Sidecar

Sidecar simplifies the daily management of online advertising, making it possible to adjust and update mass ads with ease. Users have found that Sidecar's algorithmic approach optimizes bidding and helps drive serious ROI. This software processes and applies data in a much faster way than a human could ever achieve, resulting in more efficient ad spend. As stated by some reviewers, the software provides expertise in Amazon advertising, allowing users to maximize their ROI.

The software is essential in adjusting to changing market needs due to inventory, supply chain problems or changes in customer needs to ensure that customers always see the best products available. The automation process is especially valuable in managing SKUs where time-consuming processes take up enormous amounts of time. By automating these processes, Sidecar has increased the number of conversions while reducing costs per action. Users repeatedly ask Sidecar to move their spend from low-performing campaigns to high-performing ones, allowing marketers to optimize their advertising for maximum impact.

Sidecar has revolutionized e-commerce marketing by automating feeds in a more effective way resulting in increased revenues and growth that is consistent YoY. Another valuable feature of the software is its optimization of Google Ad and Shopping campaigns, resulting in deeper analytics that can be studied for consumer behavior which results in efficiency gain in both time spent and dollars deployed. With this automation of product ad bidding for shopping search , Sidecar helps users reach the right customers while improving return on campaigns thereby helping them solve key business problems with ease.