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Sprinklr Social

Sprinklr Social
Formerly Sprinklr Social Engagement & Sales

Overview

What is Sprinklr Social?

Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content…

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Twitter (52)
    9.1
    91%
  • Instagram (51)
    8.7
    87%
  • Facebook (52)
    8.3
    83%
  • Real-time tracking (52)
    8.1
    81%

Reviewer Pros & Cons

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Verified User
Employee in Social Media
Computer Networking Company, 1001-5000 employees
Verified User
Employee in Social Media
Marketing & Advertising Company, 201-500 employees
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Pricing

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Sprinklr Social Self-Serve Plan

$299

Cloud
per month per seat

Sprinklr Social Enterprise Plan

Contact Us

Cloud

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.sprinklr.com/pricing/social…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $299 per month per seat
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.7
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.7
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

6.8
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.5
Avg 8.5

Reporting/analytics

7.5
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

7.4
Avg 8.1
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Product Details

What is Sprinklr Social?

Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce.


  • Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI-recommended times with an omni-channel publisher

  • Engaging, platform-specific content can be generated instantly with Sprinklr AI+

  • Audience engagement across 35+ social and messaging channels using a unified inbox

  • AI-powered classification to analyze sentiment and intent of the inbound messages and engage with AI Smart Response, Smart Compose, and auto-responses

  • Performance analysis across owned, earned and paid media, integrating data from multiple sources into a unified report and get on-demand or routine access

  • More granular business insights with custom metrics and out-of-the-box dashboards

  • AI-powered, critical insights across brand health, campaign performance, and competitor benchmarking

  • To amplify reach employees can share branded content, leveraging user-generated content and engaging influencers

  • Enterprise-grade granular & customizable compliance and approval workflows for unique business needs



Sprinklr provides social media management for brands. Sprinklr Social’s self-serve plan is a comprehensive social media management solution, with a simplifed interface, built-in listening, OpenAI’s ChatGPT integration and features for better planning, publishing, engagement, and analytics.


Larger, distributed teams with needs across insights, marketing and customer service can leverage Sprinklr Social’s Enterprise offering for advanced customization, wider channel coverage, global governance and in-depth analytics with custom metrics.


Sprinklr Social also comes pre-packaged with Sprinklr AI, for specific nuanced tasks such as sentiment & intent analysis, obtaining insights from large unstructured data and recommending relevant actions for managing customer experience.

Sprinklr Social Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Google+
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Engagement Dashboards
  • Supported: Display
  • Supported: Advocacy
  • Supported: Influencer
  • Supported: Gallery
  • Supported: UGC
  • Supported: Ratings & Reviews
  • Supported: AI Engageable / Non-Engageable
  • Supported: Message Intent
  • Supported: Smart Responses
  • Supported: Conversational Bots
  • Supported: Canned Responses
  • Supported: Quick Publisher
  • Supported: Link Shortener
  • Supported: Asset Manager
  • Supported: Editorial Calendar
  • Supported: Distributed
  • Supported: Approval Workflows
  • Supported: Response Compliance
  • Supported: Stop Publishing Rules
  • Supported: 35+ social and messaging channels supported
  • Supported: Distributed
  • Supported: Rule Engine
  • Supported: Display screen programming
  • Supported: Website Social Gallery
  • Supported: Ratings and Reviews
  • Supported: Reporting - Value Realization

Sprinklr Social Video

Sprinklr Social - Engaging with people mentioning a brand.

Sprinklr Social Integrations

Sprinklr Social Competitors

Sprinklr Social Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Mobile Web
Supported Languages65 supported languages, including English, French, Italian, German, Russan, Spanish, Simple Chinese, Japanese, and Portugese

Frequently Asked Questions

Sprinklr Social starts at $299.

Hootsuite, Salesforce Marketing Cloud Social Studio (retiring), and Sendible are common alternatives for Sprinklr Social.

Reviewers rate Twitter and YouTube highest, with a score of 9.1.

The most common users of Sprinklr Social are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(163)

Attribute Ratings

Reviews

(1-2 of 2)
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February 01, 2013

Chose Sprinklr for enterprise-level features.

Verified User
Director in Marketing
Information Technology and Services Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Pros and Cons
  • Roles and permissions, scheduling, analytics, calendars, reports, customer service, training.
  • One caveat is that their permissions are on the person and not on the platform. Working with them to address.
Return on Investment
  • Our governance process is now >80% compliant with branded URL shortening, link tracking code and overall compliance.
Likelihood to Renew
8
Likelihood to Recommend
Business Processes Supported
  • Managing of our social media presences across FB, TW, LI, YT, Flickr, Slideshare, Sina, Renren.
Products Replaced
First time using a social media management system. Began in early 2010.
Alternatives Considered
We looked at a dozen and the shortlist ended with Spredfast and Sprinklr. Chose Sprinklr because they were more Enterprise ready at the time. We continue to review other SMMS's, but have seen no reason to leave Sprinklr.
Implementation Details / Implementation Partner
  • Implemented in-house
Implementation Rating
8
Training Types Used
  • Online training
  • In-person training
  • Self-taught
In-Person Training
7
Online Training
8
Ease of Sprinklr Social Training
Base usage does not need training. Advanced usage, training is required.
Premium Support
No
Included in license.
Support Rating
8
They are very quick to respond and address those areas they can.
January 31, 2013

Last used in 2011. Good functionality, some usability issues.

Verified User
Consultant in Marketing
Management Consulting Company, 201-500 employees
Score 6 out of 10
Vetted Review
Verified User
Pros and Cons
  • Can manage many different social accounts in one centralized platform.
  • Effective for setting up a social media customer service process.
  • Effective for pre-loading scheduled content.
  • Has a customizable link shortener to track clicks.
  • Allows for many team members to access social media publishing, monitoring and reporting.
  • Captures useful engagement data.
  • Very customizable with tagging.
  • The user experience is clunky.
  • Engagement data was sometimes inconsistent with similar data available from other sources.
  • Frequent bugs.
Return on Investment
  • Streamlined social account management.
  • Quick access to data to inform social media business decisions.
  • Ability to coordinate with customer service team to handle issues surfaced through social channels.
Likelihood to Renew
6
Despite a very robust and customizable system, the bugginess and the clunky user experience were frustrating. It has been about a year since I last used Sprinklr, however, and because they do work closely with clients I remain hopeful that constant improvements to the platform are taking place. I have found other products that are "prettier" and easier to use, but they lack a lot of the features that Sprinklr offers. It's a mixed bag.
Likelihood to Recommend
It was nice to work directly with the product lead. Despite some growing pains with the platform at the time when we were using it on behalf of a client, I would give Sprinklr another chance. I loved a lot of the features, but when data was unreliable, that was a major issue.
Users and Roles
3
Social media strategy & analytics
Support Headcount Required
3
We had three strategists/analysts using the product for measurement and providing feedback to the client and directly to the vendor
Business Processes Supported
  • social media publishing
  • social media monitoring
  • social media measurement
  • social media customer service management
  • social media spam filtering and removal
Products Replaced
Spredfast
Implementation Details / Implementation Partner
  • Implemented in-house
Implementation Rating
6
I wasn't really a part of the process, so I don't have any insight
Training Types Used
  • Online training
  • In-person training
  • Self-taught
In-Person Training
7
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
Online Training
8
Very personal attention
Ease of Sprinklr Social Training
Not particularly easy. Some stuff was intuitive, other features needed some direction since the UX was not always ideal.
Additional Customization Considerations
Some features were added or adjusted per our request; a custom whitelabel was created for publishing to Facebook
Premium Support
Yes
Sprinklr is a premium platform that works closely with its customers, and therefore has bigger but fewer customers.
Support Rating
8
They were willing to work closely with us to resolve issues, which was good. I appreciated the direct communication. Issues were not always resolved quickly, but at least we were kept informed of progress.
Usability
4
My biggest frustration with Sprinklr was the usability. The features were usually there, but not always easy to navigate. My use of the product was primarily for analytics, so I'm biased towards the need to access social engagement metrics. Sprinklr collects a lot of this data, which is great, but accessing it was complicated and divided up into separate modules that had you looking at the data from so many different viewpoints, it was hard to remember which was best or how you got there. And because it was collecting its own data and also collecting Facebook Insights data, there was confusing overlap.
Reliability and Availability
7
I don't recall any downtime, though bugs in its ability to collect data or present data were somewhat common.
Performance
9
Monitoring capabilities were real time, which is essential.
Future Integration Plans
  • Get Satisfaction.
At the time we were discussing it, Sprinklr did not support Get Satisfaction integration to the best of my knowledge.
Pre-Sale Experience
We were not a part of the sales process. Post sales they were very available to field our questions and requests.
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