Overall a decent software for social Media tasks
I used Khoros marketing. It helps us with our social media work. With the help of Khoros marketing, we schedule our content across …
Overview
What is Khoros Marketing?
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Recent Reviews
How Khoros Marketing Differs From Its Competitors
Awards
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Popular Features
- Content planning and scheduling (146)8.484%
- Facebook (143)7.979%
- Twitter (138)7.777%
- Instagram (132)7.474%
Reviewer Pros & Cons
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What is Khoros Marketing?
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://khoros.com/platform/marketing?u…
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Khoros Marketing?
According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers: Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform. Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels. Vault: Protect your brand across your social footprint with access and credential management. Experiences: Inspire audience participation across your digital properties through the power of social UGC. According to the vendor, key benefits include:
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Khoros Marketing Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: Paid Publishing
- Supported: CRM
- Supported: NLP themes
- Supported: Paid and Organic social performance metrics
Khoros Marketing Videos
Khoros Marketing Integrations
- Brandwatch
- Domo
- Google Analytics
- Opal
- Origami Logic
- Adobe Experience Manager
- Acquia DAM (Widen)
- Grabyo
- Talkwalker
- ReviewTrackers
- Emarsys
- Slack
- Medallia
- Adobe Marketo Engage
- Bynder
- Brightcove
- Oracle Eloqua Marketing Automation
- Adobe Experience Cloud
- Crimson Hexagon
- Salesforce
- Tableau
- SAP
- Amazon Premier
- Zendesk
- Qualtrics
- ServiceNow
- SAP CX Cloud
- Hubspot
- Microsoft Dynamics
- Eloqua
Khoros Marketing Competitors
Khoros Marketing Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Mobile Web |
| Supported Countries | Global |
| Supported Languages | Any language the Social Networks themselves support |
| Security |
Khoros Marketing Downloadables
- Khoros Marketing Solution Overview: Learn the key features and values that the Khoros Marketing solution can provide for your brand.
- General Motors Case Study: GM onboarded Khoros Marketing for 800 users around the globe in under a month to deliver personalized engagement at scale without sacrificing security. See how in this case study.
- European Wax Center Case Study: Discover how European Wax Center handled a 300% increase in inbound message volume.
- Hagerty Case Study: In partnership with the Khoros Strategic Services team and utilizing Khoros Marketing, automotive insurance brand Hagerty was able to expand its audience to Gen Z and millennials, with 43% follower growth in a year. Learn more in this case study.
Frequently Asked Questions
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Sprout Social, Sprinklr Marketing, and Salesforce Marketing Cloud Social Studio (retiring) are common alternatives for Khoros Marketing.
Reviewers rate Google+ highest, with a score of 9.
The most common users of Khoros Marketing are from Enterprises (1,001+ employees).
Khoros Marketing Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 3% |
| Enterprises (more than 500 employees) | 97% |
Comparisons
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Reviews and Ratings
(291)Attribute Ratings
Reviews
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February 26, 2024
Khoros Marketing
We use Khoros Marketing for our organic social media channels, specifically for scheduling and care management. Personally, I used Khoros Marketing to build an editorial calendar and schedule out posts for the month.
- The calendar view makes it easy to see all upcoming posts.
- Khoros Marketing makes it easy to draft a new post on mobile.
- Khoros Marketing lets you filter out posts to only see accounts relevant to you and organic posts, not care responses.
- I wish it could be easier to differentiate between platforms when posting, like adding links for FB and not for IG.
- Khoros Marketing limits the amount of content I can directly publish to Instagram.
- I’d like to see the amount of posts that fail to publish be reduced. It’s frustrating to have to check social on the weekends to make sure a post I scheduled actually went live.
December 06, 2023
Up your social media campaigns
We use Khoros for Social media management in our organisation. The solution provides for our digital marketing team a common platform where they can schedule our planned social media campaigns and replan new campaigns based on deep analysis report given by this tool.
- Files and folders management- Its simple to organize our posts in folders so that their relocation becomes easier.
- Scheduling campaigns- The calendar that keep track of upcoming campaigns.
- Security- The tool pays close attention to access management.
- would like to see more social media applications.
- user training support
October 16, 2023
Great experience and customer support, room for more features
Social Media posting for around 160 channels. Khoros helps us with scheduling content, managing multiple accounts from one place, handling crises, and gathering analytics for a better decision making. The most useful feature is the possibility to get analytics that help our communication manager to take informed decisions based on relevant KPI.
- Posting/scheduling
- Analytics
- Trainings
- Add more functionalities/platforms
September 19, 2023
Marketing Could Use Some Help
The in-park social teams plan, create, and schedule content through Khoros Marketing. The corporate social team then approves the content through Khoros!
- calendar
- mobile app
- publishing
August 16, 2023
For the Love of Khoros Marketing!
I use Khoros Marketing to schedule planned social media content and track performance results. Khoros Marketing is effective for my brand's scheduling process because I'm able to schedule on multiple channels simultaneously, create shortened links within the platform, and successfully set each post live without manual posting. We use this tool on a weekly basis (11+ posts per week). Something I'd like for Khoros to add is shoppable product tagging during the scheduling process, though.
While the analytics tool is something we use, as well, I don't use it as often. It's very helpful to have performance results available within Khoros Marketing, but it's a bit difficult to use this tool properly. I've noticed that our Khoros analytics hub has not been pulling in accurate information, and I wish that more measurement opportunities were available in the platform (specific follower count growth, individual post breakdowns, etc.). Setup is confusing and performance hubs are limited. However, the Khoros Support team is very helpful and I know I can speak with someone to help me.
While the analytics tool is something we use, as well, I don't use it as often. It's very helpful to have performance results available within Khoros Marketing, but it's a bit difficult to use this tool properly. I've noticed that our Khoros analytics hub has not been pulling in accurate information, and I wish that more measurement opportunities were available in the platform (specific follower count growth, individual post breakdowns, etc.). Setup is confusing and performance hubs are limited. However, the Khoros Support team is very helpful and I know I can speak with someone to help me.
- Easy Scheduling
- Providing helpful resource information on Atlas
- The integration of multiple organizations under one account / easy access
- The analytics tool could be improved to provide more accurate / easily accessible performance updates
- Shoppable product tagging within the scheduling tool
- Account integration. My organization has multiple brands under one account and we consistently have to re-connect each social account in the platform. We do not share these social accounts, so it's stressful to coordinate and communicate when these integrations are needed to each individual person.
July 21, 2023
2 year review of Khoros Marketing
We use Khoros Marketing for just about everything social media related. We collect content through Khoros' Capture app then distribute it to various platforms using Khoros Marketing.
- Schedules content
- Organizes content internally
- Posts content to social media platforms
- When I go to add more content to a post in progress from the Khoros content center, it does not show me the content in order by date. Instead, it's scattered so I have to hunt for it through the folder that it's in.
- Sometimes I get an email telling me that a post failed. I'm not sure why this happens. I then go back in and do the post the exact same and it goes through.
July 19, 2023
Nice tool for monitoring and planification of posts
I use it to plan content on social media and monitor the reactions on our posts.
- Display of the platform channels (inbox)
- Reactivity of the tool
- Many platforms supported
- Planification of the posts
- In the inbox part when sorting comments we should have an option not to see the comment on the platform anymore (the box of the comment should disappear to go on another folder)
- When clicking on the comment we should directly arrive on the platform
It is a good product; some of the specs are really great. Plus, the client support is brilliant- for any issues we have, the team customizes as per our needs and resolves them quickly. The reporting dashboards are really nice, and so is the editorial calendar. The CX dashboard is easy to use and overall it's smooth and a great tool.
- Editorial Calendar.
- Marketing dashboard- reporting.
- CX
- Unable to delete posts once published.
- Unable to edit posts once published.
- Carousel-type posts are unable to upload via Khoros.
July 18, 2023
Happy with Khoros
We use Khoros as our social media dashboard to schedule, post, and monitor our social channels as well as do reporting on a continual basis.
- Reporting and Analytics are extremely easy to pull
- Listening and responding with multiple users
- Scheduling and organizing your content with tags
- Competitive listening / intelligence tool is not intuitive
- Have trouble with pulling some paid campaigns into analytics
- Can get different answers from the support team when trying to resolve issues
July 18, 2023
My honest review.
We use it for scheduling social posts, monitoring our incoming social messages, and reporting and analytics. It makes it easy for us to use this across different business units as well as manage these business units and the type of content we are putting out. We do a lot of social monitoring, and the inbox feature helps us mitigate risks and respond in a timely manner.
- Ease of use.
- Reporting.
- Connecting us with support teams.
- Social listening.
- Better account managers.
July 18, 2023
Khoros Marketing Review.
I use Khoros Marketing every day to produce proactive content for a global entertainment and technology brand. I use Analytics to escalate key performance indicators into senior levels of the business, and I use Care to inform 25% of my proactive content.
- Produces simple proactive content.
- Pulls in basic social media metrics.
- You can't create polls, retweets, quote tweets, threads, or comments.
- You can't get valuable, intelligent insights through Analytics.
- You can't use Care to evaluate volumetric demand as the widgets available are minimal and basic.
Score 10 out of 10
Vetted Review
Verified User
We use Khoros Marketing to schedule and publish our organic content. In addition, our paid posts are ingested into Khoros so we have a holistic view of all social posts. We have rules and tags setup to help us maintain meta data for reporting. We also manually tag posts.
- easy of use
- pulling in paid content from native channels
- manual and auto tagging
- Reporting - sometimes we have issue with pulling in paid media posts
- Customer Service - Issues that really impact us that we need quickly fixed can take longer than desired
- They removed the intelligence feature with little notice
- Reporting - The dashboards are great but needs updating so drop and drag and formatting is easier.
July 18, 2023
Review of Khoros
Score 6 out of 10
Vetted Review
Verified User
We use Khoros to upload LinkedIn posts and it is a daily excercise. We use the calendar to plan the timings of our mailings. We also have several approvers in the USA who approve before we launch. We upload video and imagery and produce both business and internal/employee posts.
- Timing of posts
- Easy logon
- Nice visuals
- Really difficult to add a header
- Dont like how I have to link to an image file rather than posting it.
- Hard to alter the next
July 18, 2023
Khoros, more like For Us
Score 8 out of 10
Vetted Review
Verified User
I use Khoros to create and schedule posts for my client. This makes it easy for the client to see what we are putting out on all our platforms, and approve them before they are put live. I use Khoros everyday, and it makes my life very easy as I can schedule so far in advance.
- The approval flow
- Giving recommended times for certain posts/platforms
- Showing what the post will look like on each platform
- I wish I could schedule linkedin articles or instagram stories on Khoros
- I wish Khoros had an easier search function
- I wish Khoros had more accurate results
July 18, 2023
It's not perfect, but it's great for a large team!
Score 10 out of 10
Vetted Review
Verified User
I work at a policy institute housed within a university, and I am the only person tasked with all communications responsibilities for the institute, but still have to follow university marketing guidelines and fit within university goals and objectives. Khoros makes that easier. It allows the social media team to monitor the institute while also enabling them to boost our posts and otherwise support our message.
Before I used Khoros, I didn't have experience with automated social media management, and I hated manually calendaring things, individually posting on different platforms, and sending screenshots or post information to my director for approval every time. Khoros automates those processes, and it lets me store content for posts that can't be scheduled (such as stories). Also, I can see and interact with engagements directly through the system, so I don't have to obsessively check our accounts.
I also use Khoros to get specialized data on all of our social media channels. You can customize your data in dashboards to pull only what you want, such as a certain project, best times for posting, etc., and you can turn those into templates for similar searches or to share within a team.
Before I used Khoros, I didn't have experience with automated social media management, and I hated manually calendaring things, individually posting on different platforms, and sending screenshots or post information to my director for approval every time. Khoros automates those processes, and it lets me store content for posts that can't be scheduled (such as stories). Also, I can see and interact with engagements directly through the system, so I don't have to obsessively check our accounts.
I also use Khoros to get specialized data on all of our social media channels. You can customize your data in dashboards to pull only what you want, such as a certain project, best times for posting, etc., and you can turn those into templates for similar searches or to share within a team.
- Simplifying the posting process
- Organizing post types
- Gathering data
- Simplifying collaboration
- Need a calendar where you can list recurring items, special days, and events to help with weekly planning BEFORE you make the posts.
- side dashboard to access items (see clicklist or asana for examples)
- simplify adding new users and accounts
July 18, 2023
A Great Social Media Management Platform
Score 8 out of 10
Vetted Review
Verified User
We use Khoros to schedule, organize and analyze social media content across our three global channels: LinkedIn, Facebook and Instagram. Our user pool is moderated, with around ten active users and ten additional occasional users. We leverage the platform to centralize all social media content and metrics, facilitating day-to-day operations. We currently are in the scale-up part of our Khoros journey where we are working at implementing workflows around and in the platform to strengthen our social media strategy and governance.
The limitations that we face are around social platforms APIs restrictions which impact our ability to use Khoros to it's full potential, resulting in a lot of manual work to tag and re-tag content to ensure performance is tracked within Khoros. As well as some issues with the approval rules, which result in blocking content from being published. Gaps on the analytics side also prove to reduce the relevance of the tool, mostly for reporting on Instagram content performance.
The limitations that we face are around social platforms APIs restrictions which impact our ability to use Khoros to it's full potential, resulting in a lot of manual work to tag and re-tag content to ensure performance is tracked within Khoros. As well as some issues with the approval rules, which result in blocking content from being published. Gaps on the analytics side also prove to reduce the relevance of the tool, mostly for reporting on Instagram content performance.
- Ease of use
- Onboarding program and customer support
- Rapid deployment
- Look and feel of the interface could use a refresh as it's not very exciting to use
- Improve analytics features and accuracy
- Facilitate bulk actions
- Better alerts/visibility of collaborative actions and assigned tasks
- Clearer communication around new feature releases and announcements
July 18, 2023
Suited Our Needs
Score 8 out of 10
Vetted Review
Verified User
Khoros Marketing is currently our social media management tool used for publishing content, monitoring our social media channels and engaging with our social media audience. The tool is relatively easy to use and has solid funcionality and features. I think there could be more custom client onboarding and training for the tool but it has been reliable for us in recent years.
- Easy to adopt
- I like that you can save pre-approved responses to the library
- You can customize queues to route items to specific team members
- The customer success team is not as connected as they once were.
- Training is limited, you don't feel you're getting a white glove service.
- They seem later to the game in adopting new API features.
July 17, 2023
Khoros Marketing Redifined
I use Khoros Marketing to advertize Recreational Vehicles, retail products, and events for our Camping World Location on Facebook. This product allows me to promote products to a large audience and this product enables it to be shared by other users.
- Helps with creating a schedule for social media content
- Enables colleagues to see each others posts and enables others to use these posts
- Gives users suggestions of the time of day to release content
- Enable using both videos and pictures in a post
- More options for type of posts one can make on Facebook
July 17, 2023
Khoros is a decent platform for your budget
I primarily use Khoros Marketing to schedule, post, and respond to messages on social media platforms. I occasionally use it to gather account data and measure success.
- Schedule Social Posts on various platforms with ease
- Easy display comments and responses to our social posts
- Understand when there are errors/issues with social posts that need to be amended
- Sometimes Khoros follows outdated rules/limits on social posts
- Reporting could be more comprehensive
July 17, 2023
Khoros: A ton of potential
We use it for our social media channels. We use to gauge analytics, do market research and schedule and create social media posts.
- Its post scheduling is great. It is easy to navigate and create, tag, and schedule social posts.
- It's easy to use Talkwalker for market research and to see trending topics
- Its analytics function is great as well. It's easy to see how all of our social posts are performing across multiple channels in one integrated platform.
- It can access more features of twitter (creating twitter cards, carousels, etc.)
We use Khoros Marketing as our hub to pull quick & informative insights of our various brands as well as schedule & publishing content. The problems we would've normally faced without such a user-friendly & effective platform such as Khoros would've been to schedule, publish, and gather data per post, per brand & since posts almost every day for all 4 brands, that might've catered to us having to employ 4 individuals instead of one handsome gentle. The scope of the use case is only for organic social from my perspective even though Khoros has paid social capabilities.
- Labels & its power to pull data for specific needs such as organic versus paid, or detail specific such as in studio content performance versus UGC...etc.
- The ticket support team is on top of things. One issue arises & they are on top of it within a few hours with guidance & support.
- For businesses that manage multiple channels & multiple brands, this is a top notch tool & can't wait to see what Ai will enhance of this already very powerful tool.
- Ability to copy & paste labels since some posts are auto imported like Pinterest videos.
- We need to open up the API limitations, for example Talkwalker has gender insights to twitter but Khoros does not.
- Khoros should have their own insights for social media benchmarks per industry per social media following size.
July 17, 2023
Great UI, so easy now anyone can do social media!
I use Khoros to manage the day to day posts on social media and to look at results in marketing analytics. Khoros is very easy to use and addresses the problem of keeping content organized and publishing
- Publishes posts
- Nice dashboards for analytics
- Wonderful UI
- I do not get FB data on my dashboards so I have to use other ones
July 17, 2023
When it works well, it's good
We use Khoros for social media moderation of our accounts across Facebook, Instagram and YouTube. The columns allow us to filter based on level of risk to prioritise our moderation since we get a very large volume of social media comments (i.e. our Facebook page has over 4.5 million followers).
- Provides columns to sort social media comments
- Columns are customisable
- Dismissing comments is quick and easy
- Filters don't always work
- The hide comment feature can be buggy and sometimes randomly stops working
- Manually refreshing columns is tricky to deal with high volume accounts
July 17, 2023
6 years of Khoros!
I use Khoros for my company's daily social media posts. This has helped in planning the posts ahead of time, and also gives us a clear idea of the topics that will be covered in a particular month. The labeling option also aids the team in ensuring we cover a wide variety of topics that are all relevant to the business needs.
- Social media calendar
- cross-channel pollination
- The analytics dashboards are not very user friendly
- the labeling option is a bit confusing and tedious
We mainly use Khoros for scheduling social posts and for reporting analytics on ad sales. It has a relatively simple user interface, and I was able to pick it up quickly. We schedule upwards of 100+ posts per day from many different accounts on many different platforms, but Khoros rarely has any issue with this. The only issue I've run into is Khoros clashing with our VPN service we use when in office, but even then it's a simple fix.
- Simple to use
- Easy to organize various posts
- In depth analytics for reporting
- When we had day light savings, certain menus didn't automatically update causing posts to go out an hour early or late