Salesforce Social Studio

Salesforce Social Studio Reviews

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Ratings and Reviews
(1-25 of 53)

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November 18, 2019

Radian6 Delivers

Alexis Ramsey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Using social listening we don’t track ROI, however the system has allowed us to engage with people we would have not discovered through organic efforts.
  • Radian6 is part of our Salesforce package, and overall, the system was the most competitive in cost and offered signing deadlines.
  • At one point, we left Salesforce/Radian6 to go with a competitor, and we are switching back. The cost, system use, and tech support were major selling points.
Mahesh Aluvala | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Radian6 has definitely helped us layout the future social goals. This, in turn, helped in growing the brand value.
  • On a long-term comparison of "where we were" and "where we are now" on the social presence, Radian6 has surely helped to build the road with its social monitoring capabilities.
Jeremy Cowles | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
  • The one-stop-shop aspect enables us to combine multiple tool functionality into one subscription
  • Integration with Salesforce is a key selling point meaning we can coordinate all activity with a constant reference to CRM data
  • It is a little light on functionality in some areas (analyse as the prime example) so you may find you'll need to spend on an alternative / supplementary platform to fulfil the use-case requirements here
Jimmy Mack | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Review Source
  • We were able to benchmark high-level metrics (i.e. Share of Voice) against our competitors YoY.
  • While it was difficult and time-consuming, I was able to create reports using the data pulled in from Social Studio.
  • There were other tools for comparable prices that had more advanced analytics that would have saved time/money had we been using them (Crimson Hexagon).
Sharon Suchoval | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • It allows clients to identify negative conversations before they blow up so they can create solutions around them.
  • It allows clients to identify things people like, which can assist with marketing and development. If you know what people like, you can use that information to grow the company.
Nicole Swanson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Improved employee efficiency due to the ability to work across teams in-platform
  • Improved reporting functionality allowing for transparency in performance
  • Advanced sentiment and keyword tracking allowing for in-depth analysis of brand or competitor conversations
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Monitoring social brand awareness is not something you can consider to have a meaninful impact in your business ROI short term, however it's a must for taking care of long term relationships and customer intimacy.
  • Radian6 connects with other analytical tools like Webtrends, Google Analytics, etc..however it's not directly linked to a revenue driven platform, you can´t see the immediate ROI generated in the tool.
  • If you bet for social relationships you should consider this tool, no question on that. Social Commerce might be of course impacted postively by the proper use of this tool.
Chirag Gupta | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Increased efficiency - Using Radian6 was definitely faster than manually tracking queries on various social media channels
  • Better response rate - Brand could more efficiently respond to customers in real time without hopping around to various websites.
  • Learning curve - It took about 4 weeks to get Radian6 integrated with other processes and tools
Andrea M. Bussey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • The data retrieved from Radian6 allowed up to increase app downloads by 12 percent over a 6 month period, which surpassed our goal. Since we were able to find the consumers most likely to download the iPad app, we were able to engage them in/on a couple blogs and chat rooms. That was great for spreading the word.

Salesforce Social Studio Scorecard Summary

Feature Scorecard Summary

Listening/monitoring (4)
85%
8.5
Boolean keyword searches (9)
70%
7.0
Filtering out noise/spam (9)
70%
7.0
Sentiment analysis (8)
100%
10.0
Broad channel coverage (10)
100%
10.0
Publishing (4)
85%
8.5
Content planning and scheduling (10)
100%
10.0
Audience targeting (9)
80%
8.0
Content optimization (8)
80%
8.0
Workflow management (10)
80%
8.0
Engagement (3)
76%
7.6
Automated routing and prioritization (9)
99%
9.9
Customer interaction histories (9)
99%
9.9
Bulk actions (9)
31%
3.1
Marketing (4)
55%
5.5
Lead generation (8)
50%
5.0
Content marketing (9)
50%
5.0
Paid media management (7)
60%
6.0
Campaigns and promotions (8)
60%
6.0
Channel coverage/integration (7)
81%
8.1
Twitter (10)
90%
9.0
Facebook (10)
100%
10.0
LinkedIn (8)
100%
10.0
Google+ (6)
68%
6.8
Instagram (7)
80%
8.0
Pinterest (4)
65%
6.5
YouTube (6)
67%
6.7
Reporting/analytics (3)
86%
8.6
Campaign success analytics (9)
89%
8.9
Real-time tracking (9)
70%
7.0
Competitor analysis (7)
99%
9.9
Account management (2)
95%
9.5
Role-based user permissions & privileges (8)
90%
9.0
Mobile access (9)
99%
9.9

What is Salesforce Social Studio?

Social Studio (formerly Radian6) enables users to listen, engage, and publish within a social media marketing and management suite — and connect enriched social data to marketing with sales and service. Social Studio is the result of Salesforce' combining of Radian6 with the capabilities of Buddy Media, a social media publishing tool acquired by Salesforce in 2012. Social Studio is available on the Salesforce Marketing Cloud.

The product supports:

Social Listening
Gather market intelligence. Gain relevant feedback across your marketing, service, and sales campaigns with reporting tied to your social accounts from the office or via mobile app. Search for any topic or brand. Watch for fresh topics and trends from convenient customizable dashboards.

Community Engagement
Deploy a single platform for social media engagement and social reviews across every department in a company. Securely manage access and roles with user and team workspaces. With machine learning, gauge brand sentiment and prioritize posts — then automatically route customer activity to the appropriate role in either marketing, sales, or service. Route social posts to your CRM platform to complete the picture of the customer across social, email, and other digital channels.

Social Publishing
Manage company’s entire social presence across teams. Create workspaces and access based on role or group to ensure brand consistency.
Collaborate on campaigns. Draft, share, schedule, review, and approve content. Access stock photos, trending topics, and more — on a desktop or in a mobile app. Reporting gives a real-time snapshot on content, channel, and creative performance.

Monitoring Performance
Track customer interactions, brand health, and campaign results as they unfold. Depict real-time customer feedback with on-screen imagery.
Highlight the customer voice. Keep a close eye on conversations to develop insights around real-time customer discussions. Display insights based on region, post popularity, and words commonly associated with a product. Get comprehensive multichannel views of every customer relationship — plus in-depth explorations of email campaigns, social care, and every brand journey.

Salesforce Social Studio Video

Learn how to use Social Studio. See how to reach an always-moving audience and inspire engagement when and where customers prefer.

Salesforce Social Studio Competitors

Salesforce Social Studio Pricing

More Pricing Information

SaaS Editions Pricing
Pricing DetailsTerms
Basic$1,000.00Per Org Per Month
Pro$4,000.00Per Org Per Month
Corporate$12,000.00Per Org Per Month
Enterprise$40,000.00Per Org Per Month

Salesforce Social Studio Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

What is Salesforce Social Studio?

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - is now part of the Salesforce Marketing Cloud. Salesforce now supplies social media management capabilities through Social Studio, the product built by combining Radian6 with Buddy Media, available on the Salesforce Marketing Cloud.

What is Salesforce Social Studio's best feature?

Reviewers rate Sentiment analysis and Broad channel coverage and Content planning and scheduling highest, with a score of 10.

Who uses Salesforce Social Studio?

The most common users of Salesforce Social Studio are from Enterprises and the Unknown industry.