Tailwind - the scheduler that used to be great
I have used Tailwind since 2017 in different capacities as Pinterest (and Tailwind itself) has changed over time. I used to use the …
Starting at $14.99 per month
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What is Tailwind?
Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.
Recent Reviews
Popular Features
- Workflow management (8)9.595%
- Pinterest (10)9.090%
- Content planning and scheduling (10)8.080%
- Content optimization (10)7.171%
Reviewer Pros & Cons
Pricing
Pinterest Plus
$14.99
Cloud
per month
Instagram Plus
$14.99
Cloud
per month
Tailwind Create
$119.88
Cloud
billed annually
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
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Product Details
- About
- Tech Details
- FAQs
What is Tailwind?
Tailwind Video
Tailwind Create - Users React to the Fastest Way to Create Gorgeous Pinterest Designs
Tailwind Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.
Reviewers rate Automated routing and prioritization and Paid media management and Campaigns and promotions highest, with a score of 10.
The most common users of Tailwind are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(31)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Tailwind has proven to be an essential tool for marketing, design, and public relations teams within organizations. Its primary function is to manage Pinterest activity for websites, making it easier to stay active and promote community engagement while producing great content for clients. By allowing stress-free planning and posting on social media platforms, Tailwind connects users to the communities they serve.
One of the key use cases of Tailwind is its ability to schedule pins on Pinterest at set intervals throughout the day. This feature solves the problem of scheduling pins, which was not previously possible with other scheduling sites. By strategically pinning on Pinterest, users are able to gain recognition and preference in others' feeds, ultimately resulting in increased traffic and leads for their websites.
In addition to Pinterest, Tailwind also serves as a valuable tool for planning and scheduling Instagram posts. Users appreciate the software's ability to create and schedule posts well in advance, allowing for more thoughtful and strategic content planning. This feature enables collaboration with other businesses, bloggers, and influencers, facilitating growth and exposure on social media platforms.
Furthermore, Tailwind helps users find unique and relevant content to share with their followers while discovering content from others in the same niche. This ensures that social media pages are consistently updated with fresh and relevant content on a regular schedule. With the automation of manual work and saving time, Tailwind has become an indispensable tool for many organizations.
While the majority of users highly appreciate the features offered by Tailwind, there are some who have evaluated the product's price point in relation to its benefits. For these users, automating Pinterest scheduling and looping were highly valued but did not outweigh the perceived cost of the software.
User-Friendly Interface: Users have consistently praised the user-friendly interface of Tailwind, with many stating that it sets the software apart from other complicated and stressful programs in the market. The intuitive design makes scheduling posts, staying connected with the community, and navigating through various features effortless.
Helpful Tutorial Videos: Several reviewers have found the tutorial videos provided by Tailwind to be incredibly helpful in getting started and maximizing their use of the software. These step-by-step guides serve as valuable resources for understanding all the features and functionalities offered by Tailwind.
Effective Scheduling Tools: Many users appreciate Tailwind's powerful scheduling tools, including its ability to determine the best time to pin and automate pinning. This feature saves users guesswork and allows them to be more active on platforms like Pinterest. Additionally, users value being able to schedule pins at preferred times, reschedule pins automatically, and loop pins to ensure regular showcasing of their best content on boards.
Limited Platform Support: Some users have expressed dissatisfaction with Tailwind's limited support for platforms, as it may not meet the needs of those looking for an all-inclusive platform manager.
Lack of Sales/Engagement Impact: Several users have reported that they did not see a noticeable increase in sales or page views after using Tailwind, making it difficult to justify paying for the service.
Usability and Interface Issues: Users have found the user interface of Tailwind to be less intuitive than expected and have pointed out various usability issues such as inconvenient screen switching when uploading images, difficulty adding pins to the Tailwind queue, and non-user-friendly link placement in posts.
Users of Tailwind have made several recommendations based on their experience with the platform. The three most common recommendations are:
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Give it a try: Users highly recommend trying out Tailwind, emphasizing its user-friendly interface and ease of use. They suggest taking advantage of the step-by-step tutorial to become familiar with the platform and its features.
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Upgrade to the Plus subscription: Many users suggest upgrading to the paid Plus subscription to access more in-depth analytics. They find these advanced analytics beneficial for monitoring social media performance and optimizing their strategies.
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Test out the free trial: Users recommend taking advantage of the free trial offered by Tailwind to get a feel for the platform before committing to a subscription. This allows users to explore the features, automation capabilities, and assess if it aligns with their specific needs.
Overall, users highly recommend Tailwind as a tool for automating Pinterest activity, organizing social media accounts, and boosting one's career.
Attribute Ratings
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
February 24, 2021
Love It! Tailwind for social media
We use Tailwind for our two non-profit organizations for Pinterest and Instagram. It has made it so easy to stay up on scheduling our pins and our Instagram posts that our engagement and followers have grown substantially because of using Tailwind. We also love that for Instagram there is SmartBio where a person can link directly to that post and for Pinterest, we love the community section where others can find and pin your posts.
- Scheduling Pins on more than one Board across a time frame.
- Scheduling Instagram posts at recommended times.
- Using Smart Bio for links from Instagram directly to our website.
- When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor. I do not want the link to be the first thing people read.
- The Tailwind Create is fun and helpful but still hard to use.
N/A
N/A
75%
7.5
N/A
N/A
N/A
N/A
85%
8.5
N/A
N/A
50%
5.0
- Positive because we have gotten great social media interaction.
- We have gotten more members because of our social media interaction.
Hootsuite - Tailwind was more cost-effective at the time.
We haven't look at many others because we are so satisfied with Tailwind at the moment that we are not interested in looking around. Tailwind is always adding new features and is very responsive in answering any questions that you may have.
We haven't look at many others because we are so satisfied with Tailwind at the moment that we are not interested in looking around. Tailwind is always adding new features and is very responsive in answering any questions that you may have.
November 21, 2019
Tailwinds will blow you away!
Tailwind is currently being used by my companies marketing, design and public relations teams. At this time it is benefiting the whole organization but not used by the whole organization. This software is mostly beneficial for planning, tracking and evaluating progress for posts on Instagram and pins on Pinterest. This software address the issue of posting scheduled pins to Pinterest, which for a long time was not an option with other scheduling sites.
- The scheduling algorithm it uses to give Pinterest posts the best exposure is one of my favorite tools to use.
- The weekly summary is great, It's nice to see front and center how many new followers you have each week.
- The sidebar of your "most followed boards" is nice as well as it shows what your engagement is on those boards so you know right when you log in what is working well for you.
- The Pin Inspector feature helps you as a creator put into perspective what is working across the board. It helps to let you know if you are standing out or if you are one of the many succeedings in your niche.
- I personally don't like or use the "Tribes" section. I understand why some may like it but to me, I don't find collaboration with niche, like-minded people to be very helpful or inspiring.
- Just recently Tailwind has expanded to include Instagram as a platform to post and right now there just seems to be a fair amount of kinks that they are working through. I imagine it will get better and smooth out over time but as of now, it is still in beta mode.
- At this time you can see blog insights, utilize Instagram and Pinterest but those are the only platforms they offer. If you are looking for an all-included platform manager this might not be the best platform for you.
7
At this time we have 7 people who contribute to the creation of our social media. They represent public relations, marketing, and graphic design. Additionally, we have an HR representative who monitors and creates additional "boss babe" content for professional themed posts.
95%
9.5
97.5%
9.8
90%
9.0
97.5%
9.8
85%
8.5
100%
10.0
95%
9.5
- The ability to schedule out posts ahead of time, especially for the evening time when no one is on the clock is worth the cost of the program!
- Since we are a small company we only pay the lowest rate and you just can't beat it! To have a platform that thinks and can manage for you has been worth the investment.
- The only negative is that the platforms you can post to are limited so if you want to schedule to multiple other platforms you can't do it all from one and would have to buy another software.
July 17, 2019
Grow your Pinterest account with ease!
We use Tailwind to schedule our Pinterest and Instagram posts well in advance. We also use it to collaborate with other business owners, bloggers, and influences to find unique and relevant content that our followers would enjoy and to share our content, that may be relevant to other businesses, in the same niche. Tailwind allows us to provide fresh and relevant content on a continual / regular schedule - something you can't always do when you are scheduling manually the day of.
- Tailwind posts all of your scheduled "Pins" on Pinterest as "new" pins.
- Tailwind provides appropriate, popular, and relevant hashtags when you schedule an Instagram post.
- Tailwind's development team listens to its users and they are continually looking for ways to improve and optimize their platform.
- Tailwind provides a lot of good tips and information on their YouTube channel about the best way to optimize your Pinterest account, and their application makes it super easy to do.
- Occasionally Tailwind's load time is slow. If you have a large number of pins saved in drafts scrolling through the content and pages can be time-consuming.
- Tailwind provides an amazing opportunity to collaborate with other bloggers, writers, business owners, influences, etc. through their "Tribes." However, the built-in chat feature, through which you communicate with fellow Tribe Members, can be hard to follow and keep up with -- so we oftentimes miss important messages from fellow tribe members.
- If you're like us and want to check the link for every single pin that you "repin" to ensure you're not sending your readers to spam... it can be very time consuming because you have to make multiple clicks from within the scheduler to find out where the pin link directs you.
1
Our marketing "team" is currently a one-man show and we're able to keep it that way, for now, because of the time that Tailwind has saved us. This person is responsible for ensuring our social media outlets are providing unique, relevant, and fresh content to our followers. Utilizing tools like Tailwind makes this much easier to do. It makes scheduling "pins" on Pinterest and "posts" on Instagram very easy. Tailwind takes the guesswork out of when the best time is to schedule your pints are too... which saves us not only time but money, and ensures we're posting at the best times to ensure our fans see posts that we know they don't want to miss.
46.66666666666667%
4.7
77.5%
7.8
50%
5.0
N/A
N/A
75%
7.5
65%
6.5
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N/A
- Tailwind has saved us tons of time. We can plan out an entire month of posting in just a few hours.
- Growing our Pinterest views and followers was one of our goals. Since using Tailwind, our monthly views on Pinterest have grown over 2.8 million on a steady/regular basis and we've gained over 1500 new followers.
- Our content has had more engagement and we've had more clicks FROM Pinterest and Instagram to our website since using Tailwind. This has resulted in more sales... and therefore more revenue. Tailwind has paid for itself over and over.
There really aren't a lot of products that directly compare with Tailwind. They are kind of in a boat of their own. The closest comparison would probably be Planoly. However, Planoly is more Instagram focused and Tailwind, while it also offers Instagram, is more Pinterest focused. Planoly may be a little easier to use, but it doesn't offer near the features that Tailwind offers.
I use Tailwind to create and schedule my organization's Instagram posts. As a one-person marketing department for a small independent school, I have a lot of roles and responsibilities to juggle, and being able to batch schedule our Instagram posts is a huge help to me. Tailwind helps me be more thoughtful and strategic about our Instagram posts.
- One of the very few tools that allows you to preschedule Instagram posts.
- Suggested hashtag feature is very helpful.
- I wish you could do multi-image posts on Instagram.
- I would love even more depth in the suggested hashtag function, with clusters of related hashtags I could easily add.
1
As the only person in my organization who uses Tailwind, I cover all of the marketing, social media management, community engagement, and fundraising responsibilities. Since I wear a lot of hats, it's extremely useful to have automation tools like Tailwind at my fingertips.
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87.5%
8.8
N/A
N/A
87.5%
8.8
66.66666666666667%
6.7
60%
6.0
80%
8.0
- I've been able to be more consistent in my Instagram posting.
- Growing Instagram audience by strategic hashtagging.
- Keeping community engagement high with compelling posts.
- Buffer and Hootsuite Pro
When I was looking for a solution for Instagram, neither Buffer nor Hootsuite were offering the ability to post directly to Instagram. That may have changed recently, but in my opinion, Tailwind is a much more user-friendly, less (unnecessarily) complex solution for Instagram management. I don't need a ton of in-depth analytics; I just need to be able to be efficient, consistent and engaging in my posts. Tailwind allows me to do that without getting bogged down in all the bells and whistles on Hootsuite or Buffer.
December 08, 2018
A nice pin scheduling and looping tool
Tailwind was evaluated by our company to automate Pinterest scheduling and looping. It helped save us time by automating manual work, but was not worth the price.
- Pinterest scheduling. Not a native feature available for Pinterest.
- Pin looping. Making sure your best content is automatically sent to the top of your board.
- Price. In such a crowded social market, Tailwind is not competitive on price.
- UI: Not as intuitive as it could be.
1
Social media content and creative.
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53.33333333333333%
5.3
23.333333333333336%
2.3
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14.285714285714286%
1.4
N/A
N/A
N/A
N/A
- Efficiency savings (automating manual work).
- Pinterest engagement increases and expanded reach per pin.
Smartly outperforms Tailwind so far, in terms of pin scheduling.