Salesforce Social Studio

Salesforce Social Studio

About TrustRadius Scoring
Score 7.2 out of 100
Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media)

Overview

Recent Reviews

Social Studio

8 out of 10
February 21, 2022
We were using this software to collect all the social media posts using the keywords which were related to our product and also tried to …
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Radian6 Delivers

10 out of 10
November 18, 2019
Currently, Radian6 is used across our military recruitment department to identify opportunities where our brand can become a part of the …
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Marketing in retail real estate

10 out of 10
December 05, 2017
Social Studio is being used by the organization I work for. It is being used by each property's marketing department so that social boosts …
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Social Studio is competent

8 out of 10
April 05, 2017
We used to Social Studio to schedule all of our social media content on Facebook and Twitter. It was only used by our marketing …
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Popular Features

View all 27 features
  • Broad channel coverage (11)
    8.0
    80%
  • Twitter (11)
    8.0
    80%
  • Content planning and scheduling (11)
    7.0
    70%
  • Workflow management (11)
    7.0
    70%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Basic

$1,000.00

Cloud
Per Org Per Month

Pro

$4,000.00

Cloud
Per Org Per Month

Corporate

$12,000.00

Cloud
Per Org Per Month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

Listening/monitoring

5.8
58%

Publishing

6.3
63%

Engagement

8.0
80%

Marketing

7.2
72%

Channel coverage/integration

7.5
75%

Reporting/analytics

5.7
57%

Account management

6.0
60%

Product Details

What is Salesforce Social Studio?

Social Studio (formerly Radian6) enables users to listen, engage, and publish within a social media marketing and management suite — and connect enriched social data to marketing with sales and service. Social Studio is the result of Salesforce' combining of Radian6 with the capabilities of Buddy Media, a social media publishing tool acquired by Salesforce in 2012. Social Studio is available on the Salesforce Marketing Cloud.

The product supports:

Social Listening
Gather market intelligence. Gain relevant feedback across your marketing, service, and sales campaigns with reporting tied to your social accounts from the office or via mobile app. Search for any topic or brand. Watch for fresh topics and trends from convenient customizable dashboards.

Community Engagement
Deploy a single platform for social media engagement and social reviews across every department in a company. Securely manage access and roles with user and team workspaces. With machine learning, gauge brand sentiment and prioritize posts — then automatically route customer activity to the appropriate role in either marketing, sales, or service. Route social posts to your CRM platform to complete the picture of the customer across social, email, and other digital channels.

Social Publishing
Manage company’s entire social presence across teams. Create workspaces and access based on role or group to ensure brand consistency.
Collaborate on campaigns. Draft, share, schedule, review, and approve content. Access stock photos, trending topics, and more — on a desktop or in a mobile app. Reporting gives a real-time snapshot on content, channel, and creative performance.

Monitoring Performance
Track customer interactions, brand health, and campaign results as they unfold. Depict real-time customer feedback with on-screen imagery.
Highlight the customer voice. Keep a close eye on conversations to develop insights around real-time customer discussions. Display insights based on region, post popularity, and words commonly associated with a product. Get comprehensive multichannel views of every customer relationship — plus in-depth explorations of email campaigns, social care, and every brand journey.

Salesforce Social Studio Video

Learn how to use Social Studio. See how to reach an always-moving audience and inspire engagement when and where customers prefer.

Salesforce Social Studio Competitors

Salesforce Social Studio Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - is now part of the Salesforce Marketing Cloud. Salesforce now supplies social media management capabilities through Social Studio, the product built by combining Radian6 with Buddy Media, available on the Salesforce Marketing Cloud.

Bottlenose, Brandwatch, and Verint Messaging are common alternatives for Salesforce Social Studio.

Reviewers rate Broad channel coverage and Automated routing and prioritization and Customer interaction histories highest, with a score of 8.

The most common users of Salesforce Social Studio are from Enterprises (1,001+ employees) and the Unknown industry.

Comparisons

View all alternatives

Reviews

(1-25 of 31)
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February 21, 2022

Social Studio

Score 8 out of 10
Vetted Review
Verified User
Review Source
We were using this software to collect all the social media posts using the keywords which were related to our product and also tried to fetch required amount of posts from each source so that our data scientist team can easily pick up the data and start processing for their use case.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Radian6 has been our social media monitoring platform of choice for more than 10 years across the whole digital communications business unit. It is used to monitor social conversation, for crisis detection and management. It allows us to cut through the noise very efficiently, discover the most meaningful conversations and interactions for the brand, detect endorsers and trolls, and manage the brand reputation online.
November 18, 2019

Radian6 Delivers

Alexis Ramsey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Currently, Radian6 is used across our military recruitment department to identify opportunities where our brand can become a part of the larger conversation. Using broad keywords, we’re looking for conversations surrounding enlistment, thinking about joining, and stories of extraordinary Soldiers. We have a team of six, in the system at multiple points during the day between 8 am - 12 am EST.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Radian6 was used for one of my prior jobs to have an organized dashboard of our brand social media handles - set up to respond to customers, brand engagement, social listening, etc. It was being used by the customer service team and also by the marketing / social media team.
Adam Keys | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Social Studio was used by ScS for Social Listening, scheduling and content creation. The platform did everything it advertised, and I had no issues during my time using the platform, allowing us seamless posting to social when out of the office, and first class competitor monitoring, without breaking the bank.
Mahesh Aluvala | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We used Radian6 product software for one of the world leading organization who are in Fortune 500, we helped them implement the product. In the current time, social media has become one of the important aspects of any business success. To understand the social buzz and the social trends better, the radian6 was a great choice. Over the course of implementation, we loved the product and the results it has yielded us. The primary focus was to understand where are we stand and how to improve the brand.
Jeremy Cowles | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
As Social Studio has capabilities for scheduling and publishing as well as analysis, it is being used by both the marketing department (for monitoring mentions of the company in the media and scheduling of organic brand posting) and the insight team who primarily use the analysis functionality. For the marketing team it appears to be a good solution for ticking multiple boxes in-one, particularly publishing and engaging, while for the insight team the analytics piece helps us keep tabs on multiple brand searches in the media in order to evaluate marketing performance.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Radian6 to monitor the social media buzz of our brands in the local market. It's very important for us to keep monitoring what's been said about us in general and specifically when we run local campaigns to know the social media impact and reach of our actions. Also in critical scenarios, it helps us to spot when and where we need to act.
Andrea Casano | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Social Studio, AKA Radian6, was initially implemented and used in our company for a big data project; also connected to the decoupling of the social profiles of our customers. After the project was closed, it was mainly used by ICT and commercial communication department to monitor some social indicators and to support the [marketing] plan.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Social Studio is being used by the organization I work for. It is being used by each property's marketing department so that social boosts are individualized for all properties while still being reviewed by corporate for quality assurance purposes.
Jimmy Mack | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Review Source
We used Social Studio to monitor our brand presence on social media, as well as benchmark our social presence against our main competitors. We also used it to determine trending topics, discover what pieces of our content were resonating with our audience and generate high level reports for our executives, from VPs up to the president of the company.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We currently use social studio in the client services department of our organization - in some cases, we are the account holder and in others we are simply users. For a payroll brand, we utilize both social studio and its counter-part, Radian 6. It allows us to do advanced social listening and modify the boolean searches to our liking - ensuring that we're only getting relevant chatter. This content pulls into streams, creating an efficient checklist and workflow for the social teams on the front line.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We used to Social Studio to schedule all of our social media content on Facebook and Twitter. It was only used by our marketing department. It helped me, as the social media manager, keep track of our social calendar and our engagement. It also allowed my managers to keep an eye on our calendar.
Score 6 out of 10
Vetted Review
Verified User
Review Source
When I used Radian6 it was being used by one department/division. It addressed our need for measuring analytics on our social media and digital efforts. We used it to see how we measured up to competitors, and how we could better utilize content to reach our audiences. Radian6 helped us see who was talking about us, and where and when they were talking about us.
Sharon Suchoval | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Radian6 is used across the company to provide research to enterprise clients. The companies we monitor have thousands of mentions daily on social media and blogs. It allows us to identify trends (both positive and negative) before they become too big to manage.
Nicole Swanson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Social Studio allows us to manage publishing, moderations and enquiries on our social media channels. We are also able to listen to conversations about our brand on other public social media channels. The reporting features allow us to analyse our efforts on our own channels and keep track of conversations on external channels. The ability to create numerous user accounts with different access levels and assign engage or publish access, along with approval rules for publishing really helps share the load for social media content creation. The ability to assign enquiries to other users and follow up on workflow through the system is also extremely useful in managing customer service workflow.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Social Studio for posting all of our content to Twitter, LinkedIn and Facebook. I collaborate with two agencies and having a single interface to work from has increased efficiency and improved the coordination of our efforts. Our support team from SFDC is very strong and they work with us weekly to address any issues and demonstrate best uses and any new features.
Nolan Perry | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
While Salesforce SRM/CRM tools are being implemented across my organization for use in various departments for customer-facing roles, my review will focus on our use for social media monitoring and engagement. We have a team of seven community managers currently using Radian6 to monitor three Twitter accounts. Also note that this review covers the Radian6 Engagement Console, not their new web version, Social Studio, which is currently in development and launch.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Radian6 has been used for social listening. It is used by the Analytics Department and Consumer Insight Department as well. It address the topics around the brand that raise attention. It also tells us the effect of our social and TV campaigns.
Score 2 out of 10
Vetted Review
Verified User
Review Source
I used Radian6 as a social media manager at a mid-sized company (250-300 employees). Radian6 comes with two key features: a listening platform and an engagement console. The engagement console was only available on a desktop and could not be accessed online, which I found strange and inconvenient. Configuring the listening platform isn't intuitive and several of my coworkers found it confusing to understand. Radian6 allows you to build your own pages with widgets which could have been great, except the widgets didn't fit properly on the screen so things end up looking unorganized and chaotic. I suggest attending their five part webinar series if you're struggling with setting up your account. It especially helped me understand the reporting and analytics portion. The largest hurdle we faced as a company using this software was identifying the right keywords to track, other than our company name, products, and competitors. If your keywords are too broad you will bring in too many search results and exceed your data limit. Radian6 may be a good solution for a bigger company, but it was not the right fit for ours.
May 06, 2014

Radian6 review

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Radian6 for a social media monitoring engine. It is primarily used within our department, though in addition to cross department projects, we will get one off requests. Our department is the only in the company that does have direct access to the tool. Because we are the insights group (research), Radian6, along with other monitoring agents, serve as the base for our report. We use third party aggregators, like Radian6, to capture the universe of conversation pertaining to a set of keywords and then analyze and report on the data.
Score 6 out of 10
Vetted Review
Verified User
Review Source
It was used to both facilitate and schedule Social Media content across multiple departments within the company. More specifically, between Digital, Editorial, and Marketing functions, this tool allowed for synchronization and efficiency in planning of social content. The analytics features allowed for quick, easy to read top-level insights that could be digested across various levels of expertise.