Sidecar

Sidecar is a leader in product advertising for e-commerce. Sidecar was developed from the ground up to optimize Google Shopping Campaigns, and other product advertising channels including Bing Shopping and Comparison Shopping Engines. The Sidecar technology fully automates the bidding and grouping of products based on dynamic product performance data. Sidecar solves one of the biggest challenges e-commerce marketers face when trying to optimize their Google Shopping and other product advertising campaigns; assigning the right bid to the right product at the right time in order to maximize revenue and efficiency. Sidecar predicatively and automatically organizes like-performing products together to ensure that every product in the catalog receives the optimal bid to maximize profitability and meet unique ROI goals. Sidecar also auto-surfaces and breaks out high-performing products individually, so star products can be uniquely bid and positioned to match their potential for revenue. Sidecar works with world-class online retailers, including NoMoreRack, Internet Retailer's 2014 Digital Marketer of the Year, as well as leaders in e-commerce like Newegg, GNC, and Fanatics.