Name: Sidecar
Rating: 9 (3 reviews)
Author: Sidecar

Customer Success Management Training

Help Desk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Development

School Management

Education

Board Management

Business Intelligence (BI)

Collaboration

Environmental, Social, and Governance (ESG)

Manufacturing Execution

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Referral

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Access Gateways

Application Delivery Controllers (ADC)

Build Automation

Cloud Management

Cloud Storage

Code Review

Consulting and Advisory Services

Continuous Delivery

Converged Infrastructure

Data Catalog

Data Center Cooling

Edge Computing

Fraud Detection

Integration Platform as a Service (iPaaS)

Message Oriented Middleware

Network Performance Monitoring

Network Traffic Analysis (NTA)

Observability

Release Management

Server Management

Value-Added Resellers (VARs)

Workload Automation

Information Technology

A/B Testing

Ad Serving & Retargeting

Affiliate

All-in-One Marketing

Audio Editing

Contact Management

Content Management

Creative Collaboration

Customer Experience Management

Email Marketing

Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Call Recording

Customer Relationship Management (CRM)

Proposal

Sales

GDPR Compliance

Security

3D Modeling

Apparel

Dental

Emergency Notification

Financial Services CRM

ID Card

Municipal

Nonprofit Fundraising

Oil and Gas

Revenue Cycle Management (RCM)

Simulation

Vertical-Specific

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### Search Engine Marketing Strategies
Users generally agree that Sidecar's advertising strategies are greatly improved by its search engine marketing capabilities. While some users have highlighted the efficiency and data-driven nature of Sidecar's search engine marketing strategies, others have expressed concerns about initial onboarding issues and the need for more proactive optimization. Despite some mixed opinions, the consensus leans towards acknowledging the value that Sidecar's search engine marketing strategies bring to online advertising efforts.

### Google Ads and Bing Advertising
Reviewers consistently praise Sidecar's expertise in Google ads and bing advertising. Users highlight the efficiency and effectiveness of Sidecar's approach to managing Google Shopping ads, Google Search ads, Bing Shopping, and Bing Search. The consensus among reviewers is that Sidecar's in-depth knowledge and strategic insights have significantly improved their advertising campaigns on Google and Bing platforms.

### Shopping Ads and E-commerce
Reviewers generally agree that Sidecar's expertise in shopping ads and e-commerce plays a pivotal role in enhancing their advertising strategies. Users appreciate the knowledge and support provided by Sidecar in managing their shopping campaigns, leading to increased brand awareness and conversions. While some users have faced challenges with contract renewals and initial onboarding processes, the overall consensus is that Sidecar's assistance in navigating platforms like Google Shopping and Amazon advertising has been beneficial for their businesses.

### Campaign Management and Optimization
Users consistently praise Sidecar's automation and optimization capabilities for campaign management. The ability to make daily bid adjustments through automation and the efficiency in both time spent and dollars deployed have been highlighted as significant advantages. While some users have experienced initial challenges with onboarding and machine learning technology setup, the overall sentiment leans towards the effectiveness and success achieved through Sidecar's campaign management and optimization strategies. The support provided by Sidecar's team in refining ad performance and expanding reach into new markets has been particularly valued by users.

### Performance Metrics and ROAS
Reviewers express mixed opinions about Sidecar's performance metrics and return on ad spend capabilities. While some users praise the platform for its ability to automate daily management and improve ROAS, others have reported a decrease in performance metrics and a lack of alignment with their business goals. The sentiment regarding Sidecar's performance metrics and ROAS functionalities appears to vary among users, with some experiencing positive outcomes and others facing challenges in achieving desired results.

### Budgeting and Ad Spend
Users are divided in their opinions on Sidecar's budgeting and ad spend capabilities. While some users praise the efficiency and effectiveness of Sidecar in optimizing ad spend and driving ROI, others express concerns about decreased conversions and issues with long-term contracts. The ability of Sidecar to refine advertising spend and increase returns is highlighted positively by some users, while others mention challenges with performance and budget management. It seems that the sentiment regarding Sidecar's budgeting and ad spend functionalities is mixed, with both positive and negative experiences shared by users.

### Account Management and Client Services
Users consistently highlight Sidecar's account management and client services for their responsiveness and ability to provide high-level overviews of account performance. While some users express concerns about cost proportionality and occasional technical glitches in data reporting, the majority appreciate the team's dedication and the ease of communication during weekly meetings. Sidecar's account managers are commended for their proactive approach in guiding clients through strategies and addressing any issues promptly.

### Communication and Customer Service
While some users express a desire for more proactive communication from Sidecar, others praise the team for setting up all necessary aspects effectively. The general consensus leans towards positive feedback on Sidecar's communication and customer service efforts, with room for improvement in terms of being more anticipatory and resourceful in their approach.

### Contract Terms and Renewals
Reviewers unanimously criticize Sidecar's contract terms and renewals process. Users express frustration over the auto-renewal feature that locks them into extended contracts without their consent. Many users report difficulties in terminating partnerships after trial periods, with Sidecar allegedly extending contracts without clear communication. The lack of transparency and flexibility in contract terms and renewals appears to be a significant pain point for customers, leading to widespread dissatisfaction and negative feedback.

Based on user reviews, Sidecar receives several common recommendations. Users generally find that Sidecar does a good job overall, especially for issues with Google Ads. They view it as a trusted consultant that provides valuable insights and recommendations to optimize advertising strategies. Users also appreciate Sidecar's capability to integrate and automate inventory management, streamlining operations and improving efficiency. However, it is worth noting that there are some users who advise against using Sidecar or suggest trying it through a free trial and analysis before making a decision. Additionally, some users mention that if their current advertising results are already satisfactory, there may not be a need to use Sidecar.

Sidecar simplifies the daily management of online advertising, making it possible to adjust and update mass ads with ease. Users have found that Sidecar's algorithmic approach optimizes bidding and helps drive serious ROI. This software processes and applies data in a much faster way than a human could ever achieve, resulting in more efficient ad spend. As stated by some reviewers, the software provides expertise in Amazon advertising, allowing users to maximize their ROI. 

The software is essential in adjusting to changing market needs due to inventory, supply chain problems or changes in customer needs to ensure that customers always see the best products available. The automation process is especially valuable in managing SKUs where time-consuming processes take up enormous amounts of time. By automating these processes, Sidecar has increased the number of conversions while reducing costs per action. Users repeatedly ask Sidecar to move their spend from low-performing campaigns to high-performing ones, allowing marketers to optimize their advertising for maximum impact. 

Sidecar has revolutionized e-commerce marketing by automating feeds in a more effective way resulting in increased revenues and growth that is consistent YoY. Another valuable feature of the software is its optimization of Google Ad and Shopping campaigns, resulting in deeper analytics that can be studied for consumer behavior which results in efficiency gain in both time spent and dollars deployed. With this automation of product ad bidding for shopping search , Sidecar helps users reach the right customers while improving return on campaigns thereby helping them solve key business problems with ease.

Sidecar from the relatively new company (2010) of the same name in Philadelphia helps eCommerce merchants and advertisers appear in Google Shopping and Bing product listings. Essentially, Sidecar automates comparative shopping engine (CSE) paid search advertising, for users with products to sell.

Multiple investors support the private company to the tune of approximately $8.2 million, and Sidecar is used by a few big name sellers (Tigerdirect.com, Newegg.com, and others).

Pilot

Advanced Pilot

Rocket Pilot

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

Offer A

Offer B

Offer C

Sidecar

Search engine marketing (SEM) encompasses marketing efforts to improve a website's placement in search engine results. This may be accomplished in two general ways: via improvements in a website's content and structure to improve relevance, searchability, and popularity (this is search engine optimization, or SEO), or via paid digital advertising (usually pay-per-click, or PPC) to vault ahead of competition in search results.

SEM platforms help marketers launch and run successful search engine PPC advertisement campaigns at a set budget, and at least include features that in some way facilitate running a paid advertising campaign, including intelligent bidding recommendations and/or automation of bidding and ad copy generation, and plenty of analytics for reviewing past campaigns and forecasting optimal new ones.

Some SEM tools and platforms emphasize competitive analysis, so advertisers can see what competitors in the same ad space are doing and how you or your agency's clients stack up against them, and protect the brand against (often unlawful) use of one's name by competitors seeking to ride a better known brand's coattails, as well as identify gaps or missed opportunities to increase visibility in searches.

Search Engine Marketing (SEM)

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MacOS Catalina was released Oct 7th, 2019. Here is the full breakdown of features:
https://www.apple.com/uk/macos/catalina/

SideCar Compatible Apps List: https://apps.apple.com/gb/story/id1479231062

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Sidecar is a leader in product advertising for e-commerce. 

Sidecar was developed from the ground up to optimize Google Shopping Campaigns, and other product advertising channels including Bing Shopping and Comparison Shopping Engines. 

The Sidecar technology fully automates the bidding and grouping of products based on dynamic product performance data.

Sidecar solves one of the biggest challenges e-commerce marketers face when trying to optimize their Google Shopping and other product advertising campaigns; assigning the right bid to the right product at the right time in order to maximize revenue and efficiency. 

Sidecar predicatively and automatically organizes like-performing products together to ensure that every product in the catalog receives the optimal bid to maximize profitability and meet unique ROI goals. Sidecar also auto-surfaces and breaks out high-performing products individually, so star products can be uniquely bid and positioned to match their potential for revenue.

Sidecar works with world-class online retailers, including NoMoreRack, Internet Retailer's 2014 Digital Marketer of the Year, as well as leaders in e-commerce like Newegg, GNC, and Fanatics.

Ad Auctions

Allows users to bid for ad space for search results based on specific keywords.

Keyword search

Research and planning tools allow users to find the best keywords for their ads.

Ad bidding

Automated bidding based on budget parameters and the click or conversion likelihood of an ad.

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Contextual advertising

Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.

Social advertising

Advertising on social media platforms like Facebook, LinkedIn, etc.

Ad management

The ability to manage ad campaigns across multiple channels through a centralized control panel or dashboard.

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

Sidecar

Overview

What is Sidecar?