the group marketing team who use the tool to schedule brand posts across multiple social touchpoints and use the Engage tool to monitor uptake and reaction to posting, and tie back with leads and existing contacts in our CRM database. The Insight team uses the analyse side of the tool to evaluate brand and competitor mentions in the media with a view to providing insight and intelligence reports on brand activity and marketing performance
Jimmy Mack | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Review Source
3
All of the people in my organization who used Social Studio were within the marketing and communications function. I was the main super user. I was in the tool almost every day and managed all other users. Other people who used the tool included the social media community manager and some marketing coordinators who were responsible for specific marketing functions within the business who needed to report to their executives.
Nicole Swanson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
50
As people in the organisation find out about features available in Social Studio, more people are requesting access.

Staff in our marketing, communications and media teams access Social Studio to provide content for publishing to our platforms. Staff from our IT and web services teams use the platform to listen to conversations regarding their services and provide responses accordingly. A team of customer support staff have access to respond to assigned posts.
Score 9 out of 10
Vetted Review
Verified User
Review Source
50
The majority of users at our company are social media moderators. They manage the columns of content pulled in through Social Studio's Engage dashboard. There are a handful of users who are account admins who manage what pulls into those columns that the moderators view and manage - again, through using Radian 6 Topic Profiles as well.
Score 8 out of 10
Vetted Review
Verified User
Review Source
3
I as the social media manager used Social Studio throughout the day on a daily basis, scheduling all our content. I had two managers that would also access Social Studio to monitor the calendar and make suggestions.
Score 6 out of 10
Vetted Review
Verified User
Review Source
1
The person who used Radian6 is in the Marketing department and focused on advertising, public relations, and social media. This person monitored social media activity and reviewed analytics for the company about online traffic and social media sites. This person created reports and compiled the information to give it to executives.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Within the organization there are only 2 Social Marketers that are currently using the tool. Within our Agency partners, there are an additional 15 total users that manage and report from Social Studio on our behalf. As we expand social activity within the US and globally, we are confident that the tool will meet our growth opportunities.
Score 7 out of 10
Vetted Review
Verified User
Review Source
5
• We have five logins. Mainly used by our social media manager and some members of the digital marketing team (to promote marketing campaigns) • Usage varies a bit depending on the phases we are in. For example, during campaign execution and analysis, we use the tool daily. Otherwise we check metrics about once a week. We also use the tool heavily at month end for reporting and analysis.

Salesforce Social Studio Scorecard Summary

Feature Scorecard Summary

Listening/monitoring (4)
85%
8.5
Boolean keyword searches (9)
70%
7.0
Filtering out noise/spam (9)
70%
7.0
Sentiment analysis (8)
100%
10.0
Broad channel coverage (10)
100%
10.0
Publishing (4)
85%
8.5
Content planning and scheduling (10)
100%
10.0
Audience targeting (9)
80%
8.0
Content optimization (8)
80%
8.0
Workflow management (10)
80%
8.0
Engagement (3)
76%
7.6
Automated routing and prioritization (9)
99%
9.9
Customer interaction histories (9)
99%
9.9
Bulk actions (9)
31%
3.1
Marketing (4)
55%
5.5
Lead generation (8)
50%
5.0
Content marketing (9)
50%
5.0
Paid media management (7)
60%
6.0
Campaigns and promotions (8)
60%
6.0
Channel coverage/integration (7)
81%
8.1
Twitter (10)
90%
9.0
Facebook (10)
100%
10.0
LinkedIn (8)
100%
10.0
Google+ (6)
68%
6.8
Instagram (7)
80%
8.0
Pinterest (4)
65%
6.5
YouTube (6)
67%
6.7
Reporting/analytics (3)
86%
8.6
Campaign success analytics (9)
89%
8.9
Real-time tracking (9)
70%
7.0
Competitor analysis (7)
99%
9.9
Account management (2)
95%
9.5
Role-based user permissions & privileges (8)
90%
9.0
Mobile access (9)
99%
9.9

What is Salesforce Social Studio?

Social Studio (formerly Radian6) enables users to listen, engage, and publish within a social media marketing and management suite — and connect enriched social data to marketing with sales and service. Social Studio is the result of Salesforce' combining of Radian6 with the capabilities of Buddy Media, a social media publishing tool acquired by Salesforce in 2012. Social Studio is available on the Salesforce Marketing Cloud.

The product supports:

Social Listening
Gather market intelligence. Gain relevant feedback across your marketing, service, and sales campaigns with reporting tied to your social accounts from the office or via mobile app. Search for any topic or brand. Watch for fresh topics and trends from convenient customizable dashboards.

Community Engagement
Deploy a single platform for social media engagement and social reviews across every department in a company. Securely manage access and roles with user and team workspaces. With machine learning, gauge brand sentiment and prioritize posts — then automatically route customer activity to the appropriate role in either marketing, sales, or service. Route social posts to your CRM platform to complete the picture of the customer across social, email, and other digital channels.

Social Publishing
Manage company’s entire social presence across teams. Create workspaces and access based on role or group to ensure brand consistency.
Collaborate on campaigns. Draft, share, schedule, review, and approve content. Access stock photos, trending topics, and more — on a desktop or in a mobile app. Reporting gives a real-time snapshot on content, channel, and creative performance.

Monitoring Performance
Track customer interactions, brand health, and campaign results as they unfold. Depict real-time customer feedback with on-screen imagery.
Highlight the customer voice. Keep a close eye on conversations to develop insights around real-time customer discussions. Display insights based on region, post popularity, and words commonly associated with a product. Get comprehensive multichannel views of every customer relationship — plus in-depth explorations of email campaigns, social care, and every brand journey.

Salesforce Social Studio Video

Learn how to use Social Studio. See how to reach an always-moving audience and inspire engagement when and where customers prefer.

Salesforce Social Studio Competitors

Salesforce Social Studio Pricing

More Pricing Information

SaaS Editions Pricing
Pricing DetailsTerms
Basic$1,000.00Per Org Per Month
Pro$4,000.00Per Org Per Month
Corporate$12,000.00Per Org Per Month
Enterprise$40,000.00Per Org Per Month

Salesforce Social Studio Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

What is Salesforce Social Studio?

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - is now part of the Salesforce Marketing Cloud. Salesforce now supplies social media management capabilities through Social Studio, the product built by combining Radian6 with Buddy Media, available on the Salesforce Marketing Cloud.

What is Salesforce Social Studio's best feature?

Reviewers rate Sentiment analysis and Broad channel coverage and Content planning and scheduling highest, with a score of 10.

Who uses Salesforce Social Studio?

The most common users of Salesforce Social Studio are from Enterprises and the Unknown industry.