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Shoutlet, a social media management tool, has proven to be invaluable for small companies with limited resources looking to manage their …
Overview
What is Shoutlet (Discontinued)?
Shoutlet is a cloud-based social relationship platform that enables marketers to publish, engage and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, Google+, and YouTube. The product’s focus is on quantifying return on…
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What is Shoutlet (Discontinued)?
Shoutlet is a cloud-based social relationship platform that enables marketers to publish, engage and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, Google+, and YouTube. The product’s focus is on quantifying return on…
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Alternatives Pricing
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Wrike is a project management and collaboration software. This solution connects tasks, discussions, and emails to the user’s project plan. Wrike is optimized for agile workflows and aims to help resolve data silos, poor visibility into work status, and missed deadlines and project failures.
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What is Shoutlet (Discontinued)?
Shoutlet (Discontinued) Competitors
- Adobe Social
- Oracle Social Cloud (legacy)
- Khoros Marketing (Formerly Spredfast + Lithium)
Shoutlet (Discontinued) Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Shoutlet is a cloud-based social relationship platform that enables marketers to publish, engage and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, Google+, and YouTube.
The product’s focus is on quantifying return on social, integrating social data into business and scaling social across the enterprise. Features include tools for social CRM, creative design, social listening, ads, workflow management, contest design and execution, and analytics with integration with recognized web analytics tools from Google Analytics, IBM Digital Analytics, Omniture and Webtrends.
Shoutlet was acquired by Spredfast in August 2015.
Adobe Social and Oracle Social Cloud (legacy) are common alternatives for Shoutlet (Discontinued).
Reviewers rate Usability highest, with a score of 7.7.
The most common users of Shoutlet (Discontinued) are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Shoutlet, a social media management tool, has proven to be invaluable for small companies with limited resources looking to manage their social media outreach. With Shoutlet, users can create and schedule social media posts across multiple platforms, saving time and effort. According to Lindt Canada, this software has helped them streamline their social media management and consumer promotions, resulting in significant time and cost savings. Additionally, Shoutlet's ability to quickly and efficiently post to multiple social networks simultaneously, along with its shortened URL publishing feature, has made it easier for businesses to reach their target audience effectively.
Moreover, Shoutlet offers various features that cater to the unique needs of different organizations. For instance, Proof Interactive utilizes Shoutlet's contest section to manage quarterly sweepstakes for clients, while many businesses use the software for time and cost-efficient in-house Facebook tab and contest building. The ability to manage multiple Facebook targets without creating new target groups constantly is another significant advantage highlighted by users. The platform also provides community management across Facebook, Twitter, and Google+ in one dashboard, allowing businesses to maintain a cohesive online presence across multiple social platforms.
Furthermore, Shoutlet plays a crucial role in customer service management. It helps address customer questions and complaints promptly while providing valuable insights into audience engagement. Businesses can also utilize the software to run giveaways and contests, further engaging their audience and bolstering their social media presence. Additionally, Shoutlet's reporting capabilities enable users to generate monthly reports on social media activities and analyze critical business decisions based on analytics. Overall, Shoutlet serves as a comprehensive tool for managing social media content distribution, streamlining workflows, improving engagement with customers, and driving growth in online communities.
User-Friendly Contest/Everywhere Page Feature: Several users have praised Shoutlet's contest/everywhere page feature, describing it as fantastic and user-friendly. They appreciate how easy it is to create clean and professional end products using this feature.
Easy-to-Use Shoutbox for Post Creation and Scheduling: Many reviewers have highlighted the ease of use of Shoutlet's Shoutbox feature. They find it incredibly easy to create, preview, and schedule posts. The flexibility it offers in terms of post types, scheduling, and targeting fan segments based on various inputs is also highly appreciated.
Efficient Content Distribution for Multiple Brands and Social Channels: Users have commended Shoutlet for its effectiveness in planning and organizing content distribution across multiple brands and social channels. The ability to efficiently post to multiple platforms simultaneously is seen as a significant advantage. Additionally, users like that they can create contests and Facebook tabs in-house without requiring additional development resources.
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Limited social media coverage: Some users have expressed frustration with the limited social media coverage provided by Shoutlet, particularly regarding Facebook restrictions that prevent them from tagging other Facebook pages within the Shoutbox. They believe that Shoutlet should work on covering a wider social media landscape.
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Usability issues: Several reviewers have mentioned usability issues with certain features of Shoutlet. For example, users have suggested improvements to the Social Contest 'Canvas' functions to enhance participant usability, such as showing notifications in a modal window. Users also desire more robust and integrated reporting capabilities and find that modules like 'Shoutlet Profiles' need improvement in terms of usability.
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Lack of integration and development for certain platforms: Some users have noted that while Instagram and Google+ are integrated into Shoutlet, they are not as developed as the APIs for Facebook and Twitter due to API restrictions. Additionally, users hope for future integration with Pinterest but understand that it depends on Pinterest's permission.
Attribute Ratings
Reviews
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September 30, 2015
We Shout for Shoutlet
Score 8 out of 10
Vetted Review
Verified User
Shoutlet is used in our organization to automate posting, simplify the creation of landing pages as they are associated with promotions and campaigns, interfacing with our creative services team and on some level for approval of content. It is used heavily in our social media department and sporadically across the company with key members in creative services, PR and Marketing Communications. It addresses challenges in automating social media posts as well as posting different versions across brands or profiles.
- Ease of use/Intuitive - Training was relatively easy and basic functions are simple to figure out.
- Creative ideation - Shoutlet teams are great at being on hand to share best practices from other clients and their own experience
- Great employees - The Shoutlet team is always very friendly and easy to talk to
- Functionality - We have a complex company and run into a lot of bugs with Shoutlet. They are fond of providing work arounds but a lot of what they are fixing, we thought was agreed upon functionality.
- Work Flow - The work flow capabilities were slightly exaggerated between our tool review to actual implementation. The biggest gap is that if you are using workflow for a post approval, it does not track who makes changes or notify approvers when changes are made.
- Hierarchy - Our companies unique set up has provided a challenge in sharing content down though our profiles.
- Analytics - We've been challenged with pulling analytics (Twitter) based on tags which means even if we tag an entire campaign, we cannot get comprehensive analytics for it.
- Employee Efficiency
- Better relationship with Creative services via Shoutlet's libraries
We evaluated over 10 products in addition to the one we were using at the time. I am not comfortable naming them but some were better in specific areas but less broadly focused. Our criteria focused on automation, approvals, record retention, legal discovery and reputation management. We also currently use Radian6 in conjunction with the tool.
- Implemented in-house