Twilio SendGrid Marketing Campaigns Reviews

69 Ratings
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Reviews (1-25 of 34)

Anonymous | TrustRadius Reviewer
June 19, 2020

Our Account Was Compromised and It's Been SEVEN Days (and Counting) Waiting on SendGrid's Non-Existent Support

Score 1 out of 10
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We use SendGrid for all our transactional emails from our websites and through several applications we use for our clients. It solves issues for deliverability and inboxing emails.
  • Deliverability.
  • Customer support.
Despite their great deliverability and easy to use API, I'd suggest running, not walking away from this company.

We had our account compromised 7 days ago (as of June 18th). I got two emails - one notifying me that the user name was changed, and another that the email had been changed. The email says to respond to if these changes weren't authorized.

I did that immediately. You'd think this would be a critical email and would be answered quickly. You'd be wrong.

It's SEVEN days and counting, and not a peep from SendGrid support. In addition to emailing them that NO, these changes weren't authorized and please help recover my account, I took these steps:
  • Messaged their Facebook page.
  • Responded to comments on their posts, asking for help.
  • Direct messaged them on Twitter.
  • Created a new account and submitted a ticket through that account.
  • Filled out a sales inquiry and talked directly to a sales associate, who also submitted a ticket on our behalf.
  • ALL of the above through Twilio, their parent company.
Still, we're locked out of the account, and SendGrid is still charging our credit card. We've got multiple systems tied to their platform, so we're held hostage while support continues to ignore every request.
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Brad Emery- CEO The Aimviva Travel Club | TrustRadius Reviewer
January 14, 2020

SendGrid enables YU’s to do business -- period

Score 10 out of 10
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We use SendGrid for our newsletters, for our sales funnel, and for the automated thank-you messages post-purchase.
We’ve found SendGrid to be more flexible than other solutions that we’ve tried, and the support is awesome when you do have a problem. I cannot see us changing providers. Even when they updated the system, they left all the old menus in place, so there was a choice on whether to use the improvements or not -- and there's no downtime while learning the new layout.
  • Integrating with other systems is easy.
  • Campaigns are intuitive, even for people with no design skills.
  • I got frustrated bringing old data across, and with the way GDPR was handled.
  • I find removing records to be a bit clunky.
SendGrid is better the more data you have-- there are cheaper light products available for 1000 records or less. Trying to move data between systems is problematic, however, so if the intent is to scale, I would start with SendGrid from day one. When you need a sophisticated integration across multiple marketing platforms, you’ll be glad of the functionality and support.

Read Brad Emery- CEO The Aimviva Travel Club's full review
Phillip Reinkemeyer | TrustRadius Reviewer
December 04, 2019

Twilio SendGrid Rocks

Score 9 out of 10
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Verified User
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I use Twilio SendGrid to reach more people with my newsletters and email campaigns. My entire team uses it across the whole organization as it integrates seamlessly with PCR, our CRM package for recruiting. With it, I can track marketing campaigns and watch activities to guide future efforts. The tracking ability makes clean up of my database very easy.
  • Schedules email delivery to not trigger spam filters.
  • Tracks activity from individuals that receive my emails.
  • Builds history of interactions and efforts.
  • Historical tracking and activity monitors.
  • Auto-fixing of wrong email addresses in my database or at least notification.
  • Provide input of key activity to assist in marketing efforts.
Best suited for large-scale email campaigns. Less appropriate for deciding the next step in the marketing process.
Read Phillip Reinkemeyer's full review
Sundeep Gopal | TrustRadius Reviewer
January 20, 2020

Bringing Marketing and Engineering teams onto the same platform.

Score 8 out of 10
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Verified User
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We use Twilio SendGrid Marketing Campaigns on the platform side to send automated emails as well as in the marketing team to send out newsletters and other communication to the customers. Hence it is used by the engineering team and marketing team. One of the main business problems it addresses is that it provides flexibility for the engineering team to swap emails easily.
  • Manages to keep emails away from spam.
  • Reports are good but can be better.
  • UI can be improved.
  • Learning curve and can become overwhelming.
Twilio SendGrid Marketing Campaigns is well suited for teams that send out frequent newsletters to a large set of prospects/customers. The price is comparatively low and the overall platform is easy to use after the initial learning curve. Transactional emails are easy to configure but it might still require some help from the engineering team.
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Greg Fawcett | TrustRadius Reviewer
January 14, 2020

SendGrid is an invaluable tool that we use daily for marketing programs for our clients

Score 10 out of 10
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We use SendGrid primarily in conjunction with ClickFunnels to fulfill all of our emails. ClickFunnels doesn't have the ability within to actually send, so this is a very economical and dependable solution.
  • Integrates with other systems, such as ClickFunnels.
  • Builder is super easy to use and send emails directly from the system.
  • In reporting, would like to see actual users that click/opened emails.
Twilio is well suited for small businesses and integrating with other systems. It has a very easy-to-use interface. It is probably less appropriate for large corporate companies that want more robust features.
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Johann Davila | TrustRadius Reviewer
November 16, 2019

A Powerful Marketing Tool

Score 10 out of 10
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Sendgrid has been amazing to help our marketing team prepare and deliver company emails and newsletters to our customers. They have been able to support us to make sure we don't get flagged as spam and continue to support different campaigns during different times.
  • Powerful.
  • Easy to use.
  • Top of their game.
  • I don't have any suggestions.
Amazing support for our Marketing team to prepare and deliver company emails and newsletters to our customers.
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Anonymous | TrustRadius Reviewer
October 17, 2019

A decent, simple solution

Score 6 out of 10
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When our startup was still under ten people we needed an email solution for our users and for us to use to send automated emails. We were looking for a tool that was simple and could plug into our API. SendGrid delivered on that and we have been using it for a few years now.
  • Good API capabilities.
  • Easy onboarding and use.
  • Good support team.
  • Not as many capabilities and automation as others.
  • Basic email templating.
  • User-interface is okay, but could really be improved.
I think for a company that is small and doesn't have vast marketing or email needs SendGrid would be a good and appropriate solution. Instead of paying for an expensive and elaborate tool, you could use SendGrid till the marketing and emailing needs grow. At that point, it might make sense to switch to something a bit fancier that has better reporting and automation.
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Anonymous | TrustRadius Reviewer
December 23, 2019

A decent tool for mass communication.

Score 8 out of 10
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My organization use this software for various purposes which includes information sharing, marketing, newsletters, etc. In my department I use this software for sending weekly newsletters to a specific group of people and clients. This software provides me all the necessary tools to create a newsletter full of information and creativity.
  • It has a very comprehensive dashboard which makes my work very easy.
  • It allows me to schedule my email campaigns.
  • It does not have many pre-loaded email templates.
  • It does not have a mobile app for Android.
This software is very helpful in newsletter campaigns. With the help of this software I can beautifully create informative emails for my peers and clients. Sometimes I route subscribers traffic to my designated webpage for providing information. The accuracy of this software ensures the divergence of the traffic in the right direction in less time.
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Sam Lepak | TrustRadius Reviewer
March 01, 2019

Looking to take your Transactional & Promotional Email Marketing to the Next Level? SendGrid is here to make it happen.

Score 10 out of 10
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Our company currently uses SendGrid for all promotional and transactional marketing emails. Our marketing team designs via the HTML editor all our promotional emails, A/B tests, category stats, and segments contact lists inside SendGrid. Our backend RoR setup up the majority of the implementation - he claimed it to be exceptionally easy. For us SendGrid allows us to keep track of all our emails in one place. Rather than having one email service provider for promotional emails (ActiveCampaign, Mailchimp, etc) and one email service provider for transactional emails (Mailgun, Mandrill, etc.), we are able to have them all in one place.
  • Being a startup and going through an accelerator program in the GAN network, we were able to take advantage of SendGrid Accelerate program and leverage SendGrid training, resources, and early beta access to new products. Not to mention their dedicated IP address.
  • SendGrid has an extremely simple UI/UX. From creating emails in the editor via HTML or drag & drop, to being able to manage our unsubscribe lists and even viewing KPIs on emails and specific categories; SendGrid is extremely intuitive.
  • Compared to other email service providers, SendGrid has an exceptional deliverability rate. Being a global company and have thousands of users all over the world, we have never had an issue with delivering emails. Over 99% on all promotional campaigns and a near perfect rate on all our transactional emails.
  • SendGrid recently launched automation/sequences. While this is still in beta, they have a weird setup where you must configure your entire contact list twice to be able to put contacts through the automation. It will be interesting to see their roadmap for this product as they continue to develop the marketing side of their product.
  • I've had trouble setting up their tracking with our website via Google Tag Manager. Followed their instructions and ended up contacting SendGrid support and they said that we needed to implement the code on the actual website. Wish we could have it done with Google Tag Manager.
Being a luxury/lifestyle brand, it's extremely important that our digital products and messages all are able to use the same style, font, colors, etc. With SendGrid's HTML builder we were able to import fonts and keep our message consistent with all our other channels.

SendGrid is also extremely well suited for being able to view statistics on emails. Because of their email tagging/categories we are able to track onboarding emails, cart abandonment emails, and run A/B tests and understand which emails are working and which are not.
Read Sam Lepak's full review
Anonymous | TrustRadius Reviewer
August 09, 2019

Fantastic Email Marketing Tool - Highly Recommend

Score 9 out of 10
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Verified User
Review Source
Twilio SendGrid Email Marketing is being used by our marketing team, customer service team, and our technical support team. We needed a platform that was affordable not only for storing and managing contacts but also for sending email campaigns. We also needed an email marketing tool that was easy-to-use and that offered robust features and allowed us to maintain multiple lists. Sendgrid solved this problem for us.
  • Managing email lists / audiences is easy with features like groups and segments.
  • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
  • Provides clear / easy-to-read analytics of email campaigns.
  • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
  • They do not offer an email signup widget for use on your website.
  • Best I can tell, I am unable to see the date/time by which a specific email address unsubscribed.
  • There isn't any social media integration for sign ups, that I am aware of.
Twilio SendGrid Email Marketing is perfect for organizations both big and small that may be on a lower budget. It is a very affordable solution for users with a large number of email addresses. While other providers may offer "free" storage for email contacts... the cost to send campaigns to those contacts can be very costly. While they do not offer widgets or other integrations for websites/social media... it is very easy to import and manage contacts. Additionally, they offer a comprehensive self-help support section online, but it's also easy to hop on the phone or on chat with a rep if you ever need technical support or assistance. Twilio SendGrid Email Marketing may not be the most affordable solution for users who are not currently sending email campaigns to their users, but are simply storing email contacts.
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Justin McClelland | TrustRadius Reviewer
January 17, 2019

SendGrid is the best value for Transactional Email Dispatch

Score 8 out of 10
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Verified User
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We use SendGrid transactional email integrated within our website to send follow-up emails to prospects once they complete our online signup process. This was primarily an administrative function that was automated. We were able to reduce the number of back-and-forth emails with SendGrid, and also automate the on-boarding process of our clients.
  • The SendGrid API allows you to integrate the transactional email in as custom a fashion as you wish. This enables you to make the emails dispatched very customized.
  • SendGrid also has a feature that allows you to use it as an email campaign manager. This eliminates the need to have two different solutions for email campaigns and transactional emails.
  • The pricing structure is beneficial to those who begin with low volume. The graduated pricing allows the price to grow with use.
  • The API documentation is a bit confusing.
  • All of the SendGrid services are accessible from different URLs and there's no centralized dashboard.
  • The WordPress plugin was pretty buggy.
If a company wishes to automate their onboarding process, among others, with transactional emails, I would absolutely recommend SendGrid. The pricing is fair and once you get it set up, it's pretty reliable to work as expected. Also, the emails can be plain text or HTML, and they both are spam proof.
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Megan Kratzman | TrustRadius Reviewer
December 14, 2018

SendGrid is the best choice for transactional and marketing emails

Score 10 out of 10
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Verified User
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We use SendGrid to send marketing campaigns to enterprise customers, transactional emails to our app users, and for one-off email sends across multiple use cases. I've found the interface for building and sending marketing emails to be very intuitive and easy to navigate.
  • The interface for building emails is very intuitive and easy to use
  • List management and segmentation capabilities
  • Customer support is very responsive and helpful
  • A|B testing and dynamic content works great
  • Campaign branching capabilities aren't as advanced as what is available in some marketing automation providers
  • Not a lot of pre-made email templates available, but this wasn't an issue for us as we build our own branded emails.
SendGrid is great for building and sending transactional emails and creating beautiful email marketing campaigns. It's appropriate for all levels of email knowledge from beginner to expert. SendGrid may not be the best bet if you're looking for a system to support multi-branching trigger or condition-based email campaigns that you'd typically find in a marketing automation solution.
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Jim Rubenstein | TrustRadius Reviewer
December 14, 2018

SendGrid - A Great service for a Great price

Score 9 out of 10
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Verified User
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SendGrid is used, primarily, by our development team for products that span our entire business. SendGrid allows our developers an easy way to deliver e-mail from our applications to our users without having to manage and maintain an e-mail server infrastructure internally. The tools that SendGrid makes available for the price makes utilizing their services a no-brainer decision.
  • Robust API for delivering bulk e-mails or transactional messages to users
  • Top-notch features you'd expect from any enterprise grade ESP (inbox, bounce, open tracking, click tracking, etc)
  • Powerful user interface for managing many aspects of your campaigns (email templates, user lists, etc)
  • Excellent inbox deliver-ability
  • White-labeling features that are simple to implement (to hide the fact that SendGrid is your ESP for outgoing e-mails)
  • User interface can be non-intuitive for some features
  • API Documentation is lacking in some places (but user support is top notch and responsive, so answers can be had relatively easily)
If you're building/managing custom software products that need to send custom e-mails on a per-user level, where your customizations are more than a simple mail merge (eg, first name, last name, etc), SendGrid is an obvious winner. More consideration needs to be applied if your needs aren't so cut-and-dry. SendGrid doesn't have the GUI composition tools that some other platforms have, so managing a typical marketing e-mail list is not the best use case for SendGrid. However, their API is top notch and afford you a lot of capabilities, so if you're at all building custom software and need to send e-mail, SendGrid is worth putting at the top of the list.
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Andrew J. Carrow | TrustRadius Reviewer
December 12, 2018

SendGrid is an Email Marketing Service that TRULY stands alone

Score 10 out of 10
Vetted Review
Verified User
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We use SendGrid for our various WordPress websites across the organization. This tool is a perfect fit for our marketing team as it directly integrates with our WordPress Admin panel and provides meaningful metrics to help inform business decisions. The lead generation from our websites has grown exponentially and SendGrid has helped us manage the data in a digestible way.
  • Integration with WordPress via a plugin -- 10/10
  • Management of contact lists for marketing campaigns -- 10/10
  • Reporting on key metrics from email submissions (contact forms, marketing campaigns, SMTP) -- 10/10
  • Navigation to the Billing/Account section is a bit difficult
  • Fewer emails for the send/receive data
  • Fewer marketing emails
SendGrid is a perfect tool for Web Admins that run a WordPress shop for their websites. The SendGrid plugin for WordPress is super easy to configure and allows for useful metrics right on the Admin Dashboard--great value-add. Their marketing campaign tools are also very powerful and managing the contact lists is a breeze. I'm not really sure there is a place that SendGrid isn't useful.
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Oliver Taylor | TrustRadius Reviewer
December 12, 2018

Looking for a better email marketing platform? Look no further than SendGrid!

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use it as our primary platform for marketing campaigns by our entire organization. Whether it is from the sales dept or marketing dept, SendGrid is our preferred means of emailing. It solves the problem of organizing contacts in one area that allows for building of a template and then tracking the analytics of our campaign. It's a one-stop shop for all things relating to marketing emails and we could not be happier.
  • Allows you to create a custom template quick and easy
  • Easily track the analytics of your campaign and break down things like unique opens, impressions, deliveries, etc
  • It does not spam people, and is a trusted method of emailing contacts
  • The organization of the main page to get to email campaigns was difficult to find at first
  • When you schedule an email campaign, it defaults to the following day which I do not like
Best suited for marketing campaigns to bulk lists where you can showcase company updates, links, schedule meetings, calls, etc. Perhaps not the best place to show multimedia right there on the page.
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Patrick Meyer | TrustRadius Reviewer
December 09, 2018

An email marketing platform with all the bells and whistles that a small/medium sized business needs

Score 9 out of 10
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Verified User
Review Source
We primarily use SendGrid for our daily newsletter/email offer. It is one user (marketing director) who creates and builds the email. We utilize both the HTML and design templated formats. We require quick and efficient creation and delivery of finished and professional emails every single day of the year and SendGrid helps us accomplish this in a straightforward and easy to use format.
  • Easy Template building and editing
  • Professional reporting and testing
  • Exceeds industry standards
  • List/contact management could be improved.
  • SPAM testing and rendering capabilities are lacking
  • Pricing for mass sending is slightly above average
Well suited for quick day to day operations that need to look professional. It'd be less appropriate for users looking for a one stop shop for marketing initiatives. Does not have a full panel for enhanced marketing schemes but is great for being your company's mail transactional and email marketing platform...especially if you are a large volume sender.
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Ashley Jane | TrustRadius Reviewer
December 19, 2018

Great - SendGrid is the best email delivery service

Score 9 out of 10
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Verified User
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SendGrid gives you the power to mass-email and market more effectively, regardless of your skill level. Whether you are looking to custom-build your HTML templates, or would like to build out their standard templates. Our Enterprise application needed the ability to send emails to customers and partners and track their delivery/response and action taken from the email. SendGrid allowed us to roll this out fast, cheap and frictionless.
  • Email Template feature helps me a lot. Very very easy to use and manage.
  • Easy to set up, white label URL, and get emails sending through API and marketing campaigns. Fast delivery and general reporting.
  • Drag and drop is laggy and a bit confusing sometimes and can be improved. I feel it's sometimes difficult to design emails.
SendGrid is a great tool for an emailing system. It's very easy in terms of configuration, implementation, administration, cost effectiveness, etc. There are multiple features you can set up in setting sections according to requirements. I really want to appreciate the SendGrid team for creating a user-friendly and spammer-free tool. All the areas seem perfect as of now for me.
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Dave Stack | TrustRadius Reviewer
August 16, 2018

SendGrid gets your emails delivered and has amazing customer support.

Score 10 out of 10
Vetted Review
Verified User
Review Source
We use sendGrid emails to send our most important transactional emails.
  • Good deliverabilty of emails.
  • Amazing customer support.
  • Easy to use interface.
  • I wish there was an option to see all of the suppressions at once. Currently, I have to click down the list of 7 options which is a little annoying to search for a certain person who may be being supressed but you are not sure which type of suppression that person is under.
  • Since sub-users are possible (which is a very nice feature), it would also be nice to be able to have webhooks available for each of the sub-users as well. Currently there is only one central web hook possible per account.
SendGrid is well suited for transactional emails and getting the most important emails from your organization delivered.
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Anonymous | TrustRadius Reviewer
December 21, 2018

Email marketing made easy

Score 8 out of 10
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Verified User
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Our Sales, Marketing and After Sales Service departments use this software for communication purposes. For the Marketing department in my company, it is a dependable tool for promotional activities. They use it to send promotional emails to their subscribers. We use it for sending monthly newsletters to our customers.
  • It provides easy setup and easy to use features.
  • Email editor is very easy to operate for email template creations.
  • Uploading email subscribers list is very fast.
  • It lacks on multi-platform availability. We can not use it in mobile phone. Specially on Android devices.
  • Sometimes Technical support does not show activeness in resolving queries.
  • Unavailability of Email Drip functionality which is there in other softwares.
I found it very useful in promotional emails where users want to divert traffic to their websites. It ensures almost 100% accuracy in delivering your emails. It is very well suited in scheduling emails. It also allows users to schedule their email campaigns for future dates. By using this feature, users can line up their future promotional activities in advance.
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Anonymous | TrustRadius Reviewer
December 12, 2018

Looking for developer friendly email solution? Go with SendGrid!

Score 9 out of 10
Vetted Review
Verified User
Review Source
SendGrid is used by our Marketing team to send and manage communications to our users. We're using it for transactional and marketing email purpose. It saves our lot of time to configure email providers manually by providing their web tools.
  • Sending Emails with Speed
  • Easy to get started
  • Built-in unsubscribe management
  • Manage templates that saves our bandwidth
  • Email editor is difficult to get started and not included in free plan
It's well-suited for your marketing & transactions emails that require the involvement of developers. Also, managing the unsubscribing helps us a lot. If you're looking for a high-quality email editor, then definitely you should look for an alternative.
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Anonymous | TrustRadius Reviewer
November 05, 2018

Accuracy is something which SendGrid is made for.

Score 8 out of 10
Vetted Review
Verified User
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It is being used by my Marketing department primarily. My sales department also gives some input in creating promotional and transactional emails. In my organization I use this application as one of my primary tools for promotional activities of our services. In real estate it is very much required to keep our clients updated about the ongoing offers and news. So this application helps me in doing so.
  • Its accuracy is something which I am highly impressed with. The spam percentage is almost negligible.
  • Its Drag and Drop feature in Campaign Builder for designing templates is quite easy. Even a person with an non-computer background can use it easily.
  • Its segmentation feature is a very effective option for getting good results. In this feature a user can divide email list in multiple segments and send campaigns accordingly. It helps to reduce the un-subscription rate.
  • Unavailability to get longer email history on web interface. Users can not get complete history of all the email campaigns on its dashboard.
  • Unavailability of its Android application. It is available on iOS but not on Android platform.
  • Its paid plans are very expensive for a new or growing business. They should reduce pricing for users who are having small data size.
I use it to share real estate news with my investors via newsletters. With its accuracy my investors are always updated with the information which I share with them through this application. Unavailability of Email Automation makes this application inappropriate in situations where I need to send emails to my investors with slight changes in subject lines and where I need to send an email to a certain number of people in the list after a certain interval.
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Anonymous | TrustRadius Reviewer
December 07, 2018

About SendGrid!!

Score 9 out of 10
Vetted Review
Verified User
Review Source
SendGrid is used by our department in the organization. Mainly the usage is for delivering transactional emails via SMTP with an in-house API.

We have multiple application like - an auction platform and incident management, where the application is configured to send information or alert emails to customers.
  • Its very easy to understand
  • Easy in configuration
  • Budgeted according to requirements
  • Better templates
  • API availability
  • Reports in different sections could be improved.
  • The best description is - easy to configure, budgeted as per requirement, availability of APIs and templates etc.
  • The reporting section could be improved.
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Zee Gimon | TrustRadius Reviewer
May 16, 2018

Good, but requires patience

Score 7 out of 10
Vetted Review
Verified User
Review Source
We use both SendGrid marketing and transactional emails for a project we're helping to promote. It is a convenient tool for communicating with your clients and/or users regarding the account setup and other things, but also to send digests and updates (since the database is the same). It is mainly being used by me and a couple of my colleagues.

Our developers also have said that it is a convenient tool for them to integrate with.
  • Integrating with websites and mobile applications (registration, account activation, etc.) in terms of transactional emails
  • Sending (and scheduling) marketing emails
  • The prices are quite affordable as well (compared to other market leaders in email marketing)
  • The unsubscribing and cleaning the lists is a pain. You need to use a special tool to collect all your bounced, reported, unsubscribed, blocked, and invalid emails and then you create a separate list with them to delete it (along with all the emails that match the ones in the list)... Can we make it a bit simpler?
  • When you're creating/editing a marketing email, if you get into HTML code, it ceases to be a nice text WYSIWYG block and instead, you have to edit it ONLY in HTML from now on :( If I want to clear the trash in the code, it doesn't mean I want to switch to code-only.
  • Perhaps it's Chrome, but the layout is buggy. For example, when I edit a marketing email and I scroll down the email, the part of the screen that has the tools for editing the text is covered by the text of my email.
SendGrid is convenient when you also use transactional and marketing emails together because you can use the same database, clean it, get permissions, and everything from your clients/users at the same time. It has templates which you can use and edit, or you can create your own, therefore it is quite versatile (you can also import your own HTML layout, but it might not work as good as you hoped it would...).
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Joey Dupont | TrustRadius Reviewer
March 30, 2018

Sendgrid is great!

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Sendgrid on the marketing side to send newsletters, special emails and batch emails. Prior Sendgrid we had some troubles managing our contacts, unsubscribe list and bounces, but with Sendgrid its easier than before.
  • The HTML editor is great! A good wysiwyg tool for marketers.
  • Sendgrid offers to manage your contacts/Unsubscribe groups which is really handful.
  • In the end, it would say that the platform is easy to use and user friendly.
  • The price is a obviously a cons for SMBs, but it is true for the competitors.
  • There's a lot of features and it can sometimes be hard to find what you're looking for.
I would recommend Sendgrid that companies who have huge email list and are ready to pay for a quality service that can cost a lot. SMBs might want to look for a cheaper way to send emails using CSV. A couple of months ago we could use CSV, but now that the legacy newsletter is gone we can't.
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Tim Colling | TrustRadius Reviewer
March 03, 2018

Very good at the basics of sending email and making sure it gets there

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use SendGrid to help prevent email generated by our clients' sites from being flagged as spam.
  • We use it for email notifications generated by client websites. Without SendGrid, such email messages often fail to be delivered.
  • We use it for sending our clients' e-newsletter email messages. Without SendGrid, such email messages often fail to be delivered.
  • SendGrid is very complicated to set up. They offer very limited phone support for setting it up and for adding client email sub-accounts.
  • SendGrid seems to have service outages more often than I would have expected.
  • The pricing is a little misleading. They have "free" and "inexpensive" plans but you cannot really do much of any use with those plans.
  • Technical support is spotty - sometimes they are instantly available and sometimes not.
When you have email being sent "by" a WordPress website, SendGrid makes it much more likely that your email will go through. Also, it imposes a certain structure that makes you a better email marketer if you're using it to send email newsletters.
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Twilio SendGrid Marketing Campaigns Scorecard Summary

Feature Scorecard Summary

WYSIWYG email editor (25)
Dynamic content (28)
Ability to test dynamic content (27)
Landing pages (16)
A/B testing (20)
Mobile optimization (28)
Email deliverability reporting (35)
List management (31)
Triggered drip sequences (14)
Dashboards (34)
Standard reports (33)
Custom reports (21)

About Twilio SendGrid Marketing Campaigns

Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and actionable analytics. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber.

Twilio SendGrid Marketing Campaigns aims to help users by providing:

The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says the choose-your-path editing options save time, whether users prefer code, design, or a mix of both.

The vendor aims to provide users with an intuitive, clean UI that makes it clear who you’re targeting. Users can also personalizing campaign subject lines and content, and design custom fields to import.

According to the vendor, Twilio SendGrid brings the most important campaign stats front and center so users can quickly gauge performance and iterate. When it’s time to dig deeper, Twilio SendGrid provides users with robust email activity data, inbox and geography insights, and more.

Getting your messages to the inbox is at the core of everything Twilio SendGrid does. The vendor provides 24/7 support, access to expert onboarding, and deliverability services.

Categories:  Email Marketing

Twilio SendGrid Marketing Campaigns Competitors

Twilio SendGrid Marketing Campaigns Technical Details

Operating Systems: Unspecified
Mobile Application:No