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Talon.One has provided businesses with a structured solution for managing promotions, allowing them to create and prioritize marketing …
Overview
What is Talon.One?
Talon.One, from the company of the same name headquartered in Berlin, is a promotion engine that enables users to create targeted and customized marketing promotions built around customer and session data. WIth it, users can create, manage and track discounts,…
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What is Talon.One?
Talon.One, from the company of the same name headquartered in Berlin, is a promotion engine that enables users to create targeted and customized marketing promotions built around customer and session data. WIth it, users can create, manage and track discounts, coupon codes, referral, loyalty and…
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Product Details
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- Tech Details
What is Talon.One?
Talon.One’s Promotion Engine was created as a response to the limited functionality of available coupon, discount, loyalty, referral and product bundling tools for scaling businesses and enterprises.
The vendor states that after a one-time integration, businesses can begin building sophisticated, highly targeted promotional campaigns without wasting valuable development resources.
They further state Talon.One’s solution is already used by worldwide leaders from a wide range of industries such as Ticketmaster, National Express, Just Eat and JD Sports.
Talon.One Screenshots
Talon.One Video
The Campaign Manager is Talon.One's UI, where you create new applications, set up, manage and analyze your promotional campaigns.
Talon.One Integrations
Talon.One Competitors
Talon.One Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Global |
| Supported Languages | English |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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- Pros
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Talon.One has provided businesses with a structured solution for managing promotions, allowing them to create and prioritize marketing campaigns for e-commerce products. Users have found the process of creating vouchers much easier and streamlined, eliminating the need for multiple steps. The software supports couponing functionality, including discounts at the cart level, item level, bundled items, and specific items. It has also been used to implement loyalty programs, from earning to redemption. Talon.One has helped manage the complexity of running and rotating various discounts, which is particularly important in discount-sensitive markets. National Express has saved time and effort in promotion management, enabled personalized promotions, gained real-time insights, streamlined integration processes, and adapted to evolving marketing strategies using Talon.One. The software's application concept has been particularly helpful for businesses operating in multiple countries as it allows separate scopes for each country. Additionally, Talon.One has solved the problem of limited cart promotions in Commercetools, providing more flexibility in this area. Overall, Talon.One's features have empowered businesses to create campaigns that foster customer advocacy, promote loyalty, and enhance specific conversion funnels. The rule engine combined with giveaway, loyalty, and coupon features allows for the development of comprehensive loyalty programs that maintain user retention.
Flexibility in designing and managing promotions: Users appreciate the flexibility offered by Talon.One for creating and managing promotions. They value the platform's ability to design complex promotional campaigns using rules, conditions, and effects, granting them full control over their promotions' behavior.
Simplified and reliable integration API: The integration API of Talon.One is highly valued by users for its simplicity and reliability. Reviewers find it well-documented and flexible enough to seamlessly integrate with any user or purchase flow, simplifying their workflow.
Meeting expectations and delivering desired functionality: Talon.One has impressed users by meeting their expectations without attempting to be an all-in-one solution or falling short on promises. Customers consider it as the only platform that has truly lived up to their expectations while providing the desired functionality.
Learning Curve: Some users have mentioned that there is a learning curve associated with using Talon.One, especially for new users who are not familiar with the platform. They have found it takes some time to fully grasp and effectively utilize the various features and customization options.
Missing/Imperfect Features: Some users have expressed that there are certain missing or imperfect features within the platform. However, they acknowledge that the Talon.One team is actively working with clients to find solutions and improve the platform.
Lack of Out-of-the-Box Reports: Users have suggested having more out-of-the-box reports or a dedicated section for pulling out reports in Talon.One.
Reviews
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May 08, 2022
Sink your Talons!
TalonOne was used to create and implement discount codes for special campaigns. We used the tool all over the world, in markets like Spain, Germany, Argentina, Brazil, and Canada, as well as in the US. One of the key use cases we had was special campaigns and events. For example, if there was a trade show, we would create a code for our reps to share at the trade show. Since that was code was specific to that event, we were able to track our engagement and ROI from that event. Very useful!
- The interface is great. Very clean and easy to use.
- Their support team is top notch!
- The speed at which you can test a code after creation is unrivaled.
- Learning the vocabulary of the tool was the most challenging for me.
- There are some things that take too many clicks, like user administration.
- It isn't obvious where the help tools are located, especially when struggling with the code logic.
- The ease of administration
- The ease of creating a campaign/code
- Integration with Salesforce
- TalonOne's capabilities and administration tools made it incredibly easy to setup, saving us days in testing with our previous tool.
- The detailed logging features helped us drill down to the exact step in the process that was failing.
- The reporting features helped us track customer usage and engagement across all of our markets.
For clarity, I am only comparing the discount code feature from Salesforce vs. the entire platform.
In Salesforce, creating a code was an arduous process, then we had to wait for the sync job to run with our web services engine (every 10 minutes) to see if what we had created was functioning correctly. Do the math: If configuration takes 10 minutes, you have to wait a total of 20 minutes to test it, then if it doesn't work, try again in 15-20 minutes. Over an 8-hour day, you aren't accomplishing anything!
TalonOne made it so simple. 10-15 minutes of configuration time, then near immediate testing time. We were able to create and troubleshoot a discount code in a couple of hours rather than a couple of days!
In Salesforce, creating a code was an arduous process, then we had to wait for the sync job to run with our web services engine (every 10 minutes) to see if what we had created was functioning correctly. Do the math: If configuration takes 10 minutes, you have to wait a total of 20 minutes to test it, then if it doesn't work, try again in 15-20 minutes. Over an 8-hour day, you aren't accomplishing anything!
TalonOne made it so simple. 10-15 minutes of configuration time, then near immediate testing time. We were able to create and troubleshoot a discount code in a couple of hours rather than a couple of days!