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Sprinklr Social

Sprinklr Social
Formerly Sprinklr Social Engagement & Sales

Overview

What is Sprinklr Social?

Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content…

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Recent Reviews

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Twitter (52)
    9.1
    91%
  • Instagram (51)
    8.7
    87%
  • Facebook (52)
    8.3
    83%
  • Real-time tracking (52)
    8.1
    81%

Reviewer Pros & Cons

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Pricing

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Sprinklr Social Self-Serve Plan

$299

Cloud
per month per seat

Sprinklr Social Enterprise Plan

Contact Us

Cloud

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.sprinklr.com/pricing/social…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $299 per month per seat
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.7
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.7
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

6.8
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.5
Avg 8.5

Reporting/analytics

7.5
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

7.4
Avg 8.1
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Product Details

What is Sprinklr Social?

Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce.


  • Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI-recommended times with an omni-channel publisher

  • Engaging, platform-specific content can be generated instantly with Sprinklr AI+

  • Audience engagement across 35+ social and messaging channels using a unified inbox

  • AI-powered classification to analyze sentiment and intent of the inbound messages and engage with AI Smart Response, Smart Compose, and auto-responses

  • Performance analysis across owned, earned and paid media, integrating data from multiple sources into a unified report and get on-demand or routine access

  • More granular business insights with custom metrics and out-of-the-box dashboards

  • AI-powered, critical insights across brand health, campaign performance, and competitor benchmarking

  • To amplify reach employees can share branded content, leveraging user-generated content and engaging influencers

  • Enterprise-grade granular & customizable compliance and approval workflows for unique business needs



Sprinklr provides social media management for brands. Sprinklr Social’s self-serve plan is a comprehensive social media management solution, with a simplifed interface, built-in listening, OpenAI’s ChatGPT integration and features for better planning, publishing, engagement, and analytics.


Larger, distributed teams with needs across insights, marketing and customer service can leverage Sprinklr Social’s Enterprise offering for advanced customization, wider channel coverage, global governance and in-depth analytics with custom metrics.


Sprinklr Social also comes pre-packaged with Sprinklr AI, for specific nuanced tasks such as sentiment & intent analysis, obtaining insights from large unstructured data and recommending relevant actions for managing customer experience.

Sprinklr Social Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Google+
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Engagement Dashboards
  • Supported: Display
  • Supported: Advocacy
  • Supported: Influencer
  • Supported: Gallery
  • Supported: UGC
  • Supported: Ratings & Reviews
  • Supported: AI Engageable / Non-Engageable
  • Supported: Message Intent
  • Supported: Smart Responses
  • Supported: Conversational Bots
  • Supported: Canned Responses
  • Supported: Quick Publisher
  • Supported: Link Shortener
  • Supported: Asset Manager
  • Supported: Editorial Calendar
  • Supported: Distributed
  • Supported: Approval Workflows
  • Supported: Response Compliance
  • Supported: Stop Publishing Rules
  • Supported: 35+ social and messaging channels supported
  • Supported: Distributed
  • Supported: Rule Engine
  • Supported: Display screen programming
  • Supported: Website Social Gallery
  • Supported: Ratings and Reviews
  • Supported: Reporting - Value Realization

Sprinklr Social Video

Sprinklr Social - Engaging with people mentioning a brand.

Sprinklr Social Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Mobile Web
Supported Languages65 supported languages, including English, French, Italian, German, Russan, Spanish, Simple Chinese, Japanese, and Portugese

Frequently Asked Questions

Sprinklr Social starts at $299.

Hootsuite, Salesforce Marketing Cloud Social Studio (retiring), and Sendible are common alternatives for Sprinklr Social.

Reviewers rate Twitter and YouTube highest, with a score of 9.1.

The most common users of Sprinklr Social are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(163)

Attribute Ratings

Reviews

(1-25 of 62)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We moderate client's social media accounts with Sprinklr Modern Sales & Engagement. Our organization uses it for various clients and will soon be going over to it almost 100% for clients. But for now, my team moderates all content that comes in for one specific client. We address questions, complaints, compliments and other remarks from customers.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Sprinklr Modern Sales & Engagement is used for supporting Uber customers with their concerns raised on social media platforms (Twitter, Facebook, Instagram).
  • It is used by the social media support teams across Uber.
  • We use it to resolve social media concerns within the underlined SLAs.
  • We support riders, eaters, delivery partners, drivers who come up on social media for their issues.
  • We provide instant and dedicated support for influencers and emergency issues that come up on the tool.
  • We deal with viral cases amd monitor them on Sprinklr on a regular basis.
January 27, 2022

Sprinklr Review

Maria Clara Gomez | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use Sprinklr on a day-to-day basis for publishing posts on our social media platforms. I also use it for community management of all the platforms (YouTube, LinkedIn, Instagram, Facebook). I manage all of the channels of Philips in Latin America, therefore there are a lot and Sprinklr allows me to have quick and easy access to all of them. Sprinklr is also very user-friendly.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We used to monitor and moderate our client's social media accounts (top 5 accounts) with Sprinklr. The team's moderate all content that comes in for these clients. We then address questions, complaints, compliments, and any other remarks that come from customers. Sprinklr also helps listen in to "who" is mentioning our products or clients across the web, it then helps us to design social ads, and create reports. The best part is it's all on a single platform!
Score 9 out of 10
Vetted Review
Verified User
Incentivized
The fact that it [Sprinklr Modern Engagement] integrates social media and looks at brand penetration, etc... makes this a very usable platform. The other factor is that it gives the user a glance at their "reputation index"... and reputation management today is even more important than simply branding. Given that it uses as a base - social media - it encourages me to review material that potentially could come from a myriad of places... not just your standard social media platforms. So this secondary research - coupled with Sprinklr makes for a wonderful and actionable set of bullet points at the end of the day.
Genevieve Flannery | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use Sprinklr to monitor Social Media for Bridgestone/Firestone. We monitor Facebook, Twitter, Instagram, Google My Biz, pissed consumer, consumer affairs, glassdoor, LinkedIn, Amazon, Google Reviews, Power Reviews, and Better Business Bureau. We get a lot of information and it's wonderful having everything in a dashboard where it is listed by priority. The ability to use approved responses that are stored in the tool is very helpful and the statistical information that the tool provides at a glance is wonderful for real-time reporting and helps with staffing decisions. Sprinklr's ability to [split] feeds based on keywords and listening is great for monitoring hot topics as they arise. This keeps our team focused and able to effectively make decisions on who will be handling what. The search tool helps with quick responses and the ability to see all the messages in a thread without having to search, even if the conversation is months old, is very helpful and helps so much with resolving customer issues and preventing frustration on both ends of the interaction. Being able to update priority levels as things are happening is very helpful. Overall, a super helpful and efficient tool that I would recommend for any social media team.
Tahseen Fatima | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are currently using Sprinklr Modern Sales & Engagement in multiple teams and across the organization. The business problems that it addresses and solves are automating social media activities and tasks. It is an extremely great tool for collaboration between social media teams and managers. The most important factor involved the analytics on the branch and customer experience.
Taylor Hone | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We are using Sprinklr [Modern Sales & Engagement] to try to efficacy of our corporate and local advertisements. We have hundreds of independent groups that are running advertisements worldwide. Sprinklr [Modern Sales & Engagement] allows us to capture the success metrics for each of these metrics in one place to be able to identify best practices in our advertising efforts. We then share these best practices with our independent groups to improve their advertising efforts.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
All of our properties use Sprinklr for social media management and tracking engagement and metrics. It allows for those at our corporate office to oversee what we are doing at the property level and allows me as the GM to oversee what our leasing team is posting across all platforms without having to log in to each separately.
November 22, 2020

Modern Engagement Review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Sprinklr Modern Engagement is used by the Digital department, specifically, our Newsrooms that manages all brand social media channels, partner and influencer marketing, and PR. With Sprinklr, we're measuring campaign success across platforms, reporting performance to cross-functional and external partners, managing a global editorial calendar, and more.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
The social media and local agents team use Sprinklr to monitor nearly 200 accounts across Facebook and Twitter and to monitor customer engagement. It's a convenient way to quickly identify negative posts and respond in a public manner that protects the brand.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Sprinklr to manage our entire social media network and community. It is the best tool we've used, we tested out several others and nothing compared to us being able to track, measure, publish, monitor, etc. We use it across all of the different marketing teams at our company. The issue it solves is that we have a very passionate and active social community and we are able to respond to thousands of messages a week, without missing a single one.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Sprinklr Modern Engagement to schedule and publish our social media posts across a number of core institutional channels. Each team member has a login, and we each manage a specific service line with 3-4 different channels (Facebook, Twitter, Instagram, LinkedIn). We also have a few OHSU members who use Sprinklr for their channel management as well. Monthly, we will run reports for our stakeholders. We occasionally use the engagement function to do daily sweeps but have a habit of diving into the platforms natively for most of our CSR.
Matt Stevens | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our organization is able to seamlessly post content across over 200 social accounts, monitor sentiment, respond to comments and questions, listen for what is mentioning our properties across the web, design social ad campaigns with set budgets, and create macro to micro reporting to help make crucial optimizations that help sharpen our tactics and spur more efficiencies. We do all this with a relatively small team and all from a single platform.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
It is used across all of Capita across Samsung and Audi, etc. We use it for engaging with customers over Facebook and Twitter as well as monitoring Instagram over various social company accounts. It's very easy to have everything in one place for customer engagement and keeps productivity very high. Response times have become quicker and quicker and it's easy to see reoccurring customers and their previous messages.
November 12, 2019

All-in-one, but pricey

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Sprinklr as a care platform, scheduling tool, reporting database, social listening device, and more. Over time, we've tailored the system to fit our exact needs, because it's a relatively fluid platform that can be adjusted to fit evolving changes in a business - something that happens with the social space. We originally focused on using Sprinklr to publish and report, but when the social landscape pivoted towards care, we were able to adjust Sprinklr to fit our needs there. Now we're able to proactively seek out care and engagement opportunities, even when customers aren't contacting us directly.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is being used for publishing social content across the active platforms. Primarily used by the corporate marketing team who serves various purposes of product-specific departments.
It gives the convenience of publishing content, monitoring, and analysing conversation sentiments.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We are using Sprinklr Modern Engagement to compose social copy, approve it, schedule it, tag content, and publish it. We also use this module for engaging with the users, reporting for both internal and external parties/ clients. We use it for editorial, events, and marketing.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
NVIDIA uses Sprinklr as their social media platform management tool. It helps to deliver content in worldwide organization and has better management results overall. Other departments may use its listening function. As a global company, the consistent content is important for branding. We use Sprinklr to make sure all countries that use social media platforms can get the same standard/quality assets and on time.
Aditya Gollakota | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Sprinklr Modern Engagement is being used by the social media teams at Deloitte Digital on consulting projects for various clients and their respective use cases. It helps to have a robust and scalable platform to manage all social media accounts from one place.
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