Overview
What is Twilio SendGrid?
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber.Twilio SendGrid Marketing Campaigns aims to help users by…
The top email service provider for promotional and business communications.
A reliable way to send emails in volume from our web-based application
Your go to email marketing platform.
Really easy to use and integrate with other tools.
Before: a Reliable Email Platform. Now: a Sinking Ship.
Do We Have an Account Or Not
SendGrid is a hands-off solution for email list delivery
Twilio SendGrid is the best tool for send your newsletters and website integration
Great Value and Powerful Email Marketing
Good, but requires patience
SendGrid is HORRIBLE!
Sendgrid sends 50,000 e-mails AFTER promotion ended, EVERY time. No support & no refund
troublesome product, terrible customer service
Our Account Was Compromised and It's Been SEVEN Days (and Counting) Waiting on SendGrid's Non-Existent Support
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Standard reports (44)8.383%
- Dashboards (44)8.383%
- Email deliverability reporting (46)7.979%
- List management (40)6.060%
Reviewer Pros & Cons
Pricing
Basic
$15
Advanced
$60
Free
Free
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 7.8WYSIWYG email editor(33) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 8.1Dynamic content(36) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8.2Ability to test dynamic content(34) Ratings
Users can test dynamic content prior to launching a campaign.
- 7.8Landing pages(22) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8.5A/B testing(26) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9Mobile optimization(34) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 7.9Email deliverability reporting(46) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 6List management(40) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 7.5Triggered drip sequences(20) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8.3Dashboards(44) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.3Standard reports(44) Ratings
The software offers pre-built reports with metrics standard to the category.
- 6.3Custom reports(28) Ratings
Users can create custom reports.
Pre-Send Testing
This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.
- 9.3URL Validation(8) Ratings
This allows marketers to validate URLs and find any broken links before sending out their email campaigns.
- 9Link Tracking(8) Ratings
This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.
- 9Image Validation(7) Ratings
This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.
- 9.3Inbox Display(8) Ratings
This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.
- 9Email Accessibility Tools(8) Ratings
This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.
- 8.6Spelling and Grammar Check(6) Ratings
This feature checks emails for spelling and grammatical mistakes before they are sent out.
- 9.3Spam Testing(8) Ratings
Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.
- 9Email Previews(8) Ratings
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Twilio SendGrid?
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber.
Twilio SendGrid Marketing Campaigns aims to help users by providing:
MORE EFFICIENT EMAIL BUILDING
The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says the choose-your-path editing options save time, whether users prefer code, design, or a mix of both.
EASY, HIGH-IMPACT SEGMENTATION & PERSONALIZATION
The vendor aims to provide users with an intuitive, clean UI that makes it clear who you’re targeting. Users can also personalizing campaign subject lines and content, and design custom fields to import.
INTUITIVE, IMPACTFUL EMAIL TESTING
According to the vendor, Twilio SendGrid brings the most important campaign stats front and center so users can quickly gauge performance and iterate. When it’s time to dig deeper, Twilio SendGrid provides users with robust email activity data, inbox and geography insights, and more.
PROVEN DELIVERABILITY & SCALE
Getting your messages to the inbox is at the core of everything Twilio SendGrid does. You can upgrade to 24/7 support and expert services to bring your email program to new heights.
Twilio SendGrid Video
Twilio SendGrid Competitors
Twilio SendGrid Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(179)Attribute Ratings
Reviews
(1-25 of 56)In my experience, Unbelievable incompetent support and systems are brokan in multiple places
- To me, their spam testers seem good
- and drag and drop editors
- flexibility with custom fields etc
- In my opinion, their support is terrible
- I think their systems are broken in multiple places ( especially around support )
We chose Sendgrid in place of Mailchimp because of the robust reporting and the integrations it offers. Needless to say, it offers one of the best data security in the market.
- Helps send bulk emails with good deliverability rates
- Robust analytics and data reporting
- Mobile and desktop friendly
- The UI can be improved and made more user friendly for the beginners
- The slab based pricing and the features associated can be improved. Basic plan doesn't have a lot of key features.
- Detailed product documentation will be really helpful
- Transactional Email
- Easy to administrate
- Logging and auditing
- Clear error messages for our team when investigating missing emails
- Limitation on number of API keys/sub-users
I don't think it would be suitable for any company only sending a small volume of emails.
Your go to email marketing platform.
- Allows to add own unsubscribe link.
- Easy scheduling of campaigns.
- User friendly dashboard and processes.
- If it can allow or increase monthly sends.
Really easy to use and integrate with other tools.
- Multiple connection options - API and SMTP.
- Really easy to use.
- Excellent documentation.
- UI is very user friendly.
- Integrated billing with Twilio.
- Decent API documentation
- Offers free tier - easier buy-in for SMB clients
- Customer service
- Fraud management
- Billing & invoicing transparency
Do We Have an Account Or Not
- Skirt questions to different customer service people
- I guess that SendGrid is ok, IMS account was stopped due to the type of emails being sent out - though zero emails were sent out that we are aware of.
- Not even the managers are mindful of what their customer service is doing.
- Customer Service
- When a business representative goes to Twilio SendGrid office at least one manager should be there
- Have you customer service not give false information
SendGrid is a hands-off solution for email list delivery
- Send bulk email
- Hits inboxes
- Doesn’t have down time
- I haven’t spent much time on the site but the time I did spend seemed confusing.
- Can’t think of anything else.
- No more ideas for improvement.
- Great API integration
- SMTP send made easy
- Lists creation very useful and easy
- Email marketing scheduling
- API key creation
- SMTP api
Great Value and Powerful Email Marketing
- Easy to use email builder
- Easy to schedule email campaigns
- API is flexible and easy to integrate with other systems
- Sometimes animated GIF's do not load
- Occasional formatting issues
Good, but requires patience
Our developers also have said that it is a convenient tool for them to integrate with.
- Integrating with websites and mobile applications (registration, account activation, etc.) in terms of transactional emails
- Sending (and scheduling) marketing emails
- The prices are quite affordable as well (compared to other market leaders in email marketing)
- The unsubscribing and cleaning the lists is a pain. You need to use a special tool to collect all your bounced, reported, unsubscribed, blocked, and invalid emails and then you create a separate list with them to delete it (along with all the emails that match the ones in the list)... Can we make it a bit simpler?
- When you're creating/editing a marketing email, if you get into HTML code, it ceases to be a nice text WYSIWYG block and instead, you have to edit it ONLY in HTML from now on :( If I want to clear the trash in the code, it doesn't mean I want to switch to code-only.
- Perhaps it's Chrome, but the layout is buggy. For example, when I edit a marketing email and I scroll down the email, the part of the screen that has the tools for editing the text is covered by the text of my email.
SendGrid is HORRIBLE!
- Nothing.
- Horrible customer service.
- Their platform doesn't even work.
- Transactional emails don't even get sent to users.
Sendgrid sends 50,000 e-mails AFTER promotion ended, EVERY time. No support & no refund
- Sendgrid misleads customers.
- Sendgrid is very unreliable.
- Sendgrid is good at stealing your money.
- 50,000 e-mails delivered AFTER the campaign ended, every single time.
- Overcharges and no refund.
- Sendgrid IPs are already blacklisted.
troublesome product, terrible customer service
- nothing
- nothing
- nothing
- Emails are automatically center-aligned, unchangeable
- Emails go to "promotions folder". Even after you are upsold to high-tier dedicated IP
- Customer service is glacially slow. It's been a month and my concerns are still not resolved.
Our Account Was Compromised and It's Been SEVEN Days (and Counting) Waiting on SendGrid's Non-Existent Support
- Deliverability.
- Customer support.
We had our account compromised 7 days ago (as of June 18th). I got two emails - one notifying me that the user name was changed, and another that the email had been changed. The email says to respond to help@sendgrid.com if these changes weren't authorized.
I did that immediately. You'd think this would be a critical email and would be answered quickly. You'd be wrong.
It's SEVEN days and counting, and not a peep from SendGrid support. In addition to emailing them that NO, these changes weren't authorized and please help recover my account, I took these steps:
- Messaged their Facebook page.
- Responded to comments on their posts, asking for help.
- Direct messaged them on Twitter.
- Created a new account and submitted a ticket through that account.
- Filled out a sales inquiry and talked directly to a sales associate, who also submitted a ticket on our behalf.
- ALL of the above through Twilio, their parent company.
Bringing Marketing and Engineering teams onto the same platform.
- Manages to keep emails away from spam.
- Reports are good but can be better.
- UI can be improved.
- Learning curve and can become overwhelming.
SendGrid enables YU’s to do business -- period
- Integrating with other systems is easy.
- Campaigns are intuitive, even for people with no design skills.
- I got frustrated bringing old data across, and with the way GDPR was handled.
- I find removing records to be a bit clunky.
SendGrid is an invaluable tool that we use daily for marketing programs for our clients
- Integrates with other systems, such as ClickFunnels.
- Builder is super easy to use and send emails directly from the system.
- In reporting, would like to see actual users that click/opened emails.
A decent tool for mass communication.
- It has a very comprehensive dashboard which makes my work very easy.
- It allows me to schedule my email campaigns.
- It does not have many pre-loaded email templates.
- It does not have a mobile app for Android.
Twilio SendGrid Rocks
- Schedules email delivery to not trigger spam filters.
- Tracks activity from individuals that receive my emails.
- Builds history of interactions and efforts.
- Historical tracking and activity monitors.
- Auto-fixing of wrong email addresses in my database or at least notification.
- Provide input of key activity to assist in marketing efforts.
Email API Solution - Easy Implementation
- Email facilitation.
- Seamless integration.
- Easy setup.
- All good, I have no issues.
Reliable and Easy to Setup Transactional Email API
We provision Twilio SendGrid Email API as an addon for apps hosted with Heroku, as well as use it for web apps that are hosted elsewhere. The setup is so straightforward that a developer can implement it almost immediately, without having to read deep into documentation.
- Easy implementation for developers.
- Reliable transactional email delivery for apps and services.
- Reporting and analytics on emails sent.
- Personalized service may not be as readily available for smaller businesses. If you have questions about deliverability and reputation management, you may have to learn some more of this on your own, unless you are a big customer.
A Powerful Marketing Tool
- Powerful.
- Easy to use.
- Top of their game.
- I don't have any suggestions.
Twilio SendGrid Product Review: Hope it helps!
- Makes setting up your initial account pretty simple and straight forward. You can get set up with a single list and unsub group and get going really quickly.
- You can grow your complexity over time and SendGrid is set up really well to handle that expansion. Setting up DNS, expanding IP addresses, grouping unsubs, etc. It scales really well as your business and team grow.
- I'm a huge fan of the API delivery which lets us set up a lot of automated actions which lets us focus more on testing and optimizing making even a lean team a super powerful team.
- The UX isn't as intuitive as other systems and it takes some getting used to the navigation. Additionally, they're adding a lot of new features, so finding the features you're used to while figuring out the new products can lead to some confusion.
- The documentation while expansive doesn't provide a lot of real-world use cases to help navigate through an issue. It can be a bit general, leaving you with just as many questions as you started with.
- They don't have as many features as you'd find in some marketing cloud solutions which may have additional features. While SendGrid is making strides in this department they're not quite there yet but most likely will be more comparable very soon.
A decent, simple solution
- Good API capabilities.
- Easy onboarding and use.
- Good support team.
- Not as many capabilities and automation as others.
- Basic email templating.
- User-interface is okay, but could really be improved.