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Sprout Social

Sprout Social


What is Sprout Social?

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening…

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Recent Reviews

TrustRadius Insights

Sprout Social effectively addresses social media management and monitoring needs. Users utilize Sprout Social to schedule social media …
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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Twitter (57)
  • Content planning and scheduling (57)
  • Real-time tracking (55)
  • Facebook (59)

Reviewer Pros & Cons

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$199 annual / $249 monthly

per user/per month


$299 annual / $399 monthly

per user/per month


$399 annual / $499 monthly

per user/per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $249 per month per user
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Product Demos

Sprout Social Review Demo - Is This The Best Social Media Scheduling Tool


How To Use Sprout Social - A Walkthrough Demo Of Sprout Social


Sprout Social Demo 2023 | Sprout Social Review


How to Use Sprout Social's Service Cloud Integration

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Using complex keyword searches to surface insights from social media conversations.

Avg 7.6


Scheduling posts to various social media channels and profiles from one interface.

Avg 8.0


Engaging with customers and responding to comments and inquiries via social media channels.

Avg 8.1


Using the software to increase customer engagement and grow customer base via social media channels.

Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

Avg 8.5


Avg 7.9

Account management

Users can manage access to multiple social media accounts.

Avg 8.1
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Product Details

What is Sprout Social?

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives dedicated onboarding and quick implementation to realize value faster and minimize business disruption. Sprout invites potential customer to try a free 30-day trial at

Sprout Social Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Google+
  • Supported: Instagram
  • Supported: Pinterest

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.

Sprout Social Videos

Bringing Customer and Business Insights Together with Tableau and Sprout Social
Customer Care with Service Cloud and Sprout Social
Sprout Social Employee Advocacy

Sprout Social Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish, French, Italian, Portuguese, Spanish

Frequently Asked Questions

Sprout Social starts at $249.

Hootsuite, Khoros Marketing, and Sprinklr Social are common alternatives for Sprout Social.

Reviewers rate Broad channel coverage and LinkedIn highest, with a score of 8.3.

The most common users of Sprout Social are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Sprout Social effectively addresses social media management and monitoring needs. Users utilize Sprout Social to schedule social media posts, pull analytics reports, and monitor social media mentions. According to users who have been using the software for more than 2 years, it has helped them publish content on pages and profiles, schedule posts in different time zones, and monitor their social media effectiveness. The software is highly appreciated for its ability to increase efficiency and productivity in engaging with social media communities and mapping out online strategies.

One of the key use cases of Sprout Social is central monitoring of all social media accounts to ensure consistent branding and communications. Users have found it essential for managing multiple accounts from one platform, allowing them to maintain a unified brand voice across various channels. Additionally, Sprout Social has had a positive impact on marketing efforts by expanding advertising capabilities and enabling simultaneous content publishing.

Another valuable use case of Sprout Social is reporting and monthly metric analysis. Users rely on the software to track content performance, community growth, and overall social media effectiveness. It provides them with comprehensive reports that help in evaluating strategies and making data-driven decisions.

Moreover, Sprout Social helps users aggregate social issues, track responses, and ensure a clear voice from brands. It simplifies the process of categorizing interactions, engaging with customers, and responding to comments and direct messages. By streamlining these tasks, it saves users significant time when it comes to social media scheduling and analytics.

Users recommend Sprout Social for small businesses and non-profit organizations due to its ease of setup and robust reporting capabilities. It serves as a valuable tool for managing different strategies and campaigns by offering features like scheduling social media content, monitoring social feeds, and creating reports for all clients.

Sprout Social also caters to digital marketing agencies by providing centralized management of client's social media accounts, gathering analytics, and offering reporting tools. Its detailed analysis across all social channels makes it a preferred choice for agencies looking to track social progress and provide comprehensive reports to clients.

With its versatility, Sprout Social is used by universities as well to manage social media accounts for announcements, news, public relations, and marketing purposes.

Overall, Sprout Social proves to be an essential tool in managing social media by catering to a wide range of use cases. From scheduling content and engaging with customers to monitoring analytics and generating reports, this software simplifies the complex landscape of social media management.

Users commonly make the following recommendations based on their experience with the software:

  1. Integrate with Asana: Users suggest integrating the software with Asana to streamline workflow and enhance task management capabilities.

  2. Spend time exploring functions: Reviewers advise investing time in exploring and familiarizing oneself with the various functions of the software to fully understand its capabilities.

  3. Choose a company that treats customers well and aligns with goals: Users recommend selecting a software company that provides both a powerful tool and prioritizes customer satisfaction. They suggest finding a company that aligns with business goals and offers reliable support and service.

These recommendations emphasize the potential benefits of integration, the importance of understanding the software's functions, and considering customer-centricity when choosing a software provider.

Attribute Ratings


(1-25 of 62)
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Score 10 out of 10
Vetted Review
Verified User
I like Sprout for our needs and I like that it is easy to use. We want something better than HootSuite but don't need a high-level fancy program. The only think I don't like is customer service (except for chat).
Ryan Collins | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
It's easy to use with a stellar support team. Being able to look at the overall performance of our channels and then take a deeper dive in is great. The RSS feed and bitly integration are just icing on the analytics cake. Plus, their Sprout Insights eBlast is packed with information and helpful takeaways.
Olivia Ann Hurst | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
The negative reasons I gave Sprout Social this rating is because of my inability to manage additional social platforms such as LinkedIn and Pinterest. I also wish that Sprout would integrate Instagram account and track followers, including likes and comments on photos. I also wish they provided better reporting on Twitter accounts.

Some of my positive reasons include the user-friendliness of the dashboard and services offered. Their stellar customer service is a big reason why I keep coming back - there are too many companies that lack in customer service, so when I find a company that provides the customer service I need, I like to stick with them! Another plus about their customer service - they're always extremely friendly (I've caught Carolyn on a crazy day before and she still was absolutely fantastic) and also ALWAYS follow-up to make sure that your issue has been addressed and resolved. And, on the occasion where my issue was because of user error, they were pretty nice about it!

Sprout Social is perfect for you if you're looking for an easy-to-use but thorough dashboard to manage your social accounts.
March 16, 2015

Sprout Social Review

Ryan Montano | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I love the UI and UX design of sprout. It is so easy to use and visually pleasing and I have no problem staring at it all day. I connects to most of my social channels and even to my companies google analytics account. I wish it had a connector to other more robust analytics engines like Anametrix, but for what I am doing it works great. Sprout creates visually pleasing reports that wow my executive team. Also, all the data is available via CSV files so I can add it to other reports within the Anametrix platform when needed. No matter how large or small your marketing team is, the scalability, the ease of use, and the great support makes Sprout Social a great tool for any social media manager. There are lots of social media management tools out there: hoot suite, tweet deck ect. These are good, but sprout social has it figured out they understand that UI and UX design are important and do a great job of making the tool easy to use and look at.
Score 7 out of 10
Vetted Review
Verified User
There are so many tools out there, some are better for social listening and monitoring, other for social syndication, and some for reporting and data analysis. For me, it is about finding a tool that is superior in all areas.
Shonda Ranson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
For clear, general-audience-friendly metrics and team monitoring of your social media communications, this is the best aggregate product that I have seen and used for the cost. I liked it so much after the introductory trial that I decided to use this product and pay for the subscription out of my own pocket as a personal investment for my organization. So, while the Standard $40/month doesn't have everything, the items that are missing, I can get for free – just not in the same suite. For example, Google Analytics are free, just not integrated in Sprout Social; and the optimum timing add-on can be done at a much lower cost using tweriod and buffer. When renewal comes around, the choice will be purely around my budget.
Jennifer Wagner | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
Doreen Nicastro | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Sprout Social is an ideal solution for professionals, small and midsize organizations who understand the social landscape and the value measuring the effectiveness of social campaigns. Organizations that are looking to monitor, measure and engage their audience on LinkedIn, Facebook, Twitter and Google+ will find Sprout Social easy to set up and use.
Stephanie Spear | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
I would like to find a platform that offers better and more comprehensive analytics while also offering complete scheduling tools for Facebook and Google +, maybe even Pinterest. I haven't found that yet which is why I haven't switched but as soon as I do, I will switch.
Haley Holt | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
I really like Sprout Social, but I am also using other platforms such as ShortStack, because not only does it allow me to create tabs and campaigns, it also provides analytics. I wish Sprout Social offered at least a mobile or campaign feature.
September 16, 2014

Sprout Social Review

Steve Kaplan | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Cost per user and the ability for one individual to manage the product without ample training make Sprout Social hard to justify the cost. The training offered by Sprout Social is very useful but internally in our organization the details and specifics make it hard to accomplish all the things possible with the tool.
Mckenzie Masters | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Overall, it's just a great product. It's made our lives simpler and we appreciate the good work that it allows us to do. We love efficiency and SproutSocial makes it easy to create and post awesome content for our clients. Our clients have raved about the analytics we are able to provide them through this site so we will continue to use it. There are still various aspects of Sprout that we haven't tapped into yet and we are still in the learning process. Overall, I would recommend it to those organizations who need to better manage their clients.
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