TrustRadius
https://media.trustradius.com/product-logos/uR/XF/0HHH097O3LJG.PNGSocialbakersSocialBakers Comprehensive Review2018-12-11T23:42:35.573ZWe use SocialBakers to schedule content for our various clients on Facebook, Instagram, Twitter and Pinterest. It is not used for every client within our agency, but rather it's used for those whose contracts include social media within their scope. SocialBakers allows us to not only schedule content seamlessly, but we can also see the analytics after the content is posted. We also use SocialBakers to pull reporting each month to show our clients progress in their social media growth. Additionally, we use SocialBakers to find influencers to activate for various campaigns for our clients. The influencer tool allows us to identify influencers that would be a great fit for our campaign.,Influencer identification includes the ability to select age, location, and interests.
Scheduling allows for agencies to pass along approval process to client.
Scheduling is completely seamless from uploading content to approval to posting.,Community management is consistently glitching or doing something unexpected
Cannot upload gifs or videos into the scheduling tool which is a huge pain
Influencers could be narrowed down better,4,4,SocialBakers has allowed us higher engagement on posts,Sprout Social and HeyOrca,HeyOrca, Sprout Social, IconosquareLaura MartinezSocialbakers is Great, but Expensive!2019-01-01T22:05:53.233ZWe use Socialbakers to have better insights and better statistics about our social networks and our competitors. It’s also very helpful to follow the mentions we have had. The option of reports they give you are truly great and the option to export them really makes your life easier. It is also really easy to use and to get used to it.,Great statistics. The system gives you very detailed statistics of your KPI’s.
Great report system. It’s very easy to use, you can export data and in different formats.
Not hard to use. I would have said it is easy to use, but it is not very easy. It gets easy once you get used it. Sometimes there are so many options that you don’t know where to start.
Very Accurate. The system has a very accurate algorithm or AI system. I’ve compared it with Facebook statistics and there isn’t a significant difference.,The price.
I understand this is a really good and useful software, but the prices are too high for the basic suite. If you want more features you have to pay more and you could end up spending a lot of money.
I have received just one follow up from them since I subscribed. They need to give continuous follow up to their clients.
They need better customer service.
Inform clients about new features and those that are going to disappear in a better way. I understand that the main social networks metric algorithms change and lots of features disappear and new ones appear, but they should let us know which are changing and which are being added.,7,5,Actually this is not a software that can give you exactly an ROI, but obviously, it gives you the metrics of how your campaigns are doing.
It gives you great insight to make decisions based on the statistics. Which is the best “ROI” I think.,Sprout Social,Amazon Simple Email Service, MailChimp, Amazon S3 (Simple Storage Service), HubSpot CRM, Axure RP, Balsamiq, Adobe Illustrator CC, Adobe Photoshop, Google Ads (formerly AdWords), Google Trends, Google Analytics Premium, Google Cloud StorageAlejandro Matheu, MD, MBA, MSc in Digital MarketingSocialBakers Savvy Review2018-12-11T23:44:38.861ZWe use it on a departmental basis, with approval processes extending into our account team. Currently, we use it to schedule and approve social content, monitor social channels, and pull analytics.,Approval Flows
Dashboards
Reporting,Scheduling (only able to autoschedule through Facebook)
LinkedIn Publishing
Instagram Video Publishing
Twitter Impression Data,8,7,Clients love the ease of approvals
Allows multiple team members to access accounts appropriately
Improves time management with social engagement,Sprout Social and HeyOrcaAshley ParksReports to impress2018-12-17T15:41:35.446ZI used Socialbakers for reports for special clients. I like the different kinds of reports for a month, as it gives me different options to analyze the data. I like the software, but we handle a small amount of Facebook fan pages for our clients, and they don`t have a package offer that can be very useful for us, with special pricing for more than 5 accounts.,Demographics, the users and ages
Variation of days our customer is reading the content on the page
Variety of reports,Small business Packages in pricing
Programming Instagram,9,1,reports
data provided
uses with other social media, like Instagram,,AgoraPulsePili MejiaSocialbakers - A tool you need but can't customise or afford2018-12-01T18:19:33.509ZSocialbakers Suite is being used by our Social Marketing team for analysis purposes. We had trouble with getting a good and automatic overview of our social media efforts. We went with weekly/monthly reports that combined data from our social media(Facebook, Linkedin, Twitter, Instagram and our own content marketing blog) sources. The report was compiled by hand and it took about 2 hours for each weekly report. We tried to automate the process by getting the data straight from social media platform APIs but that didn't work out because they are with quite limited use.
Socialbakers enabled us to combine data from Google Analytics, Facebook and Instagram (we chose not to monitor Twitter) and display it on dashboards which were easy to use for our social marketing team.,Dashboards
Comparsions
Influencer research
Drilling down into Social Media Analytics,Dashboard widgets are not flexible - you cannot create a custom widget.
Some basic functionality is behind a (huge)paywall - for example, API connection to get the data from Socialbakers to your own data storage.
Their pricing is rigid. Same pricing for big markets (Western Europe) and small markets (Eastern Europe). Even though the budgets and markets are way different.
Got a vibe of arrogance from customer support when asking for custom widgets and custom plan for extra modules. I'm not going to pay 2000€ a month for target group insights when my potential customer base is ~1 million people.,6,7,We have a more automatic overview of our social media analytics. It saves us 2h weekly.
It helps us to identify posts that need boosting,Hootsuite Enterprise and Sprout Social,Facebook for Business, Google Analytics PremiumVerified UserThe right tool you need to improve your social media performance2018-03-27T20:27:01.080ZWe started using Socialbakers because we needed high-quality reports for our clients and we found it very useful for our reports.,Promoted post detection
Best performing posts
Competitor analysis
Overall performance,Data interpretation
Custom made reports
Graphics and analysis,10,12,Improved the perception of our work as an agency
Better understanding of our clients needs
Ways of improving our strategies,Alvaro QuesadaSocialbakers Analytics - Ideal for Promoted Post Insights2018-02-02T15:02:52.644ZSocialbakers Analytics is heavily utilized by strategists across agency disciplines. This includes integrated planning, social, research, analytics, PR and new business personnel. Socialbakers is helpful in providing a mix of basic reporting, owned and competitive content analysis with specific post and brand labeling, and paid optimization insights. Their analytics suite is essential when providing clients with a sense of their place within the social competitive landscape.,Post Performance Prediction helps you lower your CPC as well as increase the amount of engagements you receive on your Instagram posts.
Quickly and easily understand the paid content strategy of your competitors, but also justify your own promotion budget as a result.
Detailed chart that outlines the predicted interactions that each post will receive in the upcoming hours.,Socialbakers can improve their influencer identification and evaluation capabilities.
Paid post prediction covers organic-only content to inform when it should receive amplification. Being able to predict the future paid performance of a paid post would be beneficial.
Social channel credentials are needed for deeper insight tracking.,10,The visibility into paid social post performance is unmatched by any other social listening tool. This equips our team with a full view of all social performance for our partner brands and competitors.
Socialbakers Analytics has removed most of the guesswork when publishing posts to our own internal social. We now know specific times to post and when to optimize.
The product is easy to use so we can now incorporate multiple departments, including our new business team, in social listening efforts for client work.,Sysomos MAP,Sysomos MAP, Spredfast, Crimson Hexagon ForSightVerified UserSocial analytics from a reliable source2017-12-05T16:13:49.821ZWe're using Socialbakers to analyze owned social media performance for our channels, as well as our competitive set. We decided to use Socialbakers instead of native tools or our CMS analytics because it allows us to look at our own performance as well as competitors' performance on the same levels.
This tool has helped me diagnose, and even catch, some things that we were not expecting to see. Once, I determined that a product feed API was down and not generating pins for us on Pinterest because I saw that our content count had flatlines for longer than normal.
I have use several features in Analytics to help me sort and analyze content on the fly, like post tagging and account tagging and analysis is straightforward and user-friendly; you can easily look at performance in whichever way you prefer, in the visual UI, Excel, Dashboard. I also find the output from Socialbakers to be fairly reliable and accurate; I have compared outputs from native and other analytics platforms and the numbers are usually within a reasonable margin.
The predictive analytics on Facebook and Instagram are interesting and can help us understand how to make better creative decisions. They are always taking my feedback on board and always working towards integrating newly available platform data and metrics, though sometimes they are a bit late to the game with new metrics.,Data exports to Excel and the API.
Online user interface.
Predictive analytics for FB and IG posts.,Not easy to synch post tagging from CMS.
Sometimes difficult to make comparisons with previous time periods (not that this is always the best idea, but we like to look at what we did previously).
Benchmarks feature is a bit weak.,9,Adding more rigorous measurement to Social Media.
Allows us to track content strands longitudinally more easily.
Reduced amount of time required to pull metrics for analysis significantly.,Simply Measured,NetBase, Facebook for Business, Visual IQ,Yes,Product Features
Product Usability
Prior Experience with the Product,The landscape has changed quit a bit and I would look for a vendor that has implemented features to measure new social channels more rapidly.Verified UserMarket leading analytics with masses of detail2016-04-29T20:22:59.435ZWe use Socialbakers to help our clients with a particular need for heavy data-based insight.
It's primarily to gather valuable information on how the client performs against competitors, and evaluate the success of our strategies with them. It's used by the social media teams at both our agency and our client's, however the information used is presented at all levels in both organisations.,Huge data bank.
Backdating of all data
Easy to swap profiles - generous 10% churn allowed per month
Brilliant insight gathering - unprecedented at gathering and comparing insight from competitors,Can get pricy when you're looking at lots of profiles
No Pinterest support,10,Aids planning on future campaigns
Speeds up evaluation
Ensures standardised benchmarks,Fanpage Karma,Sysomos MAPSean MurricaneCheck Out Who Else is in Your Social Media Kitchen Before Using Socialbakers2016-03-16T19:10:06.797ZOur team used Socialbakers Analytics from 2015 - 2016 for social media competitive analysis. Socialbakers offered great reports and insight into how our social media channels compared to the channels of our competitors. The business concerns that Socialbakers addressed for our company was making sure that we kept up with how our competitors were using social media to reach their customers. In most cases we stayed competitive with our competition on social media but Socialbakers showed us several metrics we could improve on.,Competitive Analysis was a strong point for Socialbakers when comparing our metrics to our competitors.
Facebook Ad analysis was helpful through Socialbakers because it showed us how our ads could perform better.
Accurate metrics for Facebook in particular with Socialbakers since Socialbakers is a close partner of Facebook.,Socialbakers could have more support based in the United States. We ran into an issue with scheduling time for update calls and receiving feedback from emails because our representative was based on another continent.
Socialbakers could offer some additional features that set them apart from their competitors.
Socialbakers could be in better contact with their customers from a sales manager and an account manager position.,8,Socialbakers showed us ways that we could improve on how often we post on social media channels compared to our competitors.
Socialbakers showed us ways that we could advertise on Facebook more efficiently.,Tracx,Tracx, Hootsuite Free, TweetDeck,Yes,Price
Product Features
Vendor Reputation,I might look for a platform that offers social media competitive comparison as well as social media listening and scheduling all in one tool. This way we would have one login for all of our social media needs within one tool.,7,NoBryan NyeThe best tool to understand your communities and measure the performance of your social media strategy2015-07-13T15:03:01.076ZSocialBakers Analytics is our main platform to analyse and centralize the insights of our various social media platforms. It also allows us to benchmark all our principal competitors and compare with the average of our market. It's a real-time decision making tool that helps us maintain the highest level of engagement with our communities and response rate from the team. It's used by the whole social media department in order to share social media insights with the rest of the company, board included.,Engagement Rate is clearly defined in SocialBakers and can be compared with competitors. Its definitely a metric and not only a concept in this platform.
Response Rate Insight give us a clear insight of the performance of our team in order to maintain the quality of service we provide to fans/communities/customers.
Presentation of data in SocialBakers Analytics platform is complete and simple at the same time, the tool can be used by social media expert and newbies at the same time.,Not all the Asian social media platforms are included as of July 2015 (but they are working on it)
Mobile app is a bit limited and not so easy to use as the web version.,By providing in real time the quality of our social media communication, it allows us to adjust and optimize our organic reach and impressions.,9,12,8,8,9,Implemented in-house,No,Change management was minimal,10,No,10,Yes,Dashboard
Channels overview
Competitors comparison,Yes,8Boris MERCIERA great tool for tracking & benchmarking performance on multiple platforms2015-08-03T15:03:54.689ZWe've deployed Socialbakers analytics to all of our community managers, to regional digital leads and to the central social media team. We use it to monitor performance on key KPIs including engagement and response rate. It is equally used to benchmark performance both internally across regions and markets and also with external industry and non industry pages. The content news feed function is used to allow community managers to see what content is getting good results for their colleagues in other markets.,Benchmarking
Easy to download reports - ready made powerpoint is a great feature
Content news feed,The ability to run a search for content could be improved
User management has recently been integrated and could be developped a little,It helps us understand our performance in detail which is key to driving results,8,,8,,8David IsherwoodSocialbakers: Accessible depth of insight2015-07-31T14:10:37.945ZWe use Socialbakers Analytics at all social touch points across departments and countries: within marketing, research, PR, corporate communications and customer care. It allows us to track competitors, benchmark ourselves, and easily share information with our C Suite.,Incredibly good data visualisation, which is often the 'forgotten last mile' of analytics products: make it very easy to share with Execs without having to pretty it up yourself
Great UX, making research quick and fast
Best competitor analysis tool on the market
Upgrade regularly,I'd like an integrated listening tool, so I can rely on one supplier for both.,We really struggle with this metric, but it has allowed us to start benchmarking, as well as build social ROI metric sets per business units.,10,,15,10,10,10Sam Wilson-SpäthA Flexible & Visually Dynamic One-Stop-Analytics-Shop2015-07-21T16:48:09.338ZSocial Bakers Analytics is being used by a variety of different business units across L'Oréal. From the brands themselves to our corporate employer branding team, the tool centralizes the monitoring of the hundreds of social accounts worldwide. Depending on the user, the tool can help be on top of an international fleet of accounts or an entire portfolio of brands in one geographic area. Beyond montinoring our own pages, Analytics helps us keep track of our competitors and compare their performance with our own as a way to level set and benchmark.,Easy to use design and interface - the fact that we can easily visualize and navigate makes it easy to digest and find data.
Simple reporting - We can quickly download reports that we circulate to different teams and to upper management. After you set up 1 report, you can just schedule it and it arrives in the inboxes of whomever you need.
One-stop-shop. Rather than going to each social tool separately, learning many different systems and compiling data into a spreadsheet, we just need to visit one place to see all of our different social platforms.,LinkedIn analysis is missing
Chinese social media is missing,Reach / Share of Voice - with the help of Socialbakers Analytics, we have been able to identify top posts and best in class content to improve and optimize what we create moving forward. This has allowed us to have a larger than ever share of voice on social media and increase the impact of our messages.,8,Hootsuite,,7,8,9Alexander Onish41? 29! SocialBakers Review by Kayhan Dural2015-02-11T19:53:31.277ZWe have been using Socialbakers since it first launched. Our partnership with Socialbakers was first more of using it to evaluate the engagement rates of our brands and comparing them with similar brands from the same industry. Now, we are using Socialbakers in the strategy and campaign creation phase as the tool itself has been improved significantly over years. We are using Socialbakers for more than 150+ pages right now and the number will definitely increase in upcoming years. We mostly use Socialbakers’ analytics tool for reporting as it is a very strong tool and is much better than its competitors. It has a very clean interface making it very easy to use for our team. Sometimes, we don’t even implement a training course for our new employees, as the platform itself is very clean and understandable.,Monitoring multiple social pages at one place
Competition Analysis
Checking health of managed accounts,Sometimes, analytics show wrong data because of platform APIs,We create many reports within the context of social media management for our brands.
We use Socialbakers to have industry insights and it is very helpful when determining KPIs for our brands as we can see all of the brand competitors’ performance in one place.
In reporting phase, for each of our brands we also send Socialbakers weekly performance reports and thanks to great analytics features in Socialbakers, we save time in the creating phase before having comments and insights on the results.,9,HootSuite Pro,25,8,8,10Kayhan DuralSocialbakers gives us the edge with Facebook Page analytics2015-02-05T15:24:20.018ZSocialbakers has given us an easy-to-use and powerful tool to ensure that we can effectively quantify our brands' performance on Facebook, as well as how we stack up against our competitors. Regular reporting is a breeze with Socialbakers, and the myriad of data visualisations help us constantly identify ways to adjust our own content strategy.
Building on the above, our Account Manager and the Socialbakers support team have always been extremely prompt and thorough in giving my team and I personalised assistance to ensure we're getting the best results possible!,Automation of social reporting
Social competitor analysis
Competitor activity monitoring,Greater integration of private Facebook data
Integration of performance against user-set KPIs into reporting,8,8,8,9,2,Implemented in-houseJasper SadubinSocialbakers Overview2015-02-02T17:18:31.426ZVML Qais uses Socialbakers across a variety of departments, from initial strategy and planning, to social content strategy, implementation and analytics. We find the tools provided by Socialbakers to be best in class for providing the level of data required.,Socialbakers Analytics provides in-depth page and post analytics for Facebook, Twitter, YouTube, Google+, LinkedIn and Instagram. There are few tools which provide the detailed reporting to be found within the current dashboard.
We are very much looking forward to the new version of Analytics being rolled out. Integrating this with our use of Builder will be key for improving the day-to-day management of our clients' social media accounts.,The only thing we're missing at the moment is an API feed!,Socialbakers doesn't really provide an ROI as such for our business objectives - but it does ensure that we improve workflow for clients, which ensures in the long-term that we can continue working with the clients that we do.,10,,25,10,10,10Giles HendersonSocialbakers2015-04-24T15:21:50.656ZSocialbakers Analytics is used to monitor our Facebook and Twitter communities in Europe. Only the social media team uses it.,Overview of your brand
Overview of a market or different brands you choose
Detailed info about publications performance,Some of the info could be in the overview to have a quick view on them,It's still hard to have info about clicks on links towards our website in posts. Impact is more to help us create better engaging content than business objectives.,8,mention,Simply Measured,2,7Alice PeupleThe best social data and analytics tool on the market.2015-02-18T23:35:20.466ZWe use Socialbakers to gather intelligence on competitors and monitor our own client's performance. It addresses a gap in the social media analytics space that no one else [has by providing] insight based on data.,Takes big data and breaks it down into bitesized pieces to help gather insights
Provides a high visual user interface to make representation of data front and centre
Designed to be as simple or complex as you need it to be.,Paid social media analytics,We have won and retained clients thanks solely due to the data we got from Socialbakers.,10,,,10,8,7Mazher AbidiGreat and user friendly social media analytics platform, useful for benchmarking and understanding the effectiveness of your social editorial plan2014-08-08T22:54:05.885ZSocialbakers is powerful tool for monitoring the company performances on social media and to compare with competitors. It is being used by Marketing department but shared across the whole organization, both at corporate and local market level. Here you could find a video of our case history with Social Bakers https://www.youtube.com/watch?v=gEegeaEEbhM,Social Media Metrics (engagement rate, response rate)
Competitors analysis
Report visualization,New Social Media Integration (Instagram, Pinterest, etc...)
Facebook is the most analyzed social, Twitter and YouTube analysis could be improved and aligned with Facebook,8,Faster social media analysis and continuous improvement approach,Sprout Social,Salesforce Service Cloud,8David ArcifaMeasuring Social Performance Across Multiple Brands2013-10-05T22:33:00.270ZThe greatest strength of the tool is its visualizations and the competitive analysis it provides.
The tool helps in understanding a brand's social performance against other brands.,The tool is a bit limited in terms of the number of social channels it analyzes (3).
The tool currently doesn't provide post level reach data for Twitter.,The tool aids in measuring the social ROI through the metrics and insights it provides.,8,7,The tool helps in measuring social success of a brand through the key metrics and insights it provides.
The tool is also a great asset for performing social competitive analysis for brands across the three social platforms: Facebook, Twitter and Youtube.,,Implemented in-house,8,Online training
Self-taught,6,It is fairly easy to learn without training. Having said that, training is very helpful to fully understand the tool's functionalities.,8Shubhankar GoelSocialbaker User2013-11-16T21:29:35.632ZFriendly UI/UX easy to browse around. I was able to find the information I wanted the very first time when I used the site.
Provide different levels of information. You get more information when you register as a user without having to pay.
The site contains data from different social networks such as Twitter, Facebook, YouTube. Found it very useful for market research.,Exporting graphs for non-pay members.
Data Analysis report to all types of users.,Better insights on market trend.
Provide team better knowledge of what users like out there.
Increased employee efficiency in term of research.,10,10Verified User
Unspecified
Socialbakers Suite
51 Ratings
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