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Users have found SplitMetrics to be an invaluable tool for managing their campaigns and gaining insights into market trends and …
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What is SplitMetrics Acquire?
SplitMetrics Acquire (formerly SearchAdsHQ) is the Apple Search Ads automation platform that enables users to hit business goals and boost KPIs with a better focus on strategy and market trends via automation rules, ad and app performance overview, bulk management,…
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What is SplitMetrics Acquire?
SplitMetrics Acquire (formerly SearchAdsHQ) is the Apple Search Ads automation platform that enables users to hit business goals and boost KPIs with a better focus on strategy and market trends via automation rules, ad and app performance overview, bulk management, and MMPs data integration. Aiming…
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What is SplitMetrics Acquire?
SplitMetrics Acquire (formerly SearchAdsHQ) is the Apple Search Ads automation platform that enables users to hit business goals and boost KPIs with a better focus on strategy and market trends via automation rules, ad and app performance overview, bulk management, and MMPs data integration. Aiming to revolutionize app marketing, the vendor states the SplitMetrics Acquire product roadmap is built with clients' feedback.
SplitMetrics Acquire Features
- Supported: - EASIER MANAGEMENT - Full control over Search Ads through an interface that unites ad creation and duplication, basic and in-app analytics for data-driven optimization.
- Supported: - OPTIMIZATION GOALS - Any event from a mobile measurement system can be a goal of optimization. Ad spend is focused on registrations and purchases, not just downloads.
- Supported: - AUTOMATION & BULK ACTIONS - Automate and optimize the media buying process for Apple Search Ads with automatic rules based on ROI, in-app events and ads dynamics.
- Supported: - AUTOMATED BIDDING - Its AI-powered solution takes care of bidding and adjustments. All Search Ads campaigns can be run in an auto mode with a given target of CPA.
- Supported: - KEYWORD PLANNER - One dashboard to research keywords, add and run ads. Find highly relevant keywords for ads without spending on Search Match campaigns.
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SplitMetrics Acquire Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Global |
| Supported Languages | English |
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Users have found SplitMetrics to be an invaluable tool for managing their campaigns and gaining insights into market trends and competitors. The platform allows users to view post-install activity on a keyword level, providing them with detailed data to make informed decisions. One of the standout features of SplitMetrics is the ability to apply automated optimizations, which has been incredibly beneficial for users. This automation not only streamlines campaign management but also helps improve performance by optimizing spend towards better performing keywords.
In addition to campaign management, SplitMetrics offers a range of other use cases that make users' lives easier. Users appreciate the platform's robust reporting capabilities, which provide them with comprehensive data on their campaigns' performance. The software also facilitates campaign monitoring, allowing users to keep a close eye on their ASA campaigns. Furthermore, SplitMetrics aids in keyword monitoring by providing insights into which keywords are driving the most traffic and conversions.
Another key advantage of SplitMetrics is its integration with MMP partners, which empowers users to optimize their keywords beyond just CPA. By leveraging this integration, users can enhance their ASA advertising efforts and achieve better results. Moreover, users find that SplitMetrics simplifies tracking and decision-making by consolidating all relevant data in one place. This consolidation saves users time and effort while improving the overall efficiency of their campaigns.
Scaling ASA campaigns across multiple markets is made possible with SplitMetrics, enabling users to expand their reach while maintaining efficiency. This scalability is particularly useful for businesses looking to expand globally or target specific regions with their ASA campaigns. Additionally, SplitMetrics offers great flexibility when it comes to campaign management, allowing users to make fast moves and adjust their strategies in response to external factors.
Overall, SplitMetrics has proven itself as an indispensable tool for ASA advertisers. It assists users in achieving their business targets by providing comprehensive data analysis, automation features, and excellent support from Account Managers. With its diverse set of use cases including campaign management, optimization, reporting, and automation, SplitMetrics is a valuable asset for businesses looking to maximize their ASA campaign performance.
Time-saving Tool: Users have found that Splitmetrics is a time-saving tool for daily optimizations, with multiple reviewers mentioning this benefit. They appreciate the platform's ability to automate tasks and optimize ASA campaign performance efficiently.
Valuable Insights: Many users have praised Splitmetrics for providing valuable insights into their app's performance on a keyword level. This feature allows them to understand which keywords are driving results and make data-driven optimization decisions.
Responsive Support: The responsive and quick support provided by the Splitmetrics team has been highly praised by several reviewers. They appreciate the assistance they receive from the account manager and the willingness of the team to help improve their strategy.
Cons:
- Different Attribution Methodology: Some users have mentioned that they had to adapt to a slightly different attribution methodology compared to other ad partners, but it hasn't been a major issue for them. They appreciate the tool and the support they received.
- Ads Section Tweaks Needed: While overall satisfied, some users have found that the ads section of the tool could benefit from some minor tweaks. Despite this, they still consider it to be a very good product.
- Manual Keyword Duplication Removal: A few users have expressed that finding and removing keyword duplications is still a little manual and could be made easier, although it is not as bad as in Apple's own search ads platform. However, they are generally pleased with the tool and its features.
Overall, most users are satisfied with Split Metrics Acquire and its functionality; however, there are some areas where improvements could be made such as refining the ads section and streamlining keyword duplication removal processes.