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Twilio Segment

Twilio Segment

Overview

What is Twilio Segment?

Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The…

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Recent Reviews
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Pricing

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Free

$0.00

Cloud
Includes 1,000 visitors/mo

Team

$120.00

Cloud
Includes 10,000 visitors/mo

Business

Contact Sales

Cloud
Custom Volume

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://segment.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $120 per month
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Product Details

What is Twilio Segment?

Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and accessible through a central dashboard.



Twilio Segment Features

  • Supported: ​​Data Capture & Delivery — Collect data from every customer touchpoint and send your data to hundreds of tools and data warehouses
  • Supported: ​​Personas — Unify user history across devices and channels into a comprehensive profile, synthesize raw data into traits, audiences, and predictions for each customer, and share those profiles with all of your marketing tools
  • Supported: ​​Data Filtering & Schema Locking — Set defaults and event requirements to control your data cleanliness and block rogue events from hitting your integrations and warehouses
  • Supported: ​​Historical Data Replay — Load all of your historical customer data tracked with Segment into new tools or warehouses
  • Supported: ​​Historical Data Replay — Load all of your historical customer data tracked with Segment into new tools or warehouses
  • Supported: Enterprise Security — Configure Single Sign-On and restrict account access to certain team members
  • Supported: ​​Notifications & Alerts — Get proactive alerts when account changes are made or there are updates to your warehouse
  • Supported: Cross-Domain Analytics — Unify your customer data and performance metrics across domains, content properties, or marketing sites

Twilio Segment Screenshots

Screenshot of Destinations CatalogScreenshot of Destinations Main OverviewScreenshot of Sources Main OverviewScreenshot of DebuggerScreenshot of DocsScreenshot of Destination Settings

Twilio Segment Integrations

Twilio Segment Competitors

Twilio Segment Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesNorth America, South America, Europe, Asia, Australia
Supported LanguagesEnglish

Twilio Segment Downloadables

Frequently Asked Questions

Twilio Segment starts at $120.

mParticle and Astro by Astronomer are common alternatives for Twilio Segment.

Reviewers rate Support Rating highest, with a score of 7.7.

The most common users of Twilio Segment are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(101)

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
July 01, 2020

Segment Offers Great Data for a Great Price

Verified User
Director in Marketing
Financial Services Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
We use Segment to send all of our front-end usage data to our data warehouse, as well as sending key events to 3rd party ad, CRM, and other tools. We use the filtering functionality, the visual tagger, and some of the webhook functionality as well. It's used by marketing, data analytics, data engineering, and customer service, as well as our engineering/product teams.
Pros and Cons
  • Strongest catalog of integrations of tools of this nature.
  • Good support and service, good salespeople.
  • Reasonable pricing for what it is and the value created (comparable tools would cost significantly more).
  • Makes data warehouse-based analytics accessible to startup organizations.
  • Some connectors (EG HubSpot source) do not have necessary fields/data and it's unclear how to get these built out.
  • Some destination connectors have limitations and can require rework to make the data flowing thru Segment meet the requirements of the ad connectors.
  • Not much consistency across connectors.
  • At scale, can struggle with data volumes and loading data in one sync, causing data to change retroactively.
Likelihood to Recommend
  • Segment is great for companies that want to track their front-end actions with a high degree of granularity and send them to different tools and data warehouses.
  • If you have a high value per user, Segment can be very affordable for what it is.
  • Segment's pricing is per unique user, so if you run a lot of traffic (e.g. publishers, ultra-low value per visit and low LTV companies) that doesn't monetize effectively the pricing may not work for you.
Return on Investment
  • Segment has enabled us to get a full view of our front end activity, join it to our back-end activity, and get full visibility into our funnels and user activity.
  • Segment lets us send events to ad tools with a full audit trail so all the numbers line up.
  • Segment also brings data from other sources into our data warehouse, saving our data engineering time from building commodity connectors.
Alternatives Considered
Segment is considerably cheaper but doesn't have the GUI for non-SQL users. GA Premium doesn't have all the data connectors, and can be more difficult to configure on SPAs.
Support Rating
7
Generally once the Segment team understands your question (which usually doesn't happen on the first ticket), after that they're very helpful.
Given the amount of external systems/connectors involved, often the issues lie with other companies and their data/structures.
Other Software Used
Users and Roles
Segment is used by a variety of people across our marketing/growth, customer experience, analytics, and engineering teams. As it's a foundational piece of our data platform, many people across the organization are stakeholders.
Support Headcount Required
Very little is required to support it out of the box. Some light front-end development and permissions to add a data warehouse connector, plus some SQL skills are all that's really needed to get going. With the visual tagger, it likely doesn't even need front end resources.
If you want to do complex things with Segment, you'll need to assign more back-end (sending server-side events) and data engineering (flowing data thru pubsub, etc.) resources to do more.
We have brought in an external consultant to support Segment's Google Analytics/Google Tag Manager integration.
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