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Sprout Social

Sprout Social

Overview

What is Sprout Social?

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening…

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Learn from top reviewers

Sprout Social Makes Social Media Management SOOO much easier!!!

Rating: 8 out of 10
February 13, 2025
Vetted ReviewVerified User
I use Sprout Social to schedule all of my social media posts. We have 11 channels, and Sprout helps me keep things organized, not only through the duplication tool but also by...
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Brittany J. Riner
Team Lead - Marketing
Content Lead
Visit Wabash County
Sprout Social3 years of experience

Great Tool for Organic Social Media Content Management and Reporting

Rating: 10 out of 10
February 11, 2025
IncentivizedVetted ReviewVerified User
I use Sprout Social to plan and publish social media content on behalf of my organization. I also use Sprout Social Premium Analytics and Social Listening, I use these tools t...
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Shiela Negron
Manager - Marketing
Social Media Manager
AssuredPartners
Sprout Social13 years of experience

Highly Recommend Sprout Social

Rating: 10 out of 10
February 11, 2025
IncentivizedVetted ReviewVerified User
Sprout is great for our social media publishing needs. From planning ahead, to collaborating as a team--all can be done in Sprout. It is also great for analytics to see what i...
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Scott Chidgey
Director - Marketing
Director of Marketing and Communications
Texas Spine Care Center
Sprout Social5 years of experience

Highly recommend Sprout Social.

Rating: 9 out of 10
February 7, 2025
IncentivizedVetted ReviewVerified User
I use Sprout Social as a social media publishing and analyzing tool. It helps me streamline social media management, including responding to comments. I have a team member who...
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Helena Duzenski
Manager - Marketing
Communications Manager
Bancroft
Sprout Social2 years of experience

Reliable, User-Friendly, and Worth It!

Rating: 9 out of 10
February 6, 2025
IncentivizedVetted ReviewVerified User
I use Sprout Social to manage social media campaigns, focusing mainly on leveraging Employee Advocacy to drive revenue without relying on the company’s ad spend. The platform ...
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Cherlon Seecharran
Analyst - Marketing
Marketing Operations Analyst
Grant Cardone Enterprises
Sprout Social2 years of experience
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How Sprout Social Differs From Its Competitors

Measurable Social Impact

As the majority of our company’s revenue comes from our digital advertisement and media campaigns, by leveraging Sprout Social for our social media campaigns, our company has seen an impressive ROI increase of over 100% within my campaigns alone that I’ve managed. Although not all of the online …
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Measurable Social Impact

Yes, the tool alone has helped the organization grow it's social channels by almost 40%. Also the platform has allowed for lead generation which has positively contributed to a positive ROI for the organization. We measured the ROI by collecting data on the growth of the social media channels, …
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Measurable Social Impact

I would say no, and here's why (and spoiler alert: It has nothing to do with the platform itself). Unless you're running e-commerce, it can be very hard to connect general branding posts to a business outcome. For instance, one of the businesses we work with is a multi-location orthopedic clinic. …
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Measurable Social Impact

We don't typically measure the ROI for social media posting. We essentially use this as a brand awareness tool and to stay in contact with our builders who share new home construction progress. From time to time we stay in contact with our remodeling customers and utilize social media as a …
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Measurable Social Impact

Yes, Sprout Social has helped us organize, measure, and improve the ROI of our social efforts. It helped us analyze our user base and adjust our targeting techniques based on who was interacting with our posts on different platforms. It also helped us schedule our content on many different …
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Measurable Social Impact

Sprout Social has helped my organization better understand how our social media posts are performing (both for clients and for our own organization's social media). It has enabled me to see and analyze the success of certain points, showing me which aren't performing as well and how to improve …
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Measurable Social Impact

Yes, we do not have much access to reports, but corporately, they can see a lot more. There has been an increase in customers looking for products shown in videos from the stores, which shows that people are watching and interested. When there is an increase in the number of videos shared, we know …
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Measurable Social Impact

We didn’t dive deep enough into training to know the full capabilities of the software, but I will say it fulfilled its purpose in the time we used it. I wouldn’t necessarily attribute any specific return on the investment, but I appreciated the capabilities we did use (scheduling and reporting) …
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Measurable Social Impact

Sprout Social allows us to generate data and analytics reports at the click of the most. The ability to quickly build custom reports is an awesome product feature. We're able to quickly take this data and information and analyze it to improve our social media program. Leadership also finds value …
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Measurable Social Impact

Yes. It helps show what content resonates with audiences, which shows that the work that our storytelling team and the work that our digital team do matters. We can see the tangible ROI of our work. People read the posts and click the links to the blog or videos. People share the posts as well.
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Measurable Social Impact

Yes, Sprout Social helps keep us very organized. I don't think we utilize all the features to its biggest extent, but due to our org size and team member quantity, it has everything we need. I have nothing else I can think of that I would change about the organization. The use interface tabs and …
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Measurable Social Impact

It prevents us from manually scheduling posts, which would cost a lot more than the time it takes to schedule the posts. It’s also a nice way to keep all our social clients organized under one spot where we can view content calendars as needed.
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Measurable Social Impact

Yes, Sprout Social helps us measure and improve the return on investment for our social media efforts. First, by leveraging Advanced Analytics, we are able to do a deeper dive into our key performance indicators including engagement, reach and conversions. Furthermore, we can track our costs for …
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Measurable Social Impact

Yes, Sprout Social did help my organization measure and improve the ROI of our social efforts by enabling our data analytics to be viewed in a single source. This cut down on the effort and data confusion when we manually went from platform to platform to gather our social data.
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Measurable Social Impact

Sprout Social's reporting features have helped us enormously in our social efforts. Where we previously struggled to help our C-suite leaders understand social media's impact and value, we can now generate simple reports that tell the story. Our senior leaders are much more engaged and supportive …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

View all pricing

Standard

$199 annual / $249 monthly

Cloud
per user/per month

Professional

$299 annual / $399 monthly

Cloud
per user/per month

Advanced

$399 annual / $499 monthly

Cloud
per user/per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://sproutsocial.com/pricing/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $249 per month per user
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Product Demos

Sprout Social Review Demo - Is This The Best Social Media Scheduling Tool

YouTube

How To Use Sprout Social - A Walkthrough Demo Of Sprout Social

YouTube

Sprout Social Demo 2023 | Sprout Social Review

YouTube

How to Use Sprout Social's Service Cloud Integration

YouTube
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.9
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.6
Avg 8.1

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

8.1
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.3
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.7
Avg 8.4

Reporting/analytics

8.7
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

8.1
Avg 8.0
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Product Details

What is Sprout Social?

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives dedicated onboarding and quick implementation to realize value faster and minimize business disruption. Sprout invites potential customer to try a free 30-day trial at sproutsocial.com.

Sprout Social Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Google+
  • Supported: Instagram
  • Supported: Pinterest

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.

Sprout Social Videos

Bringing Customer and Business Insights Together with Tableau and Sprout Social
Customer Care with Service Cloud and Sprout Social
Sprout Social Employee Advocacy

Sprout Social Integrations

Sprout Social Competitors

Sprout Social Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish, French, Italian, Portuguese, Spanish

Frequently Asked Questions

Sprout Social starts at $249.

Hootsuite, Khoros Social Media Management, and Sprinklr Social are common alternatives for Sprout Social.

Reviewers rate Content planning and scheduling highest, with a score of 9.5.

The most common users of Sprout Social are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 65)

A better mousetrap

Rating: 9 out of 10
Incentivized
February 10, 2025
Verified User
Partner in Marketing
Marketing & Advertising Company, 1-10 employees
Vetted Review
Verified User
Sprout Social
5 years of experience
Likelihood to Renew
10
Sprout Social is the best platform out there for social-media management, and now that I have all my clients using Sprout Social, it would be sort of silly for me to walk away format at this juncture. The only cloud on the horizon would be if Salesforce bought it (as has been rumored) and put it inside its walled garden.

Several Reasons Why We're Sprout Social Fans (and What May Need Improvement)

Rating: 10 out of 10
Incentivized
September 19, 2021
Verified User
Executive in Marketing
Public Relations and Communications Company, 1-10 employees
Vetted Review
Verified User
Sprout Social
5 years of experience
Likelihood to Renew
9
I like Sprout for our needs and I like that it is easy to use. We want something better than HootSuite but don't need a high-level fancy program. The only think I don't like is customer service (except for chat).
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