Snapchat Ads

The Snapchat Ads platform, provided by Snap Inc., is an advertising solution that enables businesses to reach and engage with Snapchat's extensive user base. This platform caters to businesses of all sizes, from small startups to large enterprises. According to the vendor, industries such as e-commerce retailers, consumer packaged goods companies, mobile app developers, fashion and beauty brands, and entertainment and media companies can benefit from leveraging Snapchat Ads to effectively promote their products and services.

Key Features

Drive Deeper Engagements: Snapchat provides a platform where users can freely express their true selves to their closest friends and family, potentially increasing receptiveness to ads. Advertising on Snapchat can lead to higher engagement and value for businesses.

Reach the Majority of Millennials and Gen Z: Snapchat reaches a significant portion of the younger demographic, with 90% of the 13-24 year old population and 75% of the 13-34 year old population in over 20 countries. Businesses can target Snapchatters based on their interests, behaviors, location, and more.

Be Where Social Shopping Happens: Snapchat is a leading platform for users to share their favorite purchases and shopping experiences. Snapchatters possess significant global spending power, making it an attractive platform for social shopping.

Create an Ad in Minutes: Businesses can easily create and optimize ads using a single photo or video from their mobile devices. Snapchat offers various advertising solutions, such as the Snap Pixel, Goal-Based Bidding, Audience Insights, and Campaign Lab, to assist businesses in creating and optimizing their ads.

Awareness: Snapchat Ads can help increase awareness of a brand, app, products, or business location. Businesses can utilize ads to introduce customers to their brand, announce new products or launches, and drive foot traffic to their local storefronts.

Consideration: Snapchat Ads can help customers learn more about a brand, app, or products. Businesses can generate new leads, encourage Snapchatters to view their videos, and drive traffic to their website or app.

Conversions: Snapchat Ads can automate product sales and drive desired website and app actions. Businesses can increase sales with their product catalog and drive specific actions on their website or app using goal-based bidding.

Snapchat's Targeting Capabilities: Snapchat offers precise targeting tools to reach specific audiences based on location, demographics, interests, devices, and more. Custom Audiences, Lookalike Audiences, and retargeting options provide further targeting capabilities.

Real-Time Reporting: Snapchat's Ads Manager provides a default view to manage campaigns and view performance metrics. Businesses can create and schedule reports to track performance and use Campaign Lab for split testing and identifying effective strategies. The Snap Pixel allows measurement of online conversion events across devices.

Two Ways to Create Your First Ad: Advanced Create is suitable for driving purchases on a website or in an app, enabling the use of the Snap Pixel for measuring campaign impact and optimization. Instant Create is ideal for simpler goals like driving website visits or promoting local businesses, allowing businesses to quickly create a single ad.