#1 most frequent
United States of America
79.2%198 installations of 250
What is Khoros Social Media Management?
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Categories & Use Cases
Media
1 / 5
Screenshot of the channel performance dashboard, for monitoring different metrics and comparing the performance of posts by content type and labels to optimize for the audience.
Top Performing Features
Bulk actions
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.
Category average: 8.5
Content optimization
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
Category average: 8
Google+
The software allows users to monitor, publish and respond via Google+.
Category average: 8.7
Areas for Improvement
LinkedIn
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
Category average: 8.5
Mobile access
Users can effectively use the software through a mobile or tablet device.
Category average: 8.2
Pinterest
The software allows users to monitor, publish and respond via Pinterest.
Category average: 7.5
Who Buys & Uses Khoros Social Media Management
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
4.8%12 installations of 250
#3 most frequent
Canada
2.8%7 installations of 250
A great tool for our use case.
Use Cases and Deployment Scope
We used Khoros for several years with great success as a social media scheduling tool and for generating reports on social performance. In 2025, that changed, as the tool became "AI-forward", which as far as I could tell involved firing anyone who could help us with it and just letting things break with absolutely no ability to contact anyone or get anything fixed. At one point, they decided to stop paying their X API bill, and without warning, the X integration broke down. It was impossible to reach a human being or get any help during this time, and we were forced to schedule everything on that channel manually.
Pros
- URL customization
- Analytics.
- URL customization.
Cons
- Actual human beings who can help you
- Keeping pace with competing tools
- More reliable infrastructure
- Better communication
Return on Investment
- Consistent reporting data that can be reconciled across channels.
- Content type support across channels has enabled us to plan more dynamic content.
Alternatives Considered
Sprout Social and Hootsuite
Other Software Used
Microsoft Excel, Microsoft Teams, Microsoft 365
Great tool.
Use Cases and Deployment Scope
The organization I work for uses Khoros Social for two vastly different clients. We can efficiently moderate, respond to, and escalate multiple issues on various platforms for the client. Thanks to Khoros, we can check multiple platforms within our required SLAs. Escalations can be made promptly as well.
Pros
- Moderation
- Data
- Meets time constraints.
Cons
- Slightly less options with set up areas.
Return on Investment
- Improved time it takes our mods to check various channels hourly.
Alternatives Considered
Hootsuite, Sprinklr Insights, Sprinklr Social, Sprinklr Marketing and Sprinklr Service
Other Software Used
Sprinklr Social, Hootsuite
Average product.
Use Cases and Deployment Scope
We use Kharos for all social media planning, posting our content on different social media platforms, and social listening. This software helps us measure our performance on different social media platforms. We also used it for competition analysis. Overall, it is a good software for social media management.
Pros
- Social media listening.
- Social media content analysis.
- Social media planning.
Cons
- Customer care.
- Improvement in Dashboard.
- Some metrics are still missing in the dashboard.
Return on Investment
- Save men hours which impacts the ROI.
- Easy to use dashboard.
- All content in one place.
Great experience with Khoros
Use Cases and Deployment Scope
Use it for social media cross functional sign offs
Pros
- Prompts
- Email notifications
Cons
- Sends repeat notifications to approve but it’s still pending others to approve
Return on Investment
- Easy management of organic posts
Would recommend Khoros Social Media Management for crisis management
Use Cases and Deployment Scope
We use Khoros Social Media Management for social listening and crisis management. It helps us to understand brands reputation better and reduce brand risk, by monitoring online conversations and social mentions. We also monitor trends, brands' competitors, and understand what people are telling about the brands we work with in order to maximize positive convos and reduce negative ones.
Pros
- Social listening
- Crisis management
- Competitors monitoring
Cons
- It could be better at analyzing sentiment
- I don't really see the benefit of social planning
Return on Investment
- The ability to quickly address threats
- The ability to improve competitor analysis
Alternatives Considered
Talkwalker by Hootsuite, Brandwatch and Meltwater
Other Software Used
Talkwalker by Hootsuite
