Name: How does referral marketing work - Explainer by Talkable
Uploaded: 2019-10-11T10:14:48.000Z
Duration: 1 min 40 s
Description: How does referral marketing work - Explainer by Talkable

Customer Training

Help Desk

Kiosk

Web and Video Conferencing

Customer Support

Agile Development

Automation Testing

Cross-Browser Testing

Interactive Application Security Testing (IAST)

Product Analytics

Service Mesh

Development

Business Intelligence (BI)

Collaboration

Emissions Management

IP PBX

Knowledge Management

Enterprise

Accounting

Travel Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Scheduling

HR Management

HR Service Delivery

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Cost Management

Cloud Storage

Data Integration

Embedded Database

Ethernet Switches

Fraud Detection

Governance, Risk & Compliance

IP Address Management (IPAM)

Integration Platform as a Service (iPaaS)

Low-Code Development

Managed DNS

Mobile Identity

Network Performance Monitoring

Platform-as-a-Service (PaaS)

Privileged Access Management

Value Stream Management

Information Technology

A/B Testing

Account-Based Marketing (ABM)

Ad Serving & Retargeting

All-in-One Marketing

Audience Intelligence

Audio Editing

Click Fraud

Content Management

Data Cleansing

Digital Rewards

Email Marketing

Marketing Automation

Mobile Analytics

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Video Conferencing

Writing and Proofreading Tools

Professional Services

Construction CRM

Customer Relationship Management (CRM)

Lead Management

Predictive Sales Analytics

Sales Engagement

Sales Incentive Compensation Management

Sales

Database Security

Security

Animation

Debt Collection

Laboratory Information Management

Legal Case Management

Spreadsheet

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Ambassador Referral Marketing Platform

Ambassador Software

Referral Factory

NextBee

Referral Rock

GrowSurf

Annex Cloud Referral Marketing Cloud

Annex Cloud

ReferralCandy

Amplifinity

Extole

Attentive Mobile

Salesforce Commerce Cloud

Shopify

Marigold Engage by Sailthru

HubSpot Marketing Hub

BigCommerce

Adobe Commerce (Magento Commerce)

NetSuite ERP

OpenCart

Recharge

Shopify Plus

Square POS

Cordial

SAP Emarsys

Klaviyo

Intuit Mailchimp

BHN Rewards

Tremendous

### Referral Programs
Reviewers consistently praise Talkable's referral program capabilities. Users highlight the effectiveness of the fraud detection feature in preventing self-referrals and fraudulent behavior. The platform's ease of use and ability to customize campaigns to align with specific business goals are also commended. Additionally, the platform's impact on increasing customer base and sales through incentivized referral tools is a common positive sentiment among users. The ability to leverage loyal customers as brand advocates and the real-time tracking of referral balances are noted as valuable aspects of Talkable's referral program.

### Customer Acquisition
Users consistently highlight Talkable's remarkable success in acquiring new customers through its innovative referral programs. The platform's ability to attract brand new customers and increase customer base has been a standout feature, with many users noting the ease of leveraging loyal advocates to drive new customer acquisition. The positive feedback underscores Talkable's effectiveness in expanding customer reach and driving sales through strategic customer acquisition initiatives.

### Marketing Strategies
Users consistently highlight Talkable's marketing strategies as a key driver in leveraging word of mouth for effective brand promotion. The ability to implement referral programs and incentivize loyal customers has significantly boosted customer acquisition at a lower cost compared to other channels. The advanced features and support provided by Talkable have enabled businesses to enhance their marketing mix and capitalize on the power of referrals.

### Campaign Management
Users consistently praise Talkable's campaign management capabilities as a key strength of the platform. The platform's campaign managers are commended for their responsiveness, proactive approach to implementing changes, and the flexibility offered in testing various referral incentives and sharing settings. Customers appreciate the accuracy, reliability, and fraud detection features of the system, ensuring the referral program runs smoothly and effectively. Additionally, the ability to track referrals and optimize campaigns according to company needs has been highlighted as a valuable aspect of Talkable's campaign management. Despite some users finding the setup of campaign creatives a bit challenging, overall sentiment towards Talkable's campaign management remains positive and impactful.

### Account Management
Users consistently highlight Talkable's account management team as a standout feature, praising their responsiveness, expertise, and proactive approach. The account managers are commended for their ability to address queries promptly, provide regular updates, and offer valuable insights to optimize campaigns. Despite some minor challenges reported with user interface and reporting, the overall sentiment leans heavily towards positive experiences with Talkable's account management services.

### Program Implementation
Users consistently highlight Talkable's program implementation as a standout feature, praising the team's expertise and efficiency in executing tests and analyses. While some users initially found the setup challenging, they acknowledge that the process has since been streamlined, resulting in smooth operations. The overall sentiment leans heavily towards satisfaction with the program implementation aspect of Talkable's services.

### Advocate Engagement
Users unanimously praise Talkable's advocate engagement features. They appreciate the platform's ability to empower advocates to refer friends and family, ultimately boosting brand awareness and customer loyalty. The incentivized referral tools offered by Talkable are highlighted as a key factor in driving successful referral programs. Additionally, users value the ease of use and the responsive customer support provided by Talkable, which enhances the overall advocate engagement experience. Despite some minor suggestions for improvement, such as the desire for more advanced segmentation features, the general consensus is that Talkable excels in facilitating advocate engagement and driving positive outcomes for businesses.

### Customer Success
Users consistently praise the effectiveness of Talkable's customer success team. They highlight the team's proactive approach in setting up rewards programs, suggesting optimal discounts, and conducting A/B tests to enhance referral sales. Despite some initial confusion with reports, users appreciate the support and guidance provided by the customer success manager in understanding metrics. The overall sentiment is positive towards Talkable's customer success capabilities, with users acknowledging the team's valuable contributions to campaign success and sales growth.

### Customer Service and Support
Users across multiple reviews consistently praise Talkable's exceptional customer service and support offerings. They highlight the platform's fast and efficient customer support, strong customer service team, and the ease of communication with the support center. The attention to detail, quick responses, and knowledgeable staff are frequently mentioned as key strengths of Talkable's customer service and support capabilities. Customers appreciate the personalized assistance, proactive approach, and the valuable insights provided by the customer service and campaign managers. The positive feedback regarding the reporting dashboard's user-friendliness and the team's responsiveness further solidify Talkable's reputation for excellent customer service and support.

Professionalism and Flexibility: Users appreciate the professionalism, flexibility, and high level of customer support provided by the Talkable team. They have consistently praised the Talkable team for their responsiveness, proactiveness, and attention to detail during quarterly reviews. Some users have also commended the implementation and ongoing support team at Talkable as highly responsive and proactive in tailoring programs to their specific business needs.

Intuitive Interface: The intuitive interface of the Talkable platform makes it easy for users to navigate and perform tasks. Many reviewers have highlighted that they found the dashboard easy to navigate and understand, with all necessary data readily accessible. Additionally, users have praised the user-friendly nature of Talkable's interface, specifically mentioning features like the WYSIWYG tool that made campaign customization effortless even for non-developers.

Customization Options: Users value the ability to customize campaigns according to their specific goals, as well as the advanced features and tools available on the Talkable platform. They particularly appreciate Talkable's customization options for emails and onsite widgets, mentioning that non-developers can handle most updates themselves due to its user-friendly nature. Reviewers have also emphasized how these customization options contribute to successful referral campaigns by leveraging personalization opportunities.

Talkable is a powerful referral software that addresses several key business problems, helping companies increase their customer base and drive sales. Users praise Talkable for its ability to create and analyze referral programs, allowing businesses to focus on their core operations. By incentivizing friends to make recommendations, Talkable spreads the word about products and leverages the trust people have in their friends' recommendations, resulting in increased brand awareness and advocacy.

The platform offers a customizable solution for referral programs, providing positive impact and strong conversion metrics. With Talkable, businesses can easily manage and reward referrals, serving as a one-stop shop for coupon distribution, communications, and user-sharing capabilities. This not only helps with converting new customers by offering discounts to referrals but also fosters brand loyalty by earning product credit for referrers. Furthermore, Talkable allows real-time checking of referral balances and solves the issue of not having a referral program for current users, leveraging loyal customers as brand advocates.

Users appreciate the comprehensive platform and exceptional client support provided by Talkable. They value the ability to delegate implementation and analysis to the Talkable team, making it an easy-to-work-with solution. The platform also offers regular reporting, ensuring businesses are informed about their referral program's performance. Additionally, Talkable's fraud protection feature ties customer referrals to new sales while providing rewards for customers.

Overall, Talkable has proven to be a reliable and cost-effective addition to marketing strategies. It helps companies build long-term relationships with current customers while attracting new customers through trusted peer recommendations. Users describe working with Talkable as a fantastic experience, praising the dedicated team's efforts in driving substantial revenue and contributing to business growth.

Limited Customization Options and Awkward Interface: Some users have expressed frustration with the software's limited customization options, making it difficult to tailor it to their specific needs. Additionally, a few reviewers have found the interface to be awkward and challenging for new users to navigate.

Lack of Proactive Customer Support: Several customers have mentioned dissatisfaction with the customer support provided by the software provider. They feel that their current representative lacks proactive ideas and is not as involved in addressing their concerns or providing guidance.

Confusing User Experience and Overwhelming Analytics: A common complaint among users is the confusing user experience and interface of the software. Many customers have found it challenging to find what they are looking for, requiring extensive trial and error. In addition, some users feel overwhelmed by the robust analytics offered by the software, finding them difficult to understand and utilize effectively.

Talkable’s marketing technology empowers e-commerce brands to acquire & retain high-value customers through referral & loyalty marketing programs. As a single-source solution for referral marketing and loyalty marketing needs, brands are able to create user experiences designed to increase brand engagement and build brand affinity.

Starter

Professional

Essential

Value

Premium

OutboundEngine

Talkable

Customer advocacy marketing is marketing that harnesses the voice of happy customers to market to prospects.

Referral Marketing

[500 STARTUPS DEMO DAY 2015] POST-SEED, Talkable

How does referral marketing work - Explainer by Talkable

On average, it costs 5x less to acquire users through referrals than through ads

Why?

People trust people. 84% of people trust product recommendations from people they know.  So - why not leverage your existing user base? 

Turn your customers into brand ambassadors with a referral program. It is a cost-efficient growth channel that increases brand engagement.

Talkable makes referral marketing easy: we take care of the integration, optimization, and long-term program strategy. Join globally-recognized brands https://www.talkable.com/

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Home

Referral Marketing Software

Talkable
Formerly Curebit

Overview

What is Talkable?