The Socialbakers Suite, now from Astute (acquired September 2020) is an AI-powered social media marketing suite. It is designed to enable marketers to understand their personas, gather market intelligence, find influencers, track online conversations, and measure marketing ROI in one place.
Audiences & Personas
AI tools can segment the user's audience into clear personas based on their interests, behaviors, and affinities.
Users can leverage AI and data to create content tailored to their personas. The software provides content ideas, recommendations about publish time and targeting, and advanced content analytics.
Social Media Management
Users can manage multiple social media accounts from a single dashboard. They can benchmark performance, optimize budget, streamline content workflow, and discover influencers based on their firmographics and personas.
Social Media Monitoring
Users can track relevant keywords and mentions to help understand the conversations and sentiment around their business. The software also helps identify brand advocates by tracking individuals who mention the user's brand most frequently.
Users can collaborate across teams and agencies by setting up teams, roles, and permissions. According to the vendor, this helps users provide on-point customer service and build an engaged community around their business.