Name: Stickybeak
Author: Stickybeak

Help Desk

Web and Video Conferencing

Customer Support

Online Learning

Education

Business Intelligence (BI)

Collaboration

Embedded Business Intelligence (BI)

Visual Collaboration

Enterprise

Accounting

Payment Gateway

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Course Authoring

Credentialing

HR Management

On-Demand Payment

Payroll

Professional Employer Organizations (PEO)

Resume Parsing

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AI Agent Builder

API Management

Browser

Cloud Storage

Component Content Management

Data Center Infrastructure Management

Data Pipeline

Data Quality

Endpoint Encryption

Fraud Detection

In-Memory Databases

Integration Platform as a Service (iPaaS)

Interoperability

Managed Print

Managed Public Cloud Infrastructure

Metadata Management

Network Performance Monitoring

Password Management System

Relational Databases

Virtual Private Network (VPN)

Voice Recognition

Vulnerability Management

Web Application Firewalls

Information Technology

A/B Testing

Ad Serving & Retargeting

Advertising Agency

All-in-One Marketing

Content Management

Email Marketing

Event Registration

Heatmap and Session Recording

Intent Data

Landing Page

Marketing Automation

Marketing OS

Social Media Management

Survey & Forms Building

Swag Management

Web Analytics

Webinar

Marketing

Project Management

Prototyping

Transcription

Professional Services

Customer Relationship Management (CRM)

Point of Sale

eCommerce

Sales

Antivirus

Insider Risk Management

Secure Service Edge (SSE)

Security

Church Management

Legal Research

Library Management

Vertical-Specific

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Stickybeak is a consumer testing solution that, according to the vendor, assists businesses in gathering valuable feedback from their target audience on various marketing and communication materials. The product is designed to cater to businesses of all sizes, from small startups to large enterprises, and is commonly used by marketing professionals, market researchers, advertising agencies, brand managers, and product managers across various industries. Stickybeak offers rapid global consumer testing capabilities, allowing companies to test and validate their campaigns, packaging designs, messages, creative elements, and influencer choices before launching them, with the aim of ensuring resonance with their audience and driving better results.

## Key Features

**Rapid global consumer testing**: According to the vendor, Stickybeak enables businesses to reach over 4 billion consumers worldwide through advanced social media targeting, providing them with actionable insights within days or even hours.

**Category relevant audiences**: Stickybeak allows access to people actively engaging with a specific category across major social media channels. The vendor claims that users can choose from over 100 interest groups and 150 countries for precise targeting, resulting in real audience engagement and insights.

**One-off use or bundles available**: Stickybeak offers flexible pricing options, including the choice of one-off use or tailored plans for teams. This, according to the vendor, allows businesses to pay only for the tests they need, ensuring cost-effectiveness and scalability. Additionally, Stickybeak is designed as a do-it-yourself solution, eliminating the need for external assistance and enabling faster decision-making.

**Feedback within days, even hours**: Stickybeak follows a simple and proven testing methodology, providing businesses with clear and easy-to-understand test reports within days. The vendor claims that the results are enhanced with AI, offering actionable insights and a better understanding of consumer preferences.

**Engaging respondent experience**: Stickybeak features a mobile-first platform with a chat-like interface, aiming to provide an enjoyable respondent experience that encourages honest and real feedback. According to the vendor, respondents also have the option to donate their time to OXFAM or participate in prize draws.

**Access the world's biggest consumer audience**: Stickybeak allows businesses to connect with over 4 billion social media users globally, reaching audiences across platforms like Instagram, TikTok, Facebook, Messenger, and Google. The vendor states that users can choose from over 100 interest groups and 150 countries for precise targeting.

**Compare countries and demographics in one report**: Stickybeak provides insights on preferences and feedback from different markets and demographics, presenting them through clear visual charts and AI-enhanced qualitative feedback summaries. According to the vendor, this feature helps businesses understand the reasons behind preferences, enabling them to make informed decisions.

**Research support to make it easy**: Stickybeak offers expert support in crafting survey questions for optimal results. The vendor also provides assistance for thought leadership, press releases, and customer behavior research. Users can choose from one-off and annual plan options to accommodate various research needs.

**Real insights from real people**: Stickybeak gathers relevant and up-to-date feedback through short, 10-question chatbot-style surveys, aiming to provide an engaging user experience. The vendor sources fresh respondents from social media to ensure unfiltered and reliable responses, enabling businesses to make informed decisions based on real insights from real people.

Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

Research Core 1

Lite

Elite

Stickybeak

Market Research

Tools and techniques that enable qualitative and quantitative research into consumer markets.

Competitor and Industry Benchmarking

Enables users to compare their performance against specific competitors or their industry as a whole. This may include cross-channel traffic, audience engagement, market share, tech stacks, strategy, etc.

Competitor Research

Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.

Web Traffic Analysis

The ability to analyze, segment, and track competitive web traffic with usage metrics based on traffic share, pricing, paid search, demographics, geographic region, customer journeys, engagement, user sentiment, etc.

Consumer Feedback

The ability to collect feedback from customers, prospects, focus groups, interviewees, etc.

Competitor alerts

Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.

Market Insights and Reports

Reports, newsfeeds, and information related to events, industry trends, or competitive insights.

Financial Research

The most important features for the effectiveness of a financial research platform

Public Company Data

The ability to access fundamentals, earnings, or other information through company filings and other sources

Private Company Data

The ability to access fundamentals, earnings, or other information for companies that are not publicly listed

Industry and Sector Research

The quality and completeness of analyses and research on the overall performance and outlook of specific sectors and industries

Industry-Specific Information

The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry

Independent Research Access

The ability to access third-party analyses, e.g., Morningstar reports

Search Tools

The quality and effectiveness of tools to help locate specific and relevant information within the platform

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Contact information

Information about individual contacts is available and high quality.

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What is Stickybeak?