Socialbakers Suite Reviews

52 Ratings
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Score 7.4 out of 100

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Reviews (1-22 of 22)

Laura Martinez profile photo
Score 4 out of 10
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We use SocialBakers to schedule content for our various clients on Facebook, Instagram, Twitter and Pinterest. It is not used for every client within our agency, but rather it's used for those whose contracts include social media within their scope. SocialBakers allows us to not only schedule content seamlessly, but we can also see the analytics after the content is posted. We also use SocialBakers to pull reporting each month to show our clients progress in their social media growth. Additionally, we use SocialBakers to find influencers to activate for various campaigns for our clients. The influencer tool allows us to identify influencers that would be a great fit for our campaign.
  • Influencer identification includes the ability to select age, location, and interests.
  • Scheduling allows for agencies to pass along approval process to client.
  • Scheduling is completely seamless from uploading content to approval to posting.
  • Community management is consistently glitching or doing something unexpected
  • Cannot upload gifs or videos into the scheduling tool which is a huge pain
  • Influencers could be narrowed down better
SocialBakers is great for scheduling content since it allows you to upload content, add copy, schedule it for a time it will get the most engagement and eyes, and pass it along the approval pipeline for your organization. Additionally, the reporting and analytics tool provides a comprehensive overview of campaigns. I do not recommend SocialBakers for community management. The process is too complicated and takes far longer than other tools available.
Read Laura Martinez's full review
Alejandro Matheu, MD, MBA, MSc in Digital Marketing profile photo
Score 7 out of 10
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We use Socialbakers to have better insights and better statistics about our social networks and our competitors. It’s also very helpful to follow the mentions we have had. The option of reports they give you are truly great and the option to export them really makes your life easier. It is also really easy to use and to get used to it.
  • Great statistics. The system gives you very detailed statistics of your KPI’s.
  • Great report system. It’s very easy to use, you can export data and in different formats.
  • Not hard to use. I would have said it is easy to use, but it is not very easy. It gets easy once you get used it. Sometimes there are so many options that you don’t know where to start.
  • Very Accurate. The system has a very accurate algorithm or AI system. I’ve compared it with Facebook statistics and there isn’t a significant difference.
  • The price.
  • I understand this is a really good and useful software, but the prices are too high for the basic suite. If you want more features you have to pay more and you could end up spending a lot of money.
  • I have received just one follow up from them since I subscribed. They need to give continuous follow up to their clients.
  • They need better customer service.
  • Inform clients about new features and those that are going to disappear in a better way. I understand that the main social networks metric algorithms change and lots of features disappear and new ones appear, but they should let us know which are changing and which are being added.
If you have enough money to spend on marketing tools and software and are willing to spend even more for more and better features, this is your option. Socialbakers is really good but is the best with all of the paid features they offer. If you are looking into the basic version, you can find the same elsewhere, cheaper.
Read Alejandro Matheu, MD, MBA, MSc in Digital Marketing's full review
Ashley Parks profile photo
December 11, 2018

SocialBakers Savvy Review

Score 8 out of 10
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Verified User
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We use it on a departmental basis, with approval processes extending into our account team. Currently, we use it to schedule and approve social content, monitor social channels, and pull analytics.
  • Approval Flows
  • Dashboards
  • Reporting
  • Scheduling (only able to autoschedule through Facebook)
  • LinkedIn Publishing
  • Instagram Video Publishing
  • Twitter Impression Data
I think for smaller clients (under 500K followers), it's a good tool. It's great from an approval process standpoint, which is a new feature added. My account manager has been fantastic in answering all of my questions and concerns, which has made the process smoother. We did get the tool for its influencer search, which is something we haven't used as frequently.
Read Ashley Parks's full review
Pili Mejia profile photo
December 17, 2018

Reports to impress

Score 9 out of 10
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Verified User
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I used Socialbakers for reports for special clients. I like the different kinds of reports for a month, as it gives me different options to analyze the data. I like the software, but we handle a small amount of Facebook fan pages for our clients, and they don`t have a package offer that can be very useful for us, with special pricing for more than 5 accounts.
  • Demographics, the users and ages
  • Variation of days our customer is reading the content on the page
  • Variety of reports
  • Small business Packages in pricing
  • Programming Instagram
Socialbakers Suite is well-suited if you want to impress a client, has a lot of views on data to share.
Read Pili Mejia's full review
No photo available
Score 6 out of 10
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Verified User
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Socialbakers Suite is being used by our Social Marketing team for analysis purposes. We had trouble with getting a good and automatic overview of our social media efforts. We went with weekly/monthly reports that combined data from our social media(Facebook, Linkedin, Twitter, Instagram and our own content marketing blog) sources. The report was compiled by hand and it took about 2 hours for each weekly report. We tried to automate the process by getting the data straight from social media platform APIs but that didn't work out because they are with quite limited use.

Socialbakers enabled us to combine data from Google Analytics, Facebook and Instagram (we chose not to monitor Twitter) and display it on dashboards which were easy to use for our social marketing team.
  • Dashboards
  • Comparsions
  • Influencer research
  • Drilling down into Social Media Analytics
  • Dashboard widgets are not flexible - you cannot create a custom widget.
  • Some basic functionality is behind a (huge)paywall - for example, API connection to get the data from Socialbakers to your own data storage.
  • Their pricing is rigid. Same pricing for big markets (Western Europe) and small markets (Eastern Europe). Even though the budgets and markets are way different.
  • Got a vibe of arrogance from customer support when asking for custom widgets and custom plan for extra modules. I'm not going to pay 2000€ a month for target group insights when my potential customer base is ~1 million people.
Socialbakers Suite enables users to get a quick overview of how your social media platforms are performing. The user interface is quite comfortable and clear. Analytics enables users to drill down into data to get useful insights.
We don't use the publishing tool, but that's only because we have other worked out processes already implemented - but I've been told by our social media managers that the tool seems good for managing content creators and publishing post across platforms. It also has a convenient calendar function - but we prefer Facebook own variant.
If you want to get some more insightful(custom) data on your dashboards then you can dream on. As far as I can tell Socialbakers is not interested in developing those options.
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Alvaro Quesada profile photo
Score 10 out of 10
Vetted Review
Verified User
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We started using Socialbakers because we needed high-quality reports for our clients and we found it very useful for our reports.
  • Promoted post detection
  • Best performing posts
  • Competitor analysis
  • Overall performance
  • Data interpretation
  • Custom made reports
  • Graphics and analysis
It's great to analyze your performance in social media and find out how to improve.
Read Alvaro Quesada's full review
No photo available
Score 10 out of 10
Vetted Review
Verified User
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Socialbakers Analytics is heavily utilized by strategists across agency disciplines. This includes integrated planning, social, research, analytics, PR and new business personnel. Socialbakers is helpful in providing a mix of basic reporting, owned and competitive content analysis with specific post and brand labeling, and paid optimization insights. Their analytics suite is essential when providing clients with a sense of their place within the social competitive landscape.
  • Post Performance Prediction helps you lower your CPC as well as increase the amount of engagements you receive on your Instagram posts.
  • Quickly and easily understand the paid content strategy of your competitors, but also justify your own promotion budget as a result.
  • Detailed chart that outlines the predicted interactions that each post will receive in the upcoming hours.
  • Socialbakers can improve their influencer identification and evaluation capabilities.
  • Paid post prediction covers organic-only content to inform when it should receive amplification. Being able to predict the future paid performance of a paid post would be beneficial.
  • Social channel credentials are needed for deeper insight tracking.
Competitive Analysis, most of the value your team can gain from the platform comes down to a mix of basic reporting, content analysis (with labeling), and paid optimization. Both the brand strategists and the new business team can use the tool for their unique use cases.
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Sean Murricane profile photo
Score 10 out of 10
Vetted Review
Review Source
We use Socialbakers to help our clients with a particular need for heavy data-based insight.
It's primarily to gather valuable information on how the client performs against competitors, and evaluate the success of our strategies with them. It's used by the social media teams at both our agency and our client's, however the information used is presented at all levels in both organisations.
  • Huge data bank.
  • Backdating of all data
  • Easy to swap profiles - generous 10% churn allowed per month
  • Brilliant insight gathering - unprecedented at gathering and comparing insight from competitors
  • Can get pricy when you're looking at lots of profiles
  • No Pinterest support
If you need strong evaluation of your social media campaign strategy, socialbakers is the market leader, for a reason. It's really accessible.
Read Sean Murricane's full review
Bryan Nye profile photo
Score 8 out of 10
Vetted Review
Verified User
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Our team used Socialbakers Analytics from 2015 - 2016 for social media competitive analysis. Socialbakers offered great reports and insight into how our social media channels compared to the channels of our competitors. The business concerns that Socialbakers addressed for our company was making sure that we kept up with how our competitors were using social media to reach their customers. In most cases we stayed competitive with our competition on social media but Socialbakers showed us several metrics we could improve on.
  • Competitive Analysis was a strong point for Socialbakers when comparing our metrics to our competitors.
  • Facebook Ad analysis was helpful through Socialbakers because it showed us how our ads could perform better.
  • Accurate metrics for Facebook in particular with Socialbakers since Socialbakers is a close partner of Facebook.
  • Socialbakers could have more support based in the United States. We ran into an issue with scheduling time for update calls and receiving feedback from emails because our representative was based on another continent.
  • Socialbakers could offer some additional features that set them apart from their competitors.
  • Socialbakers could be in better contact with their customers from a sales manager and an account manager position.
Socialbakers Analytics is well suited to compare your business' social media channels to the channels of your competitors.
Read Bryan Nye's full review
Boris MERCIER profile photo
Score 9 out of 10
Vetted Review
Verified User
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SocialBakers Analytics is our main platform to analyse and centralize the insights of our various social media platforms. It also allows us to benchmark all our principal competitors and compare with the average of our market. It's a real-time decision making tool that helps us maintain the highest level of engagement with our communities and response rate from the team. It's used by the whole social media department in order to share social media insights with the rest of the company, board included.
  • Engagement Rate is clearly defined in SocialBakers and can be compared with competitors. Its definitely a metric and not only a concept in this platform.
  • Response Rate Insight give us a clear insight of the performance of our team in order to maintain the quality of service we provide to fans/communities/customers.
  • Presentation of data in SocialBakers Analytics platform is complete and simple at the same time, the tool can be used by social media expert and newbies at the same time.
  • Not all the Asian social media platforms are included as of July 2015 (but they are working on it)
  • Mobile app is a bit limited and not so easy to use as the web version.
Which social media platforms need to be monitored? (Should be in the list that SocialBakers includes)
How many competitors do you need to monitor? (Cost is per profile monitored)
Read Boris MERCIER's full review
David Isherwood profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source
We've deployed Socialbakers analytics to all of our community managers, to regional digital leads and to the central social media team. We use it to monitor performance on key KPIs including engagement and response rate. It is equally used to benchmark performance both internally across regions and markets and also with external industry and non industry pages. The content news feed function is used to allow community managers to see what content is getting good results for their colleagues in other markets.
  • Benchmarking
  • Easy to download reports - ready made powerpoint is a great feature
  • Content news feed
  • The ability to run a search for content could be improved
  • User management has recently been integrated and could be developped a little
Its great if you have a large brand universe with many pages on many platforms and you need to create different levels of reporting. Community Managers look in detail at their performance, Regional leads can look at a snapshot of how their region is doing and as the Global social lead I can get the overall picture but also drill down to understand what's driving the results.
Read David Isherwood's full review
Sam Wilson-Späth profile photo
Score 10 out of 10
Vetted Review
Verified User
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We use Socialbakers Analytics at all social touch points across departments and countries: within marketing, research, PR, corporate communications and customer care. It allows us to track competitors, benchmark ourselves, and easily share information with our C Suite.
  • Incredibly good data visualisation, which is often the 'forgotten last mile' of analytics products: make it very easy to share with Execs without having to pretty it up yourself
  • Great UX, making research quick and fast
  • Best competitor analysis tool on the market
  • Upgrade regularly
  • I'd like an integrated listening tool, so I can rely on one supplier for both.
I'd like a robust listening tool element added to the analytics.
Read Sam Wilson-Späth's full review
Alexander Onish profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source
Social Bakers Analytics is being used by a variety of different business units across L'Oréal. From the brands themselves to our corporate employer branding team, the tool centralizes the monitoring of the hundreds of social accounts worldwide. Depending on the user, the tool can help be on top of an international fleet of accounts or an entire portfolio of brands in one geographic area. Beyond montinoring our own pages, Analytics helps us keep track of our competitors and compare their performance with our own as a way to level set and benchmark.
  • Easy to use design and interface - the fact that we can easily visualize and navigate makes it easy to digest and find data.
  • Simple reporting - We can quickly download reports that we circulate to different teams and to upper management. After you set up 1 report, you can just schedule it and it arrives in the inboxes of whomever you need.
  • One-stop-shop. Rather than going to each social tool separately, learning many different systems and compiling data into a spreadsheet, we just need to visit one place to see all of our different social platforms.
  • LinkedIn analysis is missing
  • Chinese social media is missing
Ensure that your industry vertical is included in their list of industry benchmarks. If you only have 1 or 2 accounts, it might not be necessary to use Analytics - even though it can help, the cost is most justifiable with a larger portfolio of brands.
Read Alexander Onish's full review
Kayhan Dural profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
We have been using Socialbakers since it first launched. Our partnership with Socialbakers was first more of using it to evaluate the engagement rates of our brands and comparing them with similar brands from the same industry. Now, we are using Socialbakers in the strategy and campaign creation phase as the tool itself has been improved significantly over years. We are using Socialbakers for more than 150+ pages right now and the number will definitely increase in upcoming years. We mostly use Socialbakers’ analytics tool for reporting as it is a very strong tool and is much better than its competitors. It has a very clean interface making it very easy to use for our team. Sometimes, we don’t even implement a training course for our new employees, as the platform itself is very clean and understandable.
  • Monitoring multiple social pages at one place
  • Competition Analysis
  • Checking health of managed accounts
  • Sometimes, analytics show wrong data because of platform APIs
With the help of the User Activity section in analytics, we can have great insights about which post is performing better at what time of the week. This is a GREAT way to have more interactions learning from the older posts’ performance in terms of time and interaction count.
Read Kayhan Dural's full review
Jasper Sadubin profile photo
Score 8 out of 10
Vetted Review
Verified User
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Socialbakers has given us an easy-to-use and powerful tool to ensure that we can effectively quantify our brands' performance on Facebook, as well as how we stack up against our competitors. Regular reporting is a breeze with Socialbakers, and the myriad of data visualisations help us constantly identify ways to adjust our own content strategy.

Building on the above, our Account Manager and the Socialbakers support team have always been extremely prompt and thorough in giving my team and I personalised assistance to ensure we're getting the best results possible!
  • Automation of social reporting
  • Social competitor analysis
  • Competitor activity monitoring
  • Greater integration of private Facebook data
  • Integration of performance against user-set KPIs into reporting
For Facebook and Twitter analytics, Socialbakers is the most robust analytics platform that I've used.
Read Jasper Sadubin's full review
Giles Henderson profile photo
February 02, 2015

Socialbakers Overview

Score 10 out of 10
Vetted Review
Verified User
Review Source
VML Qais uses Socialbakers across a variety of departments, from initial strategy and planning, to social content strategy, implementation and analytics. We find the tools provided by Socialbakers to be best in class for providing the level of data required.
  • Socialbakers Analytics provides in-depth page and post analytics for Facebook, Twitter, YouTube, Google+, LinkedIn and Instagram. There are few tools which provide the detailed reporting to be found within the current dashboard.
  • We are very much looking forward to the new version of Analytics being rolled out. Integrating this with our use of Builder will be key for improving the day-to-day management of our clients' social media accounts.
  • The only thing we're missing at the moment is an API feed!
There are a few channels missing from Socialbakers, but where those are required we can easily find tools to compliment the analytics provided by the key channels within analytics.
Read Giles Henderson's full review
Alice Peuple profile photo
April 24, 2015


Score 8 out of 10
Vetted Review
Verified User
Review Source
Socialbakers Analytics is used to monitor our Facebook and Twitter communities in Europe. Only the social media team uses it.
  • Overview of your brand
  • Overview of a market or different brands you choose
  • Detailed info about publications performance
  • Some of the info could be in the overview to have a quick view on them
Read Alice Peuple's full review
Mazher Abidi profile photo
Score 10 out of 10
Vetted Review
Verified User
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We use Socialbakers to gather intelligence on competitors and monitor our own client's performance. It addresses a gap in the social media analytics space that no one else [has by providing] insight based on data.
  • Takes big data and breaks it down into bitesized pieces to help gather insights
  • Provides a high visual user interface to make representation of data front and centre
  • Designed to be as simple or complex as you need it to be.
  • Paid social media analytics
Socialbakers is well suited for all users at all scales.
Read Mazher Abidi's full review
No photo available
Score 9 out of 10
Vetted Review
Verified User
Review Source
We're using Socialbakers to analyze owned social media performance for our channels, as well as our competitive set. We decided to use Socialbakers instead of native tools or our CMS analytics because it allows us to look at our own performance as well as competitors' performance on the same levels.

This tool has helped me diagnose, and even catch, some things that we were not expecting to see. Once, I determined that a product feed API was down and not generating pins for us on Pinterest because I saw that our content count had flatlines for longer than normal.

I have use several features in Analytics to help me sort and analyze content on the fly, like post tagging and account tagging and analysis is straightforward and user-friendly; you can easily look at performance in whichever way you prefer, in the visual UI, Excel, Dashboard. I also find the output from Socialbakers to be fairly reliable and accurate; I have compared outputs from native and other analytics platforms and the numbers are usually within a reasonable margin.

The predictive analytics on Facebook and Instagram are interesting and can help us understand how to make better creative decisions. They are always taking my feedback on board and always working towards integrating newly available platform data and metrics, though sometimes they are a bit late to the game with new metrics.

  • Data exports to Excel and the API.
  • Online user interface.
  • Predictive analytics for FB and IG posts.
  • Not easy to synch post tagging from CMS.
  • Sometimes difficult to make comparisons with previous time periods (not that this is always the best idea, but we like to look at what we did previously).
  • Benchmarks feature is a bit weak.
It delivers what it promises - to deliver consistently and regularly. The entire platform is quite easy to use and they are improving it all of the time.
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David Arcifa profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source
Socialbakers is powerful tool for monitoring the company performances on social media and to compare with competitors. It is being used by Marketing department but shared across the whole organization, both at corporate and local market level. Here you could find a video of our case history with Social Bakers
  • Social Media Metrics (engagement rate, response rate)
  • Competitors analysis
  • Report visualization
  • New Social Media Integration (Instagram, Pinterest, etc...)
  • Facebook is the most analyzed social, Twitter and YouTube analysis could be improved and aligned with Facebook
From a multinational company view, I would recommend having a global approach with SocialBakers
Read David Arcifa's full review
Shubhankar Goel profile photo
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • The greatest strength of the tool is its visualizations and the competitive analysis it provides.
  • The tool helps in understanding a brand's social performance against other brands.
  • The tool is a bit limited in terms of the number of social channels it analyzes (3).
  • The tool currently doesn't provide post level reach data for Twitter.
The tool is a bit limited with the post level twitter metrics and with the number of social platforms it currently analyzes.
However, it is a great tool overall especially for measuring social success across a category or against other brands.
Read Shubhankar Goel's full review
No photo available
November 16, 2013

Socialbaker User

Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Friendly UI/UX easy to browse around. I was able to find the information I wanted the very first time when I used the site.
  • Provide different levels of information. You get more information when you register as a user without having to pay.
  • The site contains data from different social networks such as Twitter, Facebook, YouTube. Found it very useful for market research.
  • Exporting graphs for non-pay members.
  • Data Analysis report to all types of users.
The whole team is aware of Socialbaker and they are using the site pretty often as well.
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About Socialbakers Suite

Socialbakers Suite is an AI-powered social media marketing suite. It is designed to enable marketers to understand their personas, gather market intelligence, find influencers, track online conversations, and measure marketing ROI in one place.

Audiences & Personas

AI tools can segment the user's audience into clear personas based on their interests, behaviors, and affinities.

Content Intelligence

Users can leverage AI and data to create content tailored to their personas. The software provides content ideas, recommendations about publish time and targeting, and advanced content analytics.

Social Media Management

Users can manage multiple social media accounts from a single dashboard. They can benchmark performance, optimize budget, streamline content workflow, and discover influencers based on their firmographics and personas.

Social Media Monitoring

Users can track relevant keywords and mentions to help understand the conversations and sentiment around their business. The software also helps identify brand advocates by tracking individuals who mention the user's brand most frequently.

Community Management

Users can collaborate across teams and agencies by setting up teams, roles, and permissions. According to the vendor, this helps users provide on-point customer service and build an engaged community around their business.

Socialbakers Suite Features

Has featureUse AI to discover your audience's interests, behaviours, and affinities and define accurate buyer personas.
Has featureDiscover and create engaging content tailored to your buyer personas, publish and track its performance in one spot.
Has featureMeasure, benchmark, optimize, and report on your social media performance within a single dashboard.
Has featureFind the right influencers for your business with AI-powered recommendations and get an instant overview of their key metrics.
Has featureListen to conversations about your brand and analyze their sentiment to provide appropriate responses.
Has featureStreamline your social media workflow across teams with built-in collaboration and content collection.
Has featureProvide excellent customer service with advanced collaboration features and real-time notifications.
Has featureManage on the move from your mobile device. Review and approve all your scheduled and published posts, send notes and share reports with your team.

Socialbakers Suite Screenshots

Socialbakers Suite Integrations

Socialbakers Suite Competitors

Adobe Marketing Cloud, Agorapulse, Hootsuite, Sprout Social,, Simply Measured, Fanpage Karma, Sprinklr Social + Messaging Suite, Khoros Marketing (Formerly Spredfast + Lithium)


  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No
EditionPricing DetailsTerms
The Essential Package. Available to purchase online now.$200per month

- For the Complete Socialbakers Platform, please request a consultation - Unify all your social marketing operations in one. Everything from audience research to strategic planning to execution and measurement, it’s the go-to platform for marketing teams.

Socialbakers Suite Customer Size Distribution

Small Businesses (1-50 employees)
Mid-Size Companies (51-500 employees)
Enterprises (> 500 employees)

Socialbakers Suite Support Options

 Free VersionPaid Version
Social Media
Video Tutorials / Webinar
Live Chat

Socialbakers Suite Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android, Windows Phone, Blackberry, Mobile Web
Supported Countries:Global
Supported Languages: English, German, Spanish