Skip to main content
TrustRadius
Sprinklr Social

Sprinklr Social
Formerly Sprinklr Social Engagement & Sales

Overview

What is Sprinklr Social?

Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content…

Read more

Learn from top reviewers

A social media moderation machine!

Rating: 10 out of 10
September 15, 2024
IncentivizedVetted ReviewVerified User
We moderate and reply to user comments and private messages, categorize by action needed, and occasionally use the tagging system
Continue reading
Verified user
Employee
Sprinklr Social1 year of experience

Sprinklr Modern Sales & Engagement is the way to go!

Rating: 9 out of 10
February 22, 2024
IncentivizedVetted ReviewVerified User
We moderate client's social media accounts with Sprinklr Modern Sales & Engagement. Our organization uses it for various clients and will soon be going over to it almost 1...
Continue reading
Verified user
Employee
Sprinklr Social4 years of experience

Sprinklr is easy to use and allows for easy customization based on customer needs

Rating: 6 out of 10
February 28, 2023
IncentivizedVetted ReviewVerified User
marketing team is using it. we like the control and the intutive ease of use for the software. Content review, publishing has been good and easy to use as well.
Continue reading
Verified user
Executive
Sprinklr Social3 years of experience

Great Service Experience with Sprinklr

Rating: 8 out of 10
March 23, 2022
IncentivizedVetted ReviewVerified User
Sprinklr Modern Sales & Engagement is used for supporting Uber customers with their concerns raised on social media platforms (Twitter, Facebook, Instagram). It is used by...
Continue reading
Verified user
Employee
Sprinklr Social1 year of experience

Sprinklr Review

Rating: 9 out of 10
January 27, 2022
IncentivizedVetted ReviewVerified User
I use Sprinklr on a day-to-day basis for publishing posts on our social media platforms. I also use it for community management of all the platforms (YouTube, LinkedIn, Instag...
Continue reading
Maria Clara Gomez
Manager - Marketing
Digital Campaign Manager
Philips
Sprinklr Social4 years of experience

Sprinkling attention the right way

Rating: 9 out of 10
December 29, 2021
IncentivizedVetted ReviewVerified User
We used to monitor and moderate our client's social media accounts (top 5 accounts) with Sprinklr. The team's moderate all content that comes in for these clients. We then add...
Continue reading
Verified user
Manager
Sprinklr Social2 years of experience

Good platform - dynamic results

Rating: 9 out of 10
November 26, 2021
IncentivizedVetted ReviewVerified User
The fact that it [Sprinklr Modern Engagement] integrates social media and looks at brand penetration, etc... makes this a very usable platform. The other factor is that it giv...
Continue reading
Verified user
Professional
Sprinklr Social2 years of experience

Highly effective program for a wide variety of users and agents

Rating: 9 out of 10
November 25, 2021
IncentivizedVetted ReviewVerified User
I use Sprinklr to monitor Social Media for Bridgestone/Firestone. We monitor Facebook, Twitter, Instagram, Google My Biz, pissed consumer, consumer affairs, glassdoor, LinkedI...
Continue reading
Genevieve Flannery
Manager - Social Media
Engagement Coach
STARTEK
Sprinklr Social2 years of experience

Extremely Reliable Data and an Efficient Tool for your business

Rating: 9 out of 10
October 25, 2021
IncentivizedVetted ReviewVerified User
We are currently using Sprinklr Modern Sales & Engagement in multiple teams and across the organization. The business problems that it addresses and solves are automating ...
Continue reading
Tahseen Fatima
Engineer - Information Technology
Senior Web Designer
PastelArray
Sprinklr Social1 year of experience

Improve Online Presence with Sprinklr

Rating: 7 out of 10
June 2, 2021
IncentivizedVetted ReviewVerified User
We are using Sprinklr [Modern Sales & Engagement] to try to efficacy of our corporate and local advertisements. We have hundreds of independent groups that are running adv...
Continue reading
Taylor Hone
Project Manager - Corporate
Area Mission Specialist: Strategic Development
The Church of Jesus Christ of Latter-day Saints
Sprinklr Social1 year of experience

Sprinklr is WORTH it!

Rating: 8 out of 10
May 30, 2021
IncentivizedVetted ReviewVerified User
All of our properties use Sprinklr for social media management and tracking engagement and metrics. It allows for those at our corporate office to oversee what we are doing at...
Continue reading
Jessica Rubio
General Manager - Professional Services
General Manager
American Campus Communities
Sprinklr Social3 years of experience

Modern Engagement Review

Rating: 8 out of 10
November 22, 2020
IncentivizedVetted ReviewVerified User
Sprinklr Modern Engagement is used by the Digital department, specifically, our Newsrooms that manages all brand social media channels, partner and influencer marketing, and P...
Continue reading
Verified user
Employee
Sprinklr Social1 year of experience

Useful Platform for Managing Multiple Accounts

Rating: 6 out of 10
May 14, 2020
IncentivizedVetted ReviewVerified User
The social media and local agents team use Sprinklr to monitor nearly 200 accounts across Facebook and Twitter and to monitor customer engagement. It's a convenient way to qui...
Continue reading
Verified user
Professional
Sprinklr Social2 years of experience

Amazing tool for social teams

Rating: 10 out of 10
May 14, 2020
IncentivizedVetted ReviewVerified User
We use Sprinklr to manage our entire social media network and community. It is the best tool we've used, we tested out several others and nothing compared to us being able to ...
Continue reading
Verified user
Contributor
Sprinklr Social3 years of experience

Sprinklr Modern Engagement for Healthcare Orgs

Rating: 8 out of 10
April 14, 2020
IncentivizedVetted ReviewVerified User
We use Sprinklr Modern Engagement to schedule and publish our social media posts across a number of core institutional channels. Each team member has a login, and we each mana...
Continue reading
Verified user
Strategist
Sprinklr Social6 years of experience
Log in with LinkedIn to see content from your network

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

View all pros & cons
Verified User
Employee in Social Media
Marketing & Advertising Company, 201-500 employees
Verified User
Employee in Social Media
Computer Networking Company, 1001-5000 employees
Return to navigation

Pricing

View all pricing

Self-Serve Social Media Management Solution

$249

Cloud
per month per seat

Self-Serve SMM and Customer Service Solution

$359

Cloud
per month per seat

Enterprise Custom Social Media Management Solution

Contact Sales

Cloud

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.sprinklr.com/pricing/social…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $249 per month per seat
Return to navigation

Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

8
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8
Avg 8.2

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.7
Avg 8.2

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

6.6
Avg 7.9

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.8
Avg 8.5

Reporting/analytics

7.5
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

7.4
Avg 8.2
Return to navigation

Product Details

What is Sprinklr Social?

Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce.


  • Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI-recommended times with an omni-channel publisher

  • Engaging, platform-specific content can be generated instantly with Sprinklr AI+

  • Audience engagement across 35+ social and messaging channels using a unified inbox

  • AI-powered classification to analyze sentiment and intent of the inbound messages and engage with AI Smart Response, Smart Compose, and auto-responses

  • Performance analysis across owned, earned and paid media, integrating data from multiple sources into a unified report and get on-demand or routine access

  • More granular business insights with custom metrics and out-of-the-box dashboards

  • AI-powered, critical insights across brand health, campaign performance, and competitor benchmarking

  • To amplify reach employees can share branded content, leveraging user-generated content and engaging influencers

  • Enterprise-grade granular & customizable compliance and approval workflows for unique business needs



Sprinklr provides social media management for brands. Sprinklr Social’s self-serve plan is a comprehensive social media management solution, with a simplifed interface, built-in listening, OpenAI’s ChatGPT integration and features for better planning, publishing, engagement, and analytics.


Larger, distributed teams with needs across insights, marketing and customer service can leverage Sprinklr Social’s Enterprise offering for advanced customization, wider channel coverage, global governance and in-depth analytics with custom metrics.


Sprinklr Social also comes pre-packaged with Sprinklr AI, for specific nuanced tasks such as sentiment & intent analysis, obtaining insights from large unstructured data and recommending relevant actions for managing customer experience.

Sprinklr Social Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Google+
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Engagement Dashboards
  • Supported: Display
  • Supported: Advocacy
  • Supported: Influencer
  • Supported: Gallery
  • Supported: UGC
  • Supported: Ratings & Reviews
  • Supported: AI Engageable / Non-Engageable
  • Supported: Message Intent
  • Supported: Smart Responses
  • Supported: Conversational Bots
  • Supported: Canned Responses
  • Supported: Quick Publisher
  • Supported: Link Shortener
  • Supported: Asset Manager
  • Supported: Editorial Calendar
  • Supported: Distributed
  • Supported: Approval Workflows
  • Supported: Response Compliance
  • Supported: Stop Publishing Rules
  • Supported: 35+ social and messaging channels supported
  • Supported: Distributed
  • Supported: Rule Engine
  • Supported: Display screen programming
  • Supported: Website Social Gallery
  • Supported: Ratings and Reviews
  • Supported: Reporting - Value Realization

Sprinklr Social Video

Sprinklr Social - Engaging with people mentioning a brand.

Sprinklr Social Integrations

Sprinklr Social Competitors

Sprinklr Social Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Mobile Web
Supported Languages65 supported languages, including English, French, Italian, German, Russan, Spanish, Simple Chinese, Japanese, and Portugese

Frequently Asked Questions

Sprinklr Social starts at $249.

Hootsuite, Salesforce Marketing Cloud Social Studio (retiring), and Sendible are common alternatives for Sprinklr Social.

Reviewers rate Twitter highest, with a score of 9.4.

The most common users of Sprinklr Social are from Enterprises (1,001+ employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(165)

Reviews

(1-25 of 79)
Companies can't remove reviews or game the system. Here's why

Sprinklr Modern Sales & Engagement is the way to go!

Rating: 9 out of 10
Incentivized
February 22, 2024
Verified User
Vetted Review
Verified User
Sprinklr Social
4 years of experience
Likelihood to Recommend
Clients, such as ours, that want multiple social media platforms observed and engaged with would really work well with Sprinklr Modern Sales & Engagement. In a matter of minutes we can engage with people across multiple platforms, such as Facebook, Twitter, Instagram, LinkedIn and more. It would take so much more time, and therefore resources, to do all of these manually.

Great Service Experience with Sprinklr

Rating: 8 out of 10
Incentivized
March 23, 2022
Verified User
Vetted Review
Verified User
Sprinklr Social
1 year of experience
Likelihood to Recommend
Overall, [Sprinklr Modern Sales & Engagement] is a fit for answering social media queries and admin management. However, please find below some scenarios where the tool doesn't work well:

1. Sometimes when we submit responses/replies, it takes longer to for them to be sent to the customers.
2. The agent interface would load for longer than required sometimes.

Sprinklr Review

Rating: 9 out of 10
Incentivized
January 27, 2022
MC
Maria Clara Gomez
Digital Campaign Manager
Philips (Health, Wellness and Fitness, 10,001+ employees)
Vetted Review
Verified User
Sprinklr Social
4 years of experience
View profile
Likelihood to Recommend
If you have many social channels to manage for your business Sprinklr is very useful as you can access and handle all of them in just one spot.

Sprinkling attention the right way

Rating: 9 out of 10
Incentivized
December 29, 2021
Verified User
Vetted Review
Verified User
Sprinklr Social
2 years of experience
Likelihood to Recommend
Sprinklr is great as you can use it to send short messages instead of emails. And you get to see the profile of who you are communicating with right on top. You can contact customers on different channels, not only via chat or email. Another thing that makes my life easy is the fact that I can easily exchange information across the company no matter how many social media profiles are connected and I can share it with a colleague, wherever he is.

Good platform - dynamic results

Rating: 9 out of 10
Incentivized
November 26, 2021
Verified User
Vetted Review
Verified User
Sprinklr Social
2 years of experience
Likelihood to Recommend
If you are heavily dependent on social media as your medium... then this [Sprinklr Modern Engagement] is a good product that needs very minor tweaks around the edges. If your reputation is #1 on your list... do not depend on this product solely... use it in conjunction with other reputation management platforms. This is - overall - a wonderful research tool!

Highly effective program for a wide variety of users and agents

Rating: 9 out of 10
Incentivized
November 25, 2021
Likelihood to Recommend
Sprinklr is wonderful for monitoring multiple social media platforms and for monitoring the speed of response to items listed in various queues. There are some limitations on international sites and the translate feature is helpful. Being able to search by image would be helpful and very useful. The ability to save approved, customizable, template responses is very useful and helps assure [those unique responses] are used while improving efficiency and speed of response.

Extremely Reliable Data and an Efficient Tool for your business

Rating: 9 out of 10
Incentivized
October 25, 2021
TF
Tahseen Fatima
Senior Web Designer
PastelArray (Information Technology & Services, 10,001+ employees)
Vetted Review
Verified User
Sprinklr Social
1 year of experience
View profile
Likelihood to Recommend
In my perspective, I would say Sprinklr Modern Sales & Engagement is best suited for teams and organizations who are more involved in automating social media activities, getting a great analytical report on activity engagement, and generating lists and bolds that helps determine the trends and events, etc. One of the best tools that one could use for clients with every information they would need.

Improve Online Presence with Sprinklr

Rating: 7 out of 10
Incentivized
June 02, 2021
TH
Taylor Hone
Area Mission Specialist: Strategic Development
The Church of Jesus Christ of Latter-day Saints (Non-profit Organization Management, 5001-10,000 employees)
Vetted Review
Verified User
Sprinklr Social
1 year of experience
View profile
Likelihood to Recommend
Any large organization that is looking to have an effective social media presence and achieve outcomes through advertising would be benefited by using Sprinklr [Modern Sales & Engagement]. The system allows a streamlined way to see how your audience is responding to your posts and advertisements online. It would not be well suited for a company that is not engaged with a social media presence.

Sprinklr is WORTH it!

Rating: 8 out of 10
Incentivized
May 30, 2021
JR
Jessica Rubio
General Manager
American Campus Communities (Real Estate, 1001-5000 employees)
Vetted Review
Verified User
Sprinklr Social
3 years of experience
Likelihood to Recommend
Perfectly suited for anyone or any company that runs social media on more than one channel OR who would like to also monitor reviews and respond in tandem. Not suited for running or monitoring one channel unless you solely want to depend on the asset management.

Modern Engagement Review

Rating: 8 out of 10
Incentivized
November 22, 2020
Verified User
Vetted Review
Verified User
Sprinklr Social
1 year of experience
Likelihood to Recommend
I'd recommend Sprinklr Modern Engagement be used for robust reporting needs and big-picture understanding of campaign results. It would not be great to use for consumer insights or understanding the audience on a platform.

Useful Platform for Managing Multiple Accounts

Rating: 6 out of 10
Incentivized
May 14, 2020
Verified User
Vetted Review
Verified User
Sprinklr Social
2 years of experience
Likelihood to Recommend
Sprinklr Modern Engagement is a convenient platform for monitoring custom responses across multiple channels; you can set keywords to filter anything that likely needs immediate attention and respond quickly. It's also useful for posting updated across multiple profiles which is a huge time-saver.

Amazing tool for social teams

Rating: 10 out of 10
Incentivized
May 14, 2020
Verified User
Vetted Review
Verified User
Sprinklr Social
3 years of experience
Likelihood to Recommend
If you have multiple team members, a large social community, multiple channels to monitor, Sprinklr Modern Engagement is by far the best tool. It's so easy to monitor your channels, pull data, all with a few clicks.

Sprinklr Modern Engagement for Healthcare Orgs

Rating: 8 out of 10
Incentivized
April 14, 2020
Verified User
Vetted Review
Verified User
Sprinklr Social
6 years of experience
Likelihood to Recommend
Sprinklr Modern Engagement is well suited for a larger number of users or a big team that needs to collaborate on messages and schedules across an organization. It's also great for workflow and approvals, especially between teams or in-house/agency relationships. It is not well suited for smaller businesses or companies that have one account per platform. It seems like the functions would be too robust for a small business to handle.

Sprinklr is a unified and robust tool that triples the size of your team.

Rating: 9 out of 10
Incentivized
April 04, 2020
MS
Matt Stevens
Director, Digital Marketing
CBL Properties (Real Estate, 201-500 employees)
Vetted Review
Verified User
Sprinklr Social
5 years of experience
View profile
Likelihood to Recommend
Sprinklr is well suited for companies that are either broad and/or ones that get a high volume of social interaction. Your Marketing team must have the drive to dig into the tool. It took us several years to start mastering all that it can do. If your company doesn’t have those components, especially the last one, Sprinklr will not be used to its full potential.

Sprinklr sparkles with a couple of smudges

Rating: 7 out of 10
Incentivized
March 31, 2020
Verified User
Vetted Review
Verified User
Sprinklr Social
3 years of experience
Likelihood to Recommend
It is very good for large companies to quickly monitor customer engagement and reply to customer service questions. It works well when it comes to response times and large teams where the messages go to different colleagues each time to limit the wait time for replies.

Super customizable, but difficult to learn

Rating: 2 out of 10
Incentivized
November 12, 2019
Verified User
Vetted Review
Verified User
Sprinklr Social
2 years of experience
Likelihood to Recommend
It's perfect for a large company that receives dozens of engagements and messages a day. Especially if they need to monitor dozens of social pages in addition. It can be customized to any business units' tracking and reporting needed. It is rather too bulky and difficult to use for a smaller group.

All-in-one, but pricey

Rating: 9 out of 10
Incentivized
November 12, 2019
Verified User
Vetted Review
Verified User
Sprinklr Social
7 years of experience
Likelihood to Recommend
We have used Sprinklr as a publishing tool for years, and it has really grown into an all-in-one resource. Listening is a fantastic resource to use within Sprinklr, and their reporting can be customized and automated to fit your every need. Not every module is needed for every company, as it can become quite pricey when you're adding up every single module into a total package.

An overview of Sprinklr Modern Engagement

Rating: 9 out of 10
Incentivized
September 24, 2019
Verified User
Vetted Review
Verified User
Sprinklr Social
3 years of experience
Likelihood to Recommend
It is very helpful for tracking the Live event conversations. OR trend monitoring.
But on the flip slide it is difficult to publish Live content on various platforms like Instagram particularly.

There is no Alert creation in this module. If any conversation hike you cannot get instant notification for the same.

Broadly, as a solution its good for large enterprises where a brand need to manage multiple locations.

Good but still chasing my social media unicorn platform

Rating: 8 out of 10
Incentivized
September 23, 2019
Verified User
Vetted Review
Verified User
Sprinklr Social
3 years of experience
Likelihood to Recommend
We manage freelancers. For training purposes, we like to use the moderating feature which allows my team to make sure the copy is well written and the right tags are used. This has been useful. For tagging on LinkedIn, we still find it to be lacking native ability. The ability to tag people if you are using a company's page. I don't know why but the names don't always show up. For heavy engagement on Twitter, we find Twitter to be more efficient.

Sprinklr is the best enterprise level social management platform

Rating: 8 out of 10
Incentivized
July 18, 2019
AG
Aditya Gollakota
Business Technology Analyst
Deloitte Digital (Management Consulting, 5001-10,000 employees)
Vetted Review
Verified User
Sprinklr Social
3 years of experience
View profile
Likelihood to Recommend
Sprinklr Modern Engagement is well suited for large enterprises that require management of multiple social accounts (can even number into the 100s) that allows unified management at scale. Rolling out social/content marketing campaigns becomes very easy when using Sprinklr. It is also well suited for timely product launches that require publishing at a single time across multiple accounts.
Return to navigation