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Tailwind

Tailwind

Starting at $14.99 per month
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Overview

What is Tailwind?

Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.

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Recent Reviews

TrustRadius Insights

Tailwind has proven to be an essential tool for marketing, design, and public relations teams within organizations. Its primary function …
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Popular Features

View all 22 features
  • Workflow management (8)
    9.5
    95%
  • Pinterest (10)
    9.0
    90%
  • Content planning and scheduling (10)
    8.0
    80%
  • Content optimization (10)
    7.1
    71%

Reviewer Pros & Cons

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Pricing

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Pinterest Plus

$14.99

Cloud
per month

Instagram Plus

$14.99

Cloud
per month

Tailwind Create

$119.88

Cloud
billed annually

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

9.2
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.6
Avg 7.9

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

9.6
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

9.9
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.5
Avg 8.5

Reporting/analytics

9.8
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

7.5
Avg 8.2
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Product Details

What is Tailwind?

Tailwind Video

Tailwind Create - Users React to the Fastest Way to Create Gorgeous Pinterest Designs

Tailwind Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.

Reviewers rate Automated routing and prioritization and Paid media management and Campaigns and promotions highest, with a score of 10.

The most common users of Tailwind are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(31)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Tailwind has proven to be an essential tool for marketing, design, and public relations teams within organizations. Its primary function is to manage Pinterest activity for websites, making it easier to stay active and promote community engagement while producing great content for clients. By allowing stress-free planning and posting on social media platforms, Tailwind connects users to the communities they serve.

One of the key use cases of Tailwind is its ability to schedule pins on Pinterest at set intervals throughout the day. This feature solves the problem of scheduling pins, which was not previously possible with other scheduling sites. By strategically pinning on Pinterest, users are able to gain recognition and preference in others' feeds, ultimately resulting in increased traffic and leads for their websites.

In addition to Pinterest, Tailwind also serves as a valuable tool for planning and scheduling Instagram posts. Users appreciate the software's ability to create and schedule posts well in advance, allowing for more thoughtful and strategic content planning. This feature enables collaboration with other businesses, bloggers, and influencers, facilitating growth and exposure on social media platforms.

Furthermore, Tailwind helps users find unique and relevant content to share with their followers while discovering content from others in the same niche. This ensures that social media pages are consistently updated with fresh and relevant content on a regular schedule. With the automation of manual work and saving time, Tailwind has become an indispensable tool for many organizations.

While the majority of users highly appreciate the features offered by Tailwind, there are some who have evaluated the product's price point in relation to its benefits. For these users, automating Pinterest scheduling and looping were highly valued but did not outweigh the perceived cost of the software.

User-Friendly Interface: Users have consistently praised the user-friendly interface of Tailwind, with many stating that it sets the software apart from other complicated and stressful programs in the market. The intuitive design makes scheduling posts, staying connected with the community, and navigating through various features effortless.

Helpful Tutorial Videos: Several reviewers have found the tutorial videos provided by Tailwind to be incredibly helpful in getting started and maximizing their use of the software. These step-by-step guides serve as valuable resources for understanding all the features and functionalities offered by Tailwind.

Effective Scheduling Tools: Many users appreciate Tailwind's powerful scheduling tools, including its ability to determine the best time to pin and automate pinning. This feature saves users guesswork and allows them to be more active on platforms like Pinterest. Additionally, users value being able to schedule pins at preferred times, reschedule pins automatically, and loop pins to ensure regular showcasing of their best content on boards.

Limited Platform Support: Some users have expressed dissatisfaction with Tailwind's limited support for platforms, as it may not meet the needs of those looking for an all-inclusive platform manager.

Lack of Sales/Engagement Impact: Several users have reported that they did not see a noticeable increase in sales or page views after using Tailwind, making it difficult to justify paying for the service.

Usability and Interface Issues: Users have found the user interface of Tailwind to be less intuitive than expected and have pointed out various usability issues such as inconvenient screen switching when uploading images, difficulty adding pins to the Tailwind queue, and non-user-friendly link placement in posts.

Users of Tailwind have made several recommendations based on their experience with the platform. The three most common recommendations are:

  1. Give it a try: Users highly recommend trying out Tailwind, emphasizing its user-friendly interface and ease of use. They suggest taking advantage of the step-by-step tutorial to become familiar with the platform and its features.

  2. Upgrade to the Plus subscription: Many users suggest upgrading to the paid Plus subscription to access more in-depth analytics. They find these advanced analytics beneficial for monitoring social media performance and optimizing their strategies.

  3. Test out the free trial: Users recommend taking advantage of the free trial offered by Tailwind to get a feel for the platform before committing to a subscription. This allows users to explore the features, automation capabilities, and assess if it aligns with their specific needs.

Overall, users highly recommend Tailwind as a tool for automating Pinterest activity, organizing social media accounts, and boosting one's career.

Attribute Ratings

Reviews

(1-1 of 1)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Tailwind for our two non-profit organizations for Pinterest and Instagram. It has made it so easy to stay up on scheduling our pins and our Instagram posts that our engagement and followers have grown substantially because of using Tailwind. We also love that for Instagram there is SmartBio where a person can link directly to that post and for Pinterest, we love the community section where others can find and pin your posts.
  • Scheduling Pins on more than one Board across a time frame.
  • Scheduling Instagram posts at recommended times.
  • Using Smart Bio for links from Instagram directly to our website.
  • When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor. I do not want the link to be the first thing people read.
  • The Tailwind Create is fun and helpful but still hard to use.
I have recommended Tailwind to a number of different companies to help with their scheduling of their Instagram and Pinterest posts. Many of them have started using Tailwind and are finding it worthwhile. I have also recommended it to many bloggers for their use and it has worked well for them as well.
Listening/monitoring
N/A
N/A
Publishing (2)
75%
7.5
Content planning and scheduling
80%
8.0
Content optimization
70%
7.0
Engagement
N/A
N/A
Marketing
N/A
N/A
Channel coverage/integration (2)
85%
8.5
Instagram
80%
8.0
Pinterest
90%
9.0
Reporting/analytics
N/A
N/A
Account management (1)
50%
5.0
Mobile access
50%
5.0
  • Positive because we have gotten great social media interaction.
  • We have gotten more members because of our social media interaction.
Hootsuite - Tailwind was more cost-effective at the time.
We haven't look at many others because we are so satisfied with Tailwind at the moment that we are not interested in looking around. Tailwind is always adding new features and is very responsive in answering any questions that you may have.
I have found Tailwind to be very helpful in generating our overall social media goals consistently. We are thrilled with the way we are able to easily post and pin as well as look into the insights for more in-depth knowledge. It is an easy-to-use addition to our social media.
I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
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