Tailwind - the scheduler that used to be great
I have used Tailwind since 2017 in different capacities as Pinterest (and Tailwind itself) has changed over time. I used to use the …
Starting at $14.99 per month
View PricingOverview
What is Tailwind?
Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.
Recent Reviews
Popular Features
- Workflow management (8)9.595%
- Pinterest (10)9.090%
- Content planning and scheduling (10)8.080%
- Content optimization (10)7.171%
Reviewer Pros & Cons
Pricing
Pinterest Plus
$14.99
Cloud
per month
Instagram Plus
$14.99
Cloud
per month
Tailwind Create
$119.88
Cloud
billed annually
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
Return to navigation
Product Details
- About
- Tech Details
- FAQs
What is Tailwind?
Tailwind Video
Tailwind Create - Users React to the Fastest Way to Create Gorgeous Pinterest Designs
Tailwind Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.
Reviewers rate Automated routing and prioritization and Paid media management and Campaigns and promotions highest, with a score of 10.
The most common users of Tailwind are from Small Businesses (1-50 employees).
Comparisons
Compare with
Reviews and Ratings
(31)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Tailwind has proven to be an essential tool for marketing, design, and public relations teams within organizations. Its primary function is to manage Pinterest activity for websites, making it easier to stay active and promote community engagement while producing great content for clients. By allowing stress-free planning and posting on social media platforms, Tailwind connects users to the communities they serve.
One of the key use cases of Tailwind is its ability to schedule pins on Pinterest at set intervals throughout the day. This feature solves the problem of scheduling pins, which was not previously possible with other scheduling sites. By strategically pinning on Pinterest, users are able to gain recognition and preference in others' feeds, ultimately resulting in increased traffic and leads for their websites.
In addition to Pinterest, Tailwind also serves as a valuable tool for planning and scheduling Instagram posts. Users appreciate the software's ability to create and schedule posts well in advance, allowing for more thoughtful and strategic content planning. This feature enables collaboration with other businesses, bloggers, and influencers, facilitating growth and exposure on social media platforms.
Furthermore, Tailwind helps users find unique and relevant content to share with their followers while discovering content from others in the same niche. This ensures that social media pages are consistently updated with fresh and relevant content on a regular schedule. With the automation of manual work and saving time, Tailwind has become an indispensable tool for many organizations.
While the majority of users highly appreciate the features offered by Tailwind, there are some who have evaluated the product's price point in relation to its benefits. For these users, automating Pinterest scheduling and looping were highly valued but did not outweigh the perceived cost of the software.
User-Friendly Interface: Users have consistently praised the user-friendly interface of Tailwind, with many stating that it sets the software apart from other complicated and stressful programs in the market. The intuitive design makes scheduling posts, staying connected with the community, and navigating through various features effortless.
Helpful Tutorial Videos: Several reviewers have found the tutorial videos provided by Tailwind to be incredibly helpful in getting started and maximizing their use of the software. These step-by-step guides serve as valuable resources for understanding all the features and functionalities offered by Tailwind.
Effective Scheduling Tools: Many users appreciate Tailwind's powerful scheduling tools, including its ability to determine the best time to pin and automate pinning. This feature saves users guesswork and allows them to be more active on platforms like Pinterest. Additionally, users value being able to schedule pins at preferred times, reschedule pins automatically, and loop pins to ensure regular showcasing of their best content on boards.
Limited Platform Support: Some users have expressed dissatisfaction with Tailwind's limited support for platforms, as it may not meet the needs of those looking for an all-inclusive platform manager.
Lack of Sales/Engagement Impact: Several users have reported that they did not see a noticeable increase in sales or page views after using Tailwind, making it difficult to justify paying for the service.
Usability and Interface Issues: Users have found the user interface of Tailwind to be less intuitive than expected and have pointed out various usability issues such as inconvenient screen switching when uploading images, difficulty adding pins to the Tailwind queue, and non-user-friendly link placement in posts.
Users of Tailwind have made several recommendations based on their experience with the platform. The three most common recommendations are:
-
Give it a try: Users highly recommend trying out Tailwind, emphasizing its user-friendly interface and ease of use. They suggest taking advantage of the step-by-step tutorial to become familiar with the platform and its features.
-
Upgrade to the Plus subscription: Many users suggest upgrading to the paid Plus subscription to access more in-depth analytics. They find these advanced analytics beneficial for monitoring social media performance and optimizing their strategies.
-
Test out the free trial: Users recommend taking advantage of the free trial offered by Tailwind to get a feel for the platform before committing to a subscription. This allows users to explore the features, automation capabilities, and assess if it aligns with their specific needs.
Overall, users highly recommend Tailwind as a tool for automating Pinterest activity, organizing social media accounts, and boosting one's career.
Attribute Ratings
Reviews
(1-11 of 11)Companies can't remove reviews or game the system. Here's why
January 22, 2024
Tailwind - the scheduler that used to be great
- Pin creation and scheduling
- Sharing pins to communities
- Since an update a year or two ago, the website is slow and less intuitive
- They offer too many features that
- The lower pricing tiers should offer more value for cost and be available as monthly plans
- Analytics ("Insights") often don't work or aren't accurate
- The UI is a bit clunky across the board - from browser extensions to the dashboard and throughout the new website
February 24, 2021
Love It! Tailwind for social media
- Scheduling Pins on more than one Board across a time frame.
- Scheduling Instagram posts at recommended times.
- Using Smart Bio for links from Instagram directly to our website.
- When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor. I do not want the link to be the first thing people read.
- The Tailwind Create is fun and helpful but still hard to use.
December 06, 2019
Tailwind for Small, Up and Coming, Business
- Smart Loop is an online businesses BEST FRIEND. It makes promoting your product so easy and stress-free. I created our smart loop, and now I can add to it when we have success with a new post as well as schedule posts from the community.
- The interface of the program is extremely user-friendly. It makes scheduling posts, and as I've already stated, staying connected with the community, an absolute breeze!
- Tutorial videos on Tailwind are incredibly helpful. They walk you step by step through the features of Tailwind, so you don't miss a thing. They are always there for reference too, which is nice. This has been so helpful, so I didn't have to dedicate hours of learning a new product, but instead, it got straight to helping our business.
- The main menu could be a little more basic, then offering options to navigate away from the main screen. I feel the main screen jumps right into the product, which can be a bit overwhelming.
- The community features are nice, but it does take a bit of time to build your tribe. Perhaps there could be an algorithm that creates a tribe you can look through based on your content.
December 02, 2019
Social Media for Recruitment
- The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy.
- The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates.
- Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization.
- I can not wait for the day that Tailwind has a functionality for Twitter and Facebook, this would be my number one item for improvement.
November 21, 2019
Tailwinds will blow you away!
- The scheduling algorithm it uses to give Pinterest posts the best exposure is one of my favorite tools to use.
- The weekly summary is great, It's nice to see front and center how many new followers you have each week.
- The sidebar of your "most followed boards" is nice as well as it shows what your engagement is on those boards so you know right when you log in what is working well for you.
- The Pin Inspector feature helps you as a creator put into perspective what is working across the board. It helps to let you know if you are standing out or if you are one of the many succeedings in your niche.
- I personally don't like or use the "Tribes" section. I understand why some may like it but to me, I don't find collaboration with niche, like-minded people to be very helpful or inspiring.
- Just recently Tailwind has expanded to include Instagram as a platform to post and right now there just seems to be a fair amount of kinks that they are working through. I imagine it will get better and smooth out over time but as of now, it is still in beta mode.
- At this time you can see blog insights, utilize Instagram and Pinterest but those are the only platforms they offer. If you are looking for an all-included platform manager this might not be the best platform for you.
July 17, 2019
Grow your Pinterest account with ease!
- Tailwind posts all of your scheduled "Pins" on Pinterest as "new" pins.
- Tailwind provides appropriate, popular, and relevant hashtags when you schedule an Instagram post.
- Tailwind's development team listens to its users and they are continually looking for ways to improve and optimize their platform.
- Tailwind provides a lot of good tips and information on their YouTube channel about the best way to optimize your Pinterest account, and their application makes it super easy to do.
- Occasionally Tailwind's load time is slow. If you have a large number of pins saved in drafts scrolling through the content and pages can be time-consuming.
- Tailwind provides an amazing opportunity to collaborate with other bloggers, writers, business owners, influences, etc. through their "Tribes." However, the built-in chat feature, through which you communicate with fellow Tribe Members, can be hard to follow and keep up with -- so we oftentimes miss important messages from fellow tribe members.
- If you're like us and want to check the link for every single pin that you "repin" to ensure you're not sending your readers to spam... it can be very time consuming because you have to make multiple clicks from within the scheduler to find out where the pin link directs you.
- One of the very few tools that allows you to preschedule Instagram posts.
- Suggested hashtag feature is very helpful.
- I wish you could do multi-image posts on Instagram.
- I would love even more depth in the suggested hashtag function, with clusters of related hashtags I could easily add.
December 28, 2018
Great Idea & Well Organized (But, Did Not See Any ROI)
- Tailwind takes the guesswork out of when to know the best time to pin (there are higher yield pinning times and they have figured this out for you).
- Tailwind automates pinning so you can receive preference from Pinterest as a more active user and have your pins shown to more people.
- Tailwind also does it's best to reach out and educate you about how to get the most out of their service.
- The honest truth is that I just did not see an increase in my sales which is the ultimate litmus test if a service is working. Maybe I just did not give it enough time? Maybe my market is just too small to receive the benefits from this service?
- Also, I truly did not see dramatic increases in my page views. Nothing elevated to numbers that would have made it worthwhile for me to extend my free trial into a paid membership. Again, that could be for reasons listed above.
December 08, 2018
A nice pin scheduling and looping tool
- Pinterest scheduling. Not a native feature available for Pinterest.
- Pin looping. Making sure your best content is automatically sent to the top of your board.
- Price. In such a crowded social market, Tailwind is not competitive on price.
- UI: Not as intuitive as it could be.
November 27, 2018
Get Tailwind if you want to leverage the power of Pinterest!
- Tailwind allows you to schedule your pins at times you feel would be most beneficial.
- Tailwind allows you to reschedule pins automatically so that it saves you time.
- There is a Tailwind Tribe that allows you to interact with other business to network and increase your follower count even more.
- You can't upload an image from all of the screens so you have to keep switching from screen to screen.
- There are not enough options for filtering previously posted pins.
- The app could use some improvement. It is very cumbersome to add pins to your Tailwind queue.
June 19, 2018
Tailwind, ehhh but ahhhh!
- Tailwind is great for scheduling Pinterest pins.
- Tailwind works very well at helping you find new pins.
- Tailwind is perfect for batch working!
- I wish Tailwind scheduled a certain number of pins to a particular board at once instead of just having a common queue.
- I'm not a fan of the pricing structure. To get unlimited pins you had to pay in full. Ultimately, that's why my subscription lapsed.