Best Social Media Management Tools82Social media management applications are software tools that allow organizations to manage social media-related activities across the enterprise. Although several of these tools attempt to handle the full range of social-related activity, many have particular strengths in one or more areas and companies often use more than one product to manage social media efforts.Agorapulse1https://media.trustradius.com/product-logos/4R/mP/W7JTG122JCTK-180x180.PNGHootsuite2https://media.trustradius.com/product-logos/1V/5D/82VTWIZC8WTT-180x180.JPEGNetBase3https://media.trustradius.com/product-logos/6a/n6/ZZO97IELT841-180x180.PNGSprout Social4https://media.trustradius.com/product-logos/9v/1D/UB2ZWQ2XJ8XW-180x180.PNGKhoros Marketing (Formerly Spredfast + Lithium)5https://media.trustradius.com/product-logos/P7/Zq/5WJT8A1IFAU9-180x180.PNGZoho Social6https://media.trustradius.com/product-logos/yz/hC/HBWULSSKXBFA-180x180.PNGSprinklr Modern Engagement (formerly Social + Messaging Suite)7https://media.trustradius.com/product-logos/c4/NL/MMTVMVD3N6TA-180x180.PNGBuffer8https://media.trustradius.com/product-logos/Yb/7x/5VK122T333JZ-180x180.JPEGNUVI9https://media.trustradius.com/product-logos/vh/TY/EJ9ZQ3GHS4T4-180x180.JPEGBirdEye10https://media.trustradius.com/product-logos/RI/tW/JLSL3NM23GDG-180x180.PNGSocialbakers Suite11https://media.trustradius.com/product-logos/uR/XF/0HHH097O3LJG-180x180.PNGShoutlet (Discontinued)12https://media.trustradius.com/product-logos/sW/t2/3PT2QQ88PQUA-180x180.PNGFacebook Pages Manager13https://media.trustradius.com/vendor-logos/u5/0J/IAUX15TCG2JT-180x180.PNGSysomos Expion14https://media.trustradius.com/product-logos/Ef/zq/B9Z3W0TT9A5P-180x180.PNGAdobe Social15https://media.trustradius.com/product-logos/2f/cf/QOKXE5PZ0AWM-180x180.PNGViralheat16https://media.trustradius.com/product-logos/ni/Nk/51MR9IQ0MWB6-180x180.PNGOktopost17https://media.trustradius.com/product-logos/Rw/KU/G2OF1EK9OUX7-180x180.PNGSendible18https://media.trustradius.com/product-logos/xQ/08/7T3TQX8HTEEW-180x180.PNGSocial Studio19https://media.trustradius.com/vendor-logos/tA/jR/XVG2TM0FRR4B-180x180.PNGCool Tabs20https://media.trustradius.com/product-logos/NR/kG/1ZNV9ORJ7G5P-180x180.PNGCX Social21https://media.trustradius.com/product-logos/IN/DS/PUTJIZX52G36-180x180.PNGTailwind22https://media.trustradius.com/product-logos/Ci/g9/365KH0TAJ2WZ.pngTracx23https://media.trustradius.com/product-logos/m2/bj/DM4S5FBNSDXI-180x180.JPEGFalcon.io24https://media.trustradius.com/product-logos/Kf/VD/GB8D2H3Z0WOZ-180x180.PNGSynthesio25https://media.trustradius.com/product-logos/Mc/nQ/2CD2PGDABOV8-180x180.PNG

Social Media Management Tools

Best Social Media Management Tools

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Social Media Management Overview

What is Social Media Management Software?

Social media management software (SMMS) is a suite of tools designed for managing and analyzing social interactions. SMMS products typically provide a single dashboard that covers multiple accounts. This is helpful for companies that need to manage their own brand presence on different platforms. It is also helpful for agencies that manage social profiles for multiple clients.


Many companies use more than one tool to manage their social media efforts.

Social Media Management Features & Capabilities

Though products have different strengths, most social media management suites include at least basic features around:


  • Social listening (identifying brand mentions)

  • Scheduling and posting to multiple channels

  • Responding to inquiries

  • Running marketing campaigns

  • Analytics to measure social engagement


Companies leverage social media channels in different ways. Use cases include reputation management, customer service, and market research. Here are five key social media use cases, with the irrelevant feature sets.

Social Media Monitoring

Social media is a source of a vast amount of information. Conversations happen among your customers and potential customers “in the wild” on these platforms. Many companies use a social media monitoring tool for social listening. This means tracking brand mentions and competitor activity.


Social listening helps companies discover more about their target market. It can also help them understand customer expectations and employee sentiment, and provide ideas for product development.


Features related to social media listening include:


  • Ability to filter out spam/noise

  • Boolean keyword searches

  • Sentiment analysis

  • Competitive analysis

  • Broad channel coverage


You can find tools with a focus on social media monitoring here.

Social Media Publishing

Many companies use social media to communicate with customers and leads. It is a social way to connect with their target audience.


Features related to social media publishing include:


  • Content planning and scheduling

  • Content libraries

  • Ability to target a particular audience by geographic location, for example

  • Content optimization

  • Content suggestion engine

  • Workflow management

  • Compliance management


You can find tools with strong social media publishing features here.

Social Media Customer Service

More and more consumers expect to resolve issues via social media. In response, many companies run social customer care programs using these tools.


Features related to engaging with customer issues on social media include:


  • Automated routing and prioritization

  • Customer interaction histories

  • Integration with helpdesk platforms

  • Bulk actions


You can find tools with strong social media customer service features here.

Social Media Marketing

Some companies integrate social media into their overall marketing strategy. Those that do will need an additional set of marketing capabilities. Simply scheduling content won’t be enough.


Features related to social media marketing include:


  • Ability to find and engage influencers and advocates

  • Customer profiling

  • Ability to curate UGC from social channels

  • Campaign creation, such as contests, apps, sweepstakes and quizzes

  • Ability to discover and engage with prospects

  • Ability to manage and optimize paid social media posts


You can find tools with strong social media marketing features here.

Social Media Analytics

Companies with comprehensive social media programs will want to measure and optimize their social activities.


Features related to social media analytics include:


  • Track success (e.g. likes, shares, retweets, clicks, etc.)

  • Ability to analyze the effectiveness of paid and organic social efforts

  • Ability to measure ROI


You can find tools with strong social media analytics here.

Choosing Your Social Media Management Tool

You should begin with understanding how well a particular product supports your use case. The five major use cases are:


  • Social media monitoring

  • Social media publishing

  • Social media customer care

  • Social media marketing

  • Social media analytics


Social media management suites address two or more of these areas. Point solutions focus on one particular set of features. You may need advanced features in certain areas, and only basic features in others, depending on your goals.


On top of this, there are some other important platform criteria:


  • Mobility: A desire to access social media management products via mobile devices.

  • Integration: Capabilities to tie together other systems, including CRM and analytics.

  • Usability: SMMS users place a high emphasis on UX/user interface.

  • Likelihood and impact of acquisition: Acquisitions can bring greater integration. But they can also alter the focus of a product and its roadmap.

Social Media Management in Large Enterprises

Some social media management tools encompass multiple use cases. They may bundle listening, engagement, and publishing, with marketing campaigns and advanced analytics. These are best suited for larger enterprises. Enterprise-level platforms also offer more:


  • Scalability

  • Governance

  • Permissioning / Team collaboration

  • Shared asset libraries

  • Access security


Smaller organizations don’t require the same level of security and team management. It may also be less important for small businesses to have one central SMMS tool for everything.

Pricing Information

Social media management tools are priced along a variety of factors. This includes:


  • The number of profiles managed

  • The number of users

  • Which features you are looking for


Prices range widely based on these factors. There are point solutions with basic features available for free, but most free options won’t cut it if you want to coordinate your social strategy across multiple social media sites and profiles. Small businesses can count on paying around $100/mo. for an SMMS tool. This tier usually includes at least 10 profiles and a handful of users. Large enterprises may spend a few thousand dollars per month for a more comprehensive platform.

Social Media Management Products

Listings (1-25 of 91)

Agorapulse

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Top Rated
386 Ratings

Agorapulse is a social media management tool that aims to help mid-sized businesses and agencies better manage their Facebook, Twitter, Instagram, LinkedIn, and YouTube activity.This social media management tool allows users to post content, engage with their community, and download reports from a s…

Hootsuite

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Top Rated
471 Ratings

HootSuite Enterprise provides a centralized platform for managing streams from different social media channels and posting/ engaging across channels simultaneously. It also has strong team / workflow features and good mobile apps.

140 Ratings

NetBase is a social media analytics platform that analyzes real-time and historical information on the internet. It uses proprietary Natural Language Processing along with machine learning to extract true meaning and sentiment from online conversations. Use cases include brand management, campaign t…

Sprout Social

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Top Rated
315 Ratings

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for leading brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, Zendesk and many more. Sprout’s platform is designed with ease of use in mind, simplify…

Khoros Marketing (Formerly Spredfast + Lithium)

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Top Rated
130 Ratings

Spredfast is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Zoho Social

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97 Ratings

Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement. Zoho Social provides marketers with pre-publishing insights based on the engagement level of previous posts and the activity of t…

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

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Top Rated
137 Ratings

Sprinklr Modern Engagement is the social media management and social media monitoring component of Sprinklr's software platform. Sprinklr is a platform that is designed to manage and enrich customer experiences across multiple social channels and websites. This solution addresses the need to manage …

Buffer

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Top Rated
231 Ratings

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

53 Ratings

NUVI is a social media intelligence platform. It is designed to listen, monitor, and engage, the social web. NUVI's patented bubble stream visualizes the social web in real time.

BirdEye

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Top Rated
46 Ratings

BirdEye is a set of online business reputation management tools focused on customer reviews and social media activity. It includes review monitoring, review generation, review marketing, customer surveys, social listening, social publishing, social engagement, social ticketing for customer support, …

Socialbakers Suite is an AI-powered social media marketing suite. It is designed to enable marketers to understand their personas, gather market intelligence, find influencers, track online conversations, and measure marketing ROI in one place.Audiences & PersonasAI tools can segment the user's …

Shoutlet is a cloud-based social relationship platform that enables marketers to publish, engage and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, Google+, and YouTube. The product’s focus is on quantifying return on soc…

Facebook Pages Manager

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56 Ratings

Facebook Pages Manager is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.

31 Ratings

Sysomos Expion is a social media management solution that is designed to deliver content discovery, planning, publishing, moderation, and analytics in a single, easy-to-navigate screen. According to the vendor, it’s a platform that can manage social enterprises, no matter how large or complex. The v…

41 Ratings

Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an ent…

27 Ratings

Oktopost is an end-to-end social media management platform, designed for B2B marketers. Oktopost offers detailed analytics on how social drives traffic and leads, and integrates to all major marketing automation platforms such as Act-On, Hubspot, Marketo, Net-Results, Salesfusion and Pardot. This p…

47 Ratings

Cool Tabs is a social media marketing platform that is designed to help users increase their online audience and get qualified leads by creating simple interactive content for apps, social networks, microsites, mobile devices and websites. Users have more than twenty different types of dynamics to c…

15 Ratings

Engagor is a Social Media Management platform. Its key features include monitoring of the social web, real-time customer engagement, workflow automation, analytics and reporting. The product was acquired by Clarabridge in 2015.

16 Ratings

Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.

18 Ratings

Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, …

24 Ratings

Falcon.io provides a platform for social media marketing and customer experience management. It features tools for social listening, engagement, publishing, analytics and managing customer data. This platform enables marketers to deliver more personalized brand experiences based on enriched custom…

15 Ratings

Synthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos. A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human analysis is required …

TrustRadius Top Rated for 2019

2019 Top Rated Social Media Management Tools

There are plenty of options out there, but here's our shortlist of the best Social Media Management Tools. These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. To qualify, a product must have 10 or more recent reviews and a trScore of 7.5 or higher, indicating above-average satisfaction for business technology. The products with the highest trScores appear first on the list. Read more about the Top Rated criteria.