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https://media.trustradius.com/product-logos/Sh/i0/UB2ZWQ2XJ8XW.PNGWhy YOU should check out Sprout Social!I absolutely love the Sprout Social's customer service - it's phenomenal! You can always reach a person 24/7 and get a speedy response via email, chat support, phone or even by tweeting to them. I feel pretty sure that at one point, Carolyn (one of their AWESOME customer service reps - she also wears other hats!) was pretty familiar with my name! The dashboard is extremely user-friendly and makes the product extremely easy to use. Although it's rare I have a question about using the dashboard, customer service is always there immediately if I do! Sprout Social is constantly improving their product. I love using their services because I know that this isn't as good as it's going to get (although pretty awesome) - but that they will always continue to one-up themselves! They grasp that social is constantly changing - and they want to provide the best services for their customers as possible. Another awesome thing about Sprout is their app! It's also very user-friendly and comes quite in handy when I'm live-tweeting events for the university. It's definitely extremely helpful in keeping up with our multiple social accounts when I'm traveling, which is frequently.,One of the big things that Sprout Social is lacking is better Twitter analytics. While they do provide great information for my analytics reports, I still feel that they could be pulling in additional data that would be extremely beneficial to users. I really wish that Sprout Social gave users the ability to manage additional social platforms, such as LinkedIn and Pinterest. This would be immensely helpful! Sometimes when I archive messages in my inbox (and I typically average 100-150 a day, if not more), these messages will pop back up in my inbox either later that afternoon or weeks from when the original message was archived. I opened up my inbox this summer and found messages from February that had been previously archived!,9,3,My Sprout Social inbox is never closed, so when I hear a notification I check it immediately. Working in higher education, I'm managing multiple top-level accounts for the university, and Sprout makes it possible for all of that information to come to one place and helps me to quickly respond to people as soon as I receive notification! Sprout Social definitely contributes to my efficiency. Being able to manage, schedule and respond all from one place instead of logging into multiple social accounts is extremely helpful and saves time.,8,1,10,Yes,One time my analytics reports were not reading accurately, so I called and Carolyn responded and began to help me address the issue. After thorough explanation of my problem, she let me know that they were looking at my account and would be in touch shortly about this issue as soon as they looked at the specific problem. I received an email in 15 minutes, saying that the problem has now been fixed, and they asked if I could please check on my analytics reports to make sure the problem was resolved. I did indeed check, the problem was resolved, and I emailed them back to let them know. I told Carolyn to have a great weekend in my email, and although she did not have any further information concerning my account, I received another email from her to wish me a good weekend, too! I appreciated the kind gesture.,Scheduling posts with Sprout Social is extremely easy! I'm also happy that I have the ability to schedule a post to Google+, if necessary. I love the analytics reports - the colors used make it easy on the eyes to read, while still being aesthetically pleasing.,Archiving messages in the inbox can be difficult at times. I receive a large volume almost daily, and sometimes after archiving and clearing my inbox, those same messages will pop up in my inbox later that day. I've also had a situation where I checked my inbox this past summer and had messaged from February that had been previously archived!,Yes,9What is the best Social Media management solution?I began searching for a Social Media Management and Monitoring tool when I realized that I was finding it increasingly difficult to create the content, manage the outgoing messages and also monitor our social media venues effectively. It came down to Sprout Social. It is being used by the Marketing Department, specifically the Social Media group.,Simple to understand visual reports: the kind you can just SEND to managers, without the need to EXPLAIN what they mean :) A robust scheduling platform so you can arrange the content for the week according to your publishing topics and still be allowed to manually intervene when/if needed Being cloud-based and also available for smartphones and tablets allows for reliability: you'll always have some form of access to your material and venues, no matter where you are. When we first started using SproutSocial they were still showing the "posted via" signature on Facebook, now it is gone. So the experience users see and live is made to look like it just came from a human, not by a scheduled machine, which is a great personal touch. With LinkedIn Pages support in the building, they'll surely add another important platform to their portfolio.,Add YouTube, Instagram, Tumblr Offer a freemium model,10,1,Cut down budget for having multiple persons on specific digital venues Better employer branding as we manage all of our job offers through Facebook too Allows for a proper corporate presence on social media, making sure that each (supported) venue is covered,,10,1,live feed from our events (Twitter, Facebook) managing our daily social media feeds nline contests: we are able to calculate the time-stamp of any message, based on the publish time we set in SproutSocial for each,I still remember the face of our Marketing Director when I showed him the smart inbox and all those mentions of us :) I was also surprised by the multiple use of the word "iQuest" out there. So many websites and digital venues were using it and Sprout Social discovered them :),add teams and allocate specialists: one person for Twitter, one for Facebook etc. They can all work in the same app but on specific venues they are best at using.,No,Price Product Features Product Usability Third-party Reviews,Would not chnage anything,Implemented in-house,No,Change management was minimal,nothing significant,10,Online training,10,10,Yes,Yes, it was 1-2AM, I was preparing for a meeting the next day where I had to present the past 6 months for all digital venues. I remember planning the design of the reports and then it hit me: I could just easily use the amazing designed PDF reports Sprout Social was producing and show them those. Great choice! Went back to sleep and nailed it the next day in the meeting room.,reporting smart inbox,keywords (would rather have a drop-down where I can select my own variations/combinations, then write things like "keyword -from @username etc),Yes,10,8,10,10,10,Method of payment,Try to be honest and true about your business and objectives. They will not try to upsell crap to you, so the more you open in an initial approach and let them know your needs, th ebetter your profile will be matched against a solution that vest fits your needs.Sprout Social: Easy to Navigate for a Novice UserWhen I was actively utilizing Sprout Social, it was on a daily basis for a small magazine and coinciding website. Daily, I would post news stories/articles on the website as requested by the company's owner. In addition, I was required to also post these stories to Twitter and Facebook as a means to direct traffic to the story on the company's website. Multiple news stories/articles were posted on the website daily, therefore it was essential to schedule the tweets and posts to Facebook so that our followers would not be bombarded with information all at once. In a company with employees from all around the world, Sprout Social was an essential and effective tool that each employee could use despite the varying time zone differences. Our tweets and Facebook posts were all scheduled to post via EST, thus making for great organizational tool for all employees.,Superb Organizational Tool: As an editor, I was able to easily schedule the company's website content (i.e. articles and news stories) via Sprout Social to publish on Twitter and Facebook at a specific time so that readers and social media followers would not be bombarded with stories all at once. Simple and Effective Marketing Tool: The use of hashtags via Twitter and Facebook allowed me to direct our content to specific people in specific locations. Also, being able to schedule content, via Sprout Social, from the website to post on Twitter and Facebook helped to drive readers to the company's website. Adaptable for all types of users with different backgrounds: As an editor with a writing background, I was unfamiliar with social media and marketing when I first began working for the company in which I was employed. However, Sprout Social is simple to navigate and it provides users with helpful tips and instructional elements to better understand how it works.,As a basic user, I did not delve into any of the perhaps "complexities" of Sprout Social. However, there were times when I would schedule content to publish on Facebook or Twitter and it would indeed not publish. Therefore, immediate notification of error would be helpful. When I first began using Sprout Social, I did find it difficult to understand how to incorporate an image to post to Facebook. While I did teach myself how to do it, the steps were a bit confusing upon first use. Therefore I would recommend simple image uploading to improve Sprout Social use for beginners.,When I was working for the company in which I utilized Sprout Social, I did see immediate feedback when sending tweets to specific users, as I was able to schedule tweets to go out to those people when I knew they'd be "awake" despite differences in time zones. Sprout Social helped the company grow in regards to gaining followers on Twitter (as we were able to schedule our tweets for go out at specific times), and schedule posts for Facebook did drive our followers to the company's website to see the original content.,8,,8,9,,10,Scheduling posts to publish on Twitter Scheduling posts to publish on Facebook Implementing hashtags to reach target audiences,Uploading images to publish to Facebook,8Sprout Social Has Plenty of Room for GrowthSprout allows me to schedule all of my Twitter, Facebook, Linkedin and Google+ posts (including photos) from the Messaging module. Sprout also allows me to use an RSS Feed to push blog posts to my Twitter account automatically. With the discovery tool, Sprout allows me to search for new customers with keywords or phrases. "Cleanup" allows me to see which Twitter users are inactive and who isn't following back so I can prioritize who to engage with. The Twitter Comparison tool allows me to compare my twitter account to competitor accounts, allowing me to keep an eye on what kind of content engages our market the most.,Sprout might see a vast increase in their number of clients if they implemented the ability to link a Pinterest account. Also, (and I know I'm reaching really far with this one), if Sprout paired up with Pinterest and implemented a batch upload tool for Pins in their scheduling module-I would do so much happy dancing. SO MUCH DANCING. Facebook Reports: Vague. For example, on my current facebook report I see "Facebook Impressions" and beneath that, the word "Check-In" and the number 2.2k. What is a Facebook Check-In? How does that information help me? Perhaps developers could take a look at implementing the new Facebook Insights into the SS reports. Here's what I want to know when I see my report--Who shares and likes our content the most? Who should I reach out to? Let me link Facebook contests so I can get a specific report on how the contest is doing and how many fans we're engaging. Twitter Reports: Also vague. I want to see who shares our content the most. I see how many mentions and retweets I received, but that just strokes my ego. What I want to know is--who should I keep reaching out to and engaging with and who am I annoying? ;) Google Analytics: Doesn't show correct information. Mine doesn't allow me to plug in a date past March 13, 2013 for report purposes. It also continues to tell me that it "doesn't have any data for me yet." Could be a glitch on my end though so I can't say fairly either way. LinkedIn and Google+: I don't personally use LinkedIn or Google+ very much, but it makes sense to me that if you're offering reports for Facebook and Twitter, perhaps reports should be included for those two platforms as well. It'd be great to add Facebook and Linkedin to the Discovery section so we're not just limited to finding new Twitter users. Also, it would be amazing if, when new people were suggested as connections for us, their Facebook, Twitter, Linkedin, and/or Pinterest accounts were all available as options to follow/like/connect with in just a few clicks. That might be a little too creepy to implement, but it would be soooo nice. ;) Currently, the RSS Feed can only push my blog content to Twitter and it would be really great if I had the option to push it to Facebook and/or to Google+ and LinkedIn as well. (And Pinterest. Am I pushing too much? Pin-ter-est. Pin-ter-est. Pin-ter-est!) *Really though, Pinterest drives five times the traffic of all other social media platforms to our website. It just makes sense to get in on it!) Why is there no Facebook comparison tool?,5,1,Ultimately, I only use SS to push my blog posts to my twitter account. I stay on with them because I like the design and user-friendliness of SS the most. I'm also very interested to see if and how they keep growing. I have high hopes for them.,,7,1,Scheduling posts across multiple social media platforms ahead of time. Pushing blog posts to Twitter. Finding new connections on Twitter.,Pushing our blog posts to Twitter.,If Sprout Social implements any ideas from my review, there will be a HUGE number of ways that I will be able to ue Sprout Social. (pssssst, PINTEREST!!!!),Yes,Price Product Features Product Usability,I wouldn't. The only way that I can get a feel for any product is to sit down and use it for a while, so I'm happy with the process.,Implemented in-house,No,Change management was minimal,No issues at all. I purchased it and started using it right away. Linking my accounts was super simple and I was able to start scheduling posts immediately.,10,No,10,No,When I first thought about signing up, I had questions about the different types of accounts offered. I called and spoke with one of their support members, who walked me through the different types and worked with to figure out which would be best from what I needed. She was super helpful and patient and I felt better about moving forward with my purchase after that conversation.,All of the functions are very easy to use.,None,Yes, but I don't use it,10Clean, concise and reliable - Sprout Social is where it's atOne of the first things I noticed about Sprout was its extremely reliable publishing module. It never faltered in the 18+ months that I've used, and is easy to navigate to for updating already scheduled tweets (for example). The reporting module is beautiful. Very clear findings on the exact items I look to report on - plus the export to pdf function is really cool. I actually really like Sprout Social's blog and social messaging. Not salesy and provides value to my research and trend watching. Whoever is managing their community does a great job at coming across as authentic, vs. just trying to get people to sign up for their webinar.,I've always hoped to have a better friend/follower function on Sprout. I like being able to see who's not following back, or who is idle, but in more of a batch setting vs. the long scrolling list they have now. Just the ability to clean house a little better Sometimes swithcing between users/accounts is tricky - it isn't always obvious to me what data i'm looking at for which client so that can sometimes be a little nerve wracking. Maybe just a clearer client/user toggle than the small area in the top right.,Improved customer service for sure. It's definitely a good homebase for all channels, and keeps everything much more organized which means more efficiency. A couple of my clients noticed immediate uptick in ROI, I credit this to our kickoff of their social media programs, of which Sprout is a huge tool to make it happen with. So yes, it has definitely reached many business objectives,8,10,2,1,Editorial calendaring is so important, so being able to look at all of our content at a glance is a huge need that Sprout fills Customer support. I'll say it again, Sprout has great customer support. If something happens they're right there, even during "off" hours (which there aren't really any of those anymore).,A great tool for event activation, the tool is extremely organized so even if you're not you'll have your ducks lined up with a little help from Sprout friends.,I hope to use Sprout to eventually do heavier outreach with writers. I'm hoping some sort of feature will come out with a facet associated with this.,Yes,,Price Product Features Product Usability,I wouldn't do it over, and I'm sure just like many others I still use other tools along side Sprout. I don't feel that i spent too much time shopping around - things are always changing anyway so by this time next year it may be Sprout, it may be someone else - but I'm very loyal so I'm rooting for them. :),Vendor implemented Implemented in-house,No,Change management was minimal,8,Yes,10,Yes,Yes. When first establishing the account for a non profit I worked with last year, I was told we would receive a discounted rate because of a certain promotion. The next month saw our invoice and that particular promo had not been applied to the total amount, I called to inform and not only was the discount immediately taken off they also included their non profit discount which made a huge impact on the cost of the product year over year.,Reporting: great pdf export w/ client logo add on. Ggreat social messaging scheduler. Customer support is pretty instantaneous.,Just toggling between accounts/users. Sometimes it isn't super obvious what data I'm reviewing (if I've left and come back) and have todouble check using the drop down in the top right.,Yes,10Optimized Our Social Media Team- Saves Team Time, Proves Value To ClientsReporting on Sprout is comprehensive and fast. Working with clients who don't understand the ROI of social media, these reports are very helpful to prove the success and value we bring. They are also a great way for us to analyze what our audience looks like, what time of day they respond, what types of content they respond to and more. We can use this data to adjust our social media strategy. The ability to export reports with a customized logo is great. Prior to using Sprout it took us at least a half and hour or more to pull Facebook and Twitter reports and analyze them in one document. Now we can simply select the dates, add our logo and export monthly reports to a nice PDF. The mobile app is amazing! Not only can you switch through your groups of accounts, you can post to all networks (Which is perfect for live tweeting) and notify clients of any negative comments or feedback on the go. Our clients are impressed at how fast we alert them to these and it's all due to Blast and the inbox feed. The ability to schedule a recurring post saves us so much time especially with Twitter since we want to push the message there continuously. Smart search is by far the best way to connect with relevant brands and businesses on Twitter. Easy way to search, see their profile and follow them all in one place.,The reporting could definitely provide more data. Specifically the percentage increase month over month on engagement, fans, etc. These are great stats to show clients. More reporting on Facebook advertising campaign success would be great as well. Suggested posts and topics would be nice. This is a feature other Social media management softwares offer and I think it would help keep things fresh as many times it gets hard to continue to create new, unique posts. I think there is room for improvement on search terms and making sure the inbox is listing all mentions of the brand that may have not specifically tagged the brands handle. Bringing reputation management help in the future would make it a more complete management system.,We have definitely seen increased employee efficiency. We have time to focus on other social media tasks now that we don't spend half a day working on end of month reports. We have increased the amount we post to social channels due to the recurring post function and ability to live tweet or post from the great iphone app!,10,10,Posting to all social channels, selecting which channels to use or not use and previewing your post. Following and responding to brand mentions. Searching for relevant brands to connect with.,Complete social listening. Reorganizing the inbox.,Yes,9Use Sprout when you need to report, measure and schedule engagement all in one placeScheduling for multiple social media accounts. Agile and swift in showing results for successful social campaigns. Reporting is detailed, and easily share-able among team members.,The results captured in the reporting section can be insightful, but many seem out of context or unnecessary. Sprout needs to work more with users to understand what they want to be seeing from their social media, not providing numbers for the sake of reporting. Needs to add support for more recent, but very popular social environments, including Pinterest and Google+ The ability to suggest tweets/posts based on past success, similar to an auto-fill in the draft stage, would be helpful. More analytics around what has worked, and insight into why, would make it a very valuable tool.,It has simplified the drafting and scheduling process across our social media accounts. Our team can know, with one glance, what days we need more engagement, and where we are reaching our goals for tweets per day etc. It's easy to know what the most successful tweet, post, video etc. was for any time period. The flexible calendar reporting helps compare apples to apples, year over year. Also, we don't have to hunt down one message from a specific account to respond in real time. Sprout eliminates the searching, and keeps everything right in front of us so we can respond immediately.,8,9,Drafting and scheduling social media Reporting for Facebook or Twitter Flexible and fast for reporting month or year to previous month or year,There is a delay in reporting, especially Facebook. Sometimes it can take up to a week after to get metrics for a full week prior. Understanding the ranking of the Twitter feed, when sorted by certain factors, can be cumbersome Integration with various accounts is smooth, but it needs to work with more than Facebook and Twitter,8Don't Doubt SproutTracking keywords. Cross platform analysis. Great GUI. User friendly and easy to get into.,The ability to monitor activities on a wider number of social media outlets. The ability to cross-post to a wider number of social media outlets.,Much better customer service. Better experience for the customers More involvement with customers from both the business end and customer end.,10,10,1,1,Customer interaction. Customer experience improvement. Brand building with efficiency in mind. Staying informed of customer opinions. Staying informed of brand placement within the customer eye.,Again, customer experience was rated very high. Keep tabs on our online presence. Keep tabs on how our brand had developed over time through the various social media outlets.,Greater variety of social media outlets to post to. Maintain a growing customer base without losing control. Embed coupons if this feature is ever enabled.,No,Hootsuite,Product Features Product Usability Product Reputation Vendor Reputation Analyst Reports Third-party Reviews,I would have done more research into various products/services including third party services but would've ended up using Sprout Social in the end because of its capabilities combined with its ease of use.,Implemented in-house,No,Change management was minimal,Only setting it up with a limited number of networks.,10,No,10,No,During my trial run. Sprout Social customer service made sure to walk me through it and follow up with me to see how I was doing with it.,cross platform posting cross platform monitoring creating charts for analysis,lack of media networks integrated none! none!,Yes, but I don't use it,10
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Sprout Social
282 Ratings
Score 8.0 out of 101
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Sprout Social Reviews

Sprout Social
282 Ratings
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Score 8.0 out of 101

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Olivia Ann Hurst profile photo
March 18, 2015

Why YOU should check out Sprout Social!

Score 9 out of 10
Vetted Review
Verified User
Review Source

Difficult Tasks

  • Archiving messages in the inbox can be difficult at times. I receive a large volume almost daily, and sometimes after archiving and clearing my inbox, those same messages will pop up in my inbox later that day. I've also had a situation where I checked my inbox this past summer and had messaged from February that had been previously archived!
Read Olivia Ann Hurst's full review
Alanna Howard profile photo
October 25, 2013

Use Sprout when you need to report, measure and schedule engagement all in one place

Score 9 out of 10
Vetted Review
Verified User
Review Source

Difficult Tasks

  • There is a delay in reporting, especially Facebook. Sometimes it can take up to a week after to get metrics for a full week prior.
  • Understanding the ranking of the Twitter feed, when sorted by certain factors, can be cumbersome
  • Integration with various accounts is smooth, but it needs to work with more than Facebook and Twitter
Read Alanna Howard's full review

Feature Scorecard Summary

Boolean keyword searches (16)
7.7
Filtering out noise/spam (18)
7.3
Sentiment analysis (2)
5.5
Broad channel coverage (3)
6.9
Content planning and scheduling (23)
8.2
Audience targeting (22)
8.1
Content optimization (19)
7.8
Workflow management (21)
8.4
Automated routing and prioritization (4)
6.3
Customer interaction histories (22)
8.5
Bulk actions (18)
7.3
Lead generation (17)
6.5
Content marketing (16)
8.2
Paid media management (3)
6.2
Campaigns and promotions (4)
7.2
Twitter (22)
9.1
Facebook (23)
8.3
LinkedIn (19)
7.5
Google+ (14)
6.8
Instagram (15)
7.8
Pinterest (1)
8
YouTube (1)
8
Campaign success analytics (23)
8.2
Real-time tracking (22)
8.9
Competitor analysis (17)
7.7
Role-based user permissions & privileges (20)
9.0
Mobile access (20)
6.9

About Sprout Social

Sprout Social is a social media management platform for businesses. This platform powers smart social communication for leading brands around the world including Anthropologie, GrubHub, Hyatt, MailChimp, Spotify and Zipcar. Sprout Social is available via a web browser, iOS and Android apps. Sprout enables brands to more effectively communicate on social channels, collaborate across teams and provide an exceptional customer experience. The vendor says that its intuitive platform was designed with the user in mind, making it easy for anyone to publish content, monitor their social presence, engage with their audience and analyze social media efforts across all connected profiles. Teams can be up and running in minutes—Sprout does not require up-front investment, has flexible contract terms and there is little-to-no implementation needed. Sprout is a Twitter Certified Product, Facebook Preferred Marketing Developer and Google+ Pages API Partner, and also integrates with Instagram, LinkedIn, Zendesk, UserVoice and Salesforce.

Sprout Social Features

Listening/monitoring Features
Has featureBoolean keyword searches
Has featureFiltering out noise/spam
Does not have featureSentiment analysis
Does not have featureBroad channel coverage
Publishing Features
Has featureContent planning and scheduling
Has featureAudience targeting
Has featureContent optimization
Has featureWorkflow management
Engagement Features
Does not have featureAutomated routing and prioritization
Has featureCustomer interaction histories
Has featureBulk actions
Marketing Features
Has featureLead generation
Has featureContent marketing
Does not have featurePaid media management
Does not have featureCampaigns and promotions
Channel coverage/integration Features
Has featureTwitter
Has featureFacebook
Has featureLinkedIn
Has featureGoogle+
Has featureInstagram
Does not have featurePinterest
Does not have featureYouTube
Reporting/analytics Features
Has featureCampaign success analytics
Has featureReal-time tracking
Has featureCompetitor analysis
Account management Features
Has featureRole-based user permissions & privileges
Has featureMobile access

Sprout Social Integrations

Sprout Social Competitors

Pricing

Has featureFree Trial Available?Yes
Does not have featureFree or Freemium Version Available?No
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?No

Sprout Social Support Options

 Free VersionPaid Version
Phone
Live Chat
Email
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Sprout Social Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android
Supported Languages: Spanish, Portuguese