Skip to main content
TrustRadius
Sprinklr Social

Sprinklr Social
Formerly Sprinklr Social Engagement & Sales

Overview

What is Sprinklr Social?

Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content…

Read more
Recent Reviews

TrustRadius Insights

Difficulty navigating and finding the correct stream/column: Users have expressed frustration with the platform's navigation system, …
Continue reading
TrustRadius Insights
TrustRadius Insights
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Twitter (52)
    9.1
    91%
  • Instagram (51)
    8.7
    87%
  • Facebook (52)
    8.3
    83%
  • Real-time tracking (52)
    8.1
    81%

Reviewer Pros & Cons

View all pros & cons
Verified User
Employee in Social Media
Computer Networking Company, 1001-5000 employees
Verified User
Employee in Social Media
Marketing & Advertising Company, 201-500 employees
Return to navigation

Pricing

View all pricing

Sprinklr Social Self-Serve Plan

$299

Cloud
per month per seat

Sprinklr Social Enterprise Plan

Contact Us

Cloud

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.sprinklr.com/pricing/social…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $299 per month per seat
Return to navigation

Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.7
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.7
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

6.8
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.5
Avg 8.5

Reporting/analytics

7.5
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

7.4
Avg 8.1
Return to navigation

Product Details

What is Sprinklr Social?

Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce.


  • Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI-recommended times with an omni-channel publisher

  • Engaging, platform-specific content can be generated instantly with Sprinklr AI+

  • Audience engagement across 35+ social and messaging channels using a unified inbox

  • AI-powered classification to analyze sentiment and intent of the inbound messages and engage with AI Smart Response, Smart Compose, and auto-responses

  • Performance analysis across owned, earned and paid media, integrating data from multiple sources into a unified report and get on-demand or routine access

  • More granular business insights with custom metrics and out-of-the-box dashboards

  • AI-powered, critical insights across brand health, campaign performance, and competitor benchmarking

  • To amplify reach employees can share branded content, leveraging user-generated content and engaging influencers

  • Enterprise-grade granular & customizable compliance and approval workflows for unique business needs



Sprinklr provides social media management for brands. Sprinklr Social’s self-serve plan is a comprehensive social media management solution, with a simplifed interface, built-in listening, OpenAI’s ChatGPT integration and features for better planning, publishing, engagement, and analytics.


Larger, distributed teams with needs across insights, marketing and customer service can leverage Sprinklr Social’s Enterprise offering for advanced customization, wider channel coverage, global governance and in-depth analytics with custom metrics.


Sprinklr Social also comes pre-packaged with Sprinklr AI, for specific nuanced tasks such as sentiment & intent analysis, obtaining insights from large unstructured data and recommending relevant actions for managing customer experience.

Sprinklr Social Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Google+
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Engagement Dashboards
  • Supported: Display
  • Supported: Advocacy
  • Supported: Influencer
  • Supported: Gallery
  • Supported: UGC
  • Supported: Ratings & Reviews
  • Supported: AI Engageable / Non-Engageable
  • Supported: Message Intent
  • Supported: Smart Responses
  • Supported: Conversational Bots
  • Supported: Canned Responses
  • Supported: Quick Publisher
  • Supported: Link Shortener
  • Supported: Asset Manager
  • Supported: Editorial Calendar
  • Supported: Distributed
  • Supported: Approval Workflows
  • Supported: Response Compliance
  • Supported: Stop Publishing Rules
  • Supported: 35+ social and messaging channels supported
  • Supported: Distributed
  • Supported: Rule Engine
  • Supported: Display screen programming
  • Supported: Website Social Gallery
  • Supported: Ratings and Reviews
  • Supported: Reporting - Value Realization

Sprinklr Social Video

Sprinklr Social - Engaging with people mentioning a brand.

Sprinklr Social Integrations

Sprinklr Social Competitors

Sprinklr Social Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Mobile Web
Supported Languages65 supported languages, including English, French, Italian, German, Russan, Spanish, Simple Chinese, Japanese, and Portugese

Frequently Asked Questions

Sprinklr Social starts at $299.

Hootsuite, Salesforce Marketing Cloud Social Studio (retiring), and Sendible are common alternatives for Sprinklr Social.

Reviewers rate Twitter and YouTube highest, with a score of 9.1.

The most common users of Sprinklr Social are from Enterprises (1,001+ employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(163)

Attribute Ratings

Reviews

(1-25 of 79)
Companies can't remove reviews or game the system. Here's why
February 22, 2024

Sprinklr Modern Sales & Engagement is the way to go!

Verified User
Employee in Social Media
Computer Networking Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Clients, such as ours, that want multiple social media platforms observed and engaged with would really work well with Sprinklr Modern Sales & Engagement. In a matter of minutes we can engage with people across multiple platforms, such as Facebook, Twitter, Instagram, LinkedIn and more. It would take so much more time, and therefore resources, to do all of these manually.
March 23, 2022

Great Service Experience with Sprinklr

Verified User
Employee in Social Media
Information Services Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Overall, [Sprinklr Modern Sales & Engagement] is a fit for answering social media queries and admin management. However, please find below some scenarios where the tool doesn't work well:

1. Sometimes when we submit responses/replies, it takes longer to for them to be sent to the customers.
2. The agent interface would load for longer than required sometimes.
December 29, 2021

Sprinkling attention the right way

Verified User
Manager in Sales
Computer Software Company, 501-1000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Sprinklr is great as you can use it to send short messages instead of emails. And you get to see the profile of who you are communicating with right on top. You can contact customers on different channels, not only via chat or email. Another thing that makes my life easy is the fact that I can easily exchange information across the company no matter how many social media profiles are connected and I can share it with a colleague, wherever he is.
November 26, 2021

Good platform - dynamic results

Verified User
Professional in Social Media
Higher Education Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you are heavily dependent on social media as your medium... then this [Sprinklr Modern Engagement] is a good product that needs very minor tweaks around the edges. If your reputation is #1 on your list... do not depend on this product solely... use it in conjunction with other reputation management platforms. This is - overall - a wonderful research tool!
November 25, 2021

Highly effective program for a wide variety of users and agents

Genevieve Flannery | TrustRadius Reviewer
Genevieve Flannery
Engagement Coach
STARTEK (Automotive, 501-1000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Sprinklr is wonderful for monitoring multiple social media platforms and for monitoring the speed of response to items listed in various queues. There are some limitations on international sites and the translate feature is helpful. Being able to search by image would be helpful and very useful. The ability to save approved, customizable, template responses is very useful and helps assure [those unique responses] are used while improving efficiency and speed of response.
October 25, 2021

Extremely Reliable Data and an Efficient Tool for your business

Tahseen Fatima | TrustRadius Reviewer
Tahseen Fatima
Senior Web Designer
PastelArray (Information Technology & Services, 10,001+ employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
In my perspective, I would say Sprinklr Modern Sales & Engagement is best suited for teams and organizations who are more involved in automating social media activities, getting a great analytical report on activity engagement, and generating lists and bolds that helps determine the trends and events, etc. One of the best tools that one could use for clients with every information they would need.
June 02, 2021

Improve Online Presence with Sprinklr

Taylor Hone | TrustRadius Reviewer
Taylor Hone
Area Mission Specialist: Strategic Development
The Church of Jesus Christ of Latter-day Saints (Non-profit Organization Management, 5001-10,000 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Any large organization that is looking to have an effective social media presence and achieve outcomes through advertising would be benefited by using Sprinklr [Modern Sales & Engagement]. The system allows a streamlined way to see how your audience is responding to your posts and advertisements online. It would not be well suited for a company that is not engaged with a social media presence.
May 30, 2021

Sprinklr is WORTH it!

JR
Jessica Rubio
General Manager
American Campus Communities (Real Estate, 1001-5000 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Perfectly suited for anyone or any company that runs social media on more than one channel OR who would like to also monitor reviews and respond in tandem. Not suited for running or monitoring one channel unless you solely want to depend on the asset management.
November 22, 2020

Modern Engagement Review

Verified User
Employee in Marketing
Sporting Goods Company, 5001-10,000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I'd recommend Sprinklr Modern Engagement be used for robust reporting needs and big-picture understanding of campaign results. It would not be great to use for consumer insights or understanding the audience on a platform.
May 14, 2020

Useful Platform for Managing Multiple Accounts

Verified User
Professional in Marketing
Insurance Company, 5001-10,000 employees
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Sprinklr Modern Engagement is a convenient platform for monitoring custom responses across multiple channels; you can set keywords to filter anything that likely needs immediate attention and respond quickly. It's also useful for posting updated across multiple profiles which is a huge time-saver.
April 14, 2020

Sprinklr Modern Engagement for Healthcare Orgs

Verified User
Strategist in Social Media
Health, Wellness and Fitness Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Sprinklr Modern Engagement is well suited for a larger number of users or a big team that needs to collaborate on messages and schedules across an organization. It's also great for workflow and approvals, especially between teams or in-house/agency relationships. It is not well suited for smaller businesses or companies that have one account per platform. It seems like the functions would be too robust for a small business to handle.
April 04, 2020

Sprinklr is a unified and robust tool that triples the size of your team.

Matt Stevens | TrustRadius Reviewer
Matt Stevens
Director, Digital Marketing
CBL Properties (Real Estate, 201-500 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Sprinklr is well suited for companies that are either broad and/or ones that get a high volume of social interaction. Your Marketing team must have the drive to dig into the tool. It took us several years to start mastering all that it can do. If your company doesn’t have those components, especially the last one, Sprinklr will not be used to its full potential.
March 31, 2020

Sprinklr sparkles with a couple of smudges

Verified User
Employee in Social Media
Outsourcing/Offshoring Company, 10,001+ employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is very good for large companies to quickly monitor customer engagement and reply to customer service questions. It works well when it comes to response times and large teams where the messages go to different colleagues each time to limit the wait time for replies.
November 12, 2019

Super customizable, but difficult to learn

Verified User
Account Manager in Social Media
Marketing and Advertising Company, 5001-10,000 employees
Score 2 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It's perfect for a large company that receives dozens of engagements and messages a day. Especially if they need to monitor dozens of social pages in addition. It can be customized to any business units' tracking and reporting needed. It is rather too bulky and difficult to use for a smaller group.
November 12, 2019

All-in-one, but pricey

Verified User
Manager in Social Media
Consumer Services Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
We have used Sprinklr as a publishing tool for years, and it has really grown into an all-in-one resource. Listening is a fantastic resource to use within Sprinklr, and their reporting can be customized and automated to fit your every need. Not every module is needed for every company, as it can become quite pricey when you're adding up every single module into a total package.
September 24, 2019

An overview of Sprinklr Modern Engagement

Verified User
Strategist in Marketing
Consumer Electronics Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is very helpful for tracking the Live event conversations. OR trend monitoring.
But on the flip slide it is difficult to publish Live content on various platforms like Instagram particularly.

There is no Alert creation in this module. If any conversation hike you cannot get instant notification for the same.

Broadly, as a solution its good for large enterprises where a brand need to manage multiple locations.
September 23, 2019

Good but still chasing my social media unicorn platform

Verified User
Director in Information Technology
Publishing Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
We manage freelancers. For training purposes, we like to use the moderating feature which allows my team to make sure the copy is well written and the right tags are used. This has been useful. For tagging on LinkedIn, we still find it to be lacking native ability. The ability to tag people if you are using a company's page. I don't know why but the names don't always show up. For heavy engagement on Twitter, we find Twitter to be more efficient.
July 18, 2019

Sprinklr is the best enterprise level social management platform

Aditya Gollakota | TrustRadius Reviewer
Aditya Gollakota
Business Technology Analyst
Deloitte Digital (Management Consulting, 5001-10,000 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Sprinklr Modern Engagement is well suited for large enterprises that require management of multiple social accounts (can even number into the 100s) that allows unified management at scale. Rolling out social/content marketing campaigns becomes very easy when using Sprinklr. It is also well suited for timely product launches that require publishing at a single time across multiple accounts.
Return to navigation