Salesforce Marketing Cloud Social Studio (retiring)

Formerly Radian6 + Buddy Media

Users can build complex keyword searches to surface and analyze the right set of social media conversations.

Users can filter out irrelevant search results through excluded keyword terms and other measures.

The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.

The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.

Users can easily plan content and schedule posts to various social media channels and profiles from one interface.

Users can target posts to audience members based on geolocation and other demographics.

The tool can suggest content, as well as the best days and times for content publication and customer engagement.

Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.

Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.

Users can view the entire customer conversation history when responding to a mention.

Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.

Users can discover and engage with new prospects, based on certain parameters.

Users can discover content from social media conversations and leverage it in marketing materials.

Users can manage and optimize paid social media posts across different channels.

Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.

The software allows users to monitor, publish and respond via Twitter.

The software allows users to monitor, publish and respond via Facebook.

The software allows users to monitor, publish and respond via LinkedIn, including Groups.

The software allows users to monitor, publish and respond via Google+.

The software allows users to monitor, publish and respond via Instagram.

The software allows users to monitor, publish and respond via Pinterest.

The software allows users to monitor, publish and respond via YouTube.

Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.

The tool tracks mentions and comments in real-time.

Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.

Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.

Users can effectively use the software through a mobile or tablet device.