TrustRadius
https://media.trustradius.com/product-logos/Sh/i0/UB2ZWQ2XJ8XW.PNGSprout Reporting Focused ReviewIt is being used by the full social team here at our Agency. It is used mainly for reporting/monthly metric takeaways rather community management, brand engagement, social listening, or scheduling. It helps us track how well or content is performing month over month, how our community is growing, demographics on our community, and more.,A comprehensive overview of content analysis - with the ability to look month by month, week by week, etc. Demographic breakdown in reporting. Paid and organic metrics separated out.,Consistent engagement metrics across all social platforms (since they have engagement rate for Instagram and Facebook but not Twitter). A section or tab where you can separate content that is organic and content that is paid. Predictions on reach/growth dependent on your tracked metrics.,7,4,It has been able to provide us quick metrics and takeaways for each of our clients as we compile a monthly report for about 6 of our brands. We have run into issues where the paid and organic data is not separated out so we have reported incorrect data. Its the most comprehensive tool we use where we can see all metrics and a general overview of how our content is doing.,Spredfast and Sprinklr,Spredfast, Salesforce Analytics Cloud, BrandwatchA Six Year Old Could Use This!I have used Sprout Social for multiple companies and always just within the marketing organization, and of course, on behalf of executive leadership. It's an awesome tool that enables your business to thoughtfully schedule posts for all platforms, monitor comments, collaborate with others on your team with a really solid editorial calendar. It's also super cool that you can schedule Instagram posts and stories! The calendar features rocks.,Monitor your audience's comments, an awesome as a customer service tool! You can schedule Instagram posts and stories, which is a big deal for my direct-to-consumer clients who LIVE on Instagram. The calendar and collaboration are really helpful in supporting OMNI-channel marketing efforts.,You cannot post gifs which seems ridiculous in this day and age where we do pretty much everything with gifs! System failures: sometime a post will fail, but there is no clear reason as to why it occurred. These should be error-free, unless the Social platform, such as Facebook, for example, is experiencing an outage. Then, there should be a notification in Sprout. You can't tag pages in Facebook posts: for clients looking to tag partners, for example. Drafts don't stick around if you don't schedule them. The price, even for the standard version, can be steep for bootstrapped startups.,9,6,With everything on a single platform, Social Media Marketing teams are more efficient in their tasks. Due to the analysis that you can perform, you can create amazing reports that showcase to leadership the return-on-brand equity and investment. It's ridiculously simple to use, so people of all experience levels (including none) will intuitively understand how to use it from day and hour one.,Hootsuite, Zoho Social and Buffer,SEMRush, Accounting by Wave, Google Trends, Buzzsumo, Bitly, UnbounceSproutSocial: Not for everyone but good for those who want to stay in control of postsI've used SproutSocial for a couple of clients. One client selected it (even though I was interested in using a different solution) because it allowed the client to approve each post before it was added to the queue. Another client had already implemented it. They didn't seem entirely happy with it but were in a contract.,You can share posts across social media channels. So you can take one post, select FB, LI, and Twitter for example, and then customize it for each. Pretty easy to do that. You can choose if you want someone to "approve" the post before it goes into the queue. If someone has that power, it makes it easy for them to have control over what's posted. You can repeat posts that performed well. To see how posts did, you can pull a report. Then you can choose to re-use that post. You can customize it or just set it up to go again.,I struggled even after lengthy conversations with the support team to use the images that were posted with a client's blog posts. That was a major issue. It took a lot of extra time to select images to go with the posts. Never solved that issue. They have a queue—can't remember what it's called—that you're supposed to be able to load with posts that you want to repeat at various times each month. This was difficult to use. Again, in spite of asking for support's help, we couldn't figure out how to use it effectively. It does a lot, maybe TOO much. It's a little overwhelming. They probably need to do more training to help you understand how to utilize all the features. It's too complicated and may be overkill for many.,7,2,The client that made the decision to use Sprout immediately saw the benefit because they could see that more people were being driven to their blog. You could see which posts were performing the best. You could see which posts were getting no engagement. Although I'd say that just because no one is engaging with them doesn't mean they're not successful. Much of the audience are lurkers.,Buffer and Hootsuite,Buffer, Mailchimp, Google AnalyticsExcellent platform except analytics.We use it to manage our social media accounts like Facebook, Instagram, LinkedIn, etc. It has so many great tools that adapt in a great manner to our needs. This is used by our Marketing department as well as our Outsourced Community Management team.,The scheduling tool is super good! It is very easy to use. It has a solution for all sizes of companies. It’s good for monitoring and engaging.,I don’t really like the analytics that they have. The insights could be much better. In this scenario, Socialbakers is much better.,9,5,Sprout Social has a lot of great tools and features, but they lack good competition insights. This is something that made us pay for Socialbakers as well, so we could have the great Sprout Social tools plus the great Socialbakers Analytics. It isn’t cheap. That’s for sure.,Socialbakers Suite, eClincher and Falcon.io,eClincher, Axure RP, Facebook for Business, Google Ads (formerly AdWords), Google Ad Manager, Google Domains, Google Data Studio, Google Forms, Google PageSpeed Insights, Google Search ConsoleSprout Social: Better Functionality, Better SocialI work on creating and posting social content for clients, and a few of them have opted to use Sprout Social to manage their social accounts. They wanted a platform that would include multi-functionality and serve as their overarching content hub. We gave them the options for a few different platforms, and quite a few tapped Sprout Social to be the center of all things social.,Schedule, post and monitor social feeds. Ability to track, analyze and post from a greater number of accounts. Other platforms I use only have Facebook and Twitter integration. Sprout Social has the ability to host more than that (Instagram, LinkedIn, etc.). Great, simple and easy to use interface. I use a few different social platforms for clients, and I love how clean and uncomplicated Sprout Social is. Many of its competitors are not as Data reporting and analysis. Overall, more capabilities than other social platforms (chatbot creation, private messaging, Facebook page management and so on).,I think the task manager option has a lot of great potential, but as it is now, my team and I don't have much use for it. I'd like to see that a bit more built out as an additional project management tool.,9,8,Social campaigns can have a big impact on ROI and lead generation, and our clients trust Sprout Social for the insights to generate such results. We have received positive feedback from clients, and have seen it ourselves in the data reporting. A one-stop social hub saves a lot of back and forth, therefore saving our team lots of time when it comes to managing multiple social accounts.,Buffer, Hootsuite Pro, Hootsuite Free, Hootsuite Enterprise and TweetDeck,BufferSprout New Ideas + Strategies with Sprout SocialWe used Sprout Social to begin experimenting with social media management tools as we scaled our voice on multiple social platforms. It was utilized by the market department (a small one - usage was mainly by 2 users, max). Usually in tandem, as we explored the product. It allowed us to get ahead of ourselves in terms of planning and scheduling so we were able to develop a social plan in real-time, as we explored a tool that is meant to allow us to do just that. As a small team, we were short on hands, literally, and ideas, so having the ability to schedule across platforms, as well as utilize hashtag trend tools to generate ideas was very helpful.,Quick ramp up (very user-friendly) Powerful reporting and trend identification tools Location-based hashtag searches Brand monitoring,The cost was too high for us - I couldn't sell it to the CEO to build into our marketing budget Missing Pinterest and YouTube integration at the time, so this limited us in terms of visually sharing different forms of media across all of our social channels No LinkedIn Group publishing ability - this was big for us as we had at least two active LI Groups at the time that we wanted to nurture and grow. Dashboard didn't show everything all in one place, and I liked that about HootSuite's social media management tool. Having the ability to see our entire digital, social footprint in one place was helpful to us at our early stage.,7,2,Allowed us to concurrently build a system where we could plan for the future and forward-looking content, events, and other publishing opportunities Enabled us to audit the "marketplace" so to speak and seek out ideas based on trends and real-time analytics Allowed us to develop a new workflow strain based on permission levels and internal SS workflow,Hootsuite Pro, Hootsuite Free, CoSchedule and Buffer,Buffer, Hootsuite Pro, SailthruThe Smarter Way to Help Your TeamSeveral departments use Sprout Social at my company. My department mainly uses it to understand the marketing tactics that we have implemented for our clients. More than just understanding these tactics, we want to see how these campaigns have done across multiple platforms—whether that be interaction or overall use amongst consumers. We also use it to understand what campaigns we should use next and what our client would like to see in the future.,Organized Easy to use Thorough in analysis Expansive,I suppose it could be a little more simple to use for those who aren't familiar with platforms like this,9,50,We've been able to better understand our social media campaigns and what works. We've realized that social media in our industry needs to be worked on. We've reorganized our campaigns.,,Smartsheet, Google Analytics, Microsoft 365 BusinessHow Sprout Social changed our operationsWhen we first tried Sprout Social we were simply looking for a smarter platform to schedule our social media content and a smarter way to collaborate on content creation, but we were impressed by their social media reporting power and clean & slick interface. All of the comments and replies come in a single stream, allows us an easier way to manage them and to keep track of pending tickets. On a final note. If you ever face an issue while using the platform, you should definitely contact their customer support, they are always spot on and prompt in resolving any minor or major issues we faced.,Easy scheduling and content management & collaboration. Neat and clean interface. Powerful analytics and reporting. Very responsive customer support.,The social listening model is way too expensive and not as powerful as dedicated listening platforms. Can be quite expensive compared to some other tools, but makes it up in its features and clean interface.,10,9,We managed to keep many of our clients happy with regular monthly reports. We were able to detect spam and bully customers who were trying to abuse the brand through cross-platform customer profiling feature.,Hootsuite Enterprise,Microsoft Office 365, Microsoft Office 2016Sprout Social-Social Media PlannerWe use Sprout Social for our social media accounts to send out information from a centralized platform. Our social media reports are being generated through Sprout Social. It cuts down on workload. We have more than 20 content creators on the team and it is used across the whole organization.,Monthly Reports. Perfect customer service. Scheduling social media posts.,Pricey compared to other platforms. There are some capabilities that are hard to find and figure out how to use. The interface is not user-friendly.,7,25,It reduced the workload. Especially with the monthly reports. It saved us time. We can easily schedule our posts. Our social media interactions have been increased.,,Squarespace, Shopify, Jira Service DeskSolid entry-level product for social media managementSprout Social is being used by one person within our organization's Communications department. I implemented Sprout hoping to streamline our social media efforts and manage all of our organization's social media platforms from one place. I currently have two Facebook accounts, one Twitter account, one Instagram account, one LinkedIn company profile, and a Google Analytics account connected to Sprout.,The social listening capabilities do a great job of providing me with information I need from our target audiences. Customer service is readily available, thorough, and considerate. When I call them with questions, I’ve gotten live people EVERY time, which is rare in the social media realm. The option to shorten links and add photos directly in tweet drafts has helped not only workflow, but it also helps maintain a seamless aesthetic on our Twitter profile. The ability to export calendars into PDFs and send them to campus partners has made workflow for campaigns so much better. I no longer have giant spreadsheets full of posts to send off to other departments for approval. The dashboard is simple and easy to navigate.,Sprout calculates impressions and engagements differently than Facebook and Twitter do natively, so I’m unable to rely solely on the reports pulled from the platform. Sprout’s Instagram integration didn’t suit our needs. Our audiences respond best to posts in real time, so there isn’t opportunity to schedule Instagram posts in advance. With recent privacy changes, I’m not able to like or comment on Instagram posts from Sprout either, so I’ve moved back to using Instagram natively. The integration with LinkedIn company pages is weak; links don’t format correctly, so it’s easier to post natively. Approvals and task assignments aren’t available with the entry-level subscription, and the cost of upgrading is similar to what I could get for a more robust tool like Falcon.,8,1,The single dashboard and scheduling tools have saved me around 5-8 hours per week that were previously spent juggling between browsers.,TweetDeck, Hootsuite Free and Falcon.io,Adobe Photoshop, Trello, Google Analytics, TweetDeck, Facebook for Business, BufferReally amazing tool for social media management! Recommended!We are a digital marketing agency, so most of us in the organization use the software with the exception of the web programmers and graphic designers. We use Sprout Social for social media management. It helps us keep track of our client's social media accounts and gather analytics and reports for our clients. The reporting is phenomenal and it makes it easy for my team and I to show the client the results.,Reporting made easy - Fast and easy reports and analytics. It makes our life simpler because it helps us show our clients the reports, especially the clients who don't understand social media or how it works. We enjoy using Spout Social for scheduling as well as analytics reports. Social media management/Scheduling - My team and I love how simple it is to manage our client's social media account. We really appreciate that we are able to schedule posts for multiple accounts from one single interface, even if we want them to say the same thing. Scheduling social media posts makes our life much easier. Great tools - The platform is user friendly and easy to understand. We've learned that Spout Social offers tools we didn't even know we needed or existed.,The interface is user friendly once you get used to it. But in the beginning, it may be a bit confusing to use. I had some issues at first but then I was able to use it faster and more efficiently. There is a lot going on in the platform, it's very busy, and sometimes I forget about all the tools available. Sometimes the amount of tools can be a bit overwhelming. Especially for someone who is just starting to use the platform. The cost can be a bit pricey, especially for a new agency or small business.,9,4,More satisfied clients with our reporting Happy employees with more time in their hands,Hootsuite Enterprise, HubSpot and Buffer,HubSpot, Teamwork Projects, SlackGet social ROI with SproutSprout Social was an amazing agency partner for us as we grew over the past five years. It allowed us to navigate multiple channels and multiple client accounts with ease. The overall ease of use and UX was great and most features worked flawlessly. As an agency, you are tasked with managing a lot of moving parts for client campaigns and having reporting, publishing, engagement, and tasks consolidated to a single view was very helpful in our agency workflow and processes.,Scheduling content Research and overall visibility of a social community across channels Reporting Engagement,Instagram Live and story-based content Additional social channels,9,3,A sellable resource to increase billings A technology tool that improved reporting Increased our bandwidth and overall efficiency.,Hootsuite Free,Canva, Adobe Illustrator CC, Facebook for BusinessA nice all-in-one social media management toolSprout Social is a robust community management and social media management tool with all-in-one capabilities. It has helped us stay organized and visualize our content calendar in one place.,Social media aggregation. Every use case across the team is aggregated into one platform across channels. Listening, engaging, community management. Publishing tools. The publish calendar helps us to see what our content calendar looks like across all of our channels. Letting us see what conflicts (if anything). Social listening. A nice sweet set of tools to get a full picture of the conversation around our brand.,Sentiment analysis could improve. In my experience, it's about 60% accurate and doesn't account for subtleties of sarcasm or have machine learning AI. The user interface could be more user-friendly. Sort of intangible feedback, but I found navigation to be tough at first.,9,3,Community management software allows us to optimize resources respond to our customers more efficiently The ability to centralize social activities improves efficiency by consolidating platforms and saving time for employees.,Falcon.io and BufferSprout Social - Good basic analytics on a budget.Sprout Social is used to track key social media metrics, monitor social media campaigns, track social media engagement, and provide social media reports to key stakeholders including supervisors, directors, and other executives. Additionally, we used Sprout Social as a way to schedule content and help create a content calendar we could follow.,Scheduling content Aggregating analytics from various social media platforms One-click reporting,Fairly basic interface Analytics are surface level No social listening,6,3,Monitor and increase engagement on owned social channels Easily report on social media activities to higher ups minimal cost so not a huge investment,Hootsuite Pro, Cision PR Software, Radian6 and Crimson Hexagon ForSight,Cision PR Software, Radian6, Crimson Hexagon ForSightGreat Social Platform ManagerMy hotel is unique because we are actually two hotels in one which means we have double the social profiles a normal property does. We use Sprout Social to keep track of all our social profiles and interactions. It assists in making sure nothing falls through the cracks or goes unanswered.,Creating and scheduling posts across a multitude of platforms. Discovering content through RSS feeds and account feeds Discovering potential profiles to follow and manage your following/followers.,Browser compatibility. I use chrome and sometimes the page doesn't fit properly or it gets stuck and won't refresh. The way the pop-ups for scheduling work. Sometimes they look deformed or don't fit on the screen of my full sized laptop. It's odd the way they pop out and don't function properly. The app has a long way to go. It's getting better with every up date, but I wish it was as user-friendly as the website.,10,1,Sprout Social has positively impacted our interactions with guests and potential travelers looking for information because we can answer their questions in a timely manner. Sprout Social has positively impacted the way we are able to schedule campaigns and track their process. There is no direct data to indicate an ROI. We can measure link clicks but we cannot translate that into bookings as of yet.,Hootsuite Free,Google Drive, Apple iCloud, Microsoft Office 2016Sprout Social easy on the eyes, not so much on the walletI requested Sprout Social for use at my agency based on previous use at a startup. For now only I am using it on one account but other teams have shown interest in acquiring it. It is used primarily for social media scheduling and management, allowing for more flexibility and organization than just using Facebook and Twitter (TweetDeck) natively.,Drag and drop scheduling. The queue is a great feature allowing you to auto-schedule posts at optimal times, and it's easy to rearrange posts at will. Identification: Sprout color codes Twitter accounts according to their followers so you can quickly see message that may have high influence. User interface is clean and easy to comprehend, not too busy.,Price is high, it took a very long time to get approval for my usage. They seem to be leaning toward larger companies and leaving the smaller users behind. Customization: There are some tools that are designed for specific use cases (i.e. "tag this message for Sales") My use does not involve sales so I would like to be able to change the label but cannot currently do so. "Viralpost" feature isn't well-explained, the times scheduled seem to always be the same so it leaves you to wonder if it's really doing what it says it's doing.,8,1,Improved efficiency by decreasing time spent on social publishing. Nurtured audience engagement with easy influencer identification.,Hootsuite Pro,Trello, Followerwonk, Google DriveEntry Level SolutionSprout Social is used within our marketing department and customer care department. We schedule content, and reply and engage with customers via Sprout Social.,Sprout Social is pretty intuitive, so it makes it an easy to understand tool for teams outside of our social team to understand and adapt to. Lately, Sprout Social has been adding more features, especially for reporting and specifically Instagram as a channel.,Sprout Social could be adopting to trends faster. Mobile app is clunky for on the go publishing, monitoring and reporting.,6,4,Better Customer Care. Ease of work for marketing team: scheduling content, proficient in day to day.,,5An Honest Review About Sprout Social's EffectivenessThe organization I previously worked for used Sprout Social to do a variety of things. The social tool was used to schedule and manage social posting. We used the social listening tool it has, and the analytic reports Sprout Social allows you to export as PDF files. All of this was done to help manage our clients' social media accounts, and help track their social progress.,Sprout Social has an easy to use interface that allows non-tech savvy people to easily maneuver their way around the tool. Sprout Social allows team collaboration, task management, and progress tracking for your social teams. Sprout Social combines social listening, engagement, and management all into one platform.,For the features and functionality Sprout Social offers, the platform is a bit pricey. While Sprout Social tries act as a one-stop shop social media management tool, it doesn't excel in two of its key features: social listening and social analytics. Sprout Social is a great tool is you're not tech savvy or social savvy. It's easier for you to manage, but that's about it. Creating the value is up to you.,5,,Sprout Social helped contribute to our clients' social followings, but you don't need a social management tool to do that. If you need an easy-to-use social media management tool, then pick Sprout Social. If you need to track ROI metrics, I suggest you do some research. If tracking your social media team's efforts are a business objective, then pick Sprout Social.,Hootsuite Pro, Buffer, Bitly, Spider and TweetDeck,Buffer, TweetDeck,1A must use tool for social media success!!!Currently Sprout Social is used as our Social Media Scheduling Tool and we also use it for compiling some organic metrics.,Very easy to schedule posts for several different social media properties at once Love the ability to view website traffic from Google Analytics within the interface Very clean interface and slick interface! Awesome reporting Very easy to reply to mentions and view who retweeted your content,Can't export scheduled posts from calendar view into excel Wish there was an export to view all your Twitter followers,10,2,Increase employee efficiency We have been able to triple our conversion rate by scheduling more branded content at highly engaged times.,Sysomos and Percolate,Simply Measured, Google Analytics, Sysomos Heartbeat,8,8,9What is the best Social Media management solution?I began searching for a Social Media Management and Monitoring tool when I realized that I was finding it increasingly difficult to create the content, manage the outgoing messages and also monitor our social media venues effectively. It came down to Sprout Social. It is being used by the Marketing Department, specifically the Social Media group.,Simple to understand visual reports: the kind you can just SEND to managers, without the need to EXPLAIN what they mean :) A robust scheduling platform so you can arrange the content for the week according to your publishing topics and still be allowed to manually intervene when/if needed Being cloud-based and also available for smartphones and tablets allows for reliability: you'll always have some form of access to your material and venues, no matter where you are. When we first started using SproutSocial they were still showing the "posted via" signature on Facebook, now it is gone. So the experience users see and live is made to look like it just came from a human, not by a scheduled machine, which is a great personal touch. With LinkedIn Pages support in the building, they'll surely add another important platform to their portfolio.,Add YouTube, Instagram, Tumblr Offer a freemium model,10,1,Cut down budget for having multiple persons on specific digital venues Better employer branding as we manage all of our job offers through Facebook too Allows for a proper corporate presence on social media, making sure that each (supported) venue is covered,,10,1,live feed from our events (Twitter, Facebook) managing our daily social media feeds nline contests: we are able to calculate the time-stamp of any message, based on the publish time we set in SproutSocial for each,I still remember the face of our Marketing Director when I showed him the smart inbox and all those mentions of us :) I was also surprised by the multiple use of the word "iQuest" out there. So many websites and digital venues were using it and Sprout Social discovered them :),add teams and allocate specialists: one person for Twitter, one for Facebook etc. They can all work in the same app but on specific venues they are best at using.,No,Price Product Features Product Usability Third-party Reviews,Would not chnage anything,Implemented in-house,No,Change management was minimal,nothing significant,10,Online training,10,10,Yes,Yes, it was 1-2AM, I was preparing for a meeting the next day where I had to present the past 6 months for all digital venues. I remember planning the design of the reports and then it hit me: I could just easily use the amazing designed PDF reports Sprout Social was producing and show them those. Great choice! Went back to sleep and nailed it the next day in the meeting room.,reporting smart inbox,keywords (would rather have a drop-down where I can select my own variations/combinations, then write things like "keyword -from @username etc),Yes,10,8,10,10,10,Method of payment,Try to be honest and true about your business and objectives. They will not try to upsell crap to you, so the more you open in an initial approach and let them know your needs, th ebetter your profile will be matched against a solution that vest fits your needs.Sprout Social: Easy to Navigate for a Novice UserWhen I was actively utilizing Sprout Social, it was on a daily basis for a small magazine and coinciding website. Daily, I would post news stories/articles on the website as requested by the company's owner. In addition, I was required to also post these stories to Twitter and Facebook as a means to direct traffic to the story on the company's website. Multiple news stories/articles were posted on the website daily, therefore it was essential to schedule the tweets and posts to Facebook so that our followers would not be bombarded with information all at once. In a company with employees from all around the world, Sprout Social was an essential and effective tool that each employee could use despite the varying time zone differences. Our tweets and Facebook posts were all scheduled to post via EST, thus making for great organizational tool for all employees.,Superb Organizational Tool: As an editor, I was able to easily schedule the company's website content (i.e. articles and news stories) via Sprout Social to publish on Twitter and Facebook at a specific time so that readers and social media followers would not be bombarded with stories all at once. Simple and Effective Marketing Tool: The use of hashtags via Twitter and Facebook allowed me to direct our content to specific people in specific locations. Also, being able to schedule content, via Sprout Social, from the website to post on Twitter and Facebook helped to drive readers to the company's website. Adaptable for all types of users with different backgrounds: As an editor with a writing background, I was unfamiliar with social media and marketing when I first began working for the company in which I was employed. However, Sprout Social is simple to navigate and it provides users with helpful tips and instructional elements to better understand how it works.,As a basic user, I did not delve into any of the perhaps "complexities" of Sprout Social. However, there were times when I would schedule content to publish on Facebook or Twitter and it would indeed not publish. Therefore, immediate notification of error would be helpful. When I first began using Sprout Social, I did find it difficult to understand how to incorporate an image to post to Facebook. While I did teach myself how to do it, the steps were a bit confusing upon first use. Therefore I would recommend simple image uploading to improve Sprout Social use for beginners.,When I was working for the company in which I utilized Sprout Social, I did see immediate feedback when sending tweets to specific users, as I was able to schedule tweets to go out to those people when I knew they'd be "awake" despite differences in time zones. Sprout Social helped the company grow in regards to gaining followers on Twitter (as we were able to schedule our tweets for go out at specific times), and schedule posts for Facebook did drive our followers to the company's website to see the original content.,8,,8,9,,10,Scheduling posts to publish on Twitter Scheduling posts to publish on Facebook Implementing hashtags to reach target audiences,Uploading images to publish to Facebook,8Very Happy With Sprout Social to Manage Our Social Media AccountsWe use Sprout Social to manage the social media accounts for our company as well as our clients. The tools allow us to stay on top on social trends and they have excellent reporting tools for us to share with our clients. The main reason we made the switch to Sprout Social was the reporting.,Their reporting is excellent. It's easy to use for multiple accounts. It's not free but it is reasonably priced. They have excellent customer service.,The platform layout isn't that exciting. No freemium model can make it a tough sell to clients.,Sprout has easily allowed us to demonstrate the value of social media to our clients. They make it easy for us to manage many accounts in one place.,9,,3,10Growing a social garden one sprout at a time.In my consulting business, I recommended and implement social tools for small businesses and non-profit organizations. The strength of this product is in its ease of set up and reporting. We like it because it saves time and increases efficiency. The reporting is simple yet powerful.,The set-up and organization of social profiles, properties and networks makes it easy to manage and organize. Publishing and monitoring for Facebook Twitter Linkedin Google+ Easy to set up and report on social metrics. Google analytic integration.,Training on the product to build understanding, depth and breath of social reports and coverage. Increase application integration with the ability to publish and monitor beyond its current capacity, i.e., LinkedIn business pages, business blog, and other social sites. Limited reports and support.,Based on the monthly fee and the traction received from using the tool, did not see a direct return on investment. Increased knowledge and understanding of social tools and how they function. Social can help guide organizations to develop business objectives which are specific, measurable, attainable, realistic and timely.,5,,5,4,HootSuite Pro,HootSuite Enterprise,HootSuite Free,5,,Looking to Increase brand awareness and influence. Seeking to Identify influencers to connect and engage. Understanding the value of campaign metrics and reporting.,Saving lots of time finding and scheduling content. Easy to connect with other like-minded individuals and business owners.,As a business grows Sprout Social will expand with the needs of that growth.All You Need is Sprout SocialSprout Social allows me to link all my clients profiles in one place and keep track of who is talking about them and when. The ease of scheduling posts and tracking results makes Sprout Social my first choice above all other social media distribution platforms.,Ease of scheduling posts. Easy to read analytical reports. Tracking conversations,Needs to be able to post to LinkedIn business pages Forces you to put text above an image. Some images do not need text. LinkedIn and Google+ analytics missing from reports.,My clients love the easy to read analytical reports and it is a big selling point. I have a lot of clients, so the investment in Sprout Social is small compared to the ROI.,10,,10,10,HootSuite Pro,Buffer,10SproutSocial - Easy to use and effective. Save yourself some time and utilize Sprout.SproutSocial is used by every employee within the organization. We use it primarily to program content for clients' social media outlets. We focus primarily within the 'Publishing' section versus any other section. It allows us to manage our social content in a quick and easy way.,SproutSocial allows you to see the entire month when you look at what's scheduled. You are able to see exactly what days already have content. This makes it easier to program and allows you to make sure you don't double-program. The 'Reports' page is easy to read. Some analytics tools can be overwhelming or very confusing. SproutSocial makes it easy to see the analytics for each outlet that your organization controls. It's also easy to export all the data - this is especially helpful when printing off analytics for clients.,You cannot schedule content for LinkedIn through SproutSocial. Some of our clients want to post to LinkedIn so it makes it harder. It would be easier to be able to use SproutSocial for everything. Only one employee at a time can be logged into SproutSocial. This is very difficult when several employees need to program for different clients. If another employee signs on while someone else is in the program, the first person on will be kicked off without warning. This often causes whatever project the employee was working on to be lost.,8,There has been an increase in employee efficiency by using this product. We are able to get on and plan quickly and easily. It takes less time than actually going onto the outlet and posting through the real site. This way, we are able to plan weeks, even months, ahead of time and that allows us to spend our time doing other things that are needed. Our clients have been able to see their social media results through SproutSocial Analytics. It's been a great tool to have and the clients really appreciate it. The analytics truly are in-depth and easy to read -- even for those who don't really have a huge grasp on the world of social media.,,9
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Sprout Social
282 Ratings
Score 8.0 out of 101
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Sprout Social Reviews

Sprout Social
282 Ratings
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Score 8.0 out of 101

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Kelcey Zacarese profile photo
August 12, 2019

Sprout Reporting Focused Review

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I believe that Spredfast and Sprinklr are better in terms of community management and brand engagement. Spredfast has great reporting capabilities, however, the Sprout interface and overall display is easier to navigate and display a PDF for clients on how our content is doing and what is working, what is not working, etc.
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Sylvia Flores profile photo
April 06, 2019

A Six Year Old Could Use This!

Score 9 out of 10
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For my clients who are using Sprout Social over the other available options, it came down to ease of setup and use, the insane quality of customer support, their social reporting, and analysis, influencer identification, social measurement, and engagement, scheduling, and reports! Their reports are visually pleasing for those presentations to leadership, showing what the heck Social Media is actually doing for your return-on-brand investment.
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June 12, 2019

SproutSocial: Not for everyone but good for those who want to stay in control of posts

Score 7 out of 10
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I didn't select Sprout. Clients selected it. I would recommend Buffer. I also wanted one client to evaluate AgoraPulse. I haven's used Hootsuite enough to know it would stack up. The primary reason the one client selected Sprout was for the approval ability. I definitely feel it's more difficult/frustrating to use.
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Alejandro Matheu, MD, MBA, MSc in Digital Marketing profile photo
January 18, 2019

Excellent platform except analytics.

Score 9 out of 10
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They have great tools, scheduling, and an easy to use platform. They have to improve their analytics, but besides that everything is good.
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December 24, 2018

Sprout Social: Better Functionality, Better Social

Score 9 out of 10
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I've found that Sprout Social has more capabilities than other social platforms, and goes above and beyond in its functionality and support. I also think that Sprout Social has one of the cleanest, easy to use interfaces of all the social platforms. Hootsuite and TweetDeck, for example, can be overwhelming; but Sprout Social clean design has made it more intuitive and less overwhelming.
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December 20, 2018

Sprout New Ideas + Strategies with Sprout Social

Score 7 out of 10
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Sprout Social's hashtag trend identification and analysis capabilities, overall real-time analytics, and simple ramp-up were the major draws of the product for our team. By comparison, Hootsuite's column-oriented dashboard is the most customizable and optimal for seeing "the full picture". CoSchedule is similar to Sprout in many ways, although I preferred Sprout Social's analytics capabilities above all. Buffer's overall user interface was not as clean or user-friendly. As an FYI, I have also used Loomly, Social Pilot - all social media management tools that were not listed in the above drop down!
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December 21, 2018

How Sprout Social changed our operations

Score 10 out of 10
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Sprout Social's power shines in reporting and analytics when compared to Hootsuite Enterprise. In a market that is filled with social media management platforms, Sprout Social was a breath of fresh air with its clean interface and easy to digest social media analytics graphs.
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February 12, 2019

Sprout Social-Social Media Planner

Score 7 out of 10
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I used Hootsuite earlier and liked it. I would prefer to use Hootsuite compared to this product but the management did not allow for that.
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Adrienne Hardin profile photo
June 04, 2018

Solid entry-level product for social media management

Score 8 out of 10
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We needed something more thorough than the free products we had tested (Hootsuite and TweetDeck), but the more robust products (Falcon) were out of our budget. Sprout hit the sweet spot of having everything we needed at the time for the right price.
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August 07, 2018

Get social ROI with Sprout

Score 9 out of 10
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Sprout Social had a much better UI and also enabled us to scale. I liked the Sprout social platform due to the ease of use and adoption across our team. It seemed better fit for agency management. However, Hootsuite has improved their offering and with the change in social platforms, both are falling behind.
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Jimmy Mack profile photo
January 22, 2018

Sprout Social - Good basic analytics on a budget.

Score 6 out of 10
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Sprout social is a bit more advanced than Hootsuite in my experience, but it does not stack up to other social media monitoring or analytics tools that I've used as far as functionality. Having said that, it is a significantly less expensive tool than others such as Cision or Crimson Hexagon.
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Stephanie MacMillan profile photo
December 15, 2017

Great Social Platform Manager

Score 10 out of 10
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I have used Hootsuite Free and I am unimpressed. It is not as user-friendly as I would hope for it to be and find it confusing at times. I can't figure out how some of the add-ins work and I don't like the layout at all. It's not aesthetically easy on the user's eyes either. I prefer the ease-of-use with Sprout Social and how it reads. It is easier on the eyes, easy to compile reports and very understandable.
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April Muller profile photo
December 18, 2017

Sprout Social easy on the eyes, not so much on the wallet

Score 8 out of 10
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Much better interface and flexibility. Plans include features instead of features being a la carte at additional costs. Sprout team is local to the city I work in so access to support is a benefit. Overall the support and training (including webinars and phone) offerings are proactive and very responsive to customer needs.
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Shauna Gallagher profile photo
January 26, 2016

Entry Level Solution

Score 6 out of 10
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To be completely transparent, I chose Sprout Social because of the price point and ease of on boarding, as an entry level tool to help get our customer care team on board with and comfortable using.
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Fernando Ramirez profile photo
January 22, 2016

An Honest Review About Sprout Social's Effectiveness

Score 5 out of 10
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Well, it depends on what you're looking for. If you want a one-stop shop social media management tool, then it's better than Hootsuite, but Buffer beats Sprout Social's scheduling features. TweetDeck beats Sprout's social listening features. Twitter provides way better Twitter Analytics than Sprout Social.
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Doreen Nicastro profile photo
October 19, 2014

Growing a social garden one sprout at a time.

Score 5 out of 10
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Sprout Social is one of many social engagement and management tools to choose from with three levels of resources and support. One of their competitors with similar choices is Hootsuite Free, Hootsuite Pro and Hootsuite Enterprise which has a more comprehensive reach across more social channels for publishing, listening and engaging. It is for organizations which are seeking a broader social reach. In my business I have recommended both Sprout Social and Hootsuite based on the specific needs of my clients.
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Pilcher, MBA Laura profile photo
October 15, 2014

All You Need is Sprout Social

Score 10 out of 10
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Sprout Social outdoes the competition in ease of posting, their queue capabilities, excellent customer service and amazing design and functionality of the actual software. It is a much easier platform to use and navigate than any other I have used.
Read Pilcher, MBA Laura's full review
Mckenzie Masters profile photo
June 02, 2014

SproutSocial - Easy to use and effective. Save yourself some time and utilize Sprout.

Score 8 out of 10
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We used Hootsuite before SproutSocial. SproutSocial is just easier to use. The analytics are amazing and the overall look of the website is much more suitable than Hootsuite. Hootsuite does allow for LinkedIn programming which is one thing that SproutSocial lacks. Overall, Sprout is just easier to use - and much easier to program. Each client is at the top and you can select which client's information you would like to work with. In Hootsuite, it's a lot harder to maneuver through the website.
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Feature Scorecard Summary

Boolean keyword searches (16)
7.7
Filtering out noise/spam (18)
7.3
Sentiment analysis (2)
5.5
Broad channel coverage (3)
6.9
Content planning and scheduling (23)
8.2
Audience targeting (22)
8.1
Content optimization (19)
7.8
Workflow management (21)
8.4
Automated routing and prioritization (4)
6.3
Customer interaction histories (22)
8.5
Bulk actions (18)
7.3
Lead generation (17)
6.5
Content marketing (16)
8.2
Paid media management (3)
6.2
Campaigns and promotions (4)
7.2
Twitter (22)
9.1
Facebook (23)
8.3
LinkedIn (19)
7.5
Google+ (14)
6.8
Instagram (15)
7.8
Pinterest (1)
8
YouTube (1)
8
Campaign success analytics (23)
8.2
Real-time tracking (22)
8.9
Competitor analysis (17)
7.7
Role-based user permissions & privileges (20)
9.0
Mobile access (20)
6.9

About Sprout Social

Sprout Social is a social media management platform for businesses. This platform powers smart social communication for leading brands around the world including Anthropologie, GrubHub, Hyatt, MailChimp, Spotify and Zipcar. Sprout Social is available via a web browser, iOS and Android apps. Sprout enables brands to more effectively communicate on social channels, collaborate across teams and provide an exceptional customer experience. The vendor says that its intuitive platform was designed with the user in mind, making it easy for anyone to publish content, monitor their social presence, engage with their audience and analyze social media efforts across all connected profiles. Teams can be up and running in minutes—Sprout does not require up-front investment, has flexible contract terms and there is little-to-no implementation needed. Sprout is a Twitter Certified Product, Facebook Preferred Marketing Developer and Google+ Pages API Partner, and also integrates with Instagram, LinkedIn, Zendesk, UserVoice and Salesforce.

Sprout Social Features

Listening/monitoring Features
Has featureBoolean keyword searches
Has featureFiltering out noise/spam
Does not have featureSentiment analysis
Does not have featureBroad channel coverage
Publishing Features
Has featureContent planning and scheduling
Has featureAudience targeting
Has featureContent optimization
Has featureWorkflow management
Engagement Features
Does not have featureAutomated routing and prioritization
Has featureCustomer interaction histories
Has featureBulk actions
Marketing Features
Has featureLead generation
Has featureContent marketing
Does not have featurePaid media management
Does not have featureCampaigns and promotions
Channel coverage/integration Features
Has featureTwitter
Has featureFacebook
Has featureLinkedIn
Has featureGoogle+
Has featureInstagram
Does not have featurePinterest
Does not have featureYouTube
Reporting/analytics Features
Has featureCampaign success analytics
Has featureReal-time tracking
Has featureCompetitor analysis
Account management Features
Has featureRole-based user permissions & privileges
Has featureMobile access

Sprout Social Integrations

Sprout Social Competitors

Pricing

Has featureFree Trial Available?Yes
Does not have featureFree or Freemium Version Available?No
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?No

Sprout Social Support Options

 Free VersionPaid Version
Phone
Live Chat
Email
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Sprout Social Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android
Supported Languages: Spanish, Portuguese