A functional and useful app for businesses that would like to deep dive into customer data
Twilio has been an immensely powerful tool for me to source and analyse customer data for the purposes of improving my marketing, …
Starting at $120 per month
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What is Twilio Segment?
Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The…
Recent Reviews
Pricing
Free
$0.00
Cloud
Includes 1,000 visitors/mo
Team
$120.00
Cloud
Includes 10,000 visitors/mo
Business
Contact Sales
Cloud
Custom Volume
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://segment.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $120 per month
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Twilio Segment?
Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and accessible through a central dashboard.
Twilio Segment Features
- Supported: ​​Data Capture & Delivery — Collect data from every customer touchpoint and send your data to hundreds of tools and data warehouses
- Supported: ​​Personas — Unify user history across devices and channels into a comprehensive profile, synthesize raw data into traits, audiences, and predictions for each customer, and share those profiles with all of your marketing tools
- Supported: ​​Data Filtering & Schema Locking — Set defaults and event requirements to control your data cleanliness and block rogue events from hitting your integrations and warehouses
- Supported: ​​Historical Data Replay — Load all of your historical customer data tracked with Segment into new tools or warehouses
- Supported: ​​Historical Data Replay — Load all of your historical customer data tracked with Segment into new tools or warehouses
- Supported: Enterprise Security — Configure Single Sign-On and restrict account access to certain team members
- Supported: ​​Notifications & Alerts — Get proactive alerts when account changes are made or there are updates to your warehouse
- Supported: Cross-Domain Analytics — Unify your customer data and performance metrics across domains, content properties, or marketing sites
Twilio Segment Screenshots
Twilio Segment Integrations
- Zendesk Suite
- Stripe Payments
- Google Analytics
- Amazon Redshift
- Optimizely Web Experimentation
- AppsFlyer
- Braze
- Salesforce
- Amplitude
- Big Query
- Adobe
- + 200 other technologies
Twilio Segment Competitors
Twilio Segment Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | North America, South America, Europe, Asia, Australia |
| Supported Languages | English |
Twilio Segment Downloadables
Frequently Asked Questions
Twilio Segment starts at $120.
mParticle and Astro by Astronomer are common alternatives for Twilio Segment.
Reviewers rate Support Rating highest, with a score of 7.7.
The most common users of Twilio Segment are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(100)Attribute Ratings
Reviews
(1-13 of 13)Companies can't remove reviews or game the system. Here's why
Tealium was slow to set up and unreliable. It has better pricing but took significantly more Dev time to implement. We also could not debug issues and their support was slow to assist.
July 01, 2020
Segment Offers Great Data for a Great Price
Score 8 out of 10
Vetted Review
Verified User
Segment is considerably cheaper but doesn't have the GUI for non-SQL users. GA Premium doesn't have all the data connectors, and can be more difficult to configure on SPAs.
April 12, 2020
Segment.io is just great!
I'm not sure these are "official competitors" (or alternatives) to Segment, but we use them in parallel for different goals. We use Datadog for logging and monitoring and we use Mixpanel to perform data analysis based on the data we gather using Segment (and other sources). I don't think we ever evaluated any other service vs. Segment. I think we got a recommendation on Segment, liked it and decided to use it (and we're happy with it since).
February 25, 2020
One Data Collection and Integration Tool for All Your Needs
- Google Analytics and Keen
We tried to set up our entire data analytics process through these tools but there were some parts of the data capture, set-up, analytics that was missing with these tools. None of them could provide the ease of setting up with a complete picture of the data and analytics like Segment could.
With some, customer service and pricing was a big issue.
With some, customer service and pricing was a big issue.
November 16, 2019
Segment provides more real-time user data than you could imagine
It's much more personalized and user-focused data available in real-time, and immediately exported to an external database. It's provided more control over how the information is used and displayed for actionable insights.
January 14, 2019
Super comprehensive analytics solution, great to try out!
Segment is not really suitable for most websites that have more than 10k MTU - If you run a semi-popular website, there are many tools out there that will do basic web analytics, like Google Analytics. Google Analytics provides simple resources for tracking user growth, demographics, and conversion rates of websites, which is more suitable for companies that are looking for simpler analytics data.
December 10, 2018
Important tool for data consolidation
August 14, 2018
The best option for event tracking out there
The competitors above either charge a lot if you want to warehouse your data, don't allow data warehousing, or make it very difficult to warehouse your data (requiring you to write custom scripts and run them on schedulers). Segment makes it easy to warehouse your application's event data. Not only that, it allows you to warehouse 3rd party data sources. None of the competitors do that.
March 16, 2018
Segment for SaaS Companies from a Marketers POV
There were no other solutions like Segment that I evaluated. I've never even heard of a comparable solution.
February 02, 2018
Segment makes life easier
Similar offering, since I didn't go with them I couldn't a more in depth response.
October 19, 2017
Segment solves a problem and solves it well.
See my previous response. Google Tag Manager is great if you are firmly in the Google ecosphere. But they don't have as many integrations as Segment.io
July 11, 2017
Segment.com review
Looked at Google Tag Manager, but too complicated. Segment.io mostly competes with each individual martech tool of implementing all the event tracking yourself for each tool.