Best Social Media Management Tools82Social media management applications are software tools that allow organizations to manage social media-related activities across the enterprise. Although several of these tools attempt to handle the full range of social-related activity, many have particular strengths in one or more areas and companies often use more than one product to manage social media efforts.Agorapulse1https://media.trustradius.com/product-logos/4R/mP/W7JTG122JCTK-180x180.PNGHootsuite2https://media.trustradius.com/product-logos/1V/5D/82VTWIZC8WTT-180x180.JPEGNetBase3https://media.trustradius.com/product-logos/6a/n6/ZZO97IELT841-180x180.PNGSprout Social4https://media.trustradius.com/product-logos/9v/1D/UB2ZWQ2XJ8XW-180x180.PNGKhoros Marketing (Formerly Spredfast + Lithium)5https://media.trustradius.com/product-logos/P7/Zq/5WJT8A1IFAU9-180x180.PNGSprinklr Modern Engagement (formerly Social + Messaging Suite)6https://media.trustradius.com/product-logos/c4/NL/MMTVMVD3N6TA-180x180.PNGZoho Social7https://media.trustradius.com/product-logos/yz/hC/HBWULSSKXBFA-180x180.PNGBuffer8https://media.trustradius.com/product-logos/Yb/7x/5VK122T333JZ-180x180.JPEGNUVI9https://media.trustradius.com/product-logos/vh/TY/EJ9ZQ3GHS4T4-180x180.JPEGShoutlet (Discontinued)10https://media.trustradius.com/product-logos/sW/t2/3PT2QQ88PQUA-180x180.PNGBirdEye11https://media.trustradius.com/product-logos/RI/tW/JLSL3NM23GDG-180x180.PNGSocialbakers Suite12https://media.trustradius.com/product-logos/uR/XF/0HHH097O3LJG-180x180.PNGSysomos Expion13https://media.trustradius.com/product-logos/Ef/zq/B9Z3W0TT9A5P-180x180.PNGAdobe Social14https://media.trustradius.com/product-logos/2f/cf/QOKXE5PZ0AWM-180x180.PNGViralheat15https://media.trustradius.com/product-logos/ni/Nk/51MR9IQ0MWB6-180x180.PNGOktopost16https://media.trustradius.com/product-logos/Rw/KU/G2OF1EK9OUX7-180x180.PNGCX Social17https://media.trustradius.com/product-logos/IN/DS/PUTJIZX52G36-180x180.PNGSocial Studio18https://media.trustradius.com/vendor-logos/tA/jR/XVG2TM0FRR4B-180x180.PNGCool Tabs19https://media.trustradius.com/product-logos/NR/kG/1ZNV9ORJ7G5P-180x180.PNGPercolate20https://media.trustradius.com/product-logos/6O/ne/89ZDPN3CELAF-180x180.PNGSendible21https://media.trustradius.com/product-logos/xQ/08/7T3TQX8HTEEW-180x180.PNGTracx22https://media.trustradius.com/product-logos/m2/bj/DM4S5FBNSDXI-180x180.JPEGTailwind23https://media.trustradius.com/product-logos/Ci/g9/365KH0TAJ2WZ.pngFalcon.io24https://media.trustradius.com/product-logos/Kf/VD/GB8D2H3Z0WOZ-180x180.PNGFacebook Pages Manager25https://media.trustradius.com/vendor-logos/u5/0J/IAUX15TCG2JT-180x180.PNG

Social Media Management Tools

Best Social Media Management Tools

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Social Media Management Overview

What is Social Media Management Software?

Social media management software (SMMS) is a suite of tools designed for managing and analyzing social interactions. SMMS products typically provide a single dashboard that covers multiple accounts. This is helpful for companies that need to manage their own brand presence on different platforms. It is also helpful for agencies that manage social profiles for multiple clients.


Many companies use more than one tool to manage their social media efforts.

Social Media Management Features & Capabilities

Though products have different strengths, most social media management suites include at least basic features around:


  • Social listening (identifying brand mentions)

  • Scheduling and posting to multiple channels

  • Responding to inquiries

  • Running marketing campaigns

  • Analytics to measure social engagement


Companies leverage social media channels in different ways. Use cases include reputation management, customer service, and market research. Here are five key social media use cases, with the irrelevant feature sets.

Social Media Monitoring

Social media is a source of a vast amount of information. Conversations happen among your customers and potential customers “in the wild” on these platforms. Many companies use a social media monitoring tool for social listening. This means tracking brand mentions and competitor activity.


Social listening helps companies discover more about their target market. It can also help them understand customer expectations and employee sentiment, and provide ideas for product development.


Features related to social media listening include:


  • Ability to filter out spam/noise

  • Boolean keyword searches

  • Sentiment analysis

  • Competitive analysis

  • Broad channel coverage


You can find tools with a focus on social media monitoring here.

Social Media Publishing

Many companies use social media to communicate with customers and leads. It is a social way to connect with their target audience.


Features related to social media publishing include:


  • Content planning and scheduling

  • Content libraries

  • Ability to target a particular audience by geographic location, for example

  • Content optimization

  • Content suggestion engine

  • Workflow management

  • Compliance management


You can find tools with strong social media publishing features here.

Social Media Customer Service

More and more consumers expect to resolve issues via social media. In response, many companies run social customer care programs using these tools.


Features related to engaging with customer issues on social media include:


  • Automated routing and prioritization

  • Customer interaction histories

  • Integration with helpdesk platforms

  • Bulk actions


You can find tools with strong social media customer service features here.

Social Media Marketing

Some companies integrate social media into their overall marketing strategy. Those that do will need an additional set of marketing capabilities. Simply scheduling content won’t be enough.


Features related to social media marketing include:


  • Ability to find and engage influencers and advocates

  • Customer profiling

  • Ability to curate UGC from social channels

  • Campaign creation, such as contests, apps, sweepstakes and quizzes

  • Ability to discover and engage with prospects

  • Ability to manage and optimize paid social media posts


You can find tools with strong social media marketing features here.

Social Media Analytics

Companies with comprehensive social media programs will want to measure and optimize their social activities.


Features related to social media analytics include:


  • Track success (e.g. likes, shares, retweets, clicks, etc.)

  • Ability to analyze the effectiveness of paid and organic social efforts

  • Ability to measure ROI


You can find tools with strong social media analytics here.

Choosing Your Social Media Management Tool

You should begin with understanding how well a particular product supports your use case. The five major use cases are:


  • Social media monitoring

  • Social media publishing

  • Social media customer care

  • Social media marketing

  • Social media analytics


Social media management suites address two or more of these areas. Point solutions focus on one particular set of features. You may need advanced features in certain areas, and only basic features in others, depending on your goals.


On top of this, there are some other important platform criteria:


  • Mobility: A desire to access social media management products via mobile devices.

  • Integration: Capabilities to tie together other systems, including CRM and analytics.

  • Usability: SMMS users place a high emphasis on UX/user interface.

  • Likelihood and impact of acquisition: Acquisitions can bring greater integration. But they can also alter the focus of a product and its roadmap.

Social Media Management in Large Enterprises

Some social media management tools encompass multiple use cases. They may bundle listening, engagement, and publishing, with marketing campaigns and advanced analytics. These are best suited for larger enterprises. Enterprise-level platforms also offer more:


  • Scalability

  • Governance

  • Permissioning / Team collaboration

  • Shared asset libraries

  • Access security


Smaller organizations don’t require the same level of security and team management. It may also be less important for small businesses to have one central SMMS tool for everything.

Pricing Information

Social media management tools are priced along a variety of factors. This includes:


  • The number of profiles managed

  • The number of users

  • Which features you are looking for


Prices range widely based on these factors. There are point solutions with basic features available for free, but most free options won’t cut it if you want to coordinate your social strategy across multiple social media sites and profiles. Small businesses can count on paying around $100/mo. for an SMMS tool. This tier usually includes at least 10 profiles and a handful of users. Large enterprises may spend a few thousand dollars per month for a more comprehensive platform.

Social Media Management Products

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Agorapulse

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Top Rated
348 Ratings

Agorapulse is an affordable social media management tool that allows businesses and agencies to effortlessly manage their social accounts. We currently support social media management for Facebook, Twitter, Instagram, YouTube, LinkedIn, and Google+. Easily switch among all your social channels ...

Hootsuite

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Top Rated
425 Ratings

HootSuite Enterprise provides a centralized platform for managing streams from different social media channels and posting/ engaging across channels simultaneously. It also has strong team / workflow features and good mobile apps.

139 Ratings

NetBase, the C2B Company, delivers the enterprise social intelligence platform that global enterprises use to monitor, understand, and engage with customers in real time. Using a high-precision natural language processing (NLP) engine combined with text analytics and machine learning, our platfor...

Sprout Social

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Top Rated
297 Ratings

Sprout Social provides social media management, marketing, customer care, analytics and data intelligence solutions for leading brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, Zendesk and many more. Sprout’s intuitive platform is designed with user experience in mind, simp...

Khoros Marketing (Formerly Spredfast + Lithium)

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Top Rated
130 Ratings

Spredfast is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Sprinklr Modern Engagement (formerly Social + Messaging Suite)

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Top Rated
136 Ratings

Sprinklr (@Sprinklr) is the world’s first Unified Front Office Platform for Modern Channels. Its mission is to enable every organization on the planet to make their customers happier. Sprinklr has offices in 15 countries and works with more than 1,000 global enterprises, including: Allstate, McDo...

79 Ratings

Zoho was founded in 1996 and is headquartered in Pleasanton, CA with offices in North America, Europe and Asia. Zoho is the operating system for business—a single online platform capable of running an entire business. Zoho offers apps in nearly every major business category, including sales, mark...

Buffer

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Top Rated
214 Ratings

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

53 Ratings

NUVI is a social media intelligence platform. It is designed to listen, monitor, and engage, the social web. NUVI's patented bubble stream visualizes the social web in real time.

BirdEye

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Top Rated
36 Ratings

BirdEye enables you to be the best business. BirdEye drives business growth by getting new reviews and improving customer experience. More than 50,000 businesses use BirdEye to manage their reviews, be found online, gather customer feedback, improve operations and increase revenue. BirdEye’s all-...

Socialbakers is the first AI-powered social media marketing suite. It enables marketers to understand their personas, gather market intelligence, find influencers, track online conversations, and measure marketing ROI in one place:Audiences & PersonasHave AI segment your fragmented audience i...

31 Ratings

Sysomos is a global leader in social analytics and insights, offering a portfolio of powerful tools that enable companies to measure and report social media success across earned, owned and paid channels; harness the power of their communities; and find conversations and topics that matter most t...

41 Ratings

Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an ...

27 Ratings

Oktopost provides social media marketing platform. According to the vendor, it is the first solution to establish the ROI of social media, bridging the gap between social media and lead generation. The vendor's value proposition is that the platform delivers the true business value from social m...

15 Ratings

Engagor is a Social Media Management platform. Its key features include monitoring of the social web, real-time customer engagement, workflow automation, analytics and reporting. The product was acquired by Clarabridge in 2015.

47 Ratings

Cool Tabs is the most complete platform for increasing your online audience by creating simple interactive content for your apps, social networks, microsites, mobile devices and websites. For digital media professionals: With Cool Tabs, your writing teams will be able to transform your articles ...

33 Ratings

Percolate is an enterprise-level content marketing platform designed to help large brands create content and manage marketing campaigns. It features content creation and editing tools, a marketing calendar for tracking resources and campaigns, social monitoring tools and content analytics, media ...

18 Ratings

Tracx provides a social media management platform. The company counts leading brands such as BMW, Kraft Foods, and Rolex among its customer base. Tracx is headquartered in New York City with offices in Tel Aviv and London.

16 Ratings

Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.

24 Ratings

Cision Ltd. (NYSE : CISN ) is a leading global provider of earned media management software and services to public relations and marketing communications professionals. Cision's software allows modern communicators to target key influencers, distribute strategic content, track and measure meaning...