Name: Sharethrough
Rating: 7.3 (1 reviews)
Author: Sharethrough

Help Desk

Web and Video Conferencing

Customer Support

Mobile App Development

Push Notifications

Development

Online Proctoring Software

Education

Audit

Business Intelligence (BI)

Collaboration

Data Analytics  and BI Services

Embedded Business Intelligence (BI)

Partner Relationship Management

Visual Collaboration

Enterprise

Accounting

Spend Management

Finance and Accounting

Applicant Tracking

Contractor Management

Corporate Learning Management

HR Management

Job Board

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Server

Browser

Bug Bounty

Cloud Storage

Data Center Power

Data Quality

Desktop Management

Disk Based Backup

Extended Detection and Response (XDR)

Fraud Detection

Hadoop-Related

IT Operations Analytics

Identity Management

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

Internet of Things (IoT)

MLOps

Network Performance Monitoring

Process Mining

Requirements Management

Smart Contracts

Tower Servers

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Appointment Scheduling

Competitive Intelligence

Content Management

Email Marketing

Marketing Automation

Social Media Management

Survey & Forms Building

Text to Speech

Web Analytics

Marketing

AI Meeting Assistants

Project Management

Task Management

Professional Services

Cross-Border eCommerce

Customer Relationship Management (CRM)

Lead Generation Services

Multichannel Retail

Sales

Certificate Lifecycle Management

Security

Estate Planning

Hotel Management

Insurance Underwriting and Rating

Mental Health

Multiple Listing Service (MLS)

Plagiarism Checker

Smart Cities

Telemedicine

Vertical-Specific

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### Advertiser Relations
Feedback on Sharethrough's advertiser relations is varied among users. While some praise the platform for its friendly and helpful ad sales team, others express concerns about optimization towards conversion performance campaigns and integration issues with certain DSPs. Users appreciate Sharethrough's custom PMPs catering to campaign KPIs and the ability to enhance ad experiences through features like "Enhanced Display" and "Enhanced Video." However, there are mentions of back-end issues affecting the deployment of certain ad types. Despite these mixed reviews, Sharethrough's advertiser relations seem to offer a range of options for advertisers to explore.

### Partner Collaboration
Users consistently highlight Sharethrough's exceptional ability to collaborate with partners, emphasizing the value they bring to the table. The reviews underscore the importance of effective partnership strategies in driving successful outcomes for both parties involved. Sharethrough's dedication to fostering strong relationships with its partners is evident in the positive feedback shared by users, showcasing a commitment to mutual growth and success through collaborative efforts.

### Client Engagement
Users consistently highlight Sharethrough's client engagement capabilities as a standout feature, with many praising the ease of communication, knowledge of the industry, and the ability to tailor solutions to meet client needs. The support team is commended for being responsive, proactive, and dedicated to ensuring client satisfaction. Clients appreciate the collaborative approach taken by Sharethrough in understanding their goals and working together to achieve them. The strong client relationships fostered by Sharethrough contribute significantly to the overall positive sentiment towards its client engagement efforts.

### Performance Metrics
Users consistently highlight Sharethrough's performance metrics capabilities as a key strength, emphasizing its efficiency in optimizing campaigns towards achieving desired KPIs. The platform's ability to drive above benchmark performance, particularly in terms of click-through rates and overall campaign success, is a recurring theme in user feedback. Additionally, Sharethrough's proactive approach in monitoring and adjusting performance metrics to align with client objectives is well-received, contributing to positive outcomes and enhanced campaign performance.

### Key Performance Indicators (KPIs
Sharethrough's key performance indicators (KPIs) capabilities are highly regarded by users, particularly for their ability to drive above benchmark performance in terms of CTR. Users consistently highlight Sharethrough's strength in optimizing towards conversion performance campaigns and delivering on site conversion KPIs effectively. The platform's focus on maintaining scale while meeting KPIs for site conversion and brand safety parameters has garnered positive feedback from users over the years. Additionally, Sharethrough's ability to map conversions and optimize based on CTR performance has been instrumental in driving successful outcomes for users.

### Campaign Management Efficiency
Users consistently highlight Sharethrough's campaign management efficiency as a key factor in driving strong performance and cost-effectiveness in their advertising efforts. The platform's ability to efficiently deliver display and native media through PMP deals has garnered positive feedback, with users noting improved pricing and robust on-site performance metrics. Sharethrough's focus on driving efficient impression volume, optimizing placements, and diversifying display results has resonated well with users, who appreciate the platform's role in enhancing their overall campaign efficiency.

### Native Advertising
Users generally praise Sharethrough's native advertising capabilities. They appreciate the access to quality inventory and effective native placements that drive efficient impression volume. While some users mention limitations in creative execution options outside of native and CTV, the overall consensus is positive regarding Sharethrough's ability to deliver strong native inventory. Users highlight the platform's human-centric approach and the ease of amplifying video content against premium publishers in a native format. Additionally, Sharethrough is commended for its reliable performance in native advertising, with users noting its efficiency in driving site traffic and achieving campaign goals.

### Campaign Strategy
Reviewers consistently highlight Sharethrough's campaign strategy as a key strength, emphasizing its effectiveness in optimizing campaigns and driving results. Users appreciate the platform's ability to enhance targeting, achieve traffic goals, and provide unique deal IDs that contribute to campaign success. Sharethrough's team's dedication to continuous optimization and insightful recommendations further solidify its reputation for strong campaign strategy capabilities.

### Programmatic Advertising
User feedback on Sharethrough's programmatic advertising capabilities varies. While some users praise Sharethrough for its high CTR performance and ability to reach diverse audiences at scale in a brand-safe environment, others express a desire for the company to expand into other areas within the programmatic world. Despite the mixed opinions, Sharethrough is recognized as a reliable programmatic monetization partner by some users. Additionally, there are suggestions for Sharethrough to increase the number of programmatic deals originating from their platform.

### Inventory Management
Users consistently highlight Sharethrough's inventory management as a key strength, praising the platform for its wide range of premium inventory options and the ease of access to quality placements. The ability to reach customers through contextual categories and the strong performance of the inventory in driving conversions are frequently mentioned as positive aspects. While some users express a desire for more inventory for better scalability, overall, Sharethrough's inventory management is viewed positively for its ability to enhance brand awareness and engagement effectively.

### Reporting and Analytics
Users have expressed a range of feedback on Sharethrough's reporting and analytics capabilities, with some highlighting the need for improved data export functionalities and easier navigation within the reporting dashboard. While some users appreciate the reporting yield and customer service, others find limitations in the granularity of the reporting options and the overall user-friendliness of the analytics interface. Despite mixed opinions, users generally agree that there is room for enhancement in the reporting features to streamline data analysis and optimize decision-making processes.

### Ad Unit Management
While some users appreciate Sharethrough's ad unit management for its unique branded units, scale of standard outstream video, and quick replies from sales reps, others express concerns about issues with certain ad types and back-end challenges that hinder the performance of ad units. The mixed reviews suggest that Sharethrough's ad unit management capabilities have room for improvement to ensure consistent and effective delivery of engaging ad units to target consumers.

Seamless and Easy Advertising Integrations: Sharethrough provides a seamless experience with its innovative advertising options, including dynamic captioned videos and QR codes for CTV. Users appreciate the ease of activation and the seamless integration into their campaigns, making it effortless to leverage these unique offerings from a premium SSP.

High-Quality Inventory: Sharethrough's inventory is consistently praised by users for its exceptional quality. They value having access to a wide range of premium placements that align with their advertising goals.

Responsive Customer Service: Users highly commend Sharethrough's customer service for its responsiveness. The team is known for their quick response times, willingness to accommodate user needs, and dedication to providing excellent support throughout the entire campaign process.

Users have found that Sharethrough provides easy access to quality inventory and great native placements above the fold. The product is one of the only ones offering Click-To-Map formats, which customers appreciate. They also value the ability to reuse existing creative to leverage new formats. By utilizing broad inventory and contextual segments, users have been able to reach their target audience effectively. They have also been able to curate performance PMPs that drive high awareness for advertisers. Sharethrough stands out from other SSPs in the market by offering scale and competitive CPMs compared to competitors' supply. Users can leverage native display assets to improve campaign targeting and performance, thereby increasing overall KPIs and ad experiences. Additionally, the product assists users in reaching a hard-to-reach audience that typically ignores ads, helping them meet their goals such as CPA and eCPM targets. Sharethrough also helps users reach niche audiences that they are eager to target, thereby driving incremental users to their site and raising brand awareness effectively. The product has been particularly useful for publisher monetization, generating revenue through its reliable programmatic solutions. Users appreciate the continuous optimization and sharing of insights provided by Sharethrough, as well as the fast and easy implementation process. Overall, Sharethrough has proven to be a valuable partner in meeting user's marketing objectives while providing impactful advertising and efficient monetization solutions.

Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.).

Campaigns

AdPumb

Sharethrough

Mobile advertising platforms encompasses ad servers, ad networks, programmatic ad buying, or any digital advertising solution that supports advertising campaigns that span video, browsers and mobile display, or in-app ads across mobile platforms (e.g. tablets, smartphones, etc).

Mobile Advertising

Likelihood to Recommend

Sharethrough is a native advertising company that enables top brands to distribute content through integrated and choice-based advertising across major publishers. Our technology enables publishers to manage, serve, and sell natively-integrated, choice-based ads — a welcome alternative to banners and interruption.

Major platforms such as Facebook, Twitter, and YouTube have committed to native monetization.  Sharethrough brings native advertising to the rest of the web.

Customers include top brands like Pepsi, Levis, Nestle and major publishers like Forbes, Business Insider, and Time Inc. 

Sharethrough is funded by North Bridge Venture Partners, as well as Silicon Valley notables including Mike Maples, Ron Conway, Steve Blank, Eric Ries, and Dave McClure.

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Adobe Marketing Cloud

Sharethrough 2016-05-27 11:09:15

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Landing page

New landing

Low cost

Hard to control

Web content

Communicate with customers

Clients to use

Use content

Home

Mobile Advertising Platforms

We are a advertising company, and we worked with our clients to craft creative for the Sharethrough channel. It was used by a few departments. It helped us to promote client products and services in an innovative way.

The Sharethrough ad placement was done in a native format that is easy to blend in with the other web content. We designed our ad to make sure it provides a fun informative experience to our customer while selling some of the services.
Advertisers can use Sharethrough to communicate with customers in a way that other ad channels can't.
As advertisers we encourage clients to use content that is interesting to customers instead of just carrying a heavy sales message.

We can use the sharethrough space to create a fun message for customer, however, we always had trouble finding the landing page to take people to. Not every client has enough budget to create a new landing page for every campaign. If Sharethrough allowed for landing page support at a low cost, that would be great.
Another problem was that the placement of the ads were mostly random (at least that's what I was told at the time) It's hard to control where our ad would show up. It is possible that our ad message may be inappropriate with the rest of the content. For example, if this was placed at a news channel, we wouldn't want to have our funny message right next to tragic stories.