Twilio SendGrid

Twilio SendGrid

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Score 7.8 out of 100
Twilio SendGrid


Recent Reviews

Do We Have an Account Or Not

3 out of 10
February 14, 2022
The first time we applied for an account we were denied. Monica R reported to us that we broke their terms based on the emails we were …
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TrustRadius Award Top Rated 2019
TrustRadius Award Top Rated 2018

Popular Features

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Email deliverability reporting (75)


Standard reports (40)


Dashboards (40)


List management (36)


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  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

Email & Online Marketing


Reporting & Analytics


Pre-Send Testing


Product Details

What is Twilio SendGrid?

Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber.

Twilio SendGrid Marketing Campaigns aims to help users by providing:

The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says the choose-your-path editing options save time, whether users prefer code, design, or a mix of both.

The vendor aims to provide users with an intuitive, clean UI that makes it clear who you’re targeting. Users can also personalizing campaign subject lines and content, and design custom fields to import.

According to the vendor, Twilio SendGrid brings the most important campaign stats front and center so users can quickly gauge performance and iterate. When it’s time to dig deeper, Twilio SendGrid provides users with robust email activity data, inbox and geography insights, and more.

Getting your messages to the inbox is at the core of everything Twilio SendGrid does. You can upgrade to 24/7 support and expert services to bring your email program to new heights.

Twilio SendGrid Video

Twilio SendGrid Email API. Send with Confidence.

Twilio SendGrid Competitors

Twilio SendGrid Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo


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Frequently Asked Questions

What is Twilio SendGrid's best feature?

Reviewers rate Email deliverability reporting highest, with a score of 8.3.

Who uses Twilio SendGrid?

The most common users of Twilio SendGrid are from Small Businesses (1-50 employees) and the Computer Software industry.

Reviews and Ratings




(1-25 of 52)
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Score 3 out of 10
Vetted Review
Verified User
Review Source
The first time we applied for an account we were denied. Monica R reported to us that we broke their terms based on the emails we were sending out. How can a company send out emails if the applied company never sent out any emails due to not having an account? We went over to Twilio and spoke to a very nice lady who was going to speak to the manager who never showed up to address the issue. We just want an account. We ask the customer service to send us all the emails we sent out to justify the reasoning. Not one of the 6 cs we have emailed with is returning emails. We are with Click Funnels and just want to move forward.
  • Skirt questions to different customer service people
  • I guess that SendGrid is ok, IMS account was stopped due to the type of emails being sent out - though zero emails were sent out that we are aware of.
  • Not even the managers are mindful of what their customer service is doing.
  • Customer Service
  • When a business representative goes to Twilio SendGrid office at least one manager should be there
  • Have you customer service not give false information
The lady we spoke to in person in Irvine was and still is trying to help us. Thank you so much.
If it was not for Victoria the score would be "0". The other cs people brought score down
Matt Clark | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
I use it with ClickFunnels. They don’t have their own mail servers to use for bulk sending to a full email list. They require an outside service to send this way and SendGrid was the option they recommended. I wanted the most affordable solution and this seemed to be it.
  • Send bulk email
  • Hits inboxes
  • Doesn’t have down time
  • I haven’t spent much time on the site but the time I did spend seemed confusing.
  • Can’t think of anything else.
  • No more ideas for improvement.
Just using it to handle email functionality it works great. I use another service for more in-depth funnel possibilities and when/if type functions. It may very well do some of this type thing but I’m not at my plan level. It’s been a hands-off tool for me which is especially good if you aren’t too technical.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Twilio SendGrid in order to get notification emails into client's inbox. We rely on their system, since our own mailing server is not that efficient. I think developers should just work with important issues, rather than leading with technical mailing problems.
SendGrid is a cheap option we found useful and we keep using.
  • Send messages to inbox, not to spam.
  • Validating sender address.
  • Statistics.
  • I'd like to get some statistics regarding each email's info that can be vetted.
It's great to send internal or notification emails. Best way to address this issue is with an external provider like Twilio SendGrid.
For newsletter (no segmented) maybe another option would be better.
It's easy to integrate in code. In our case, PHP. Easy to setup and start with the free plan.
Laerte Jofre Junior | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Twilio SendGrid in various ways and with several clients at Obra. One of the uses is focused on registering newsletters so that we can later send marketing emails to these email bases. Another use is the SMTP system, where we integrate the client's website so that it allows the sending of email from systems such as WordPress and websites in react.js
  • Great API integration
  • SMTP send made easy
  • Lists creation very useful and easy
  • Email marketing scheduling
  • API key creation
  • SMTP api
Twilio SendGrid is indicated to make integration with sites for sending via smtp in an easy and free way up to 1000 emails / month, for registration and use of submissions for monthly and weekly newsletters and automations. It is not so suitable when you need to create email tracks, create personas and other inbound marketing tasks.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Twilio SendGrid to build and send marketing emails. We use their API endpoints to automate a range of emails for various parts of our customer journey. We also integrate the Twilio SendGrid API into a reporting dashboard which helps us monitor our email marketing performance and formulate a strategy going forward.
  • Easy to use email builder
  • Easy to schedule email campaigns
  • API is flexible and easy to integrate with other systems
  • Sometimes animated GIF's do not load
  • Occasional formatting issues
Twilio SendGrid is probably more suited to those with at least some previous email marketing/building experience. The email builder is good but does require a little technical expertise to get the best out of it. Also setting up the backend required some technical skill. That being said the platform is very robust, stable and reliable.
Zee Gimon | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use both SendGrid marketing and transactional emails for a project we're helping to promote. It is a convenient tool for communicating with your clients and/or users regarding the account setup and other things, but also to send digests and updates (since the database is the same). It is mainly being used by me and a couple of my colleagues.

Our developers also have said that it is a convenient tool for them to integrate with.
  • Integrating with websites and mobile applications (registration, account activation, etc.) in terms of transactional emails
  • Sending (and scheduling) marketing emails
  • The prices are quite affordable as well (compared to other market leaders in email marketing)
  • The unsubscribing and cleaning the lists is a pain. You need to use a special tool to collect all your bounced, reported, unsubscribed, blocked, and invalid emails and then you create a separate list with them to delete it (along with all the emails that match the ones in the list)... Can we make it a bit simpler?
  • When you're creating/editing a marketing email, if you get into HTML code, it ceases to be a nice text WYSIWYG block and instead, you have to edit it ONLY in HTML from now on :( If I want to clear the trash in the code, it doesn't mean I want to switch to code-only.
  • Perhaps it's Chrome, but the layout is buggy. For example, when I edit a marketing email and I scroll down the email, the part of the screen that has the tools for editing the text is covered by the text of my email.
SendGrid is convenient when you also use transactional and marketing emails together because you can use the same database, clean it, get permissions, and everything from your clients/users at the same time. It has templates which you can use and edit, or you can create your own, therefore it is quite versatile (you can also import your own HTML layout, but it might not work as good as you hoped it would...).
February 22, 2021

SendGrid is HORRIBLE!

Score 1 out of 10
Vetted Review
Verified User
Review Source
We used SendGrid for transactional emails.
  • Nothing.
  • Horrible customer service.
  • Their platform doesn't even work.
  • Transactional emails don't even get sent to users.
SendGrid is the worst platform I have EVER used. Their customer service is HORRIBLE and unresponsive, their site doesn't even work, their transactional emails weren't even being sent to our users, HORRIBLE!!!!! Choose any other email platform instead of this one. I tried upgrading to their pro plan. They sent me a list of questions to answer and I answered all of them. Suddenly, I received an email saying not only was I not able to upgrade to a Pro account, but they locked my free account and disallowed our company from using their platform without giving an explanation why. This is the worst company I have ever dealt with and I would never recommend SendGrid to ANYBODY.
SendGrid has the single worst support I have ever dealt with. They fix no problems, they never answer your questions, and it takes them hours/days to respond to you.
Score 1 out of 10
Vetted Review
Verified User
Review Source
SENDGRID DELIVER[ED] E-MAILS TO 50,000 SUBSCRIBERS *AFTER* THE PROMOTION ENDED. Not once, not twice, but EVERY SINGLE TIME. We got HUNDREDS of customers complaining they received the mail AFTER the promotion campaign ended so they couldn't use the coupon code. Sendgrid refuses to refund and doesn't care about their customers.

SENDGRID IP ARE ALREADY BLACKLISTED. Vast majority of e-mails ends up in the spam folder because SendGrid IP are flagged as spammer (their fault not mine). Because SendGrid IPs are already blacklisted it defeats the purpose of using SendGrid instead of your own mail server. Here's a screenshot of SendGrid customer support explaining their IP[s] are blacklisted:

NO REFUND - SENDGRID DOESN'T CARE. They will NOT refund your money even if their service failed due to their own incompetence. They even charged us excess fee of $60 and we never got refunded. Takes many days to get a reply from customer support.

SENDGRID KEEP[S] STEALING YOUR MONEY AFTER CANCELLING YOUR ACCOUNT. We finally had enough of SendGrid's unreliable service and closed our account. But SendGrid kept charging our credit card [for] 2 months. We had to contact them again twice to get the refund for the money they stole from us.

SendGrid is the only one to blame here. We don't send spam- our domain has very good reputation, we send only 4 e-mails per year, SPF/DKIM/DMARC is correctly configured, etc. The only mistake we [made] was trusting SendGrid. Don't do the same mistake we did.
I strongly recommend to NOT use SendGrid if you care about your customers. There is not a single valid reason to use SendGrid because their IPs are blacklisted and their service is unreliable. Trust me it will be a disaster for your business if you go with SendGrid, you will learn it the hard way. There are tons of reviews like mine all over the web.
  • Sendgrid misleads customers.
  • Sendgrid is very unreliable.
  • Sendgrid is good at stealing your money.
  • 50,000 e-mails delivered AFTER the campaign ended, every single time.
  • Overcharges and no refund.
  • Sendgrid IPs are already blacklisted.
Worst support I [have] ever seen.
Billy White | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Review Source
I tried to send out an email campaign.
  • nothing
  • nothing
  • nothing
  • Emails are automatically center-aligned, unchangeable
  • Emails go to "promotions folder". Even after you are upsold to high-tier dedicated IP
  • Customer service is glacially slow. It's been a month and my concerns are still not resolved.
Absolutely execrable customer service. It was also dishonest of them to represent to me that my (expensive) upgraded account would solve the spam-filter problem.
ONE MONTH I have been waiting and my concerns are not answered. I am a high-tier customer. I am charged $85/mo. for the privelege of waiting for a response.
Score 1 out of 10
Vetted Review
Verified User
Review Source
We use SendGrid for all our transactional emails from our websites and through several applications we use for our clients. It solves issues for deliverability and inboxing emails.
  • Deliverability.
  • Customer support.
Despite their great deliverability and easy to use API, I'd suggest running, not walking away from this company.

We had our account compromised 7 days ago (as of June 18th). I got two emails - one notifying me that the user name was changed, and another that the email had been changed. The email says to respond to if these changes weren't authorized.

I did that immediately. You'd think this would be a critical email and would be answered quickly. You'd be wrong.

It's SEVEN days and counting, and not a peep from SendGrid support. In addition to emailing them that NO, these changes weren't authorized and please help recover my account, I took these steps:
  • Messaged their Facebook page.
  • Responded to comments on their posts, asking for help.
  • Direct messaged them on Twitter.
  • Created a new account and submitted a ticket through that account.
  • Filled out a sales inquiry and talked directly to a sales associate, who also submitted a ticket on our behalf.
  • ALL of the above through Twilio, their parent company.
Still, we're locked out of the account, and SendGrid is still charging our credit card. We've got multiple systems tied to their platform, so we're held hostage while support continues to ignore every request.
Sundeep Gopal | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Twilio SendGrid Marketing Campaigns on the platform side to send automated emails as well as in the marketing team to send out newsletters and other communication to the customers. Hence it is used by the engineering team and marketing team. One of the main business problems it addresses is that it provides flexibility for the engineering team to swap emails easily.
  • Manages to keep emails away from spam.
  • Reports are good but can be better.
  • UI can be improved.
  • Learning curve and can become overwhelming.
Twilio SendGrid Marketing Campaigns is well suited for teams that send out frequent newsletters to a large set of prospects/customers. The price is comparatively low and the overall platform is easy to use after the initial learning curve. Transactional emails are easy to configure but it might still require some help from the engineering team.
Brad Emery- CEO The Aimviva Travel Club | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use SendGrid for our newsletters, for our sales funnel, and for the automated thank-you messages post-purchase.
We’ve found SendGrid to be more flexible than other solutions that we’ve tried, and the support is awesome when you do have a problem. I cannot see us changing providers. Even when they updated the system, they left all the old menus in place, so there was a choice on whether to use the improvements or not -- and there's no downtime while learning the new layout.
  • Integrating with other systems is easy.
  • Campaigns are intuitive, even for people with no design skills.
  • I got frustrated bringing old data across, and with the way GDPR was handled.
  • I find removing records to be a bit clunky.
SendGrid is better the more data you have-- there are cheaper light products available for 1000 records or less. Trying to move data between systems is problematic, however, so if the intent is to scale, I would start with SendGrid from day one. When you need a sophisticated integration across multiple marketing platforms, you’ll be glad of the functionality and support.

Greg Fawcett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use SendGrid primarily in conjunction with ClickFunnels to fulfill all of our emails. ClickFunnels doesn't have the ability within to actually send, so this is a very economical and dependable solution.
  • Integrates with other systems, such as ClickFunnels.
  • Builder is super easy to use and send emails directly from the system.
  • In reporting, would like to see actual users that click/opened emails.
Twilio is well suited for small businesses and integrating with other systems. It has a very easy-to-use interface. It is probably less appropriate for large corporate companies that want more robust features.
Score 8 out of 10
Vetted Review
Verified User
Review Source
My organization use this software for various purposes which includes information sharing, marketing, newsletters, etc. In my department I use this software for sending weekly newsletters to a specific group of people and clients. This software provides me all the necessary tools to create a newsletter full of information and creativity.
  • It has a very comprehensive dashboard which makes my work very easy.
  • It allows me to schedule my email campaigns.
  • It does not have many pre-loaded email templates.
  • It does not have a mobile app for Android.
This software is very helpful in newsletter campaigns. With the help of this software I can beautifully create informative emails for my peers and clients. Sometimes I route subscribers traffic to my designated webpage for providing information. The accuracy of this software ensures the divergence of the traffic in the right direction in less time.
December 04, 2019

Twilio SendGrid Rocks

Phillip Reinkemeyer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
I use Twilio SendGrid to reach more people with my newsletters and email campaigns. My entire team uses it across the whole organization as it integrates seamlessly with PCR, our CRM package for recruiting. With it, I can track marketing campaigns and watch activities to guide future efforts. The tracking ability makes clean up of my database very easy.
  • Schedules email delivery to not trigger spam filters.
  • Tracks activity from individuals that receive my emails.
  • Builds history of interactions and efforts.
  • Historical tracking and activity monitors.
  • Auto-fixing of wrong email addresses in my database or at least notification.
  • Provide input of key activity to assist in marketing efforts.
Best suited for large-scale email campaigns. Less appropriate for deciding the next step in the marketing process.
Darcy Knapp, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We manage many client websites and we have found that Twilio SendGrid is vital for Email API integration to make sure that website forms are delivered to the correct client emails and not sent to the spam folder or blocked by firewalls. Many website forms get pulled as spam and that blocks the client from getting the contact and potentially losing a sale.
  • Email facilitation.
  • Seamless integration.
  • Easy setup.
  • All good, I have no issues.
Twilio SendGrid Email API is well suited for WordPress websites when the contact forms are not being sent properly to the client email. We find this more with plugins like Gravity Forms, Contact7, Formidable and pop up alley pro-forms. If the test forms are not being delivered to the client, Twilio SendGrid Email API is a well-suited solution to the problem.
Minimal support needed, easy chat access.
Bryan McAnulty | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use the Twilio SendGrid Email API for sending transactional emails from our Rails web apps. Twilio SendGrid Email API's infrastructure provides us worry-free, scalable delivery and can be set up with minimal configuration.

We provision Twilio SendGrid Email API as an addon for apps hosted with Heroku, as well as use it for web apps that are hosted elsewhere. The setup is so straightforward that a developer can implement it almost immediately, without having to read deep into documentation.
  • Easy implementation for developers.
  • Reliable transactional email delivery for apps and services.
  • Reporting and analytics on emails sent.
  • Personalized service may not be as readily available for smaller businesses. If you have questions about deliverability and reputation management, you may have to learn some more of this on your own, unless you are a big customer.
Twilio SendGrid Email API is not for sending email newsletters and designing email campaigns. It is meant for transactional email. For example, when you need to send out password reset emails or other notifications from your app or service. If you want a solution that is mainly worry-free, affordable to get started with, and one that provides reporting and analytics, then Twilio SendGrid Email API is for you.
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
November 16, 2019

A Powerful Marketing Tool

Johann Davila | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Sendgrid has been amazing to help our marketing team prepare and deliver company emails and newsletters to our customers. They have been able to support us to make sure we don't get flagged as spam and continue to support different campaigns during different times.
  • Powerful.
  • Easy to use.
  • Top of their game.
  • I don't have any suggestions.
Amazing support for our Marketing team to prepare and deliver company emails and newsletters to our customers.
Jake Bodmer | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Twilio SendGrid API primarily for our Marketing department but regularly use it for Product, Customer Care, and Data team-specific campaigns, allowing us to drive important company KPI's and get direct from consumer feedback. The platform solves a major business needs which is sending email messages to our audience as well as SMS but to a lesser degree.
  • Makes setting up your initial account pretty simple and straight forward. You can get set up with a single list and unsub group and get going really quickly.
  • You can grow your complexity over time and SendGrid is set up really well to handle that expansion. Setting up DNS, expanding IP addresses, grouping unsubs, etc. It scales really well as your business and team grow.
  • I'm a huge fan of the API delivery which lets us set up a lot of automated actions which lets us focus more on testing and optimizing making even a lean team a super powerful team.
  • The UX isn't as intuitive as other systems and it takes some getting used to the navigation. Additionally, they're adding a lot of new features, so finding the features you're used to while figuring out the new products can lead to some confusion.
  • The documentation while expansive doesn't provide a lot of real-world use cases to help navigate through an issue. It can be a bit general, leaving you with just as many questions as you started with.
  • They don't have as many features as you'd find in some marketing cloud solutions which may have additional features. While SendGrid is making strides in this department they're not quite there yet but most likely will be more comparable very soon.
It's great if you have someone with a bit of technical know-how on the team to make sure you're getting the system set up properly, there is some degree of difficulty that you get with SendGrid that may not be present with other platforms that have focused on ease of setup. That being said, once that setup is completed the system is easy to use and you get get a lot done with a small team.
The support is rather quick but their first step is almost always to suggest something in the documentation. There's not a great deal of real-world examples to help solve issues. Most support can be general at first and take a few back and forth emails before a helpful answer is given. Most of the time their team will continue to work with you until the ticket is resolved.
Score 6 out of 10
Vetted Review
Verified User
Review Source
When our startup was still under ten people we needed an email solution for our users and for us to use to send automated emails. We were looking for a tool that was simple and could plug into our API. SendGrid delivered on that and we have been using it for a few years now.
  • Good API capabilities.
  • Easy onboarding and use.
  • Good support team.
  • Not as many capabilities and automation as others.
  • Basic email templating.
  • User-interface is okay, but could really be improved.
I think for a company that is small and doesn't have vast marketing or email needs SendGrid would be a good and appropriate solution. Instead of paying for an expensive and elaborate tool, you could use SendGrid till the marketing and emailing needs grow. At that point, it might make sense to switch to something a bit fancier that has better reporting and automation.
Score 5 out of 10
Vetted Review
Verified User
Review Source
Marketing and Market Research departments in my company primarily use this software. As a company dealing into market research we need this tool as our primary software solution. To collect data via online we use this software to reach out to our research samples. It helps us making our data collection process very easy.
  • Its integration with our web pages is very seamless.
  • It has a very clean and easy-to-use user interface.
  • Its email deliver ability is quite fast and spam free.
  • Its reporting feature is not as comprehensive as I expect.
  • Sometimes I found the support team takes lot of time to respond on technical queries.
  • Paid subscription plans are slightly more expensive compared to other branded software.
In my department, it is very helpful to reach out to our samples for data collection on marketing research surveys. It reaches out to our targeted people at their convenience, which ensures a higher response rate. We can also schedule our emails in this tool for future deliveries.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Twilio SendGrid Email Marketing is being used by our marketing team, customer service team, and our technical support team. We needed a platform that was affordable not only for storing and managing contacts but also for sending email campaigns. We also needed an email marketing tool that was easy-to-use and that offered robust features and allowed us to maintain multiple lists. Sendgrid solved this problem for us.
  • Managing email lists / audiences is easy with features like groups and segments.
  • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
  • Provides clear / easy-to-read analytics of email campaigns.
  • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
  • They do not offer an email signup widget for use on your website.
  • Best I can tell, I am unable to see the date/time by which a specific email address unsubscribed.
  • There isn't any social media integration for sign ups, that I am aware of.
Twilio SendGrid Email Marketing is perfect for organizations both big and small that may be on a lower budget. It is a very affordable solution for users with a large number of email addresses. While other providers may offer "free" storage for email contacts... the cost to send campaigns to those contacts can be very costly. While they do not offer widgets or other integrations for websites/social media... it is very easy to import and manage contacts. Additionally, they offer a comprehensive self-help support section online, but it's also easy to hop on the phone or on chat with a rep if you ever need technical support or assistance. Twilio SendGrid Email Marketing may not be the most affordable solution for users who are not currently sending email campaigns to their users, but are simply storing email contacts.
Evan Laird | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
SendGrid Email API is being used as our transactional email platform. So when users or restaurants make actions (such as reserve a table) inside of our application an email is being sent out to each individual user/restaurant with details about that certain action. It's also used for easy onboarding flows for our users and restaurants alike so based on actions they take such as adding their restaurant, we send another email about how to use and open up tables.
  • Drag and drop email designer for transactional emails - super nice even though I do code, it's much quicker and easier to implement without code.
  • Very simple implementation. Only a few lines of code need to be added in our backend and boom we were up and running in less than a day.
  • Listening to customer feedback. They regularly send emails about new features and ask for feedback to improve their software.
  • Some of the cheapest and best dedicated IPs.
  • Easy integration and setup between marketing and transactional emails. Super helpful to have everything in one place.
  • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
  • Helping with warming up our dedicated IP for the best-sending score.
  • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
  • Transactional email sequences would be a huge plus.
  • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
  • Better reporting and split reporting between transactional and marketing emails.
SendGrid Email API, I feel, is well suited for tech companies with smaller teams. I feel as if with a larger team of programmers, designers, etc. you may have better results with a competitor and coding things yourself. But for fast moving startups with quick implementation, nothing beats Twilio + SendGrid in those regards.
Sam Lepak | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Our company currently uses SendGrid for all promotional and transactional marketing emails. Our marketing team designs via the HTML editor all our promotional emails, A/B tests, category stats, and segments contact lists inside SendGrid. Our backend RoR setup up the majority of the implementation - he claimed it to be exceptionally easy. For us SendGrid allows us to keep track of all our emails in one place. Rather than having one email service provider for promotional emails (ActiveCampaign, Mailchimp, etc) and one email service provider for transactional emails (Mailgun, Mandrill, etc.), we are able to have them all in one place.
  • Being a startup and going through an accelerator program in the GAN network, we were able to take advantage of SendGrid Accelerate program and leverage SendGrid training, resources, and early beta access to new products. Not to mention their dedicated IP address.
  • SendGrid has an extremely simple UI/UX. From creating emails in the editor via HTML or drag & drop, to being able to manage our unsubscribe lists and even viewing KPIs on emails and specific categories; SendGrid is extremely intuitive.
  • Compared to other email service providers, SendGrid has an exceptional deliverability rate. Being a global company and have thousands of users all over the world, we have never had an issue with delivering emails. Over 99% on all promotional campaigns and a near perfect rate on all our transactional emails.
  • SendGrid recently launched automation/sequences. While this is still in beta, they have a weird setup where you must configure your entire contact list twice to be able to put contacts through the automation. It will be interesting to see their roadmap for this product as they continue to develop the marketing side of their product.
  • I've had trouble setting up their tracking with our website via Google Tag Manager. Followed their instructions and ended up contacting SendGrid support and they said that we needed to implement the code on the actual website. Wish we could have it done with Google Tag Manager.
Being a luxury/lifestyle brand, it's extremely important that our digital products and messages all are able to use the same style, font, colors, etc. With SendGrid's HTML builder we were able to import fonts and keep our message consistent with all our other channels.

SendGrid is also extremely well suited for being able to view statistics on emails. Because of their email tagging/categories we are able to track onboarding emails, cart abandonment emails, and run A/B tests and understand which emails are working and which are not.
Justin McClelland | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use SendGrid transactional email integrated within our website to send follow-up emails to prospects once they complete our online signup process. This was primarily an administrative function that was automated. We were able to reduce the number of back-and-forth emails with SendGrid, and also automate the on-boarding process of our clients.
  • The SendGrid API allows you to integrate the transactional email in as custom a fashion as you wish. This enables you to make the emails dispatched very customized.
  • SendGrid also has a feature that allows you to use it as an email campaign manager. This eliminates the need to have two different solutions for email campaigns and transactional emails.
  • The pricing structure is beneficial to those who begin with low volume. The graduated pricing allows the price to grow with use.
  • The API documentation is a bit confusing.
  • All of the SendGrid services are accessible from different URLs and there's no centralized dashboard.
  • The WordPress plugin was pretty buggy.
If a company wishes to automate their onboarding process, among others, with transactional emails, I would absolutely recommend SendGrid. The pricing is fair and once you get it set up, it's pretty reliable to work as expected. Also, the emails can be plain text or HTML, and they both are spam proof.