Name: Spot Trender
Author: Spot Trender

Help Desk

Kiosk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Help Authoring

Software Configuration Management

Development

Business Intelligence (BI)

Collaboration

Digital Rights Management (DRM)

Operational Analytics

Enterprise

Accounting

Budgeting and Forecasting

Tax Compliance

Trust Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Monitoring

Employee Scheduling

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

C/C++ Integrated Development Environments

Cloud Storage

Code Review

Data Catalog

Data Fabric

Data Quality

Data Recovery Service

Dynamic Application Security Testing (DAST)

Fraud Detection

IT Alert Management

Identity Governance and Administration

Integration Platform as a Service (iPaaS)

Low-Code Development

Master Data Management (MDM)

Network Access Control (NAC)

Network Performance Monitoring

Network Traffic Analysis (NTA)

Office Migration and Repair

Software-Defined WAN

Virtual Data Room

Virtual Desktop Infrastructure (VDI)

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Blogging

Content Management

Email Marketing

Enterprise Marketing Management

Local Marketing

Marketing Automation

Screen and Video Capture

Social Media Management

Survey & Forms Building

Video Editing

Web Analytics

Marketing

Project Management

Wireframing

Professional Services

Customer Relationship Management (CRM)

Revenue Operations

Sales

Antivirus

Insider Risk Management

Security Orchestration, Automation and Response (SOAR)

Security

Forestry

Last Mile Delivery

Legal Research

Library Management

Nonprofit CRM

Nonprofit Fundraising

Plagiarism Checker

Real Estate Property Management

Vertical-Specific

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Spot Trender is a consumer insights platform that, according to the vendor, offers advanced ad-testing, brand tracking, and data collection services. It aims to provide actionable consumer insights to optimize advertising campaigns, track brand performance, and make informed business decisions. The product is suitable for businesses of all sizes, from small boutique agencies and consultants to global 5000 brands. Marketing professionals, market researchers, advertising agencies, brand managers, and product managers across various industries are among the target users.

**Ad-Testing**: According to the vendor, Spot Trender allows users to competitively test ads and gain actionable consumer insights. It offers the ability to understand the emotional impact of ads through live audience reactions. Users can pinpoint key moments in their videos that help or hurt their ads, brand, and sales. Additionally, the platform enables users to combine real-time reactions with demographic and survey responses for deeper insights.

**Brand-Tracking**: The vendor claims that Spot Trender provides real-time tracking of brand performance and reputation. Users can stay ahead of competitors by monitoring industry trends and consumer sentiment. The platform helps identify areas of improvement and enables engagement with the audience to build strong relationships. Users can also customize key performance indicators (KPIs) to measure brand health.

**Data Collection**: Spot Trender offers online surveys to collect vital information and fill data gaps. According to the vendor, users can make informed decisions backed by accurate and reliable data-driven insights. The platform helps identify untapped market segments, understand customer preferences, and uncover new business opportunities. Users can enjoy flexible survey design with a range of data collection methodologies and questionnaire formats.

**DIY Power with Full-Service Support**: Spot Trender aims to simplify marketing efforts with its comprehensive platform. The vendor states that users can navigate effortlessly with an intuitive interface and powerful analytics. The platform enables users to make data-driven decisions for strategic success. Additionally, full-service support is available at any point in the research process.

**Customizable Data Collection**: According to the vendor, Spot Trender allows users to connect with hundreds of millions of consumers worldwide to build custom data sets at scale. Users can design data sets based on specific business needs and fill intelligence data gaps. The platform aims to enhance AI models with high-quality, unique data for accurate predictions. Users can also train AI models with premium data to avoid "garbage in, garbage out" scenarios.

**Real-time Insights Analysis**: Spot Trender claims to enable rapid data analysis and real-time adjustments to campaigns. Users can collaborate with teams using the online platform and gain insights into the impact of campaigns on brand performance. The platform provides the ability to measure ad performance over time and optimize ad spend.

Free

Advanced

Team Edition

Research Edition

QuestionPro

Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

Research Core 1

Qualtrics XM for Strategy and Research

Spot Trender

Market Research

Tools and techniques that enable qualitative and quantitative research into consumer markets.

Competitor and Industry Benchmarking

Enables users to compare their performance against specific competitors or their industry as a whole. This may include cross-channel traffic, audience engagement, market share, tech stacks, strategy, etc.

Competitor Research

Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.

Web Traffic Analysis

The ability to analyze, segment, and track competitive web traffic with usage metrics based on traffic share, pricing, paid search, demographics, geographic region, customer journeys, engagement, user sentiment, etc.

Consumer Feedback

The ability to collect feedback from customers, prospects, focus groups, interviewees, etc.

Competitor alerts

Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.

Market Insights and Reports

Reports, newsfeeds, and information related to events, industry trends, or competitive insights.

Financial Research

The most important features for the effectiveness of a financial research platform

Public Company Data

The ability to access fundamentals, earnings, or other information through company filings and other sources

Private Company Data

The ability to access fundamentals, earnings, or other information for companies that are not publicly listed

Industry and Sector Research

The quality and completeness of analyses and research on the overall performance and outlook of specific sectors and industries

Industry-Specific Information

The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry

Independent Research Access

The ability to access third-party analyses, e.g., Morningstar reports

Search Tools

The quality and effectiveness of tools to help locate specific and relevant information within the platform

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Contact information

Information about individual contacts is available and high quality.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Spot Trender

Overview

What is Spot Trender?