Emplifi Social Marketing Cloud

Emplifi Social Marketing Cloud
Formerly Socialbakers

About TrustRadius Scoring
Score 7.6 out of 100
Emplifi Social Marketing Cloud


Recent Reviews

Thank you, Socialbakers!

9 out of 10
March 04, 2020
It is being used across the whole organization. Specific to my job, it addresses post-campaign reports, real-time monitoring of campaigns, …
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Reports to impress

9 out of 10
December 17, 2018
I used Socialbakers for reports for special clients. I like the different kinds of reports for a month, as it gives me different options …
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View all pricing

The Essential Package. Available to purchase online now.


per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.socialbakers.com/suite/buy


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $50 per month

Features Scorecard

No scorecards have been submitted for this product yet..

Product Details

What is Emplifi Social Marketing Cloud?

Socialbakers is now part of Emplifi. Socialbakers and Astute have joined together to become Emplifi, a unified customer experience (CX) platform that brings marketing, care and commerce together to empathize with customers throughout the customer journey. Find out more about Emplifi here.

The Socialbakers Suite is designed to enable marketers to understand their audiences, gather market intelligence and measure marketing ROI in one place.

Audiences & Personas

Use AI tools to segment the user's audience into clear personas based on their interests, behaviors, and affinities.

Content Intelligence

Leverage AI and data to create content tailored to their personas. The software provides content ideas, recommendations about publish time and targeting, and advanced content analytics.

Social Media Management

Manage multiple social media accounts from a single dashboard. They can benchmark performance, optimize budget, streamline content workflow, and discover influencers based on their firmographics and personas.

Social Media Monitoring

Track relevant keywords and mentions to help understand the conversations and sentiment around your business. The software also helps identify brand advocates by tracking individuals who mention the user's brand most frequently.

Community Management

Collaborate across teams and agencies by setting up teams, roles, and permissions. This helps users provide on-point customer service and build an engaged community around their business.

Emplifi Social Marketing Cloud Features

  • Supported: Use AI to discover the audience's interests, behaviours, and affinities and define accurate buyer personas.
  • Supported: Discover and create engaging content tailored to buyer personas, publish and track its performance in one spot.
  • Supported: Measure, benchmark, optimize, and report on social media performance within a single dashboard.
  • Supported: Find the right influencers for the business with AI-powered recommendations and get an instant overview of their key metrics.
  • Supported: Listen to conversations about the brand and analyze their sentiment to provide appropriate responses.
  • Supported: Streamline the social media workflow across teams with built-in collaboration and content collection.
  • Supported: Provide customer service with advanced collaboration features and real-time notifications.
  • Supported: Manage on the move from a mobile device. Review and approve scheduled and published posts, send notes and share reports.

Emplifi Social Marketing Cloud Screenshots

Content InspirationGet unlimited ideas for engaging contentUncover your competitors' paid strategiesLet AI define your customer personasUse best-in-class SMO tools to identify which of your organic posts need a boost.ContentPublishingInfluencersCommunityAudienceAnalytics

Emplifi Social Marketing Cloud Videos

A Day in the Life of a Social Media Manager with Socialbakers Suite
Ready To Impact: One post can change the world with Socialbakers

Emplifi Social Marketing Cloud Downloadables

Emplifi Social Marketing Cloud Integrations

Emplifi Social Marketing Cloud Competitors

Emplifi Social Marketing Cloud Customer Size Distribution

Small Businesses (1-50 employees)25%
Mid-Size Companies (51-500 employees)50%
Enterprises (more than 500 employees)25%

Emplifi Social Marketing Cloud Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Blackberry, Mobile Web
Supported CountriesGlobal
Supported LanguagesEnglish, German, Spanish


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Frequently Asked Questions

How much does Emplifi Social Marketing Cloud cost?

Emplifi Social Marketing Cloud starts at $50.

What is Emplifi Social Marketing Cloud's best feature?

Reviewers rate Support Rating and Implementation Rating highest, with a score of 9.1.

Who uses Emplifi Social Marketing Cloud?

The most common users of Emplifi Social Marketing Cloud are from Mid-sized Companies (51-1,000 employees) and the Marketing & Advertising industry.


(1-25 of 30)
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Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Combining different social pages in one view > no need to switch across pages for performance monitoring
  • Creating tags for all your content > this helps organize all the posts per campaign and execution
  • Slice and dice the performance dashboard with flexible widgets > allows you to compare performance by labels / campaigns
  • Ability to compare performance from a different duration
  • Expand Twitter metrics in dashboard to include Reach and Impression
  • Ability to ingest Revenue data from social business managers to give a more holistic view
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • The analytics component of Socialbakers gives us a real-time look into the performance of our campaigns.
  • Socialbakers is generally easy to use, and the Export option is truly helpful.
  • Really appreciate the "Best time to post" metric under Analytics.
  • Socialbakers is quite easy to use, so more than a room improvement, I hope it stays that way.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Ease of scheduling. Everything is very intuitive and icon based.
  • Analytics easy to read and use. Easy to export and use in reports.
  • In the publishing calendar. It seems like I have to change my filters every time I login. Would be nice if it could save our settings from session to session.
  • Dark posts parameters are set. Not having to be able to customize further has turned us away from using that feature in Socialbakers.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Socialbakers Suite provides very quick solution on channel performances.
  • It gives a framework to determine our paid content strategy by monthly reports.
  • Engagement rate metric can be improved to be more clear (it is now 1000 person per account)
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Providing dashboards to see rapidly the performance across channels/accounts
  • Identifying content performance
  • Visual recognition. We monitor 16 accounts across 3 platforms (Facebook, Insta, YouTube), it would be great to see where/how many times a single piece of content has been used
Alejandro Matheu, MD, MBA, MSc in Digital Marketing | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Great statistics. The system gives you very detailed statistics of your KPI’s.
  • Great report system. It’s very easy to use, you can export data and in different formats.
  • Not hard to use. I would have said it is easy to use, but it is not very easy. It gets easy once you get used it. Sometimes there are so many options that you don’t know where to start.
  • Very Accurate. The system has a very accurate algorithm or AI system. I’ve compared it with Facebook statistics and there isn’t a significant difference.
  • The price.
  • I understand this is a really good and useful software, but the prices are too high for the basic suite. If you want more features you have to pay more and you could end up spending a lot of money.
  • I have received just one follow up from them since I subscribed. They need to give continuous follow up to their clients.
  • They need better customer service.
  • Inform clients about new features and those that are going to disappear in a better way. I understand that the main social networks metric algorithms change and lots of features disappear and new ones appear, but they should let us know which are changing and which are being added.
Laura Martinez | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Review Source
  • Influencer identification includes the ability to select age, location, and interests.
  • Scheduling allows for agencies to pass along approval process to client.
  • Scheduling is completely seamless from uploading content to approval to posting.
  • Community management is consistently glitching or doing something unexpected
  • Cannot upload gifs or videos into the scheduling tool which is a huge pain
  • Influencers could be narrowed down better
Score 6 out of 10
Vetted Review
Verified User
Review Source
  • Dashboards
  • Comparsions
  • Influencer research
  • Drilling down into Social Media Analytics
  • Dashboard widgets are not flexible - you cannot create a custom widget.
  • Some basic functionality is behind a (huge)paywall - for example, API connection to get the data from Socialbakers to your own data storage.
  • Their pricing is rigid. Same pricing for big markets (Western Europe) and small markets (Eastern Europe). Even though the budgets and markets are way different.
  • Got a vibe of arrogance from customer support when asking for custom widgets and custom plan for extra modules. I'm not going to pay 2000€ a month for target group insights when my potential customer base is ~1 million people.
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Post Performance Prediction helps you lower your CPC as well as increase the amount of engagements you receive on your Instagram posts.
  • Quickly and easily understand the paid content strategy of your competitors, but also justify your own promotion budget as a result.
  • Detailed chart that outlines the predicted interactions that each post will receive in the upcoming hours.
  • Socialbakers can improve their influencer identification and evaluation capabilities.
  • Paid post prediction covers organic-only content to inform when it should receive amplification. Being able to predict the future paid performance of a paid post would be beneficial.
  • Social channel credentials are needed for deeper insight tracking.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Data exports to Excel and the API.
  • Online user interface.
  • Predictive analytics for FB and IG posts.
  • Not easy to synch post tagging from CMS.
  • Sometimes difficult to make comparisons with previous time periods (not that this is always the best idea, but we like to look at what we did previously).
  • Benchmarks feature is a bit weak.
Sean Murricane | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Review Source
  • Huge data bank.
  • Backdating of all data
  • Easy to swap profiles - generous 10% churn allowed per month
  • Brilliant insight gathering - unprecedented at gathering and comparing insight from competitors
  • Can get pricy when you're looking at lots of profiles
  • No Pinterest support
Bryan Nye | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Competitive Analysis was a strong point for Socialbakers when comparing our metrics to our competitors.
  • Facebook Ad analysis was helpful through Socialbakers because it showed us how our ads could perform better.
  • Accurate metrics for Facebook in particular with Socialbakers since Socialbakers is a close partner of Facebook.
  • Socialbakers could have more support based in the United States. We ran into an issue with scheduling time for update calls and receiving feedback from emails because our representative was based on another continent.
  • Socialbakers could offer some additional features that set them apart from their competitors.
  • Socialbakers could be in better contact with their customers from a sales manager and an account manager position.
David Isherwood | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Benchmarking
  • Easy to download reports - ready made powerpoint is a great feature
  • Content news feed
  • The ability to run a search for content could be improved
  • User management has recently been integrated and could be developped a little
Sam Wilson-Späth | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Incredibly good data visualisation, which is often the 'forgotten last mile' of analytics products: make it very easy to share with Execs without having to pretty it up yourself
  • Great UX, making research quick and fast
  • Best competitor analysis tool on the market
  • Upgrade regularly
  • I'd like an integrated listening tool, so I can rely on one supplier for both.
Alexander Onish | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Easy to use design and interface - the fact that we can easily visualize and navigate makes it easy to digest and find data.
  • Simple reporting - We can quickly download reports that we circulate to different teams and to upper management. After you set up 1 report, you can just schedule it and it arrives in the inboxes of whomever you need.
  • One-stop-shop. Rather than going to each social tool separately, learning many different systems and compiling data into a spreadsheet, we just need to visit one place to see all of our different social platforms.
  • LinkedIn analysis is missing
  • Chinese social media is missing
Boris MERCIER | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Engagement Rate is clearly defined in SocialBakers and can be compared with competitors. Its definitely a metric and not only a concept in this platform.
  • Response Rate Insight give us a clear insight of the performance of our team in order to maintain the quality of service we provide to fans/communities/customers.
  • Presentation of data in SocialBakers Analytics platform is complete and simple at the same time, the tool can be used by social media expert and newbies at the same time.
  • Not all the Asian social media platforms are included as of July 2015 (but they are working on it)
  • Mobile app is a bit limited and not so easy to use as the web version.
April 24, 2015


Alice Peuple | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Overview of your brand
  • Overview of a market or different brands you choose
  • Detailed info about publications performance
  • Some of the info could be in the overview to have a quick view on them
Mazher Abidi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Takes big data and breaks it down into bitesized pieces to help gather insights
  • Provides a high visual user interface to make representation of data front and centre
  • Designed to be as simple or complex as you need it to be.
  • Paid social media analytics