Sprout Social Reviews

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333 Ratings
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Score 8.1 out of 100

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Reviews (1-13 of 13)

Lisa Kribs-LaPierre | TrustRadius Reviewer
October 25, 2013

Clean, concise and reliable - Sprout Social is where it's at

Score 10 out of 10
Vetted Review
Verified User
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Business Processes Supported

  • Editorial calendaring is so important, so being able to look at all of our content at a glance is a huge need that Sprout fills
  • Customer support. I'll say it again, Sprout has great customer support. If something happens they're right there, even during "off" hours (which there aren't really any of those anymore).
Read Lisa Kribs-LaPierre's full review
Steven Weitzman | TrustRadius Reviewer
January 13, 2014

Don't Doubt Sprout

Score 10 out of 10
Vetted Review
Verified User
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Business Processes Supported

  • Customer interaction.
  • Customer experience improvement.
  • Brand building with efficiency in mind.
  • Staying informed of customer opinions.
  • Staying informed of brand placement within the customer eye.
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Anonymous | TrustRadius Reviewer
February 22, 2013

Data analysis inadequate for an agency.

Score 4 out of 10
Vetted Review
Verified User
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Business Processes Supported

  • Social Media Analytics: Our main business problem was being able to provide our clients with proof-points that the social engagement efforts we were making on their behalf were, in fact, effective. The overriding issue was to provide customized metrics showing engagement through content click-throughs etc.
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Anonymous | TrustRadius Reviewer
December 05, 2012

Good, simple publishing tool.

Score 7 out of 10
Vetted Review
Verified User
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Business Processes Supported

  • Social Communication - Publishing information such as event details, inspirational content, and student work to my client's social accounts
  • Social Listening - Listening to the social conversation about my client and their industry, so that we could participate in the conversation
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Anonymous | TrustRadius Reviewer
November 12, 2012

No real presentation layer.

Score 8 out of 10
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Business Processes Supported

  • Before we got a tool, there was no reliable way to measure audience size. We had do things like count the number of re-tweets manually. We had no way to track impressions, or mentions or to track how many people clicked a link. Sprout allowed us to track everything and save an enormous amount of time.
  • Bazaarvoice has 3 Twitter accounts, and 1 Facebook account. Sporut Social is used to track a wide range of metrics in Sprout to ensure that marketing strategy is successful:
  • Audience size (# of Twitter followers / conversation rate)
  • Number of Twitter mentions of BV
  • Facebook impressions (# of times a follower sees a BV post)
  • Amplification rate (Twitter re-tweets)
  • Applause (FB likes and shares).
  • We do not use Sprout to measure blog shares or viral lift (# of times our content is shared to a social network compared to # of times content is clicked). Sprout cannot track this, so we use AddThis to track these metrics.
  • Also do not use Sprout for publishing (automated posting to FB and Twitter) because I prefer the Hootsuite publishing user interface. I had used Hootsuite for publishing in the past and really like how easy it is to use. Looks a little better than Sprout.
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Feature Scorecard Summary

Boolean keyword searches (23)
Filtering out noise/spam (27)
Sentiment analysis (8)
Broad channel coverage (13)
Content planning and scheduling (33)
Audience targeting (30)
Content optimization (28)
Workflow management (30)
Automated routing and prioritization (12)
Customer interaction histories (33)
Bulk actions (28)
Lead generation (22)
Content marketing (22)
Paid media management (3)
Campaigns and promotions (4)
Twitter (33)
Facebook (35)
LinkedIn (29)
Google+ (14)
Instagram (26)
Pinterest (4)
YouTube (1)
Campaign success analytics (33)
Real-time tracking (34)
Competitor analysis (26)
Role-based user permissions & privileges (32)
Mobile access (30)

About Sprout Social

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for leading brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, Zendesk and many more. Sprout’s platform is designed with ease of use in mind, simplifying social publishing, engagement, reviews, analytics and listening for our customers. By providing customer success and technical support, Sprout is committed to delivering consistent value to all users. The vendor states that any organization, regardless of size or industry, can count on dedicated onboarding and quick implementation to realize value faster and minimize business disruption. Sprout invites potential customer to experience what they describe as award-winning service and industry-leading time to value with a free 30-day trial at sproutsocial.com.

Sprout Social Features

Listening/monitoring Features
Has featureBoolean keyword searches
Has featureFiltering out noise/spam
Has featureSentiment analysis
Has featureBroad channel coverage
Publishing Features
Has featureContent planning and scheduling
Has featureAudience targeting
Has featureContent optimization
Has featureWorkflow management
Engagement Features
Has featureAutomated routing and prioritization
Has featureCustomer interaction histories
Has featureBulk actions
Marketing Features
Has featureLead generation
Has featureContent marketing
Does not have featurePaid media management
Does not have featureCampaigns and promotions
Channel coverage/integration Features
Has featureTwitter
Has featureFacebook
Has featureLinkedIn
Has featureGoogle+
Has featureInstagram
Has featurePinterest
Does not have featureYouTube
Reporting/analytics Features
Has featureCampaign success analytics
Has featureReal-time tracking
Has featureCompetitor analysis
Account management Features
Has featureRole-based user permissions & privileges
Has featureMobile access

Sprout Social Screenshots

Sprout Social Integrations

Sprout Social Competitors

Hootsuite, Falcon.io, Sprinklr Modern Engagement (formerly Social + Messaging Suite), Khoros Marketing (Formerly Spredfast + Lithium)


  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Does not have featurePremium Consulting/Integration Services Available?No
  • Entry-level set up fee?No

Sprout Social Support Options

 Free VersionPaid Version
Live Chat
Social Media
Video Tutorials / Webinar

Sprout Social Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android
Supported Languages: English, French, Italian, Portuguese, Spanish