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Twilio Segment

Twilio Segment

Overview

What is Twilio Segment?

Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The…

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Recent Reviews
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Pricing

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Free

$0.00

Cloud
Includes 1,000 visitors/mo

Team

$120.00

Cloud
Includes 10,000 visitors/mo

Business

Contact Sales

Cloud
Custom Volume

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://segment.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $120 per month
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Product Details

What is Twilio Segment?

Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and accessible through a central dashboard.



Twilio Segment Features

  • Supported: ​​Data Capture & Delivery — Collect data from every customer touchpoint and send your data to hundreds of tools and data warehouses
  • Supported: ​​Personas — Unify user history across devices and channels into a comprehensive profile, synthesize raw data into traits, audiences, and predictions for each customer, and share those profiles with all of your marketing tools
  • Supported: ​​Data Filtering & Schema Locking — Set defaults and event requirements to control your data cleanliness and block rogue events from hitting your integrations and warehouses
  • Supported: ​​Historical Data Replay — Load all of your historical customer data tracked with Segment into new tools or warehouses
  • Supported: ​​Historical Data Replay — Load all of your historical customer data tracked with Segment into new tools or warehouses
  • Supported: Enterprise Security — Configure Single Sign-On and restrict account access to certain team members
  • Supported: ​​Notifications & Alerts — Get proactive alerts when account changes are made or there are updates to your warehouse
  • Supported: Cross-Domain Analytics — Unify your customer data and performance metrics across domains, content properties, or marketing sites

Twilio Segment Screenshots

Screenshot of Destinations CatalogScreenshot of Destinations Main OverviewScreenshot of Sources Main OverviewScreenshot of DebuggerScreenshot of DocsScreenshot of Destination Settings

Twilio Segment Integrations

Twilio Segment Competitors

Twilio Segment Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesNorth America, South America, Europe, Asia, Australia
Supported LanguagesEnglish

Twilio Segment Downloadables

Frequently Asked Questions

Twilio Segment starts at $120.

mParticle and Astro by Astronomer are common alternatives for Twilio Segment.

Reviewers rate Support Rating highest, with a score of 7.7.

The most common users of Twilio Segment are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(102)

Attribute Ratings

Reviews

(1-18 of 18)
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Score 7 out of 10
Vetted Review
Verified User
Incentivized
Twilio has been an immensely powerful tool for me to source and analyse customer data for the purposes of improving my marketing, logistics, sales, and customer service functions for my small business. I mainly used it to analyse customer engagement of marketing strategies that we have implemented and our response to customer service queries in order to strengthen our capabilities in these two areas.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Twilio Segment is really useful when: - You have multiple services or microservices interacting with user data (names, personal preferences, etc) - You need to handle at scale Personal Information, GDPR, privacy, etc. - You want to create a pipeline of events happening in your applications and distribute them between other vendors or data tools - Managing and organizing multiple lead sources (Facebook leads, Unbounce, google ads, etc)
Score 8 out of 10
Vetted Review
Verified User
We use Segment to send all of our front-end usage data to our data warehouse, as well as sending key events to 3rd party ad, CRM, and other tools. We use the filtering functionality, the visual tagger, and some of the webhook functionality as well. It's used by marketing, data analytics, data engineering, and customer service, as well as our engineering/product teams.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We have been using Segment for almost 3 years now. We started using Segment because we wanted to start tracking product adoption. It was really the only tool that could help us track each event and send it to multiple systems as well. Over the years, Segment has helped not just the product team but the entire organization is now able to easily integrate usage data with their respective tools. For instance, we are able to send the data to BigQuery, Salesforce, etc. so that everyone in the org has access to the data. I would highly recommend Segment.
Yaniv Vararu | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It's basically used by the Product group to get insights into our costumers' usage of the platform, but this data is being shared later on with other groups within the company. It mainly solves the problem of decision-making regarding the development of new features and/or enhancements.
Justin Collier | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Segment to easily ingest all of our user analytics data and distribute it to data warehousing and various analytics platforms such as Google Analytics and Mixpanel. Without Segment we would have had to create custom components in our web client for each of these services and write even more software behind the scenes to collect data from these platforms for central storage.
Manan Vora | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Segment to collect all the structured data from our SaaS platform to pass it on to other tools we use to analyze the data, create reports, interact with users and track engagement for the product.
This tool is mainly used by our technology department that set it up initially and keep making changes to the setup with the product and marketing departments.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We have an education app that's used by approximately 50k daily active users. We use Segment to connect the relevant data systems we use (Customer.io, Zendesk, a communications provider, etc) and dump that data into Redshift for our analysis and reporting. We then put a BI tool on top of that to provide internal metrics.
Brad Crabtree | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Segment to track our user data as they visit our e-learning site and mobile app. We track log-ins, page views, video views (starts, percentage watched, finishes, etc) and import this data into Google Data Studio via our database. Without Segment, we were only gathering basic, broad analytics information such as overall visitor counts. We are now tracking individual usage, are alerted to churn risk, and can provide individualized suggestions based on the usage habits of our customers.
Fedor Paretsky | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Since we're a startup, most of our company is familiar with the analytics we get from Segment. The data you get from Segment is extremely flexible and great for most use-cases and stages of companies. We use it for comprehensive event and tracking analytics for marketing, app-based events, and sign-ups and purchase events. It is also great for tracking conversion rates, doing some simple A/B testing analytics, etc...
Tim Abraham | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I was working as the head of analytics at a startup incubator, so I evaluated many different data and marketing automation tools. After trying most of them, I settled on Segment as the best for a few different reasons. The main reason is the ease in basic event and page tracking. After that, it was all the different sources and integrations.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • We setup segment on our marketing website, support website and application (SaaS)
  • We installed segment to be able to track user data across a variety of platforms without having to install different tracking data for each platform
February 02, 2018

Segment makes life easier

Jon Lee | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Segment is used across all departments/groups to manage software on our marketing site and applications. We also push all activity through Segment with defined actions and store that in our database for further analysis. This allows us to better understand what our users are doing, why they're doing it and how we can make their experience better for them.
Michael Ball-Marian | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We're using Segment.io within our enterprise startup business, Instant Agenda. This is effectively a small team within a huge organization. We're effectively a separate entity, attempting to develop a new business with new customer segments and new channels. We use Segment to implement metrics on our public facing web site and our web/mobile app.
July 11, 2017

Segment.com review

Sam Ho | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
For startups, the first thing I would do would be to implement segment.io before any of the other marketing analytics, automation and ad tech tools. It basically removes the engineering cost of adding any of these services and further more, allows you to test various services easily to make an informed decision. (Replaces the need to insert all the custom JavaScript snippets that these various tools require, now just copy your API key to Segment.io, and flip a switch and your service is ready to go. Furthermore, for event tracking, rather than writing the custom code for each tool, write it once for Segment.io and it can send the user data and events/actions to any tool for analysis).
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