TrustRadius Insights
Sprout Social effectively addresses social media management and monitoring needs. Users utilize Sprout Social to schedule social media …
Starting at $249 per month per user
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What is Sprout Social?
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening…
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Popular Features
- Twitter (57)7.777%
- Content planning and scheduling (57)7.171%
- Real-time tracking (55)6.666%
- Facebook (59)6.363%
Reviewer Pros & Cons
Pricing
Standard
$199 annual / $249 monthly
Cloud
per user/per month
Professional
$299 annual / $399 monthly
Cloud
per user/per month
Advanced
$399 annual / $499 monthly
Cloud
per user/per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://sproutsocial.com/pricing/
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $249 per month per user
Product Demos
Sprout Social Review Demo - Is This The Best Social Media Scheduling Tool
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How To Use Sprout Social - A Walkthrough Demo Of Sprout Social
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Sprout Social Demo 2023 | Sprout Social Review
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How to Use Sprout Social's Service Cloud Integration
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Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Sprout Social?
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives dedicated onboarding and quick implementation to realize value faster and minimize business disruption. Sprout invites potential customer to try a free 30-day trial at sproutsocial.com.
Sprout Social Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Google+
- Supported: Instagram
- Supported: Pinterest
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Sprout Social Screenshots
Sprout Social Videos
Bringing Customer and Business Insights Together with Tableau and Sprout Social
Customer Care with Service Cloud and Sprout Social
Sprout Social Employee Advocacy
Sprout Social Integrations
Sprout Social Competitors
Sprout Social Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Languages | English, French, Italian, Portuguese, Spanish |
Frequently Asked Questions
Sprout Social starts at $249.
Reviewers rate Broad channel coverage highest, with a score of 8.4.
The most common users of Sprout Social are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Sprout Social effectively addresses social media management and monitoring needs. Users utilize Sprout Social to schedule social media posts, pull analytics reports, and monitor social media mentions. According to users who have been using the software for more than 2 years, it has helped them publish content on pages and profiles, schedule posts in different time zones, and monitor their social media effectiveness. The software is highly appreciated for its ability to increase efficiency and productivity in engaging with social media communities and mapping out online strategies.
One of the key use cases of Sprout Social is central monitoring of all social media accounts to ensure consistent branding and communications. Users have found it essential for managing multiple accounts from one platform, allowing them to maintain a unified brand voice across various channels. Additionally, Sprout Social has had a positive impact on marketing efforts by expanding advertising capabilities and enabling simultaneous content publishing.
Another valuable use case of Sprout Social is reporting and monthly metric analysis. Users rely on the software to track content performance, community growth, and overall social media effectiveness. It provides them with comprehensive reports that help in evaluating strategies and making data-driven decisions.
Moreover, Sprout Social helps users aggregate social issues, track responses, and ensure a clear voice from brands. It simplifies the process of categorizing interactions, engaging with customers, and responding to comments and direct messages. By streamlining these tasks, it saves users significant time when it comes to social media scheduling and analytics.
Users recommend Sprout Social for small businesses and non-profit organizations due to its ease of setup and robust reporting capabilities. It serves as a valuable tool for managing different strategies and campaigns by offering features like scheduling social media content, monitoring social feeds, and creating reports for all clients.
Sprout Social also caters to digital marketing agencies by providing centralized management of client's social media accounts, gathering analytics, and offering reporting tools. Its detailed analysis across all social channels makes it a preferred choice for agencies looking to track social progress and provide comprehensive reports to clients.
With its versatility, Sprout Social is used by universities as well to manage social media accounts for announcements, news, public relations, and marketing purposes.
Overall, Sprout Social proves to be an essential tool in managing social media by catering to a wide range of use cases. From scheduling content and engaging with customers to monitoring analytics and generating reports, this software simplifies the complex landscape of social media management.
Users commonly make the following recommendations based on their experience with the software:
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Integrate with Asana: Users suggest integrating the software with Asana to streamline workflow and enhance task management capabilities.
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Spend time exploring functions: Reviewers advise investing time in exploring and familiarizing oneself with the various functions of the software to fully understand its capabilities.
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Choose a company that treats customers well and aligns with goals: Users recommend selecting a software company that provides both a powerful tool and prioritizes customer satisfaction. They suggest finding a company that aligns with business goals and offers reliable support and service.
These recommendations emphasize the potential benefits of integration, the importance of understanding the software's functions, and considering customer-centricity when choosing a software provider.
Attribute Ratings
Reviews
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September 11, 2023
Sprout Social has been invaluable for our healthcare organisation
Score 7 out of 10
Vetted Review
Verified User
Although the products are very similar, I've just found Sprout Social more intuitive to use. The dashboards they provide and how they've streamlined processes within the platform, prove for a very positive user experience for us. In my opinion, everything is simply laid out, easy to find and easy to interact with. I think Hootsuite is very competively priced, but I think Sprout Social has effortlessly allowed us to manage a huge amount of accounts and users, whereas Hootsuite is more suited to smaller organisations.
Sprinklr is easier to use, deploy and understand for first-time users. It has the right amount of options without becoming difficult to use. In a few hours a new team could be scheduling content and creating some performance reports in an easy way.
August 11, 2022
Sprout Social review
Score 1 out of 10
Vetted Review
Verified User
Cheaper and does the same thing.
December 02, 2021
Sprout Social Is the King of Social Media Management Tools
Sprout Social is probably my top pick of the lot, mainly due to its simple navigation and content calendar. While some of the other platforms have more robust functionality and integrations, I've found I'm more comfortable using Sprout Social and would prefer a seamless user interface over every feature under the sun.
November 03, 2021
Get organized! - A social tool that will feed the beast of social
I haven't used Hootsuite in years. But we switched over because Hootsuite would allow you to schedule content in advance but you would still have to publish within an app on your phone. Sprout Social published on its own once schedule in the software. Sprout Social also offered more integrations with various social platforms and more robust analytics tools.
November 01, 2021
Sprout: the bang for the buck I've seen.
Score 6 out of 10
Vetted Review
Verified User
For the money, I have not found Sprout's equal. Admittedly no service is perfect, which is why your tech stack is in fact a stack. For the time it saves, the reports it generates, and the tabs it allows me to keep on an inordinately large competitive landscape, Sprout is and will continue to be my go-to for the foreseeable future.
November 01, 2021
Sprout Social makes my job so much easier!
Score 10 out of 10
Vetted Review
Verified User
November 01, 2021
Keeping Social Media Social
Score 9 out of 10
Vetted Review
Verified User
Sprout is more user-friendly, covers more platforms, and is simple to navigate.
October 31, 2021
Everyone needs to use Sprout
Score 9 out of 10
Vetted Review
Verified User
- Hootsuite and Later
Though those were less expensive, they weren't nearly as easy or good as Sprout!
September 27, 2021
Sprout Social - Good Value for our Organization
More features for the price point, easy to understand, always adding additional features, streamlined.
August 09, 2021
Solid entry-level product for social media management
Score 6 out of 10
Vetted Review
Verified User
June 14, 2021
A Useful Tool!
I found HeyOrca difficult to use and much more glitchy. We were constantly having issues with posts failing to upload, and sometimes you would schedule an entire week of content only for it to disappear once saved. For that reason we switched to Sprout Social and it is overall a more powerful and reliable platform. Plus, their customer service is extremely responsive which I appreciate.
June 11, 2021
Agile, efficient, and reasonably-priced
- Khoros Care (Formerly Spredfast + Lithium)
Our organization previously used Spredfast (now Khoros), which was useful but limited in functionality. A few years ago we transitioned to Sprout Social, which at the time appeared to be a more dynamic product and an overall better fit for our organization. I can't speak to the current functionality of Spredfast, but the transition to Sprout Social was a positive one.
June 11, 2021
Sprout Social Soars
I used Sprinklr when I was with a previous employer. While the tool is extremely robust in its community management, publishing, reporting and social listening capabilities, the price tag is cumbersome for smaller businesses and agencies. Sprout offers similar capabilities at a reasonable price. If you do need heavy automation, highly customizable reporting and cost is no barrier, Sprinklr still may be worth exploring, but Sprout should be able to deliver.
I've also used Spredfast, which is now Khors, a few years ago and I was not impressed with the tool at all. It lagged in automation, the tool frequently glitched, its slow speed made work extremely difficult and they were misleading when it came to current capabilities vs future capabilities. They may have improved since then, but I would recommend Sprout hands down. Also, Spredfast had a slightly lower price tag than Sprinklr, but the cost savings was not significant. Sprout would come in below what they are probably still requesting today.
I've also used Spredfast, which is now Khors, a few years ago and I was not impressed with the tool at all. It lagged in automation, the tool frequently glitched, its slow speed made work extremely difficult and they were misleading when it came to current capabilities vs future capabilities. They may have improved since then, but I would recommend Sprout hands down. Also, Spredfast had a slightly lower price tag than Sprinklr, but the cost savings was not significant. Sprout would come in below what they are probably still requesting today.
- Buffer
I used Buffer previous to Sprout Social for two years. It was a good solution as we were getting a handle on scheduling content. It was the first real tool we had for this. But we outgrew it and they began removing features that were critical to our workflow, such as the RSS Feed. While their 50% off policy for non-profits was very helpful, once we started adding up the cost to use features like Replies and Analytics, we discovered that our needs were simply too robust for Buffer to handle. Sprout Social was the solution suggested by all our peers and we've been very happy with it ever since.
I have not personally used anything other than Sprout Social. Before it was doable to manually manage each social account. We then grew significantly and needed an all-in-one solution. Sprout Social perfectly fit our needs then and still does six years later. No complaints on my end. Staff are happy too.
June 10, 2021
Amazing platform if you have the budget!
I've used Hootsuite, which does not offer half as much functionality as Sprout Social, however it was more cost effective for my company's primary social channels and provided the base functionality I needed for automatically posting Instagram, Facebook, Twitter, and Pinterest content.
I also have used Soci, which is what my company used for managing the MANY local-level Facebook accounts that we had people running. It did not offer as much functionality and reporting as Sprout Social, but it was far more affordable because they charged based on how many pages were connected rather than how many active users were in the platform and it worked for our social scheduling and corporate post-approval needs.
I also have used Soci, which is what my company used for managing the MANY local-level Facebook accounts that we had people running. It did not offer as much functionality and reporting as Sprout Social, but it was far more affordable because they charged based on how many pages were connected rather than how many active users were in the platform and it worked for our social scheduling and corporate post-approval needs.
June 02, 2021
Use Sprout Social for Your Team's Efficiency
Score 10 out of 10
Vetted Review
Verified User
Sprout Social is easy to set up and use. It didn't take much time to get all of our marketing clients set up in the system, and it's an affordable social media management platform. Sprout allows us to manage multiple social media platforms for our clients and schedule their posts for them.
May 30, 2021
A Social Media Manager's Secret to Success
- Buffer, Agorapulse and Hootsuite
The thing that stands out to me the most about Sprout is that every employee I've engaged with has a passion for social and helping companies succeed. They live and breathe social, and are a huge support to social media teams.
Sprout has superior analytics to all of the above platforms I have tested out as well.
Sprout has superior analytics to all of the above platforms I have tested out as well.
We did not consider any other social media management platforms. Sprout Social had everything we were looking for and more at a reasonable price point. We would recommend it to any size company that is data driven and intent on listening to their audiences online. Sprout Social is the best out there!
In the past, I have used Buffer, SocialBee, and Hootsuite.
April 01, 2020
Good options for different users across the world
Score 9 out of 10
Vetted Review
Verified User
I think they are very similar between each other, just the interface is a little better on Socialbakers.
January 17, 2020
Sprout Social: Better Functionality, Better Social
I've found that Sprout Social has more capabilities than other social platforms, and goes above and beyond in its functionality and support. I also think that Sprout Social has one of the cleanest, easy to use interfaces of all the social platforms. Hootsuite and TweetDeck, for example, can be overwhelming; but Sprout Social clean design has made it more intuitive and less overwhelming.
January 08, 2020
Turn your sprout of a social media account into a massive oak
Sprout Social has a more intuitive interface with a wider array of functions. What sets it apart the most is its analytics, graphs, and reporting. Sprout Social presents data in a way that can be shown to clients and easily digested. By showing what works and what doesn’t, Sprout Social puts its users in the best position to succeed on social media.