#1 most frequent
United States of America
35.0%139,186 installations of 397,311
What is Twilio SendGrid?
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber.
Categories & Use Cases
Videos
Top Performing Features
A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Category average: 8.2
WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 8.4
Email Previews
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Category average: 9.4
Areas for Improvement
Dashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Category average: 8
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 8
Ability to test dynamic content
Users can test dynamic content prior to launching a campaign.
Category average: 7.6
Who Buys & Uses Twilio SendGrid
#2 most frequent
Germany
12.8%50,770 installations of 397,311
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
6.6%26,112 installations of 397,311
Support onboarding and reporting lackluster
Use Cases and Deployment Scope
We use SendGrid to send around 1.5-2M marketing emails monthly. We use the Marketing tool so that our production team can easily create messages without knowing complex HTML. We have setup an API sync to another database which populates a few custom fields. We also try to use the analytics tool.
Pros
- Drag and drop message building is streamlined
Cons
- Ineffective support. Instead of answering a question or even looking at your account, they ask constant questions until you have to give up and use AI searches outside of SendGrid. Support has no insight into what's happening in your tool so there would be no way for them to answer correctly. You can only have one person who is notified of any support case update. In our case, this is the contract signer and he isn't actively using the tools or submitted support cases. He has to forward the emails which is really strange and inefficient. We were told by our Sales Exec that we are super needy and should consider paying for premium support b/c we have submitted 18 support cases in 7 months.
- Constant technical issues like imports simply not happening
- Onboarding was non-existent
- Query-based segments can only be built/refreshed once daily
- Contact records don't have any history such as bounced, complained, messages sent
- Segments and lists don't have details such as who in that group have bounced, opted out, complained. You never know exactly how many people will receive your message until after you send it. You can't see a snapshot of your target audience group size.
- Creating permissions for teammates is a nightmare. You can't use the subuser functionality if a teammate needs access to more than one subuser account because email addresses must be unique. You can't limit permissions for teammates unless you use SSO.
Return on Investment
- After careful warming, SendGrid has allowed us to improve our deliverability and inbox placement.
- We struggle daily with lack of support and training.
- We have to manually create email performance reports outside of SendGrid.
Usability
Alternatives Considered
Klaviyo, Intuit Mailchimp, Postmark, Blackbaud Luminate Online, ActiveCampaign and Constant Contact
Reliable marketing email tool
Use Cases and Deployment Scope
We use Twilio SendGrid as an email marketing tool for sending marketing nurture emails to every ICP prospect of ours. The business problems the product addresses is sending of mass emails and configuring and warming up new domains for sending those mass emails. Scope of our use case is only for marketing nurtures.
Pros
- Sending mass emails
- Tracking deliverability, opens and click rates
- Giving us domain reputation score
Cons
- Ease of use and user-friendliness
- Better integration features with Salesforce
- Data accuracy in click rates
Return on Investment
- Better domain reputation visibility
- Better domain reputation score
- Better reachability to our target prospects
Usability
Alternatives Considered
Snov.io and Outreach
Other Software Used
Apollo.io, Clay, GaggleAMP, Google Gemini, Crazy Egg
Twilio SendGrid is a good solution
Use Cases and Deployment Scope
We use Twilio SendGrid to send Email messages to prospects that have come in via digital ads such as Facebook, Google and LinkedIn. We use Twilio SendGrid to provide information and confirm details / reminders of upcoming appointments. We also use Twilio SendGrid for follow up comms after meetings have taken place and for product promotions.
Pros
- Integrates well into CRMs
- Good deliverability
- Good metrics
Cons
- More complex automations
- Better UX
- Easier set up
Return on Investment
- Twilio SendGrid has played a part in successful marketing campaigns which have delivered large ROIs
- Twilio SendGrid is an important part of our client tool stack
Usability
Alternatives Considered
Sinch Mailgun, ActiveCampaign, HubSpot Marketing Hub and BigMailer
Other Software Used
Sinch Mailgun, BigMailer, ActiveCampaign
Great for sending transactional emails
Use Cases and Deployment Scope
We were looking to send transactional emails for our billing and payment stuff. That is where Twilio SendGrid came in. We wanted to send real time notification of all the billing to our customers and I heard really good things about Twilio API. The major problem we were looking to solve is great user experience to our customers. Twilio API was the perfect solution for it. Especially when the emails land directly to the inbox. Too good.
Pros
- Perfect email delivery to inbox
- Easy to use Twilio API
- Easy to use, onboarding is nice
- Good trust factor
Cons
- Require more campaign templates for marketing
- More customizable variables in the email for personalization
- Pricing can be more friendly
Return on Investment
- increased open rate by 15%
- increased click rate by 5%
- improved revenue by 3%
Usability
Other Software Used
Postmark, Amazon Simple Email Service (SES)
Good Service Weak Team
Use Cases and Deployment Scope
We use Twillio for 2FA and also customer service touch point messages. Our site handles thousands of 2FA requests per day and a large number of sms Customer Success messages. We have used Twillio for over 3 years.
Pros
- The API is well documentated and easy to get up and running
- The service is reliable
- The service is fast and effective
Cons
- Customer Care is poor in my experience. They begin most customer issues by turning your service off. It takes a long time to get connected to the right person to fix your problem
- I feel the worst team at Twillio is the 'Compliance' department. They are the epitomy of Success Prevention.
- I believe Billing is ridicoulous - Be ready to see your business accounts spammed with hundreds of small one off payments making your normal business accounts unreadable.
Other Software Used
Textmagic
