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Starting at $14.99 per month
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What is Tailwind?

Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.

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Recent Reviews

TrustRadius Insights

Tailwind has proven to be an essential tool for marketing, design, and public relations teams within organizations. Its primary function …
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Popular Features

View all 22 features
  • Workflow management (8)
  • Pinterest (10)
  • Content planning and scheduling (10)
  • Content optimization (10)

Reviewer Pros & Cons

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Pinterest Plus


per month

Instagram Plus


per month

Tailwind Create


billed annually

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Using complex keyword searches to surface insights from social media conversations.

Avg 7.6


Scheduling posts to various social media channels and profiles from one interface.

Avg 8.0


Engaging with customers and responding to comments and inquiries via social media channels.

Avg 8.1


Using the software to increase customer engagement and grow customer base via social media channels.

Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

Avg 8.5


Avg 7.9

Account management

Users can manage access to multiple social media accounts.

Avg 8.1
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Product Details

What is Tailwind?

Tailwind Video

Tailwind Create - Users React to the Fastest Way to Create Gorgeous Pinterest Designs

Tailwind Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.

Reviewers rate Automated routing and prioritization and Paid media management and Campaigns and promotions highest, with a score of 10.

The most common users of Tailwind are from Small Businesses (1-50 employees).
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Tailwind has proven to be an essential tool for marketing, design, and public relations teams within organizations. Its primary function is to manage Pinterest activity for websites, making it easier to stay active and promote community engagement while producing great content for clients. By allowing stress-free planning and posting on social media platforms, Tailwind connects users to the communities they serve.

One of the key use cases of Tailwind is its ability to schedule pins on Pinterest at set intervals throughout the day. This feature solves the problem of scheduling pins, which was not previously possible with other scheduling sites. By strategically pinning on Pinterest, users are able to gain recognition and preference in others' feeds, ultimately resulting in increased traffic and leads for their websites.

In addition to Pinterest, Tailwind also serves as a valuable tool for planning and scheduling Instagram posts. Users appreciate the software's ability to create and schedule posts well in advance, allowing for more thoughtful and strategic content planning. This feature enables collaboration with other businesses, bloggers, and influencers, facilitating growth and exposure on social media platforms.

Furthermore, Tailwind helps users find unique and relevant content to share with their followers while discovering content from others in the same niche. This ensures that social media pages are consistently updated with fresh and relevant content on a regular schedule. With the automation of manual work and saving time, Tailwind has become an indispensable tool for many organizations.

While the majority of users highly appreciate the features offered by Tailwind, there are some who have evaluated the product's price point in relation to its benefits. For these users, automating Pinterest scheduling and looping were highly valued but did not outweigh the perceived cost of the software.

User-Friendly Interface: Users have consistently praised the user-friendly interface of Tailwind, with many stating that it sets the software apart from other complicated and stressful programs in the market. The intuitive design makes scheduling posts, staying connected with the community, and navigating through various features effortless.

Helpful Tutorial Videos: Several reviewers have found the tutorial videos provided by Tailwind to be incredibly helpful in getting started and maximizing their use of the software. These step-by-step guides serve as valuable resources for understanding all the features and functionalities offered by Tailwind.

Effective Scheduling Tools: Many users appreciate Tailwind's powerful scheduling tools, including its ability to determine the best time to pin and automate pinning. This feature saves users guesswork and allows them to be more active on platforms like Pinterest. Additionally, users value being able to schedule pins at preferred times, reschedule pins automatically, and loop pins to ensure regular showcasing of their best content on boards.

Limited Platform Support: Some users have expressed dissatisfaction with Tailwind's limited support for platforms, as it may not meet the needs of those looking for an all-inclusive platform manager.

Lack of Sales/Engagement Impact: Several users have reported that they did not see a noticeable increase in sales or page views after using Tailwind, making it difficult to justify paying for the service.

Usability and Interface Issues: Users have found the user interface of Tailwind to be less intuitive than expected and have pointed out various usability issues such as inconvenient screen switching when uploading images, difficulty adding pins to the Tailwind queue, and non-user-friendly link placement in posts.

Users of Tailwind have made several recommendations based on their experience with the platform. The three most common recommendations are:

  1. Give it a try: Users highly recommend trying out Tailwind, emphasizing its user-friendly interface and ease of use. They suggest taking advantage of the step-by-step tutorial to become familiar with the platform and its features.

  2. Upgrade to the Plus subscription: Many users suggest upgrading to the paid Plus subscription to access more in-depth analytics. They find these advanced analytics beneficial for monitoring social media performance and optimizing their strategies.

  3. Test out the free trial: Users recommend taking advantage of the free trial offered by Tailwind to get a feel for the platform before committing to a subscription. This allows users to explore the features, automation capabilities, and assess if it aligns with their specific needs.

Overall, users highly recommend Tailwind as a tool for automating Pinterest activity, organizing social media accounts, and boosting one's career.

Attribute Ratings


(1-11 of 11)
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Score 1 out of 10
Vetted Review
Verified User
I have used Tailwind since 2017 in different capacities as Pinterest (and Tailwind itself) has changed over time. I used to use the scheduler extension, community boards, and analytics almost daily to schedule all of my pins, and it was great for that. However, as Pinterest's interests shifted, Tailwind changed, adding quite a few tools I don't have a use for. A year ago, I downgraded to the free version, as I felt like it just wasn't meeting my specific needs for the cost. I now use it solely to share 3-4 pins a month to communities.
  • Pin creation and scheduling
  • Sharing pins to communities
  • Since an update a year or two ago, the website is slow and less intuitive
  • They offer too many features that
  • The lower pricing tiers should offer more value for cost and be available as monthly plans
  • Analytics ("Insights") often don't work or aren't accurate
  • The UI is a bit clunky across the board - from browser extensions to the dashboard and throughout the new website
Tailwind may work for beginners just learning to build their social media presence. I don't think it's the best way to get Pinterest engagement anymore, and they don't offer much compared to other social media schedulers. When they focused solely on Pinterest, they were great, but as they've branched out into other areas (emails, marketing plans, Instagram sharing) they let their Pinterest product stagnate. I already have a social media scheduler that includes quite a few more platforms and features most social media managers or comms teams really need and use on a day-to-day basis and it costs less, so I have a hard time thinking of people I'd recommend try Tailwind, honestly.
Score 10 out of 10
Vetted Review
Verified User
We use Tailwind for our two non-profit organizations for Pinterest and Instagram. It has made it so easy to stay up on scheduling our pins and our Instagram posts that our engagement and followers have grown substantially because of using Tailwind. We also love that for Instagram there is SmartBio where a person can link directly to that post and for Pinterest, we love the community section where others can find and pin your posts.
  • Scheduling Pins on more than one Board across a time frame.
  • Scheduling Instagram posts at recommended times.
  • Using Smart Bio for links from Instagram directly to our website.
  • When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor. I do not want the link to be the first thing people read.
  • The Tailwind Create is fun and helpful but still hard to use.
I have recommended Tailwind to a number of different companies to help with their scheduling of their Instagram and Pinterest posts. Many of them have started using Tailwind and are finding it worthwhile. I have also recommended it to many bloggers for their use and it has worked well for them as well.
Kate Knight | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
We use Tailwind to manage our Pinterest activity for our website. We have found that it is difficult to manage multiple social media accounts, stay active, promote community, and still produce great content for our clients. Through using Tailwind, we can do all of these things with ease. I am the primary user of Tailwind in our company because I am in charge of all social media posting. I am thankful for a program that creates stress-free planning and posting, as well as connecting to the community we serve.
  • Smart Loop is an online businesses BEST FRIEND. It makes promoting your product so easy and stress-free. I created our smart loop, and now I can add to it when we have success with a new post as well as schedule posts from the community.
  • The interface of the program is extremely user-friendly. It makes scheduling posts, and as I've already stated, staying connected with the community, an absolute breeze!
  • Tutorial videos on Tailwind are incredibly helpful. They walk you step by step through the features of Tailwind, so you don't miss a thing. They are always there for reference too, which is nice. This has been so helpful, so I didn't have to dedicate hours of learning a new product, but instead, it got straight to helping our business.
  • The main menu could be a little more basic, then offering options to navigate away from the main screen. I feel the main screen jumps right into the product, which can be a bit overwhelming.
  • The community features are nice, but it does take a bit of time to build your tribe. Perhaps there could be an algorithm that creates a tribe you can look through based on your content.
Tailwind is perfect for an up and coming business. It allows you to manage, monitor, and connect, which is whatever small business needs! It has easy to learn with its step by step tutorials. It is ahead of its time in social media operations, and I'm sure it will continue to update features to serve its customers best.
Score 10 out of 10
Vetted Review
Verified User
We use Tailwind to raise Mental Health Awareness, as it directly relates to our clients, and also as a means of recruiting on social media platforms such as Pinterest. Overall, interested candidates see our social media pages and see what we are passionate about, the events we are a part of and want to be a part of our organization. Through the utilization of Tailwind, we can keep our social media page updated and active without dedicating too much time to scrolling on Pinterest or stressing about how many pins to post each day.
  • The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy.
  • The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates.
  • Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization.
  • I can not wait for the day that Tailwind has a functionality for Twitter and Facebook, this would be my number one item for improvement.
Tailwind is a time-saver, and an effective way to reach an intended audience. With the ability to join communities, share information, and expand your following, organizations should all be jumping on the Tailwind bandwagon.
Score 9 out of 10
Vetted Review
Verified User
Tailwind is currently being used by my companies marketing, design and public relations teams. At this time it is benefiting the whole organization but not used by the whole organization. This software is mostly beneficial for planning, tracking and evaluating progress for posts on Instagram and pins on Pinterest. This software address the issue of posting scheduled pins to Pinterest, which for a long time was not an option with other scheduling sites.
  • The scheduling algorithm it uses to give Pinterest posts the best exposure is one of my favorite tools to use.
  • The weekly summary is great, It's nice to see front and center how many new followers you have each week.
  • The sidebar of your "most followed boards" is nice as well as it shows what your engagement is on those boards so you know right when you log in what is working well for you.
  • The Pin Inspector feature helps you as a creator put into perspective what is working across the board. It helps to let you know if you are standing out or if you are one of the many succeedings in your niche.
  • I personally don't like or use the "Tribes" section. I understand why some may like it but to me, I don't find collaboration with niche, like-minded people to be very helpful or inspiring.
  • Just recently Tailwind has expanded to include Instagram as a platform to post and right now there just seems to be a fair amount of kinks that they are working through. I imagine it will get better and smooth out over time but as of now, it is still in beta mode.
  • At this time you can see blog insights, utilize Instagram and Pinterest but those are the only platforms they offer. If you are looking for an all-included platform manager this might not be the best platform for you.
For marketing professionals who incorporate a blog or creative/fun elements in their company and brand Tailwind is an excellent platform to use for managing Pinterest and Instagram. If your brand would not come across well on Pinterest then I would suggest not using this software for Instagram only.
Score 9 out of 10
Vetted Review
Verified User
We use Tailwind to schedule our Pinterest and Instagram posts well in advance. We also use it to collaborate with other business owners, bloggers, and influences to find unique and relevant content that our followers would enjoy and to share our content, that may be relevant to other businesses, in the same niche. Tailwind allows us to provide fresh and relevant content on a continual / regular schedule - something you can't always do when you are scheduling manually the day of.
  • Tailwind posts all of your scheduled "Pins" on Pinterest as "new" pins.
  • Tailwind provides appropriate, popular, and relevant hashtags when you schedule an Instagram post.
  • Tailwind's development team listens to its users and they are continually looking for ways to improve and optimize their platform.
  • Tailwind provides a lot of good tips and information on their YouTube channel about the best way to optimize your Pinterest account, and their application makes it super easy to do.
  • Occasionally Tailwind's load time is slow. If you have a large number of pins saved in drafts scrolling through the content and pages can be time-consuming.
  • Tailwind provides an amazing opportunity to collaborate with other bloggers, writers, business owners, influences, etc. through their "Tribes." However, the built-in chat feature, through which you communicate with fellow Tribe Members, can be hard to follow and keep up with -- so we oftentimes miss important messages from fellow tribe members.
  • If you're like us and want to check the link for every single pin that you "repin" to ensure you're not sending your readers to spam... it can be very time consuming because you have to make multiple clicks from within the scheduler to find out where the pin link directs you.
Tailwind is perfect for users who want to grow their Pinterest or Instagram accounts. It is well suited for the person who likes to collaborate, plan ahead, schedule your social media in advance, and share your content with other users. It's a win/win for everyone involved. I can share content, provided by other tribe members, that I know my readers and followers will love and enjoy - which will keep them coming back for more. Likewise, I am able to share my content, and hopefully have another blogger or business owner, whose readers may enjoy and appreciate my content, share my content as well. Tailwind is really perfect for businesses or all sizes... even more appropriate for the 1-man-show who is trying to schedule it. Tailwind is lies suited for those who aren't tech savvy as some general teach savviness is required.
Score 9 out of 10
Vetted Review
Verified User
I use Tailwind to create and schedule my organization's Instagram posts. As a one-person marketing department for a small independent school, I have a lot of roles and responsibilities to juggle, and being able to batch schedule our Instagram posts is a huge help to me. Tailwind helps me be more thoughtful and strategic about our Instagram posts.
  • One of the very few tools that allows you to preschedule Instagram posts.
  • Suggested hashtag feature is very helpful.
  • I wish you could do multi-image posts on Instagram.
  • I would love even more depth in the suggested hashtag function, with clusters of related hashtags I could easily add.
Tailwind is perfect for a small marketing shop where you simply need to be able to queue up Instagram posts. It works for Pinterest as well, but that's not a platform we use very often. It is very helpful to be able to plan out and visualize an entire IG series of posts in advance, and very few other scheduling platforms work with Instagram's API these days. I haven't delved deeply into the analytics tools, but I believe they would be very useful as well for a larger organization.
heather figi | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I sell sheet music on my education website and an overwhelming majority of my traffic comes from Pinterest. Like all things social media related, Pinterest has its method of preferring your pins to show to others and one way that it does this is by rewarding you the more active you are. This means that the more you pin, the more preference you get in other people's feeds. Tailwind helps you gain recognition on Pinterest by strategically pinning for you at set intervals throughout the day. I wanted to maximize my presence on Pinterest since this was the proven traffic source for my website so I tried out Tailwind to help promote my website.
  • Tailwind takes the guesswork out of when to know the best time to pin (there are higher yield pinning times and they have figured this out for you).
  • Tailwind automates pinning so you can receive preference from Pinterest as a more active user and have your pins shown to more people.
  • Tailwind also does it's best to reach out and educate you about how to get the most out of their service.
  • The honest truth is that I just did not see an increase in my sales which is the ultimate litmus test if a service is working. Maybe I just did not give it enough time? Maybe my market is just too small to receive the benefits from this service?
  • Also, I truly did not see dramatic increases in my page views. Nothing elevated to numbers that would have made it worthwhile for me to extend my free trial into a paid membership. Again, that could be for reasons listed above.
Tailwind has mastered automation. They made it really easy to increase my presence on Pinterest. Along the way of my free trial, they sent really great tutorials about how to best use the service. This being said, they would be ideal for any brand that is looking to get noticed on social media. Facebook is pretty much a dying service in my opinion, and Pinterest is a huge platform where people go to discover. It is overlooked by many but definitely has some compelling stats to prove why it is a great place to get noticed and direct people to your website.
Score 7 out of 10
Vetted Review
Verified User
Tailwind was evaluated by our company to automate Pinterest scheduling and looping. It helped save us time by automating manual work, but was not worth the price.
  • Pinterest scheduling. Not a native feature available for Pinterest.
  • Pin looping. Making sure your best content is automatically sent to the top of your board.
  • Price. In such a crowded social market, Tailwind is not competitive on price.
  • UI: Not as intuitive as it could be.
Tailwind is well suited for lifestyle brands with a substantial Pinterest following, who don't want too much manual effort tending to their boards.
Shawngela Pierce | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use Tailwind to automatically post images to Pinterest. My marketing department generates more leads from Pinterest then any other social media channel. In addition to this, my website gets 10X more traffic from Pinterest. Since Pinterest is my #1 social media network, Tailwind plays a critical role in my marketing strategy.
  • Tailwind allows you to schedule your pins at times you feel would be most beneficial.
  • Tailwind allows you to reschedule pins automatically so that it saves you time.
  • There is a Tailwind Tribe that allows you to interact with other business to network and increase your follower count even more.
  • You can't upload an image from all of the screens so you have to keep switching from screen to screen.
  • There are not enough options for filtering previously posted pins.
  • The app could use some improvement. It is very cumbersome to add pins to your Tailwind queue.
Tailwind is suited for any company that is serious about leveraging the power of Pinterest. Tailwind makes scheduling easy so it frees up a lot of your time. Tailwind will help you to grow your follower count and build important connections to other businesses if you are using Tribes. Tailwind also allows you to pin to Instagram, although this is still in beta.
Aleia Walker | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Tailwind is used to schedule pins to Pinterest. I'm a team of one so I use it to drive traffic to my website, mainly to get them to my profile and eventually my blog.
  • Tailwind is great for scheduling Pinterest pins.
  • Tailwind works very well at helping you find new pins.
  • Tailwind is perfect for batch working!
  • I wish Tailwind scheduled a certain number of pins to a particular board at once instead of just having a common queue.
  • I'm not a fan of the pricing structure. To get unlimited pins you had to pay in full. Ultimately, that's why my subscription lapsed.
Tailwind is great for teams of all sizes. I used it as a team of one but don't doubt that it can be used well on a larger team. Ideally, I'd have an employee responsible for loading pins to Pinterest weekly. A team that used batch work would like Tailwind very well.
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