A functional and useful app for businesses that would like to deep dive into customer data
Twilio has been an immensely powerful tool for me to source and analyse customer data for the purposes of improving my marketing, …
Starting at $120 per month
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What is Twilio Segment?
Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The…
Recent Reviews
Pricing
Free
$0.00
Cloud
Includes 1,000 visitors/mo
Team
$120.00
Cloud
Includes 10,000 visitors/mo
Business
Contact Sales
Cloud
Custom Volume
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://segment.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $120 per month
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Twilio Segment?
Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and accessible through a central dashboard.
Twilio Segment Features
- Supported: ​​Data Capture & Delivery — Collect data from every customer touchpoint and send your data to hundreds of tools and data warehouses
- Supported: ​​Personas — Unify user history across devices and channels into a comprehensive profile, synthesize raw data into traits, audiences, and predictions for each customer, and share those profiles with all of your marketing tools
- Supported: ​​Data Filtering & Schema Locking — Set defaults and event requirements to control your data cleanliness and block rogue events from hitting your integrations and warehouses
- Supported: ​​Historical Data Replay — Load all of your historical customer data tracked with Segment into new tools or warehouses
- Supported: ​​Historical Data Replay — Load all of your historical customer data tracked with Segment into new tools or warehouses
- Supported: Enterprise Security — Configure Single Sign-On and restrict account access to certain team members
- Supported: ​​Notifications & Alerts — Get proactive alerts when account changes are made or there are updates to your warehouse
- Supported: Cross-Domain Analytics — Unify your customer data and performance metrics across domains, content properties, or marketing sites
Twilio Segment Screenshots
Twilio Segment Integrations
- Zendesk Suite
- Stripe Payments
- Google Analytics
- Amazon Redshift
- Optimizely Web Experimentation
- AppsFlyer
- Braze
- Salesforce
- Amplitude
- Big Query
- Adobe
- + 200 other technologies
Twilio Segment Competitors
Twilio Segment Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | North America, South America, Europe, Asia, Australia |
| Supported Languages | English |
Twilio Segment Downloadables
Frequently Asked Questions
Twilio Segment starts at $120.
mParticle and Astro by Astronomer are common alternatives for Twilio Segment.
Reviewers rate Support Rating highest, with a score of 7.7.
The most common users of Twilio Segment are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(101)Attribute Ratings
Reviews
(1-18 of 18)Companies can't remove reviews or game the system. Here's why
July 16, 2022
A functional and useful app for businesses that would like to deep dive into customer data
- Greater efficiency with customer service responses.
- Improved customer engagement with our marketing strategies.
- Greater return on investment with marketing executions.
July 15, 2022
A robust tool to handle user information
- Better marketing budget allocation by facilitating attribution
- Centralized user information
- Easiness to distribute user information and user events across multiple destinations
- We don't spend that much time maintaining events.
- It's very easy to add new integrations which means there is little need for developers.
July 01, 2020
Segment Offers Great Data for a Great Price
Score 8 out of 10
Vetted Review
Verified User
- Segment has enabled us to get a full view of our front end activity, join it to our back-end activity, and get full visibility into our funnels and user activity.
- Segment lets us send events to ad tools with a full audit trail so all the numbers line up.
- Segment also brings data from other sources into our data warehouse, saving our data engineering time from building commodity connectors.
April 17, 2020
Excellent software solving a big problem in the industry
- It has helped make data accessible across the org.
- It has helped us take more data driven decisions.
- We can easily move data from one tool to another using segment.
April 12, 2020
Segment.io is just great!
- I can't say, since I don't have this info.
- Segment saved many developer hours by only needing to implement one user analytics data ingestion solution and allowing non-developers the tooling they need to move the data anywhere else they want.
April 10, 2020
Critical Customer Infrastructure
- Greater data-driven decision making.
- Ability to trigger better marketing strategies using customer data.
February 25, 2020
One Data Collection and Integration Tool for All Your Needs
- It's saved our developers a lot of time in setting up our data collection procedures.
- It lets us experiment with new tools with real data, so we can understand which one works best for us.
November 16, 2019
Segment is the only solution we found that made setting up a data warehouse for our usage data easy!
- Segment has allowed us to get data flowing with minimal issues. They had almost every product we use in their library today.
- I can't really think of an example where it's had any negative impact.
November 16, 2019
Segment provides more real-time user data than you could imagine
- Reduced churn.
- Extended customer lifetime value.
January 14, 2019
Super comprehensive analytics solution, great to try out!
- Very positive - Comprehensive marketing and data analytics, good event tracking, very easy to find and track conversion rates.
- Negative - Segment can be quite a bit expensive, especially as MTU grows, and can take quite a bit of time to pay off.
- Positive - Easy to integrate into all platforms, applications, and programs that have some sort of end-users, turns Segment into an encompassing platform for tracking all types of data analytics.
December 10, 2018
Important tool for data consolidation
- It has centralized data. Not sure how to trace that to ROI.
August 14, 2018
The best option for event tracking out there
- Event tracking lets you take ownership of your own data, which in part makes it easy to craft metrics and do deep dives to see how your product is working. This has a huge ROI, because without metrics you're basically flying blind.
- You can also use Segment's event tracking to fuel your experimentation and AB testing strategies. AB testing is the best way to ship features in a tech product with confidence that you're making a positive impact.
March 16, 2018
Segment for SaaS Companies from a Marketers POV
- Saved a ton of time for setting up user tracking
- Provided user data and tracking visibility to the entire team by turning on the Mixpanel integration - this only took a week or so
- It does get hard to manage all of your events in a clean spreadsheet - you must have 1 person who leads this initiative so that you keep track of events
February 02, 2018
Segment makes life easier
- Ability to accurately target users at a granular level
- reduced developers time when adding a new analytics program
October 19, 2017
Segment solves a problem and solves it well.
- Great flexibility. Saves significant time as we try to new analytics products.
July 11, 2017
Segment.com review
- Saved many hours of engineering time
- Quick testing of new martech tools to determine best fit