#1 most frequent
United States of America
66.7%2 installations of 3
What is Sniply?
Sniply is a social media management solution built primarily as a content management and marketing tool for social media to drive ROI and leads.
Categories & Use Cases
Top Performing Features
Campaign success analytics
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
Category average: 7.8
Lead generation
Users can discover and engage with new prospects, based on certain parameters.
Category average: 7.4
Content marketing
Users can discover content from social media conversations and leverage it in marketing materials.
Category average: 8
Areas for Improvement
LinkedIn
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
Category average: 8.5
Google+
The software allows users to monitor, publish and respond via Google+.
Category average: 8.7
Real-time tracking
The tool tracks mentions and comments in real-time.
Category average: 6.7
Who Buys & Uses Sniply
#2 most frequent
Australia
33.3%1 installation of 3
Snipping Everything.
Pros
- Click Tracking. Sniply is great at giving us the data need. Specifically, we can see how many people click on specific links and how many people then go to our site from that link.
- This is everything. Our marketing department uses Google Analytics for all our site traffic and the ability to use UTM tracking within our snips is wonderful.
- Data in general. Sniply gives you all the info you could ever want. Time on page, bounce rate, average pages per visit, and a lot more.
Cons
- Packages. We are a medium-sized company but we manage small brands who do not get a lot of clicks. Because of this, the current packages don't work for our purposes.
- Integrations. We use Sniply inside of Sendible and the integration is a bit clunky when you have more than one account.
- Customization. Snips are look the same, it would be helpful if there were more customization options.
Return on Investment
- Time consuming. With the way we use Sniply, it takes a lot of time to shorten the links for all of our brands (negative)
- Tracking. Allows us to track our audience movement and conversions.
Alternatives Considered
Bitly
Fantastic, Easy to Use and Integrates with Everything!
Pros
- Using the 'Call to Action' feature means I set specific text to drive people to my blog.
- 1000 clicks for free is an excellent price point for independent consultants and small businesses and the price points to upgrade make a lot of sense too.
- It's super easy to track clicks and conversions to your website.
- Super easy integration with Buffer which is fantastic.
Cons
- You cannot use forms without a paid version (so integration to CRM will be limited).
Return on Investment
- I use the free version and so far my conversion rate (people who click my call to action) is 0.71%. This is a low number but also represents 3 people who might not ordinarily have visited my website so that's a good return to me.