Name: SMAudience
Price: 1500 USD
Author: SMAudience

Help Desk

Web and Video Conferencing

Customer Support

Changelog

Mind Mapping

Development

Audit

Business Intelligence (BI)

Calibration Management

Collaboration

Communications Platform as a Service (CPaaS)

Embedded Business Intelligence (BI)

Environmental, Social, and Governance (ESG)

Interactive Voice Response (IVR)

Enterprise

Accounting

Payment Gateway

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Onboarding

HR Management

Payroll

Recruitment Automation

Succession Planning

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Data Observability

Desktop Outsourcing

Electronic Data Interchange (EDI)

Fraud Detection

IT Service Management (ITSM)

Industrial IoT

Integrated Development Environment (IDE)

Integration Platform as a Service (iPaaS)

Managed Print

Metadata Management

Network Access Control (NAC)

Network Function Virtualization (NFV)

Network Performance Monitoring

Relational Database Management Systems

Remote Support

Security Awareness Training

Solid State Drives

Static Application Security Testing (SAST)

Traffic Switching

Virtual Private Network (VPN)

VoIP Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Business Card Scanning

Content Management

Digital Analytics

Email Management

Email Marketing

Marketing Automation

Marketing Resource Management

Presentation

Real-Time Interaction Management

Social Media Management

Survey & Forms Building

Video Streaming

Web Analytics

Webinar

Marketing

Business Caller ID

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Sales Email Tracking

Sales

Certificate Lifecycle Management

Security

Forestry

HIPAA Compliance

Home Health Care

Insurance Agency Management

Vertical-Specific

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SMAudience is a multi-channel attribution platform offered by Smaudience that aims to assist businesses in tracking and analyzing customer journeys to optimize marketing strategies and maximize return on investment. The vendor claims that this software solution is suitable for small to large-sized companies across various industries, including marketing, digital marketing, advertising, e-commerce, and retail. Marketing managers, digital marketing managers, advertising managers, e-commerce managers, and retail managers are among the professionals who can benefit from using SMAudience to gain valuable insights into customer behavior and make data-driven decisions to enhance their marketing efforts.

## Key Features

**Multi-channel attribution**: According to the vendor, SMAudience allows businesses to attribute costs to the touch points in a customer's purchase journey, including native, video and display, search, social, and email channels. This feature is said to help businesses tailor their ad spend to maximize marketing investment.

**Conversion path**: SMAudience enables users to track and measure the steps and sequence of each conversion path, allowing them to analyze the sales journey based on conversion values, SKU, or product category. The vendor claims that this feature helps refine campaign strategies and identify the best-fit product offers.

**Offline conversion**: The vendor states that SMAudience enables businesses to match offline sales with a customer's online journey, allowing them to measure digital's role in in-store conversions and develop an integrated sales distribution strategy.

**Content marketing**: According to the vendor, SMAudience enables users to analyze the paid content consumed by customers that led to conversion. By tracking and combining this information with the onsite visit history, businesses can gain insights into the contribution of content to purchasing decisions and optimize content that drives conversions.

**Dashboard**: The platform provides a comprehensive multi-channel journey analysis through its intuitive dashboard. Users can access information on the roles of each channel, channel sequence, average duration, time gaps, pages visited, product purchased conversion amount, discounts, and other shipping details. The vendor suggests that this dashboard can be utilized to refine campaign design, segment customers by interests shown in the journey, increase conversions with retargeting, and tailor content to maximize interests and site traffic.

**Return on Ad Spend**: SMAudience aims to maximize marketing return on investment by measuring the Return on Ad Spend of each channel. The vendor claims that by analyzing observed digital touch points in customers' purchasing journeys, businesses can refine campaign design, re-balance campaign budgets using a 'what-if' model, and reward partners and referrers based on true revenue contribution.

**Campaign targeting**: According to the vendor, SMAudience allows users to segment customers based on online behavior, including content consumed, product interests, length, frequency, sequence within their journey, and conversion value. This feature is said to enable businesses to create high propensity remarketing lists, maximize retargeting on high-potential customers, integrate behavior segments with CRM data, and use high-value customers for look-alike targeting.

**Keyword Targeting**: SMAudience is claimed to help optimize website rankings by targeting specific keywords, thereby improving search engine optimization (SEO) efforts.

**Web Analytics**: The platform measures, collects, analyzes, and reports web data, providing businesses with insights for understanding and optimizing web usage, according to the vendor.

**E-mail Marketing**: SMAudience facilitates email marketing campaigns by enabling businesses to send commercial messages directly to a group of people using email, as claimed by the vendor.

Useful Targeting Tool: Several reviewers have found SMAudience's campaign targeting tool to be very useful for marketing and budget planning. They appreciate how it provides a complex view that allows them to create effective remarketing campaigns and boost followers.

User-Friendly Interface: Many users have praised SMAudience for being easy to use and its great customer service. They appreciate the user-friendly interface, which makes navigating through the software simple and efficient.

Powerful Social Management Tool: Multiple reviewers think that SMAudience is a powerful social management tool. It provides real insights into their business's Facebook followers, posts, and engagement. They find the ability to benchmark success against competitors useful as well.

Expensive: Some users have found SMAudience to be expensive compared to other options available in the market. They feel that the software does not provide enough value for its price.

Limited Applicability: Several reviewers have expressed dissatisfaction with the fact that SMAudience is only applicable to Instagram and cannot be used with Twitter and Facebook. This has limited their ability to use the software effectively across different social media platforms.

Long Training Time: Many users have reported that learning how to use SMAudience requires a long time as they need to watch videos and learn complex features. This can be frustrating for some users who are looking for an easy-to-use tool without much training needed.

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Brand

Agency

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SMAudience

Social media management applications are software tools that allow organizations to manage social media-related activities across the enterprise. Although several of these tools attempt to handle the full range of social-related activity, many have particular strengths in one or more areas and companies often use more than one product to manage social media efforts.

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

Boolean keyword searches

Users can build complex keyword searches to surface and analyze the right set of social media conversations.

Filtering out noise/spam

Users can filter out irrelevant search results through excluded keyword terms and other measures.

Sentiment analysis

The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.

Broad channel coverage

The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.

Publishing

Scheduling posts to various social media channels and profiles from one interface.

Content planning and scheduling

Users can easily plan content and schedule posts to various social media channels and profiles from one interface.

Audience targeting

Users can target posts to audience members based on geolocation and other demographics.

Content optimization

The tool can suggest content, as well as the best days and times for content publication and customer engagement.

Workflow management

Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

Automated routing and prioritization

Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.

Customer interaction histories

Users can view the entire customer conversation history when responding to a mention.

Bulk actions

Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.

Using the software to increase customer engagement and grow customer base via social media channels.

Lead generation

Users can discover and engage with new prospects, based on certain parameters.

Content marketing

Users can discover content from social media conversations and leverage it in marketing materials.

Paid media management

Users can manage and optimize paid social media posts across different channels.

Campaigns and promotions

Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

Twitter

The software allows users to monitor, publish and respond via Twitter.

Facebook

The software allows users to monitor, publish and respond via Facebook.

LinkedIn

The software allows users to monitor, publish and respond via LinkedIn, including Groups.

Google+

The software allows users to monitor, publish and respond via Google+.

Instagram

The software allows users to monitor, publish and respond via Instagram.

Pinterest

The software allows users to monitor, publish and respond via Pinterest.

YouTube

The software allows users to monitor, publish and respond via YouTube.

Reporting/analytics

Campaign success analytics

Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.

Real-time tracking

The tool tracks mentions and comments in real-time.

Competitor analysis

Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.

Account management

Users can manage access to multiple social media accounts.

Role-based user permissions & privileges

Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.

Mobile access

Users can effectively use the software through a mobile or tablet device.

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SMAudience

Overview

What is SMAudience?