Salesforce Social Studio

Salesforce Social Studio

About TrustRadius Scoring
Score 6.7 out of 100
Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media)

Overview

What is Salesforce Social Studio?

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - is now part of the Salesforce Marketing Cloud. Salesforce now supplies social media management capabilities through Social Studio, the product built by combining Radian6 with Buddy...
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Recent Reviews

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Popular Features

View all 27 features
  • Content planning and scheduling (10)
    10.0
    100%
  • Broad channel coverage (10)
    10.0
    100%
  • Twitter (10)
    9.0
    90%
  • Workflow management (10)
    8.0
    80%

Video Reviews

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Pricing

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Basic

$1,000.00

Cloud
Per Org Per Month

Pro

$4,000.00

Cloud
Per Org Per Month

Corporate

$12,000.00

Cloud
Per Org Per Month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services
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Features Scorecard

Listening/monitoring

8.5
85%

Publishing

8.5
85%

Engagement

7.6
76%

Marketing

5.5
55%

Channel coverage/integration

8.1
81%

Reporting/analytics

8.6
86%

Account management

9.5
95%
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Product Details

What is Salesforce Social Studio?

Social Studio (formerly Radian6) enables users to listen, engage, and publish within a social media marketing and management suite — and connect enriched social data to marketing with sales and service. Social Studio is the result of Salesforce' combining of Radian6 with the capabilities of Buddy Media, a social media publishing tool acquired by Salesforce in 2012. Social Studio is available on the Salesforce Marketing Cloud.

The product supports:

Social Listening
Gather market intelligence. Gain relevant feedback across your marketing, service, and sales campaigns with reporting tied to your social accounts from the office or via mobile app. Search for any topic or brand. Watch for fresh topics and trends from convenient customizable dashboards.

Community Engagement
Deploy a single platform for social media engagement and social reviews across every department in a company. Securely manage access and roles with user and team workspaces. With machine learning, gauge brand sentiment and prioritize posts — then automatically route customer activity to the appropriate role in either marketing, sales, or service. Route social posts to your CRM platform to complete the picture of the customer across social, email, and other digital channels.

Social Publishing
Manage company’s entire social presence across teams. Create workspaces and access based on role or group to ensure brand consistency.
Collaborate on campaigns. Draft, share, schedule, review, and approve content. Access stock photos, trending topics, and more — on a desktop or in a mobile app. Reporting gives a real-time snapshot on content, channel, and creative performance.

Monitoring Performance
Track customer interactions, brand health, and campaign results as they unfold. Depict real-time customer feedback with on-screen imagery.
Highlight the customer voice. Keep a close eye on conversations to develop insights around real-time customer discussions. Display insights based on region, post popularity, and words commonly associated with a product. Get comprehensive multichannel views of every customer relationship — plus in-depth explorations of email campaigns, social care, and every brand journey.

Salesforce Social Studio Competitors

Salesforce Social Studio Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - is now part of the Salesforce Marketing Cloud. Salesforce now supplies social media management capabilities through Social Studio, the product built by combining Radian6 with Buddy Media, available on the Salesforce Marketing Cloud.

Bottlenose, Brandwatch, and Verint Messaging are common alternatives for Salesforce Social Studio.

Reviewers rate Sentiment analysis and Broad channel coverage and Content planning and scheduling highest, with a score of 10.

The most common users of Salesforce Social Studio are from Enterprises (1,001+ employees).
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Comparisons

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Reviews

(1-25 of 53)
Companies can't remove reviews or game the system. Here's why
November 18, 2019

Radian6 Delivers

Alexis Ramsey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Using social listening we don’t track ROI, however the system has allowed us to engage with people we would have not discovered through organic efforts.
  • Radian6 is part of our Salesforce package, and overall, the system was the most competitive in cost and offered signing deadlines.
  • At one point, we left Salesforce/Radian6 to go with a competitor, and we are switching back. The cost, system use, and tech support were major selling points.
Mahesh Aluvala | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Radian6 has definitely helped us layout the future social goals. This, in turn, helped in growing the brand value.
  • On a long-term comparison of "where we were" and "where we are now" on the social presence, Radian6 has surely helped to build the road with its social monitoring capabilities.
Jeremy Cowles | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
  • The one-stop-shop aspect enables us to combine multiple tool functionality into one subscription
  • Integration with Salesforce is a key selling point meaning we can coordinate all activity with a constant reference to CRM data
  • It is a little light on functionality in some areas (analyse as the prime example) so you may find you'll need to spend on an alternative / supplementary platform to fulfil the use-case requirements here
Score 8 out of 10
Vetted Review
Verified User
  • Monitoring social brand awareness is not something you can consider to have a meaninful impact in your business ROI short term, however it's a must for taking care of long term relationships and customer intimacy.
  • Radian6 connects with other analytical tools like Webtrends, Google Analytics, etc..however it's not directly linked to a revenue driven platform, you can´t see the immediate ROI generated in the tool.
  • If you bet for social relationships you should consider this tool, no question on that. Social Commerce might be of course impacted postively by the proper use of this tool.
Jimmy Mack | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
  • We were able to benchmark high-level metrics (i.e. Share of Voice) against our competitors YoY.
  • While it was difficult and time-consuming, I was able to create reports using the data pulled in from Social Studio.
  • There were other tools for comparable prices that had more advanced analytics that would have saved time/money had we been using them (crimson hexagon).
Score 6 out of 10
Vetted Review
Verified User
  • Radian6 allowed our company to measure results for our social sites - we didn't have that capability before.
  • We were able to create reports to give to executives that showed our progress and effectiveness with online projects.
  • Radian6 helped us shape future objectives because we knew what results we were gathering and could find ways to grow based off of those results.
Sharon Suchoval | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • It allows clients to identify negative conversations before they blow up so they can create solutions around them.
  • It allows clients to identify things people like, which can assist with marketing and development. If you know what people like, you can use that information to grow the company.
Nicole Swanson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Improved employee efficiency due to the ability to work across teams in-platform
  • Improved reporting functionality allowing for transparency in performance
  • Advanced sentiment and keyword tracking allowing for in-depth analysis of brand or competitor conversations
Score 8 out of 10
Vetted Review
Verified User
  • It helped us improve customer satisfaction and monitor the features they are concerned about our client's product/service
  • Provide post-sale customer service and pre-sale consultation
  • It helped our social campaign to find the right online community and market research often takes insight through Radian6 too.
Score 2 out of 10
Vetted Review
Verified User
  • I would actually say that Radian6 decreased our efficiency as a team because it took so much time and effort to train people on how to use it.
  • Radian6 helped us understand the overall sentiment of our brand. This gave us great insight and helped us structure our online customer service strategy.
May 06, 2014

Radian6 review

Score 8 out of 10
Vetted Review
Verified User
  • Overall it has had a positive impact on our process. This is less about specific numbers and more so about Radian being a primary tool for our Social Media Monitoring objectives.
March 31, 2014

General Feedback

Score 8 out of 10
Vetted Review
Verified User
  • We are able to be more responsive to our potential clients (students), and therefore keep them as applicants and then students.
Score 6 out of 10
Vetted Review
Verified User
  • Employee efficiency to create + curate content improved by 5x.
  • Workflow for both internal employees, and client approvers became more seamless, thus decreasing overhead billing.
  • Cost reduction due to more automates processes helped allocate budget elsewhere.
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