Name: Unlock new levels of app growth with SplitMetrics
Uploaded: 2022-05-12T07:01:58.000Z
Duration: 33 s
Description: Unlock new levels of app growth with SplitMetrics

Help Desk

Kiosk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Help Authoring

Software Configuration Management

Development

Business Intelligence (BI)

Collaboration

Digital Rights Management (DRM)

Operational Analytics

Enterprise

Accounting

Budgeting and Forecasting

Tax Compliance

Trust Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Monitoring

Employee Scheduling

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

C/C++ Integrated Development Environments

Cloud Storage

Code Review

Data Catalog

Data Fabric

Data Quality

Data Recovery Service

Dynamic Application Security Testing (DAST)

Fraud Detection

IT Alert Management

Identity Governance and Administration

Integration Platform as a Service (iPaaS)

Low-Code Development

Master Data Management (MDM)

Network Access Control (NAC)

Network Performance Monitoring

Network Traffic Analysis (NTA)

Office Migration and Repair

Software-Defined WAN

Virtual Data Room

Virtual Desktop Infrastructure (VDI)

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Blogging

Content Management

Email Marketing

Enterprise Marketing Management

Local Marketing

Marketing Automation

Screen and Video Capture

Social Media Management

Survey & Forms Building

Video Editing

Web Analytics

Marketing

Project Management

Wireframing

Professional Services

Customer Relationship Management (CRM)

Revenue Operations

Sales

Antivirus

Insider Risk Management

Security Orchestration, Automation and Response (SOAR)

Security

Forestry

Last Mile Delivery

Legal Research

Library Management

Nonprofit CRM

Nonprofit Fundraising

Plagiarism Checker

Real Estate Property Management

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Emotive.io

317 Labs, Inc. d/b/a Emotive

Google AdMob

Google

Apple iAd

Apple

AppLovin MAX

AppLovin

AppLovin Exchange (ALX)

ironSource

Adstream

Tapjoy

Digital Turbine

AdCheck - URL Tracking Link Verification

Adnovation

Skai

Bidalgo

SearchAds.com

AppsFlyer

Singular

Adjust by AppLovin

Branch

Kochava

### Automation and Rules
Users consistently praise SplitMetrics Acquire for its robust automation and rules capabilities. The tool's automation features, such as automatic rules and bid management, are highlighted as key strengths by reviewers. They appreciate the efficiency gained through automation in managing Apple Search Ads campaigns. Additionally, the ability to create auto rules and receive automated email notifications streamlines campaign optimization processes. The platform's focus on automation optimization is seen as a valuable asset for users looking to enhance their advertising strategies.

### Keyword Optimization
Users consistently praise SplitMetrics Acquire for its robust keyword optimization capabilities. They highlight the tool's ability to provide in-depth insights at the keyword level, enabling them to make data-driven decisions to enhance performance. Reviewers emphasize the efficiency and effectiveness of the automation features for optimizing keywords, resulting in improved campaign outcomes. Additionally, users appreciate the platform's keyword mining functionality, which aids in expanding their advertising activities and driving better results. The consensus among users is that SplitMetrics Acquire excels in empowering them to optimize their keyword strategies effectively.

### Customer Support and Services
Users consistently praise SplitMetrics Acquire's exceptional customer support and services, highlighting the team's expertise and prompt assistance. Reviewers emphasize the team's willingness to help, their quick response times, and their valuable insights shared during sync-up calls. The support team is commended for their knowledge of ASA campaigns and their proactive approach in providing recommendations for campaign management. Additionally, users appreciate the intuitive interface, automation possibilities, and the overall customer care provided by SplitMetrics Acquire.

Users have found SplitMetrics to be an invaluable tool for managing their campaigns and gaining insights into market trends and competitors. The platform allows users to view post-install activity on a keyword level, providing them with detailed data to make informed decisions. One of the standout features of SplitMetrics is the ability to apply automated optimizations, which has been incredibly beneficial for users. This automation not only streamlines campaign management but also helps improve performance by optimizing spend towards better performing keywords.

In addition to campaign management, SplitMetrics offers a range of other use cases that make users' lives easier. Users appreciate the platform's robust reporting capabilities, which provide them with comprehensive data on their campaigns' performance. The software also facilitates campaign monitoring, allowing users to keep a close eye on their ASA campaigns. Furthermore, SplitMetrics aids in keyword monitoring by providing insights into which keywords are driving the most traffic and conversions.

Another key advantage of SplitMetrics is its integration with MMP partners, which empowers users to optimize their keywords beyond just CPA. By leveraging this integration, users can enhance their ASA advertising efforts and achieve better results. Moreover, users find that SplitMetrics simplifies tracking and decision-making by consolidating all relevant data in one place. This consolidation saves users time and effort while improving the overall efficiency of their campaigns.

Scaling ASA campaigns across multiple markets is made possible with SplitMetrics, enabling users to expand their reach while maintaining efficiency. This scalability is particularly useful for businesses looking to expand globally or target specific regions with their ASA campaigns. Additionally, SplitMetrics offers great flexibility when it comes to campaign management, allowing users to make fast moves and adjust their strategies in response to external factors.

Overall, SplitMetrics has proven itself as an indispensable tool for ASA advertisers. It assists users in achieving their business targets by providing comprehensive data analysis, automation features, and excellent support from Account Managers. With its diverse set of use cases including campaign management, optimization, reporting, and automation, SplitMetrics is a valuable asset for businesses looking to maximize their ASA campaign performance.

Time-saving Tool: Users have found that Splitmetrics is a time-saving tool for daily optimizations, with multiple reviewers mentioning this benefit. They appreciate the platform's ability to automate tasks and optimize ASA campaign performance efficiently.

Valuable Insights: Many users have praised Splitmetrics for providing valuable insights into their app's performance on a keyword level. This feature allows them to understand which keywords are driving results and make data-driven optimization decisions.

Responsive Support: The responsive and quick support provided by the Splitmetrics team has been highly praised by several reviewers. They appreciate the assistance they receive from the account manager and the willingness of the team to help improve their strategy.

Cons:
1. Different Attribution Methodology: Some users have mentioned that they had to adapt to a slightly different attribution methodology compared to other ad partners, but it hasn't been a major issue for them. They appreciate the tool and the support they received.
2. Ads Section Tweaks Needed: While overall satisfied, some users have found that the ads section of the tool could benefit from some minor tweaks. Despite this, they still consider it to be a very good product.
3. Manual Keyword Duplication Removal: A few users have expressed that finding and removing keyword duplications is still a little manual and could be made easier, although it is not as bad as in Apple's own search ads platform. However, they are generally pleased with the tool and its features.

Overall, most users are satisfied with Split Metrics Acquire and its functionality; however, there are some areas where improvements could be made such as refining the ads section and streamlining keyword duplication removal processes.

Yahoo Native (formerly Yahoo Gemini) is  Yahoo's offering for mobile, native and search engine marketing and advertising (formerly Yahoo! Advertising and Yahoo! Search Marketing), for placing ads where visitors are, with an emphasis on mobile. The marketplace offers search and native advertising in one advertising platform, offering brand-safe premium content, and advanced technologies to deliver engaging advertising campaigns.

Yahoo Gemini!

Yahoo Native

Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.).

Campaigns

Taboola

SplitMetrics Acquire

Mobile advertising platforms encompasses ad servers, ad networks, programmatic ad buying, or any digital advertising solution that supports advertising campaigns that span video, browsers and mobile display, or in-app ads across mobile platforms (e.g. tablets, smartphones, etc).

Mobile Advertising

Piece together all the campaign and keyword data formats with one Ads Manager dashboard

Track your Share of Voice for each keyword, spot slack capacity and change bids in one dashboard

Uncover trends and understand your audience better

SplitMetrics

Download the  Apple Search Ads Benchmarks now to:
·        Explore the latest industry trends and enhance your app growth strategy
·        Compare your ads performance metrics against industry benchmarks to identify the areas for improvement
·        Get best practices and tips from the leading market experts to maximize your campaign performance

Unlock new levels of app growth with SplitMetrics

SplitMetrics is a global software company offering an ecosystem of products and services that enable mobile-first businesses and brands worldwide to simplify their way to business success. An Apple Search Ads Partner, with a dedicated team of 120+ experts who live and breathe mobile app growth, SplitMetrics is obsessed with making its customers successful. That’s why top world app and game publishers choose to grow with SplitMetrics.
For more information, visit www.splitmetrics.com.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Home

Mobile Advertising Platforms

SplitMetrics Acquire
Formerly SearchAdsHQ

Overview

What is SplitMetrics Acquire?