Twilio SendGrid Email API Reviews

35 Ratings
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Score 8.3 out of 101

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Reviews (1-13 of 13)

Darcy Knapp, MBA profile photo
Score 10 out of 10
Vetted Review
Verified User
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We manage many client websites and we have found that Twilio SendGrid is vital for Email API integration to make sure that website forms are delivered to the correct client emails and not sent to the spam folder or blocked by firewalls. Many website forms get pulled as spam and that blocks the client from getting the contact and potentially losing a sale.
  • Email facilitation.
  • Seamless integration.
  • Easy setup.
  • All good, I have no issues.
Twilio SendGrid Email API is well suited for WordPress websites when the contact forms are not being sent properly to the client email. We find this more with plugins like Gravity Forms, Contact7, Formidable and pop up alley pro-forms. If the test forms are not being delivered to the client, Twilio SendGrid Email API is a well-suited solution to the problem.
Read Darcy Knapp, MBA's full review
Bryan McAnulty profile photo
Score 10 out of 10
Vetted Review
Verified User
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We use the Twilio SendGrid Email API for sending transactional emails from our Rails web apps. Twilio SendGrid Email API's infrastructure provides us worry-free, scalable delivery and can be set up with minimal configuration.

We provision Twilio SendGrid Email API as an addon for apps hosted with Heroku, as well as use it for web apps that are hosted elsewhere. The setup is so straightforward that a developer can implement it almost immediately, without having to read deep into documentation.
  • Easy implementation for developers.
  • Reliable transactional email delivery for apps and services.
  • Reporting and analytics on emails sent.
  • Personalized service may not be as readily available for smaller businesses. If you have questions about deliverability and reputation management, you may have to learn some more of this on your own, unless you are a big customer.
Twilio SendGrid Email API is not for sending email newsletters and designing email campaigns. It is meant for transactional email. For example, when you need to send out password reset emails or other notifications from your app or service. If you want a solution that is mainly worry-free, affordable to get started with, and one that provides reporting and analytics, then Twilio SendGrid Email API is for you.
Read Bryan McAnulty's full review
Jake Bodmer profile photo
Score 8 out of 10
Vetted Review
Verified User
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We use Twilio SendGrid API primarily for our Marketing department but regularly use it for Product, Customer Care, and Data team-specific campaigns, allowing us to drive important company KPI's and get direct from consumer feedback. The platform solves a major business needs which is sending email messages to our audience as well as SMS but to a lesser degree.
  • Makes setting up your initial account pretty simple and straight forward. You can get set up with a single list and unsub group and get going really quickly.
  • You can grow your complexity over time and SendGrid is set up really well to handle that expansion. Setting up DNS, expanding IP addresses, grouping unsubs, etc. It scales really well as your business and team grow.
  • I'm a huge fan of the API delivery which lets us set up a lot of automated actions which lets us focus more on testing and optimizing making even a lean team a super powerful team.
  • The UX isn't as intuitive as other systems and it takes some getting used to the navigation. Additionally, they're adding a lot of new features, so finding the features you're used to while figuring out the new products can lead to some confusion.
  • The documentation while expansive doesn't provide a lot of real-world use cases to help navigate through an issue. It can be a bit general, leaving you with just as many questions as you started with.
  • They don't have as many features as you'd find in some marketing cloud solutions which may have additional features. While SendGrid is making strides in this department they're not quite there yet but most likely will be more comparable very soon.
It's great if you have someone with a bit of technical know-how on the team to make sure you're getting the system set up properly, there is some degree of difficulty that you get with SendGrid that may not be present with other platforms that have focused on ease of setup. That being said, once that setup is completed the system is easy to use and you get get a lot done with a small team.
Read Jake Bodmer's full review
No photo available
Score 5 out of 10
Vetted Review
Verified User
Review Source
Marketing and Market Research departments in my company primarily use this software. As a company dealing into market research we need this tool as our primary software solution. To collect data via online we use this software to reach out to our research samples. It helps us making our data collection process very easy.
  • Its integration with our web pages is very seamless.
  • It has a very clean and easy-to-use user interface.
  • Its email deliver ability is quite fast and spam free.
  • Its reporting feature is not as comprehensive as I expect.
  • Sometimes I found the support team takes lot of time to respond on technical queries.
  • Paid subscription plans are slightly more expensive compared to other branded software.
In my department, it is very helpful to reach out to our samples for data collection on marketing research surveys. It reaches out to our targeted people at their convenience, which ensures a higher response rate. We can also schedule our emails in this tool for future deliveries.
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Evan Laird profile photo
Score 8 out of 10
Vetted Review
Verified User
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SendGrid Email API is being used as our transactional email platform. So when users or restaurants make actions (such as reserve a table) inside of our application an email is being sent out to each individual user/restaurant with details about that certain action. It's also used for easy onboarding flows for our users and restaurants alike so based on actions they take such as adding their restaurant, we send another email about how to use and open up tables.
  • Drag and drop email designer for transactional emails - super nice even though I do code, it's much quicker and easier to implement without code.
  • Very simple implementation. Only a few lines of code need to be added in our backend and boom we were up and running in less than a day.
  • Listening to customer feedback. They regularly send emails about new features and ask for feedback to improve their software.
  • Some of the cheapest and best dedicated IPs.
  • Easy integration and setup between marketing and transactional emails. Super helpful to have everything in one place.
  • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
  • Helping with warming up our dedicated IP for the best-sending score.
  • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
  • Transactional email sequences would be a huge plus.
  • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
  • Better reporting and split reporting between transactional and marketing emails.
SendGrid Email API, I feel, is well suited for tech companies with smaller teams. I feel as if with a larger team of programmers, designers, etc. you may have better results with a competitor and coding things yourself. But for fast moving startups with quick implementation, nothing beats Twilio + SendGrid in those regards.
Read Evan Laird's full review
Jennifer Lott profile photo
Score 1 out of 10
Vetted Review
Verified User
Review Source
SendGrid was being used to send emails to users who signed up for newsletters. It was being used by the organization as a whole.
  • SendGrid sends emails on time.
  • Has email send reporting.
  • Lets you customize your emails.
  • Analytics
Sending multiple emails to different lists - there was no way to really tell which email was being opened by which group.
Read Jennifer Lott's full review
Patrick Meyer profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
Sendgrid is our core platform for marketing/transaction emails. We send a limited (flash sale) daily offer to our customer base as well as transactional order receipts, event emails, and a weekly newsletter. Our marketing department has access to Sendgrid, but the number of people in our organization who access aside from our developers is low (3 people). We are a medium sized business with only 25 employees.
  • Top of the list has to be deliverability. As a company with a large client base, it is paramount to ensure that these types of emails are delivered timely and accurately.
  • Pricing for transactional is surprisingly competitive.
  • Sendgrid leads in scalable cloud infrastructure which means that when we grow they grow with us. This eliminates the 'time-costly' need to go out and shop other options.
  • Custom builder suite for email templates lacks a few capabilities that other marketing products provide.
We've been proponents/users of their marketing email platform for many years. The ease of use that we get from the marketing side is mirrored on the transactional side. This is something that other companies don't pay much attention to and they should!
Read Patrick Meyer's full review
Dan Grossman profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use SendGrid Transactional Email across several products in our organization. It's used to send billing invoices, payment receipts, and notifications of various events our customers want to know about as they happen.
  • SendGrid has an exceptional deliverability record. We never worry about emails making it to our customers' inboxes.
  • It can be difficult to best configure SendGrid, especially when setting up dedicated IP addresses and the various DNS entries needed for reliable email delivery. Settings and instructions can be spread throughout multiple pages of the SendGrid web application.
SendGrid would be my top recommendation for any company that needs to send transactional email. It's easy to integrate, with simple and well-documented APIs, and can handle whatever volume you need from day one.
Read Dan Grossman's full review
No photo available
Score 5 out of 10
Vetted Review
Verified User
Review Source
As a business that primarily operates through its website, we used SendGrid's transaction email service quite heavily to communicate with our users. We used the SendGrid API for event triggered emails ranging from verification emails to more sophisticated email dispatches based on user activity.

As far as how it helped us resolve business problems - it's a relatively cheap service and effectively allowed us to adopt the API that adapted to our needs at the time. It's also easy to use in terms of development and definition of email dispatches.
  • It's cost effective.
  • API is easy to use.
  • Pay-as-you-go model helps project usage costs.
  • Actually viewing previous emails dispatched. SendGrid does not have this feature - although it provides numbers on emails dispatched within 3 days for the cheapest plan.
  • The service asks you to pay more (although a minimal amount) to have visibility on email activity upto 30 days in the past.
  • The API doesn't allow an export of a report of email activity over a period of time. It can be quite frustrating at times to be limited in this way.
  • Their customer support isn't the best. Certainly some room for improvement there.
If you do not mind the lack of some historic data for your website and need something that is cost effective, then SendGrid is right for you. Keeping in mind how cheap this service really is, the pros outweigh the cons up to a certain limit.

However if having historic data, better reporting and visibility on content of past emails is important to you, then go for something else (albeit a tad more expensive). That's the compromise that you'll have to decide on.
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Dave Stack profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
Sendgrid is used to send our most important transactional emails (orders confirmations and invoices).
  • deliverability
  • whitelisting
  • excellent customer support
  • detailed logs
  • needs mutliple webooks for sub accounts
  • interface could be a little faster
Great for important emails that need to get through.
Read Dave Stack's full review
Luke Abbott profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
[I'm] Using SendGrid to send transactional email, as well as updates and newsletters, for several websites that I control. Not using any of the advanced features of SendGrid, really, beyond their whitelisting, DNS-based security, and such. For the most part, it just works, and I don't have to think about it, which is wonderful. (I spent many years wrestling with mailman and the like; when I first switched to a dedicated SMTP server it was a revelation!)
  • Deliverability seems good. Never had any issues here.
  • Whitelabeling works well, making it appear that emails are being sent directly from the domain (no evidence of SendGrid anywhere except maybe if you dig into the email source).
  • Admin interface is clean and easy to use.
  • Prices used to be a little more flexible, starting at $1 and going up according to usage – and that included whitelisting and all that good stuff. Now they start at $10 a month although that does give you up to 40,000 emails a month. They also have a free plan (< 100 emails / day) but I'm not sure if it includes whitelisting.
  • Had some issues with the SendGrid API years ago. They probably fixed it, but I've since just used the SMTP endpoint with no issues.
I think it's great for transactional email, messages from your app, etc... anything sent from your server, *except* maybe newsletters and mass emails. For that, I'd rather use a MailChimp or whatnot. (Although to be honest I *am* using it for one client's WordPress website along with MailPoet, which ends up costing a fair amount less than MailChimp for her list size.)
Read Luke Abbott's full review
Jesse Spears profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
Stadio uses SendGrid Transactional Email not only for its automated sales and customer support outreach, but also for its core product. Stadio clients are provided hardware and software to design and implement a captive Wi-Fi login portal at a brick-n-mortar business where customers input personal data, then see mobile marketing for Wi-Fi access. As soon as the customer receives Wi-Fi access, Stadio uses SendGrid transactional email to automate a personalized email to the customer, curated by the Stadio client.
  • SendGrid's template editor is very easy to use with drag-n-drop functionality and great organization among template groups.
  • SendGrid customer support is top-notch. We also had onboarding training that was invaluable.
  • SendGrid subuser management and co-worker/"teammate" functionality is incredible for our own business.
  • SendGrid's template builder could still use some additional features that other email marketing services provide.
  • SendGrid should make the "tracking global unsubscribe" formattable so that it doesn't just align to the left.
  • SendGrid sometimes glitches and logs us out in-session.
SendGrid is the ideal partner for all transactional email needs. They basically provide the functionality of marketing email programs, but for transactional -- something competitors fail to do.
Read Jesse Spears's full review
Jim Rubenstein profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Sendgrid to deliver transaction emails to our users based on events they perform on our web properties.

The engineering department and other email performance stakeholders are the only teams that use Sendgrid. The APIs are feature-rich and allow us a lot of flexibility in sending well designed e-mails with lots of customization features.

Sendgrid's deliverability and logging is exceptional. Reaching the inbox is the most important factor we consider when choosing an e-mail vendor, and Sendgrid does not disappoint in that respect.
  • Robust API for sending large volumes of customized e-mails quickly and simply.
  • Expansive Web Interface for viewing reporting, managing e-mail domains, configurations, message templates, and more.
  • Friendly and knowledgable support staff available when the documentation is not enough.
  • Many SDKs available in different languages
  • Very affordable, with a free tier for testing features before committing.
  • Extensive white-labeling and e-mail authorization best practice features available to maximize deliverability.
  • No real-time chat support available.
  • Documentation can be convoluted in some cases, making it challenging to understand what the REST API is expecting and what the engineer should expect as a response.
  • E-mail based response times typically ~24 hours. Faster responses may be available for higher pay tiers.
Sendgrid's transactional services are a great solution so long as you have the technical resources to integrate into your systems. This is the case for most any transactional e-mail system.

Sendgrid has the added benefit of having API's available to manage configurations on the account, making it a great choice to build on top of for a product like a WordPress plugin or some other product where you want to add e-mail features without requiring your user to be technically savvy and perform a lot of DNS and other configuration changes.

If your goal is just to send email newsletters to an e-mail list, SendGrid is a vastly overpowered tool for that job. They do offer Marketing Email tools, but they seem like they play second fiddle to the transactional e-mail business. I'm sure the deliverability of their Marketing Email offering is excellent, just like their Transactional service, however the interface is built more for an engineer than it is an Email Marketer.
Read Jim Rubenstein's full review

Twilio SendGrid Email API Scorecard Summary

About Twilio SendGrid Email API

Twilio Sendgrid headquartered in Boulder, Colorado offers their Email API product supporting high volume transactional email and SMTP service. Twilio acquired SendGrid in late 2018.
Categories:  Transactional Email

Twilio SendGrid Email API Technical Details

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Mobile Application:No