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Sprout Social effectively addresses social media management and monitoring needs. Users utilize Sprout Social to schedule social media …
Starting at $249 per month per user
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What is Sprout Social?
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening…
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Popular Features
- Twitter (57)7.777%
- Content planning and scheduling (57)7.171%
- Real-time tracking (55)6.666%
- Facebook (59)6.363%
Reviewer Pros & Cons
Pricing
Standard
$199 annual / $249 monthly
Cloud
per user/per month
Professional
$299 annual / $399 monthly
Cloud
per user/per month
Advanced
$399 annual / $499 monthly
Cloud
per user/per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://sproutsocial.com/pricing/
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $249 per month per user
Product Demos
Sprout Social Review Demo - Is This The Best Social Media Scheduling Tool
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How To Use Sprout Social - A Walkthrough Demo Of Sprout Social
YouTube
Sprout Social Demo 2023 | Sprout Social Review
YouTube
How to Use Sprout Social's Service Cloud Integration
YouTube
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Sprout Social?
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives dedicated onboarding and quick implementation to realize value faster and minimize business disruption. Sprout invites potential customer to try a free 30-day trial at sproutsocial.com.
Sprout Social Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Google+
- Supported: Instagram
- Supported: Pinterest
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Sprout Social Screenshots
Sprout Social Videos
Bringing Customer and Business Insights Together with Tableau and Sprout Social
Customer Care with Service Cloud and Sprout Social
Sprout Social Employee Advocacy
Sprout Social Integrations
Sprout Social Competitors
Sprout Social Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Languages | English, French, Italian, Portuguese, Spanish |
Frequently Asked Questions
Sprout Social starts at $249.
Reviewers rate Broad channel coverage highest, with a score of 8.4.
The most common users of Sprout Social are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Sprout Social effectively addresses social media management and monitoring needs. Users utilize Sprout Social to schedule social media posts, pull analytics reports, and monitor social media mentions. According to users who have been using the software for more than 2 years, it has helped them publish content on pages and profiles, schedule posts in different time zones, and monitor their social media effectiveness. The software is highly appreciated for its ability to increase efficiency and productivity in engaging with social media communities and mapping out online strategies.
One of the key use cases of Sprout Social is central monitoring of all social media accounts to ensure consistent branding and communications. Users have found it essential for managing multiple accounts from one platform, allowing them to maintain a unified brand voice across various channels. Additionally, Sprout Social has had a positive impact on marketing efforts by expanding advertising capabilities and enabling simultaneous content publishing.
Another valuable use case of Sprout Social is reporting and monthly metric analysis. Users rely on the software to track content performance, community growth, and overall social media effectiveness. It provides them with comprehensive reports that help in evaluating strategies and making data-driven decisions.
Moreover, Sprout Social helps users aggregate social issues, track responses, and ensure a clear voice from brands. It simplifies the process of categorizing interactions, engaging with customers, and responding to comments and direct messages. By streamlining these tasks, it saves users significant time when it comes to social media scheduling and analytics.
Users recommend Sprout Social for small businesses and non-profit organizations due to its ease of setup and robust reporting capabilities. It serves as a valuable tool for managing different strategies and campaigns by offering features like scheduling social media content, monitoring social feeds, and creating reports for all clients.
Sprout Social also caters to digital marketing agencies by providing centralized management of client's social media accounts, gathering analytics, and offering reporting tools. Its detailed analysis across all social channels makes it a preferred choice for agencies looking to track social progress and provide comprehensive reports to clients.
With its versatility, Sprout Social is used by universities as well to manage social media accounts for announcements, news, public relations, and marketing purposes.
Overall, Sprout Social proves to be an essential tool in managing social media by catering to a wide range of use cases. From scheduling content and engaging with customers to monitoring analytics and generating reports, this software simplifies the complex landscape of social media management.
Users commonly make the following recommendations based on their experience with the software:
-
Integrate with Asana: Users suggest integrating the software with Asana to streamline workflow and enhance task management capabilities.
-
Spend time exploring functions: Reviewers advise investing time in exploring and familiarizing oneself with the various functions of the software to fully understand its capabilities.
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Choose a company that treats customers well and aligns with goals: Users recommend selecting a software company that provides both a powerful tool and prioritizes customer satisfaction. They suggest finding a company that aligns with business goals and offers reliable support and service.
These recommendations emphasize the potential benefits of integration, the importance of understanding the software's functions, and considering customer-centricity when choosing a software provider.
Attribute Ratings
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
February 25, 2015
What is the best Social Media management solution?
Score 10 out of 10
Vetted Review
Verified User
I began searching for a Social Media Management and Monitoring tool when I realized that I was finding it increasingly difficult to create the content, manage the outgoing messages and also monitor our social media venues effectively. It came down to Sprout Social. It is being used by the Marketing Department, specifically the Social Media group.
- Simple to understand visual reports: the kind you can just SEND to managers, without the need to EXPLAIN what they mean :)
- A robust scheduling platform so you can arrange the content for the week according to your publishing topics and still be allowed to manually intervene when/if needed
- Being cloud-based and also available for smartphones and tablets allows for reliability: you'll always have some form of access to your material and venues, no matter where you are.
- When we first started using SproutSocial they were still showing the "posted via" signature on Facebook, now it is gone. So the experience users see and live is made to look like it just came from a human, not by a scheduled machine, which is a great personal touch.
- With LinkedIn Pages support in the building, they'll surely add another important platform to their portfolio.
- Add YouTube, Instagram, Tumblr
- Offer a freemium model
1
Social Media, Communications, Digital
- Cut down budget for having multiple persons on specific digital venues
- Better employer branding as we manage all of our job offers through Facebook too
- Allows for a proper corporate presence on social media, making sure that each (supported) venue is covered
The intuitive use, price, visual reporting and ability to easily expand plans and features is a total win
1
web editing and social media/digital knowledge
- live feed from our events (Twitter, Facebook)
- managing our daily social media feeds
- nline contests: we are able to calculate the time-stamp of any message, based on the publish time we set in SproutSocial for each
- I still remember the face of our Marketing Director when I showed him the smart inbox and all those mentions of us :)
- I was also surprised by the multiple use of the word "iQuest" out there. So many websites and digital venues were using it and Sprout Social discovered them :)
- add teams and allocate specialists: one person for Twitter, one for Facebook etc. They can all work in the same app but on specific venues they are best at using.
No
- Price
- Product Features
- Product Usability
- Third-party Reviews
I selected Sprout Social having the main focus on its usability. I was aware that other colleagues might use it, people not necessarily having digital expertise and I wanted to make sure that the usability and the visuals were as non intimidating as possible.
Would not chnage anything
- Implemented in-house
No
Change management was minimal
- nothing significant
- Online training
Yes
They're working on it as of now
Yes, it was 1-2AM, I was preparing for a meeting the next day where I had to present the past 6 months for all digital venues. I remember planning the design of the reports and then it hit me: I could just easily use the amazing designed PDF reports Sprout Social was producing and show them those. Great choice! Went back to sleep and nailed it the next day in the meeting room.
- reporting
- smart inbox
- keywords (would rather have a drop-down where I can select my own variations/combinations, then write things like "keyword -from @username etc)
Yes
Great native smartphone and tablets apps are available for free.
Method of payment
Try to be honest and true about your business and objectives. They will not try to upsell crap to you, so the more you open in an initial approach and let them know your needs, th ebetter your profile will be matched against a solution that vest fits your needs.
October 23, 2013
Sprout Social is A Member of Our Marketing Team
Score 7 out of 10
Vetted Review
Verified User
- Creates visually appealing, clear analytics reports.
- Easy to organize, publish, and edit across multiple clients and users.
- Great for finding new audience members that may like the content.
- You cannot respond to comments/responses through the platform.
- Cannot upload videos to post.
- Can only manage certain types of accounts.
- Able to monitor and provide substantiated reports to clients.
- Easy to manage multiple clients and teams.
6
The Social Community Managers within our company use the software to create and monitor content. We also have individuals responsible for influencer outreach that use it for research.
1
Our technical manager
- Create and publish content, and manage social accounts on behalf of a number of clients.
- Monitor and document analytics.
- It aids in outreach and monitoring conversations to enter our client into.
With my previous company, we used Argyle Social.
- Implemented in-house
- Self-taught
Yes, it's fairly intuitive and has a similar UX to other social platforms.
- Facebook
- Twitter
- Google +
- LinkedIn
No, not yet.
I am not sure.
February 22, 2013
Data analysis inadequate for an agency.
Score 4 out of 10
Vetted Review
Verified User
- It is a good overall social media analytics tool. It has basic data but it doesn't drill down to our specific needs, and it doesn't have the ability to deliver custom reports with hard data.
- It certainly has some nice features (e.g. search) and is probably an effective tool for corporate social media managers.
- It doesn't go deep in to data analysis: In order to supply our clients with the kind of data they wanted to see, we were still obliged to export data from the system into Excel and spend valuable time creating appropriate reports to share with clients.
- We really needed a tool where we could build custom reports and provide our clients with access to those reports by logging into the system. Sprout does not offer this kind of "agency" functionality.
- We also needed to compare changes in metrics across specific time periods. Sprout does not offer this functionality.
- Better insights analysis for our online and social media data. Improvement on decision making
4
Social Media Community Managers
1
- Social Media Analytics: Our main business problem was being able to provide our clients with proof-points that the social engagement efforts we were making on their behalf were, in fact, effective. The overriding issue was to provide customized metrics showing engagement through content click-throughs etc.
I didn't switch, but used Sprout Social as part of the evaluation process when looking for a good social media analytics tool.
We evaluated the following tools:
Sprout Social, Webtrends, Pagelever. We did not, in fact, pick this system but went instead with PageLever.
We felt that Sprout was a good tool, but did not have the agency features we needed. In addition, the people we worked with a PageLever were incredibly helpful in helping us customize the system to meet our use case. The Sprout Social people we talked to were not unhelpful, but had more of a hands-off approach. For example, they sent us canned marketing materials, but didn't spend time with us to personally discuss our use case.
We felt that Sprout was a good tool, but did not have the agency features we needed. In addition, the people we worked with a PageLever were incredibly helpful in helping us customize the system to meet our use case. The Sprout Social people we talked to were not unhelpful, but had more of a hands-off approach. For example, they sent us canned marketing materials, but didn't spend time with us to personally discuss our use case.
- Professional services company
We used a small local agency called BaaS.
- Self-taught
The product is fairly easy to use and has a good user interface, so it's not difficult to learn.
Yes
There isn't any room for negotiations
December 05, 2012
Good, simple publishing tool.
Score 7 out of 10
Vetted Review
Verified User
- Sprout is a decent publishing tool. It is easy to use and understand, so communicating is relatively painless. There are more sophisticated tools out there, like Spredfast and Hootsuite, but Sprout is good enough for simple needs. Some features that are lacking are robust editorial control, which more involved organizations may need.
- The listening aspect is not detailed enough. I wanted to have more specific streams such as listening to specific people in addition to listening to my accounts and keywords.
- The reporting is lacking in Sprout. It is not detailed enough to truly understand the specific kinds of engagement happening.
- My clients could easily tell the difference in the time they spent communicating to their social channels. Previously, they were managing their communication directly in the social networks. That meant they had a shared username and password among several employees. They also had to spend a longer period of time each day to decide what to communicate, when it would be communicated and which of them was going to do it. With Sprout, they were able to plan communications in advance and even write them as a team, setting the publishing for a later date. That saved planning time was valuable and it freed my clients up to do their other work.
3
Social Media Manager, Marketing Manager
1
I consult with companies and utilize Sprout for my clients. I am the main support person.
- Social Communication - Publishing information such as event details, inspirational content, and student work to my client's social accounts
- Social Listening - Listening to the social conversation about my client and their industry, so that we could participate in the conversation
No
I didn't switch from another system per se. I chose this package for my client based on the budget they had and the needs we identified. Sprout was the best value for the money and it fit their basic needs.
Hootsuite, Gremln, Spredfast
- Implemented in-house
- Self-taught
Sprout was quite easy to use. I have a lot of familiarity with SMMS software, so I may not be the typical user.
Essentially, this means accessing your social accounts, configuring users, and creating listening streams.
No
NA
- CRM systems and Email programs
I do not know
None. This is essentially an online subscription.
November 30, 2012
Affordable and effective.
Score 8 out of 10
Vetted Review
Verified User
- It's a great tool. It just depends on the needs of the user. I think Sprout Social has an affordable pricing structure and offers basic but organized information on social media accounts which can be incredibly helpful.
- Sometimes it's difficult to drill down into deeper analytics.
- I can manage the accounts more effectively and I save time on collecting information on how different accounts are performing.
1
Just the social media manager.
1
- Social Media Management and Measurement
There wasn't a product before. I was doing most of the social media management by free tools.
Meltwater buzz
Spreadfast
Radian6
But many of them didn't have a pricing chart that worked with our needs.
- Implemented in-house
- Self-taught
I thought it was intuitive but they do offer webinars if you need help learning the tool as well as someone who will walk you through the features.
- More with Omniture analytics instead of just Google Analytics
not to my knowledge.
Just know that you need to figure out the admin situation so budget for that accordingly.