1 - The content specialist-social media produces high-quality content that maintains the organization's identity and brand standards. They publish content to official organization social media channels, including Facebook, Twitter, Instagram, LinkedIn, YouTube, and Snapchat, ensuring key messages are presented in a deliberate, timely, accurate, and compelling way.
2 - There are two of us in our organization who use Sprout Social on a daily basis. We are both Digital Communications Specialists and use it mainly for scheduling social media posts and monitoring media mentions. On occasion, the Marketing Strategist will also use it to pull reports and look at data.
5 - Marketing and Support are both represented as business functions. Marketing uses it for social promotion and social listening, while support uses it for customer issue listening and coordinates with marketing to respond to customer issues in real time. This is where integration between Sprout and Salesforce would be handy.
7 - I manage a social media support team of six who are responsible for engaging with all users who comment on our brand's posts. Given their responsibility to be online from 8 am until 12 am in shifts, they used Sprout Social on the go when needed to see posts, understand context, give insight if comments were inappropriate, or if the post should be pulled down.
6 - On the Marketing side, it is used by both our developer and operations manager for reporting. We could use it for publishing but we possess another tool to do that. On our agency side, roughly four paid digital marketing specialists use this to manage client social media and report on it.
8 - The people who use Sprout Social in our organization are from the performance marketing, SEO and creative teams. Basically, anyone who works with social media. Not all of our clients opt for Sprout Social, but we've received feedback that it has been a beneficial tool for those of them that do use it.
2 - The two admin users of Sprout Social was the Social Media Manager and the Online Reputation Manager. Both are a part of the overall Marketing Department.
6 - We have about 6 people in our organization who regularly use Sprout. Some use it strictly for reporting purposes to get an understanding of customer engagement. Some are using it a an extension of customer support by responding to customers who are asking for help through social. And then we are also using it to plan and schedule marketing campaigns.
6 - I have Sprout Social working with three client companies, and all of them are within the marketing organization. From a strategic standpoint, Sprout could be divided into four distinct areas for a company: 1) marketing, extending the brand, 2) individual branding for thought-leadership and executives 3) for customer service and support, and 4) for sales. This is what I am working towards with all of my clients.
50 - Marketing, On-Air Promotions, Sales, Partnerships, and Creative all use Sprout Social to understand the content that we create and how it works in the world of social media. We work in a unique industry, one that doesn't always involve analysis of our work. But, when handling social media for clients, it's great for us to understand what works best.
25 - There are 20 content creators and 5 directors. Content creators use Sprout Social to post content to our social media accounts and they generate monthly reports and send them to the directors.
3 - All of the people that use Sprout Social are within the marketing and communications team, particularly focused on social media and digital content. The main social media manager uses social media, the reporting and analytics coordinator uses it, and our digital manager uses it to track our content social calendar that was developed.
1 - I am the whole Social Marketing team for two hotels. Sprout Social allows me to maximize my efficiency and social reach all in one place. It would be very easy to lose track of 6+ social platforms. Sprout Social allows me to keep up with all the platforms, scheduled posts and makes sure all interactions are responded to.
4 - We have a small team of 11 people, but only 4 of us are in the marketing department. We overview the digital marketing, SEO, social media management, inbound marketing, web development and content management for our clients.
1 - Audience engagement, social media management, content marketing, social listening, content distribution, reporting, etc. Sprout is used by the Audience Engagement Manager as part of a content marketing team that runs blogs and social channels on behalf of a large client. Right now it is only used by one person but this may change in the future.
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for leading brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, Zendesk and many more. Sprout’s platform is designed with ease of use in mind, simplifying social publishing, engagement, reviews, analytics and listening for our customers. By providing customer success and technical support, Sprout is committed to delivering consistent value to all users. The vendor states that any organization, regardless of size or industry, can count on dedicated onboarding and quick implementation to realize value faster and minimize business disruption. Sprout invites potential customer to experience what they describe as award-winning service and industry-leading time to value with a free 30-day trial at sproutsocial.com.
What is Sprout Social? An Overview of the Social Media Management Tool
Sprout Social is a powerful social media management tool for businesses looking to communicate, analyze and manage their social channels with ease. Through a single stream all-in-one platform, you stay organized with data that drives your business. Discover what Sprout Social can do for you. Sign up for a free 30-day trial here: http://sproutsocial.com/
